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Why Carvana (CVNA) Stock Is Falling Today

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What Happened?

Shares of online used car dealer Carvana (NYSE: CVNA) fell 4.9% in the afternoon session after its CEO, Ernest Garcia III, reported the sale of thousands of company shares. 

According to filings, the transaction involved 4,800 shares at an average price of $390.75, amounting to a total value of nearly $1.88 million. This sale was conducted under a Rule 10b5-1 trading plan, which was arranged in December of the preceding year. Insider sales, particularly by high-ranking executives like a CEO, can sometimes cause concern among investors about a company's outlook, potentially leading to a drop in the stock price. The filing also mentioned that some shares were withheld to satisfy tax obligations from vested stock units.

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What Is The Market Telling Us

Carvana’s shares are extremely volatile and have had 40 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 2 days ago when the stock gained 1.7% on the news that Jefferies upgraded the stock to 'Buy' from 'Hold' and raised its price target. The analyst also increased the price target on the shares to $475 from $385. The upgrade was based on signs that Carvana could gain a larger share of the used-car market more quickly as shoppers shifted to online purchasing. Jefferies noted the company was well-positioned to lead in digital auto sales, helped by increased production capacity and faster delivery speeds. The firm's analysis, which included consumer surveys, also pointed to potential cost savings, expecting fixed costs per vehicle to fall over time, which would boost earnings.

Carvana is up 88.7% since the beginning of the year, and at $376.47 per share, it is trading close to its 52-week high of $395.41 from September 2025. Investors who bought $1,000 worth of Carvana’s shares 5 years ago would now be looking at an investment worth $1,673.

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