Innovid’s Latest Updates Streamline Production & Empower Marketers to Focus on What Matters Most

Welcome to Innovid’s Feature Beat—your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. In July, we focused on updates to scale, streamline, and optimize retail media. This month, we’re diving into AI. Not the buzzword, but the real, working technology that’s already helping marketers save time, strengthen performance, and scale creative in new ways.

From intelligent labeling to real-time optimization, Innovid’s latest AI-powered features are built to unlocking faster insights, greater personalization, and creative freedom:

• Automate the Tedious, Amplify Impact—Smarter Creative Labeling & Actionable Insights: Understanding what’s working shouldn’t require hours of manual tagging and digging through spreadsheets. The new Auto Classification feature uses image recognition to automatically label creative assets. These tags feed directly into the new Insights Dashboard, which surfaces actionable, real-time intel without manual effort.

• Design Smarter, Not Harder—Effortless Fit Across Formats: Creative shouldn’t break just because it’s resized. Our new Smart Framing capabilities—for creative design and versioning—automatically adjust and position background images to fit every ad format and aspect ratio. No more wasting time cropping assets by hand. For retail media and product-focused campaigns, the Background Image Generation feature makes it easy to swap, edit, or enhance visuals in bulk for polished, on-brand presence at scale.

• Automate What Works—Real-Time Optimization for the Open Web: With performance moving in real time, optimization needs to as well. The new Auto Optimization feature uses neural-net-powered decisioning to identify and serve the best-performing creative for every impression across the open web. It continuously learns and improves without the need for static test groups or manual intervention. That means smarter delivery, higher impact, and less second-guessing.

• Scale Personalization—Fast, Flexible, & On Brand: AI should speed things up without sacrificing creativity or control. Version Generation lets marketers instantly create new copy and imagery using custom prompts and advertiser metadata. Whether launching a new product or tailoring by audience, it’s faster than ever to scale personalized, on-brand content. With Text-to-Speech, teams can also generate voiceovers from written copy in one click, accelerating video production and enabling regional variations with ease.

“AI should enhance creative work, not compete with it—and that’s exactly what we’ve built with this latest set of features,” said Anthony Yam, EVP, Product, Innovid. “These tools eliminate the repetitive work, surface smarter insights faster, and give marketers the time to focus on what they do best: creating ideas and campaigns that convert and connect.”

About Innovid

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250825720783/en/

“AI should enhance creative work, not compete with it—and that’s exactly what we’ve built with this latest set of features.” - Anthony Yam, EVP, Product, Innovid.