McCaffrey Joins Footwear Industry Veteran Todd Meleney, CrossFit Legends Mat Fraser and Brooke Wells And A Team Of Experienced Executives On Their Mission To Inspire People To Reach Their Full Potential while on earth™

In a move that unites performance, culture, and unmatched brand-building pedigree, Christian McCaffrey, one of the most recognized names in professional football as a running back for the San Francisco 49ers, has officially joined while on earth™ as a co-founder and investor. The announcement marks a significant milestone for the performance footwear and apparel brand.

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McCaffrey, who spent his professional career to date with Nike, brings unparalleled visibility and authenticity to while on earth™. His decision to join forces with the brand as a co-founder and investor signals not just an evolution but a deeper belief in the company’s mission, vision, and people.

"I fell in love with what Todd and the team are building," said Christian McCaffrey, while on earth™ Co-Founder and Investor. "I am at a point in my career where I wanted to build something from the ground up and to be part of something bigger than myself. This isn’t just about putting my name on something. I wanted to share a vision with like-minded people that is represented through footwear and apparel. This is the perfect fit, not just because I resonate with the actual products, but because of the people and the name itself. I’ve already been very hands-on with product direction specifically and I’m very excited about the opportunity we have in front of us.”

while on earth™, which launched in the fall of 2024, offers performance footwear and apparel for those who move, go and do and the brand is inspired by the ethos that time is our most valuable currency. while on earth™ champions timeless, versatile products, including footwear and apparel designed for moving between training and daily life with intention. Since launch, the brand has experienced rapid growth amongst fitness and wellness enthusiasts, becoming known for its signature Move Trainer. while on earth™ apparel features recycled materials that are OEKO-TEX certified, ensuring the product is free from harmful substances and manufactured in environmentally friendly and ethical conditions.

“For an athlete like Christian, in the prime of his playing career, to commit to an early stage brand like while on earth™ is extremely unique,” said Todd Meleney, while on earth™ Founder. “Any brand would be fortunate to work with Christian and it’s a testament to his belief in our vision. He will help introduce while on earth™ to an entirely new audience, and have a meaningful voice in shaping our future. We have already kicked off some exciting new products together and his feedback and contributions have been so valuable. This is a defining moment for our business and I can’t wait for all that’s ahead of us.”

Joining McCaffrey is a team of executives with a proven track record including Todd Meleney, who spent a decade leading marketing at NOBULL, in addition to CrossFit legends Mat Fraser and Brooke Wells.

The campaign video announcing Christian as a co-founder was shot in a stunning, secluded home and private coastal gym. Christian plays the famous classical song Clair de Lune on the piano, as his powerful voiceover offers a sophisticated glimpse into a new kind of sports leadership – one rooted in creativity, calm confidence, and uncompromising quality.

To celebrate this announcement, while on earth™ is offering their new Pathway Hat as a gift with purchase for orders over $150 using code CMC.

About while on earth™

while on earth™ is a Providence-based performance footwear and apparel brand creating high-performing, versatile essentials for modern athletes. Built by a proven team of brand leaders, athletes, and creatives, while on earth™ delivers timeless design rooted in discipline, intention, and movement. For more information visit whileonearth.co.

For more information and to shop while on earth™ footwear and apparel: whileonearth.co

Join the while on earth™ community on social @whileonearth

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