"Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People Do What They Do" has been honored with the esteemed Literary Titan Gold Book Award. This accolade celebrates outstanding nonfiction works that demonstrate exceptional quality in writing, research, and presentation, recognizing the authors' ability to transform complex topics into accessible and compelling narratives.
"Finding Insight" delves into the often misunderstood process of insight discovery. Unlike previous works that focus on 'what' and 'why,' this book uniquely illuminates 'how,' equipping readers with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Through personal narratives, practical examples, and interactive exercises, the authors make complex concepts accessible and engaging, all while adding a dash of humor.
Literary Titan praised the book, stating, "Human connection is the cornerstone of life; people crave meaningful interactions… 'Finding Insight,' by Mitch Tull and Melinda Spaulding, delves into the study of human relationships, exploring the profound power and necessity of genuine human engagement."
Mitch Tull, Founder and Principal of Marketing Skill Partners LLC, and Melinda Spaulding, President of Practical Insights, Inc., bring decades of experience in global marketing and market research to their writing. Whether you are a marketer trying to uncover a deep truth about customers, a coach trying to motivate a team, a journalist trying to understand a subject, a politician trying to connect with constituents, or just a person trying to better understand another person, this book is for you.
"Finding Insight" is not only a practical guide but also a valuable resource that emphasizes the importance of insights in both professional and personal contexts. Through relatable stories and real-world examples, Tull and Spaulding effectively engage with their readers, making the book accessible, engaging, and invaluable.
"Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People Do What They Do" is available now on Amazon and Barnes & Noble and promises to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world.
About the Book
Discover the essential guide to understanding the hidden motivations behind human behavior. This book goes beyond the typical exploration of 'what' and 'why,' delving into the crucial 'how' with a blend of personal stories, practical examples, and interactive exercises. Whether you're a marketer, coach, journalist, politician, or simply someone keen to grasp the intricacies of human connections, this engaging and humorous read will equip you with the analytical tools and mindset needed to uncover and utilize insights. Enhance your critical thinking skills and gain a fresh perspective on interpreting and reacting to the world around you.
About the Authors
Mitch Tull is the Founder and Principal of Marketing Skill Partners LLC, a global consultancy advising marketing capability leaders in leading pharmaceutical and healthcare companies. With over thirty years of experience at Eli Lilly and Company, Mitch has held numerous marketing leadership positions, including leading Lilly’s Marketing Institute. He is also the co-founder of Practical Marketing Skills LLC, a company providing educational resources on insight discovery and strategic marketing. Mitch holds a Bachelor of Science degree in Pharmacy from the University of Arkansas and resides in Carmel, Indiana, with his wife.
Melinda Spaulding is the Co-owner and President of Practical Insights, Inc., a marketing research consulting firm, and the co-founder of Practical Marketing Skills LLC. With a Master's degree in Market Research from the University of Georgia, Melinda began her career as a market research consultant at Eli Lilly & Company. She later transitioned to the service side of market research, where she ran the analytics function and served on the executive committee for G & S Research. Melinda is renowned for her ability to synthesize data, connect insights to strategy, and share the art of storytelling. She lives in Cicero, Indiana.
Media Contact
Company Name: Literary Titan
Contact Person: Melinda Spaulding
Email: Send Email
Country: United States
Website: https://practicalmarketingskills.com/book/
