Skip to main content

Society 5.0 Meets Pet Health: Japan’s Evolving Approach to Veterinary Innovation

By: Prodigy
03/25/2025, London // PRODIGY: Feature Story //

Veterinarian with a pug dog in a modern clinic beside a laptop displaying the PetsCare.com logo.
A veterinarian uses the PetsCare.com platform to support AI-driven diagnostics and personalized care for pets—bringing Society 5.0 innovation into the exam room.

The global pet care industry is undergoing a radical transformation, fueled by lifestyle changes, growing attention to preventive health, and the ongoing “humanization” of companion animals. Insights from the TGM Global Pet Care Report 2024, which drew on responses from over 18,000 participants across 34 countries, reveal that younger generations in particular are gravitating toward multiple-pet ownership—57% of owners aged 18–24 have more than one pet, with dogs being most popular.

Accompanying this trend is a notable increase in professional grooming; one in four pet owners worldwide now sees grooming as an integral aspect of health and hygiene. Meanwhile, items like stylish pet furniture rank among the top five pet-related purchases—a clear sign that today’s owners place a premium on comfort and wellness.

Japan’s Unique Pet Care Priorities

Japanese households reflect many of these global shifts, albeit with a few local twists. A 2024 pet ownership study by Cross Marketing Inc. documents how dogs and cats dominate the market, with chigher-income families favoring canine companions. It also reveals untapped potential in areas such as pet insurance, memorial services, and advanced veterinary offerings—including telemedicine and sophisticated diagnostics.

Given that 21% of Japanese respondents currently own pets (and a further 26% have owned them in the past), industry analysts see significant scope for innovation. In addition, Japan’s animal health market overall is expected to reach USD 5.26 billion by 2033, underpinned by heightened awareness of zoonotic diseases and the growing emphasis on quality veterinary care.

Tech-Driven Veterinary Solutions Under Society 5.0

Beyond conventional products, cutting-edge technology is fast becoming a core component of pet care. Japan’s broader vision of Society 5.0—a framework that merges digital technology with social well-being—extends to animal health in the form of AI-driven diagnostic tools, remote monitoring, and data-rich platforms. Efforts such as the EU-Japan Project e-VITA demonstrate how AI, robotics, and “digital twin” technology can transform healthcare for aging populations; in parallel, these same principles can be applied to pet healthcare, enabling real-time tracking of lab results and preventive measures.

On a broader level, consumer demand for tech-friendly services also aligns with a preference for eco-conscious and community-oriented products. Pet owners increasingly expect holistic solutions that incorporate sustainability, user-friendly design, and immediate access to expert advice. Businesses that cater to this demand—through breed-specific product lines, stress-reducing grooming environments, or smart monitoring devices—stand to benefit in an industry where loyalty is often shaped by trust and transparency.

Diagu Partners with PetsCareCom to Expand AI Diagnostics in Pet Health


Diagu, the technology innovator behind GetLabTest.com, has partnered with PetsCareCom INC to develop and refine an AI-powered diagnostic platform tailored for pets. This collaboration brings together Diagu’s expertise in medical AI and PetsCareCom’s deep understanding of the pet wellness market to create a seamless digital experience for pet owners and veterinary professionals.

As part of this initiative, Diagu Ltd is working closely with PetsCareCom Inc to launch PetsCare.com in the US, UK, and Japan, ensuring the platform meets the unique needs of veterinarians and pet owners in these key markets. By integrating AI-driven diagnostics into pet healthcare, both companies are advancing their shared vision: AI precision medicine for both humans and their furry companions - pets.

What Sets PetsCare.com Apart?

PetsCare.com is designed to support both pet owners and veterinary clinics. Through the platform, owners can request specific tests—ranging from routine blood work to breed-specific panels—and consult virtually with partner clinics for immediate insights. Meanwhile, veterinarians gain access to new revenue streams through expanded lab testing, remote consultations, and automated payment systems that streamline workflows.

With real-time reminders and secure communication tools, PetsCare.com embodies the Society 5.0 ideal of leveraging technology to enhance well-being—this time, for pets.

Diagu will be present at the upcoming EU Business Hub Japan IT Week Spring 2025, offering attendees a chance to meet the team and explore the platform’s AI-driven healthcare solutions. This event serves as a prime venue for IT businesses to discover how GetLabTest.com and PetsCare.com are leveraging AI for diagnostics—an approach adaptable for both human and veterinary applications. The event will also foster potential collaborations in the rapidly evolving pet care market.

Market Potential and Future Outlook

In a society that increasingly treats pets as family, the combination of digital convenience and professional expertise is more than just a selling point; it may well become the industry standard. Younger generations continue to drive multiple-pet ownership, older demographics show sustained interest in specialized health products, and all age groups express a growing demand for preventive care options. These converging trends suggest that Japan is ready for a service like PetsCare.com, which harnesses AI diagnostics and fosters stronger collaboration between pet owners and clinics.

The forthcoming launch of Diagu’s platform underscores Japan’s role as both a global leader in technology and a vibrant pet care market. In tandem with insights from the TGM Global Pet Care Report 2024, it affirms that the future of this industry—domestically and worldwide—hinges on advanced analytics, engaging community support, and a deepening commitment to animal wellness. As more players recognize the value of preventive care, eco-friendly products, and meaningful innovations, the pet care sector is poised for further expansion in a world that increasingly values the companionship of our furry (and sometimes feathered) friends.

Source:

Diagu LTD.

https://www.diagu.com

https://www.getlabtest.com
office@diagu.com

Disclaimer:
This press release, and the information contained herein, is being provided by Diagu Ltd. It is intended solely for informational purposes and should not be relied upon for making investment or trading decisions. KISS PR, its employees, and its affiliates are not medical advisors. Readers are strongly advised to perform their own due diligence and consult with their professional financial, legal and medical advisors before making any decisions. For media inquiries or further information, please contact the Source Diagu Ltd at office@diagu.com



Source: Prodigy.press

Release ID: 1210172
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.