America’s Fastest Transportation Company, Rite Way Auto Transport, is Changing Its Name to include All Types of Shipment

Coral Springs, FL - November 28th, 2022 - In 2009, CEO Jeff Lassen noticed an efficiency problem in the automotive transportation business and spotted an opportunity to revolutionize the industry. He started his journey alone from his home, and after working long, tedious hours developing the perfect solution for faster transit, Rite Way Auto Transport was born. Rite Way’s humble beginnings started only transporting automobiles but have skyrocketed to include numerous commodities, including over-dimensional freight from construction equipment to electronics to lumber to produce and everything in between. To adjust to its expanding clientele, Rite Way Auto Transport is changing its name to Rite Way Transport Group.

Rite Way Transport Group has no plans to stop growing. Today, Rite Way has 71 employees and is expanding to multiple locations in Port St. Lucie, Downtown Fort Lauderdale, and most recently, Chattanooga, TN. After buying the building next door, their headquarters in Coral Springs, FL is now just over 13,000 sqft including a 1500 sq ft gym as well as Rite Way University: a training classroom where new and veteran employees will build new skills every day. This expansion will allow them to hire 34 additional staff members in Coral Springs. Lassen is currently negotiating the purchase of another building in Rite Way’s newest location, Chattanooga, TN, where he is hiring another 50 employees.

"People do business with who they like and trust, operative word being trusts be sincere..." says the spokesperson of Rite Way Transport Group.

What makes Rite Way Transport Group the fastest transportation service in the country is their smart match load platform, Load Genie. Lassen designed the in-house tech system with his team of programmers beta testing, and perfecting the system for two years before going “live”. Since Load Genie’s official launch, booking a freight carrier has never been easier. Load Genie uses artificial intelligence to match your freight to one of Rite Way’s 41,000 carriers based on region, proximity, trailer type, available capacity, and more to guarantee fast deliveries. Other freight hauling companies take days to match you with a driver, but Load Genie does it within hours, sometimes under a minute, allowing for rapid delivery times.

After arranging a carrier, customers have access to the entire shipment process from the instant quote to real-time shipping location to delivery status in this all-in-one load-matching platform. Load Genie’s success has created more visibility, reduced inefficiency, and generated better overall customer and carrier satisfaction.

Jeff Lassen’s dedication and love for his team made Rite Way become what it is today. Not only is Lassen a brilliant businessman, but he is a phenomenal leader. He has received various awards for his leadership including the Patriot Award from the National Guard and the Sun-Sentinel Leadership Achievement Award. Rite Way Transport Group was Great Place to Work® Certified in March 2022 and was on Fortune’s Top Small Workplaces for 2021. Lassen creates an enjoyable work environment welcoming employees with open arms with fun company events, continuous recognition, and a great work-life balance–and luckily, they’re hiring!

CEO Jeff Lassen’s dedication to his company and his technological innovations have made Rite Way Transport Group the quickest and most reliable hauling company in the nation. His ability to create an empowering work environment is responsible for his high employee satisfaction. So, if you want to be a part of a supportive and prosperous workplace, or are in need of a fast and reliable logistics company, contact CEO Jeff Lassen from Rite Way Transport Group. Book your next carrier at ritewayautotransport.com and check out their Instagram and LinkedIn @ritewayautotransport.