ATLANTA, GA / ACCESS Newswire / March 4, 2025 / Citrus America successfully highlighted CITROCASA, the global leader in high-quality commercial citrus juicing equipment, at the 2025 NAFEM Show in Atlanta, Georgia, held from February 26-28.
The premier foodservice industry event attracted more than 20,000 professionals eager to explore the latest innovations in foodservice equipment and supplies, including the latest technological advancements in cutting, prepping, cooking, cooling, washing, vacuum sealing, and many other types of technology and equipment required to run food retail and food service operations.
For over 15 years, Citrus America has exclusively partnered with CITROCASA, due to the brand's unmatched durability, sleek designs, innovative cutting-edge technology, and outstanding technical support. CITROCASA's machines deliver the best-tasting juice while ensuring maximum efficiency and profitability for foodservice businesses and grocery retailers.
The team presented the all-new CITROCASA xPro juicer, which launched last year in Europe and will be rolled out across North America in the coming months. The all-new xPro is a prime example of taking the best equipment available and improving upon it.
The xPro has set several industry firsts, such as reliable large fruit capability, screwless assembly for reduced parts, and a large motion-sensitive video screen to help drive in-store sales activation. The team juiced large grapefruit on Friday to show off the latest capabilities of its xPro juicer. In addition to grapefruit, and many other citrus varieties, the xPro can also juice pomegranates, a significant advantage and differentiator of its equipment in the marketplace.
In addition to making fresh orange juice and grapefruit juice, the team blended up the freshest lemon- and lime-aide creations to show the versatility of the equipment in supporting both alcoholic and non-alcoholic beverage strategies. "People want fresh," said Jacob Framson, who sold a number of units right off the show floor.
Citrus America's dedicated sales team was on-site at NAFEM to showcase why CITROCASA's equipment stands above all existing competitors. Said Jay Gardner, VP of National Sales, "People don't just buy equipment. People buy from people and they count on us for successful juicing programs."
Led by Gardner, with over 20 years of expertise in the foodservice industry, the team also featured Jacob Framson, Outside Sales Representative, and Sandy Bosch, as well as Citrus America's founder and President Brian Framson. The team's hands-on approach and deep industry knowledge ensured that attendees fully grasped the superior performance and reliability of CITROCASA's juicing equipment.
"Our mission at Citrus America has always been to provide foodservice and grocery industry professionals with the most reliable, efficient, and highest-performing juicing solutions on the market, and CITROCASA embodies that standard," remarked Brian Framson.
In addition to the equipment in their booth, the team had a commercial citrus squeezer located at The Walk-In Talk's booth, which was linked to the U.S. Culinary Open competition. Citrus America sponsors The Walk-In Talk podcast as a way to connect with some of America's leading chefs and mixologists.
Part of the team also just returned from The NGA Show, where Citrus America's Vice President of Operations, Miriam Framson, joined a WGA (Women Grocers of America) panel discussion alongside Coca-Cola executives on the future of the grocery industry in light of demographic shifts and generational trends. The company continues to solidify its role as a key player in driving innovation and healthy profitability for those in the food service and grocery industries.
With growing demand for high-quality, fresh juice, CITROCASA remains the preferred choice for businesses looking to boost operational efficiency while delivering exceptional products to customers. The Citrus America team looks forward to continuing its mission of providing premium juicing solutions that set new industry standards.
For more information about CITROCASA, visit www.citrocasausa.com. To learn more about Citrus America and its offerings, visit www.citrusamerica.com.
About Citrus America
Citrus America specializes in high-performance commercial juicing equipment designed to help grocery stores, foodservice operations, and retailers differentiate their offerings with fresh, high-quality products. With a focus on safety, efficiency, and innovation, Citrus America empowers businesses to create signature fresh programs that drive revenue, increase customer engagement, and enhance brand value.
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Note: https://usculinaryopen.com/partners/
Contact:
Steven Le Vine
Grapevine PR & Consulting
+1-323-229-1888
SOURCE: Citrus America
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