The Latin GRAMMY Cultural Foundation® to Receive $1 Million Donation From Loud And Live

Over the next five years Loud And Live pledges to advance the Foundation’s mission

Loud And Live, a leading entertainment, live events and marketing company who has established itself as a leading global promoter, commits to donate $1 million to the Latin GRAMMY Cultural Foundation^®, the largest single donation in the Foundation’s history.

The donation, spanning over the next five years, is a pledge to advance the Foundation’s mission to further international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture through college scholarships, grants and educational programs. Furthermore, the donation builds on Loud And Live’s culture of giving and philanthropic commitment.

“We’ve been fortunate to have great success in this industry, and for us, we feel it’s an obligation to give back to the community that we’re a part of,” said Nelson Albareda, CEO of Loud And Live. “Our history partnering with the Latin Recording Academy goes back to 2003, and we can’t think of a better partner to channel and make a meaningful impact with this donation, than the Latin GRAMMY Cultural Foundation,” Albareda added.

Loud And Live has been supporting the Foundation for many years, donating time, services and resources. Albareda has hosted a private fundraising event for the Foundation where special guests joined an intimate conversation featuring international superstar Pitbull and live performances.

“We are grateful for the generous donation of Loud And Live, a longtime partner of the Foundation,” said Becky Villaescusa, Vice President Strategic Planning & Corporate Development, Latin GRAMMY Cultural Foundation. “Together we have the ability to continue creating opportunities, have a positive impact on our communities and preserve the legacy of Latin music and Latin music creators.”

Most recently, Loud And Live has played a pivotal role in securing donations through its global touring business, securing donations through concert tickets sales. Over the last year, the Foundation has benefited from multiple Loud And Live produced Tours, including partnerships with global artist sensations Camilo and Carlos Vives, each pledging to donate $1 from each ticket sale for their respective tours.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation^® is a 501(c)(3) charitable organization established by The Latin Recording Academy^® in 2014 to further international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture. The Foundation provides college scholarships, educational programs and grants for the research and preservation of its rich musical legacy and heritage, and to date has donated more than $7.6 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information, or to make a donation, please visit latingrammyculturalfoundation.org, Amazon Smile or our Facebook page. And follow us @latingrammyfdn on Twitter and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook.

ABOUT LOUD AND LIVE:

An Entertainment, Marketing, Media & Live Events Company, Loud And Live performs at the intersection of music, sports, lifestyle and content development. Headquartered in Miami, with presence across the US, Europe and Latin America, Loud And Live is driven by its passion to create engaging experiences for global audiences. For additional information, please visit www.loudlive.com. And follow us on Instagram www.instagram.com/loud_live and www.instagram.com/loudliveentertainment/.

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