ESG Research Finds Immutable Backup Storage Following Zero Trust as the Best Defense Against Ransomware

96% of organizations attacked by ransomware said backups were targeted

Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam^®, has released research that finds 81% of IT professionals say immutable backup storage built on Zero Trust principles is the best defense against ransomware, and 54% view target backup appliances as more secure than integrated appliances. The report, conducted by Informa TechTarget’s Enterprise Strategy Group and sponsored by Object First, highlights the growing need for IT teams to apply Zero Trust principles to their backup environments.

“According to the research, almost every organization (96%) that has experienced a ransomware attack in the past two years said that their backup data has been targeted at least once,” said Anthony Cusimano, Director of Solutions Marketing. “This underscores the urgent need to prioritize data resilience by adopting robust, Zero Trust backup storage solutions with true immutability to defend against evolving threats.”

Many organizations still have gaps in their data recovery and backup strategies. Enterprise Strategy Group’s findings highlight the importance of securing the backup environment to effectively recover or protect from the impact of a ransomware attack. These include:

• Most Organizations Fall Victim to Ransomware, and Recovery is Uncertain: Two-thirds of organizations suffered an attack, and 45% experienced multiple attacks. Moreover, 49% of affected organizations took up to five business days to recover, and most could not recover all of their data.
• Immutable Backups are Essential for Ransomware Protection: 94% of IT decision-makers said that immutable backups are essential to achieving a comprehensive ransomware protection strategy and recommended industry solutions that are simple and easy to deploy.
• Modern Security Principles Work Better Together: Over 90% of IT decision-makers said that Zero Trust principles, storing backup copies in multiple locations, and segmenting backup software and storage provide the defense needed to protect against ransomware threats.
• Target-based Backup Storage is Preferred: IT organizations view target backup appliances as more aligned with Zero Trust principles (77%) than integrated appliances, offering better overall security (54%) and stronger backup/restore performance (35%).
• Multiple Immutable Backup Copies are Critical for Recovery: Only 58% of organizations polled follow the 3-2-1 rule (three copies of data, stored on two different types of media, with one copy kept off-site); similarly, only 59% deploy immutable storage. Relying solely on traditional backup methods is no longer enough; a modern data protection strategy requires immutable backup storage as part of a multi-layered security strategy.

“Ransomware is changing how organizations approach backup and data protection. As backup infrastructure faces more threats, IT teams recognize that immutability is key to protecting data,” commented Simon Robinson, Principal Analyst at Enterprise Strategy Group. “Organizations should strongly consider target appliances that align with Zero Trust principles, and IT leaders should look for solutions that offer a comprehensive range of security features tailored to their needs.”

Read the full report from Enterprise Strategy Group, and to learn more about Object First, please visit objectfirst.com and follow on LinkedIn and Instagram.

About the Survey

Object First commissioned Informa TechTarget’s Enterprise Strategy Group to conduct a survey inclusive of IT decision makers knowledgeable about their backup environment and backup decision specialists. The survey polled 200 IT workers at companies having between 1,000 and 9,999 employees, across multiple industry verticals including financial, technology, manufacturing, and retail/wholesale, among others. The respondents were evenly split between North America and Western Europe.

About Object First

Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam^® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250409815923/en/