Whitestone Developments and Empower CDC partner with EcoFlow and TRT to deliver energy resilience through whole-home generator systems
(PRUnderground) May 5th, 2025
In an effort to build stronger, more resilient neighborhoods, Whitestone Developments a subsidiary of Empower Community Development Corporation (Empower CDC), are proud to announce the Empower(ed) to Power Up: Generator Giveaway, a community-centered initiative designed to support Houston homeowners facing energy instability, especially during extreme weather events.
This giveaway is made possible through a partnership with EcoFlow, a global leader in eco-friendly energy solutions, and The Restoration Team, (TRT) a valued community partner. Together, they are supplying advanced EcoFlow DELTA Pro Ultra systems—whole-home backup generators designed to withstand prolonged outages while supporting daily energy needs.
Resilience Rooted in Experience
The initiative builds on lessons learned from outages during Hurricane Beryl in 2024, and Winter Storm Uri in February 2021, when a statewide blackout brought Houston to a standstill. It was the city’s second complete power outage since Hurricane Alicia in 1983. In response, Whitestone Developments, together with Kimberly Lane Properties, became the first developers in the state of Texas to integrate EcoFlow whole-home back up systems in every new construction home they build setting a precedent for sustainable housing innovation.
Driven by Mission, Backed by Impact
Whitestone Developments operates with a mission to create exceptional spaces that inspire and enrich lives. As a wholly owned subsidiary of Empower CDC, Whitestone is committed to building vibrant, sustainable communities that leave a legacy of lasting value. Empower CDC focuses on assisting ALICE (Asset Limited, Income Constrained, but Employed), senior, and cost-burdened households by providing access to quality housing and tools to help them thrive.
“Generators aren’t just a convenience anymore—they’re a lifeline,” said Will Merrick, the CEO of Whitestone Developments/ Empower CDC. “With more frequent weather disruptions, we’re proud to help homeowners prepare, adapt, and remain secure.”
EcoFlow: Energy Where It’s Needed Most
“Natural disasters don’t discriminate—they can affect anyone, anywhere, at any moment,” said Brian Essenmacher, Head of Business Development, N.A. EcoFlow. EcoFlow recognizes the value of resilience and community in these moments. We’re excited that our contribution to Whitestone will help families keep their lights on during and after outages caused by extreme weather.”
EcoFlow’s DELTA Pro Ultra in it’s most basic assembly can power a home’s most needed components for up to three days, making it a vital safeguard for vulnerable communities. The company’s commitment to clean, reliable energy reflects its mission to democratize access to power through strategic partnerships and community investment.
Through its robust Corporate Social Responsibility (CSR) initiatives, EcoFlow continues to champion equitable access to renewable energy, especially in disaster-prone regions like Texas.
Community Participation
The Empower(ed) to Power Up: Generator Giveaway is open to eligible homeowners in the Greater Houston area. Interested applicants must apply via Eventbrite Click Here.
- Deadline to apply: May 18th, 2025
- Generators are limited – early application is highly encouraged.
- Selected recipients will be notified prior to the distribution event.
About the Partners
Whitestone Developments is committed to fostering sustainable communities through innovative real estate solutions and homeowner education initiatives.
Empower Community Development Corporation (Empower CDC) is a Houston-based nonprofit that serves ALICE and senior residents by creating access to stable housing and economic mobility.
EcoFlow is a global leader in clean energy innovation, offering sustainable, portable, and whole-home energy solutions. To learn more about EcoFlow’s CSR efforts, visit www.ecoflow.com.
TRT is a valued partner in advancing equitable energy and community-focused solutions, collaborating on initiatives that increase access and improve resilience in underserved areas.
For media inquiries, or to schedule an interview with Will Merrick for both in-person and Zoom interviews—please contact Innovating Marketing Group at info@innovatingmarketinggroup.com or call 346-980-9062.
Media Contact:
Contact: LaToya Hurley
Innovating Marketing Group
Email: info@innovatingmarketinggroup.com
Phone: 346-980-9062
Website: Innovating Marketing Group
About Whitestone Development, Inc./Empower CDC
Whitestone Development, Inc. and Empower CDC have established themselves as leaders in Houston’s residential development sector, continually setting new standards in homebuilding. The partnership between the two organizations seeks to create sustainable and inclusive communities while driving local economic growth.
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Original Press Release.
