The renowned creative network, powered by Publicis Groupe, strengthens its presence in Latin America with a new hub in Bogota, focusing on technology and creative innovation.
-- LePub continues to expand its boutique creative network with the opening of a new office in Bogota, reinforcing its commitment to Latin America as a key region for the growth of the creative industry. With a presence in strategic cities such as Milan, Rome, Amsterdam, Sao Paulo, Mexico City, Singapore, and Johannesburg, this expansion addresses the increasing demand for innovative, personalized solutions that help brands authentically connect with local audiences. The new office, located in Casa Publicis Bogota, is part of a broader plan to establish four new agencies this year, bringing the total number of global hubs to ten. Following the successful opening in New York in January 2025, the expansion will continue in London and Dubai.
Bogota has been chosen for its growing market potential and role as a center of creativity and innovation in Latin America. The city's dynamic business landscape, cultural diversity, and rapid evolution of the advertising sector make it the ideal location to strengthen connections with new audiences, expand regional presence, and capitalize on emerging trends in marketing and creativity. This expansion also allows the network to broaden its client portfolio and undertake more ambitious projects in a constantly evolving market.
"Expanding to Bogota marks a significant milestone in LePub’s journey as the global creative network continues to grow. This new hub in Latin America reflects a strong commitment to innovation and the creation of culturally relevant stories. The region's immense potential will provide new opportunities to collaborate with clients and shape the future of creativity," said Bruno Bertelli, Global CEO of LePub and CCO of LePub Worldwide.
LePub Bogota will be led by a team of experienced industry professionals. With the support of its first client, Heineken, the Bogota office will contribute to the growth of the network in Latin America and Europe, where expansion continues to drive global creativity. As part of this transformation, LeGarage, LePub’s innovation hub, combines creativity, technology, and disruptive thinking to develop impactful campaigns that deeply connect with audiences.
"Colombia has been chosen as a key market for LePub’s expansion, a milestone that will open new business opportunities across Latin America. This marks the beginning of a year full of innovation, creativity, and opportunities for brands in the region. With LePub’s talent and vision, 2025 is set to be a defining year for growth and impact in the Latin American market," said Olga Lucia Villegas, CEO of Publicis Groupe Colombia.
With this new launch, LePub reinforces its commitment to disruptive creativity, culturally relevant storytelling, and the development of experiences that go beyond traditional communication. This expansion marks an exciting new chapter, positioning LePub as a bridge between brands and culture, continuing to challenge boundaries and redefine large-scale marketing and advertising under strong leadership.
Leadership at LePub Bogota
Camilo Carvajal, Executive Creative Director (CCO)
With over 18 years of experience in the advertising industry and more than a decade at Publicis Groupe, Camilo has joined LePub as Executive Creative Director. Throughout his career, he has led projects in various sectors, including automotive, beverages, banking, insurance, and food. His creative leadership has played a key role in securing prestigious accolades for Publicis Groupe Colombia, with his work recognized at global creativity festivals such as Cannes Lions, D&AD, One Show, Clio, and LIA. With exceptional creative thinking and extensive experience leading diverse teams, he will be responsible for nurturing top talent to generate impactful, high-quality ideas.
Juan David Gonzalez, Strategy Director (CSO)
With over 10 years of experience in advertising and marketing, Juan David joins LePub as Strategy Director. With expertise in brand management, strategic planning, creative writing, and digital product management, Gonzalez will lead high-performing teams to leverage the synergy between culture, creativity, and technology, delivering innovative business solutions that make an impact for brands.
About LePub
LePub, powered by Publicis Groupe, was created by combining creative excellence with expertise in data, media, and technology. The agency focuses on helping brands integrate into people's daily lives by offering culturally relevant experiences driven by extensive global data and world-class creativity. Recognized as "Creative Agency of the Year" by WARC in 2022 and 2023 and highlighted in the 2022 Contagious Pioneers ranking, LePub is where brands meet culture. Since its creation, LePub has expanded into a global network and, in 2025, continues strengthening its international presence, with plans to grow to a total of ten hubs worldwide.
Contact Info:
Name: Christine Saouda
Email: Send Email
Organization: Le pub
Website: https://www.le.pub/
Release ID: 89154598
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