On April 28,2025, E-TIK, the global e-commerce collaboration platform, officially released its 2025 strategic plan today, announcing the launch of the “Global Branch Construction Program.” This initiative will establish physical branches in 17 countries and regions, including Russia, the United Arab Emirates, and the Republic of Iraq, accelerating the integration of online and offline services into a global network. This move marks E-TIK’s comprehensive upgrade from an online task collaboration platform to localized ecosystem operations, aiming to further solidify its position as a core enabler in the TikTok e-commerce ecosystem.
I. TikTok E-commerce has witnessed explosive growth, and E-TIK has taken the opportunity to deepen its cooperation mechanism
As a global short video giant, TikTok has surpassed 2 billion users, with its e-commerce business generating over $40 billion in global sales by 2024. The U.S. market is growing at a rate of 400%, making it the core engine of the new consumer wave. Leveraging the traffic benefits of TikTok, E-TIK, since its establishment in 2019, has connected millions of users and merchants through a unique task collaboration model, forming a closed loop of “data feedback-sales growth-revenue sharing”:
Task intelligent distribution: the platform receives orders from TikTok merchants every day, and matches them to users through algorithms, covering scenarios such as product promotion and live broadcast assistance;
Transparent commission distribution: after the completion of the task, the merchant pays the commission, and E-TIK extracts the service fee to distribute the revenue to the user in real time;
3. Data-driven optimization: track click-through rate, conversion rate and other indicators to feed back business operation strategies and link TikTok algorithm to improve traffic efficiency.
II. 2025 Strategy: 17 branches will be established to strengthen local services
In 2025, E-TIK will invest hundreds of millions of dollars to promote physical operations, focusing on emerging markets such as the Middle East and Southeast Asia, with three main goals:
1. Localization service upgrade
-In TikTok user-intensive areas such as Egypt and Indonesia, the branch will provide localized training, logistics support and compliance services;
-Combine regional consumption habits (such as the “Ramadan economy” in the Middle East), and jointly customize marketing plans with merchants to improve the efficiency of local blockbuster incubation.
2. Employment and public welfare coordination
-Plan to create millions of jobs for partner countries, focusing on cultivating local e-commerce teams;
-Promoting digital skills training in Ethiopia, Pakistan and other places, and working with public welfare organizations to help vulnerable groups.
3. Joint construction of technology ecology
-Develop AI task matching system to improve the transparency of commission distribution;
-Pilot the “offline experience + online traffic diversion” model to create a closed loop of local life services in Indonesia and other places.
III. CEO Outlook: Building a global e-commerce cooperation community
The CEO of E-TIK stated at the press conference: “Over the past six years, we have helped users seize the TikTok dividend through online collaboration; by 2025, our branch plans to bring services closer to local needs, achieving ‘localization of global resources’.” In the future, E-TIK will closely align with TikTok Shop’s globalization efforts, expanding into European and Latin American markets, and exploring green supply chain cooperation to continuously lower the barriers for small and medium-sized merchants entering international markets.
IV. Conclusion
From online traffic empowerment to offline ecosystem cultivation, E-TIK’s 2025 strategy is both a breakthrough in business boundaries and a deep response to the explosive growth of TikTok e-commerce. Under the new paradigm where “users are channels and participation is revenue,” this global layout may redefine the boundaries of e-commerce collaboration.
Company: e-tik E-commerce Group
Website: https://www.e-etk008.com
Telephone: +964-07856999999
City: Los Angeles
About E-TIK:E-TIK is a globally leading TikTok e-commerce collaboration platform, founded in 2019 in California, USA, committed to empowering the digital-era business ecosystem through innovative models. As a core enabler within the TikTok e-commerce ecosystem, E-TIK has established a “data-traffic-revenue” closed-loop collaboration system. Leveraging intelligent task distribution, transparent commission mechanisms, and real-time data feedback, it empowers small and medium-sized businesses worldwide to achieve efficient cold launches.
