Beloved cookie brand now bakes up innovation across 50 locations – and growing – while streamlining operations with all-in-one tools from Square

Chip City Cookies, NYC’s fastest-growing cookie brand, has partnered with Square to power its rapid expansion across the country. With Square’s all-in-one restaurant platform, Chip City has transformed operations – from customer experience to back-of-house insights – giving its teams the tools they need to scale efficiently without losing the magic that made the brand well-loved.

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Beloved cookie brand now bakes up innovation across 50 locations – and growing – while streamlining operations with all-in-one tools from Square (Photo: Square)

Founded in 2017 as a casual baking competition between friends, Chip City switched to Square in 2020. With Square’s platform underpinning their growth, they have expanded from five stores into a national sensation with more than 50 stores across nine states. With plans to continue expanding, the team chose Square for a tech stack that could match their momentum. Today, Square powers everything from point-of-sale and loyalty to labor management and back-of-house performance insights – helping Chip City stay nimble, data-driven, and relentlessly focused on hospitality.

“At Chip City, delivering a great guest experience starts with smooth operations behind the scenes,” said Peter Phillips, CEO and Co-Founder of Chip City. “Square makes everything easier – training staff, managing menus, tracking performance – so we can focus our energy on the ideas that drive the brand forward, like new flavor drops, social moments, and creative marketing.”

Across their locations, Chip City is utilizing Square Register and Square Terminal for streamlined order-taking and payments, ensuring a quick and easy experience for both customers and staff. On the backend, Square Dashboard delivers real-time performance insights across all locations, allowing leadership to fine-tune everything from store hours to cookie flavors. These data learnings support everything from site selection to strategic investments and fuel Chip City’s continued rise as a leader in the dessert category.

As the brand expands, so does its investment in guest-centric technology – Chip City also credits Square Loyalty with driving repeat business. With every cookie purchase, guests earn points toward future rewards – a simple yet powerful tool that has helped turn first-time customers into devoted regulars. “We’ve had tremendous success with our Square Loyalty program, and our customers are repeat customers for the most part,” Phillips added.

This investment in technology and the growth this tech has unlocked has also helped Chip City secure venture capital for continued expansion, raising a total of $17.5M from Danny Meyer’s Enlightened Hospitality.

“Chip City shows what happens when a great brand pairs creativity with the right technology,” said Nick Molnar, Global Head of Sales and Marketing at Block, which includes Square and Cash App. “Square’s integrated restaurant platform is built for brands that want to grow without compromise—making it easier to scale rapidly while keeping the hospitality and flavor that keep customers coming back.”

To visit Chip City, find a location near you. To learn more about Square’s technology for food and beverage businesses, visit our website.

About Square

Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit www.squareup.com.

About Chip City Cookies

Chip City Cookies, founded in Astoria, Queens in 2017 by childhood friends Peter Phillips and Teddy Gailas, began as a friendly challenge to bake the best cookie and has since grown into New York City’s fastest-growing cookie brand, now nearing 50 locations across multiple states. Known for its rotating lineup of 100+ inventive flavors and small-batch creations, Chip City’s limited-time collaborations often go viral—sparking social media buzz and drawing long lines to its stores. Due to strategic investments in technology and the growth this innovation has unlocked, Chip City secured $17.5 million in venture capital from Danny Meyer’s Enlightened Hospitality to fuel continued expansion, team growth, and brand innovation. Blending nostalgia, creativity, and bold flavor combinations, Chip City is redefining the premium dessert category. For additional information on Chip City Cookies, please visit https://chipcitycookies.com/. Nationwide shipping is also available through Goldbelly.

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"Square makes everything easier – training staff, managing menus, tracking performance – so we can focus our energy on the ideas that drive the brand forward, like new flavor drops, social moments, and creative marketing."