What Happened?
Shares of action camera company GoPro (NASDAQ: GPRO) jumped 6.8% in the afternoon session after the company announced its new Fluid Pro AI gimbal was available for preorder.
The device, priced at $229.99, featured a 3-axis stabilizer compatible with GoPro cameras, smartphones, and other compact cameras. A key feature was its AI-powered subject tracking, which could lock onto faces or bodies to keep them centered while filming. The gimbal also included an integrated fill light and a long-lasting battery with up to 18 hours of runtime that could also charge other devices. This product launch represented GoPro's effort to expand its accessory lineup to appeal to a wider range of content creators. The company noted that the gimbal would be available in retail stores in early November.
Is now the time to buy GoPro? Access our full analysis report here.
What Is The Market Telling Us
GoPro’s shares are extremely volatile and have had 68 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 2 days ago when the stock gained 4.3% on the news that the company announced a strategic shift, forgoing its traditional annual flagship camera update to unveil a trio of new products. For the first time in over a decade, GoPro is introducing a new lineup aimed at broadening its reach with creators. The new products include the GoPro MAX2, the GoPro LIT HERO, and the Fluid Pro AI gimbal, which collectively focus on versatility and user empowerment.
GoPro is up 109% since the beginning of the year, but at $2.30 per share, it is still trading 20.1% below its 52-week high of $2.88 from September 2025. Investors who bought $1,000 worth of GoPro’s shares 5 years ago would now be looking at an investment worth $490.43.
Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free for active Edge members and will only take you a second.
