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TechMediaBreaks — SOBR Safe Inc. (NASDAQ: SOBR) Inks Deal with TráTek Monitoring Services, Expands Services in Canada

SOBRSafe (NASDAQ: SOBR), providers of next-generation transdermal alcohol detection solutions, is partnering with TráTek Monitoring Services to expand its footprint in Canada. The company announced that TráTek, which is based in British Columbia, has signed an agreement to adopt its SOBRsafe technology for use in its family law practice with voluntary pretrial clients. In conjunction with the agreement, TráTek has purchased multiple SOBRcheck(TM) and SOBRsure(TM) devices. TráTek has become a licensed channel partner of alcohol monitoring technologies and works to support the legal system across Canada. According to the announcement, the company plans to deploy SOBRsafe solutions nationwide through its regional sales manager model; TráTek is also evaluating SOBRsafe technology for potential use the Canadian over-the-road trucking market.

According to a TráTek official, SOBRsafe technology is much easier to use, delivers faster results and is less expensive for the user than current options. “This relationship with TráTek accomplishes two key goals for SOBRsafe: 1) it gets our technology in immediate live use in Canada, and 2) it places motivated ‘boots on the ground’ for us across all provinces at no upfront or fixed costs to SOBRSafe,” said SOBRsafe chair and CEO Dave Gandini in the press release. “We feel that TráTek is an ideal organization for growing our brand and business interests in Canada.”

To view the full press release, visit

About SOBR Safe Inc. 

SOBRsafe offers an advanced transdermal (touch-based) technology that detects and reports in real time the presence of alcohol as emitted through a user’s skin — no breath, blood or urine sample is required. Alcohol misuse is the fourth leading cause of preventable death in America and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive, inefficient, unhygienic and unconnected. There has to be a better way. Enter SOBRsafe. With a powerful backend data platform, SOBRsafe provides next-generation, passive-detection technology for the behavioral health, judicial and consumer markets, as well as for licensing and integration. The SOBRsafe technology is commercially available for access control (SOBRcheck), wearable use (SOBRsure) and licensing/white labeling. SOBRsafe is creating a culture of prevention and support. For more information about SOBRsafe, visit

NOTE TO INVESTORS: The latest news and updates relating to SOBR are available in the company’s newsroom at

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