Toronto, ON - August 26, 2025 - Scent Squad, a Toronto-based fragrance house, has officially launched with an artisanal collection of long-lasting perfumes that bridge the rich traditions of Middle Eastern perfumery and contemporary North American tastes. Founded by Shuaib, a third-generation perfumer, and Arslan, a business strategist and entrepreneur, the brand brings together deep-rooted craftsmanship and market insight into a fragrance house defined by heritage and innovation.

With roots in Dubai, Shuaib grew up learning the craft directly from his father. His family heritage instilled a respect for natural ingredients and a belief that fragrances should be both powerful and accessible. It is this balance of tradition and reinvention that Shuaib describes as the heart of Scent Squad.

“My journey began in Dubai, where perfume was as much heritage as it was artistry,” said Shuaib. “With Scent Squad, we saw an opportunity to connect cultures, making fragrances that are rich, long-lasting, but also lighter and more adaptable. It’s about honoring where we come from while embracing North American preferences.”

Scent Squad’s debut collection showcases this philosophy with four fragrances that highlight the fusion of tradition and modern taste:

• Arabian Nights: A beloved Middle Eastern classic refined with a lighter touch for Western sensibilities.

• Rose Royale: A feminine blend of vanilla, aged agarwood, jasmine, pineapple, and rose.

• Ocean Breeze: A fresh, airy combination of sea salt, sage, and grapefruit.

• Oud Elixir: A poetic fusion of rose and woods, carrying Middle Eastern depth with French-inspired elegance.

Scent Squad fragrances are made in Canada. They combine fair-trade sourced oud, resins, and essential oils from the Middle East with locally resonant notes like Canadian cedarwood and floral accords. Each blend avoids synthetic dyes, phthalates, and parabens, ensuring formulations that are skin friendly and designed to minimize common sensitivities sometimes associated with chemical additives in mass-market fragrances.

Beyond its product line, Scent Squad is also building a growing online community through social media education, live demonstrations, and behind-the-scenes storytelling about the art of perfumery.

The launch positions Scent Squad as a bold new voice in the North American fragrance market, one that’s committed to cultural authenticity, natural ingredients, and designs that bridge global traditions.

To learn more about Scent Squad and explore its signature collections, please visit https://www.scentsquad.ca/.

Socials: @scentsquad.ca

Media Contact
Company Name: Scent Squad
Contact Person: Mr. Shuaib Hasan
Email: Send Email
Phone: (437) 473-7247
Country: Canada
Website: https://www.scentsquad.ca/