SAN MATEO, CA / ACCESS Newswire / February 27, 2025 / When bootstrapped founders choose to take on a capital partner they deserve an investor who brings much more than just capital. Invictus Growth Partners understands this imperative, which is why they developed DIANE, a proprietary machine-learning platform designed to accelerate enterprise direct and channel sales. Her name was inspired by Diana, the Roman goddess of the hunt, and DIANE is an acronym that stands for Deal Intelligence Assessment Neural Engine. DIANE, along with Invictus Growth Partners' dedicated Data Science Team, gives Invictus portfolio companies go-to-market advantages to accelerate growth including expanding their sales funnels with high-value ideal customer profile (ICP) opportunities, increasing sales conversion rates, and shortening sales cycles.
Multiple Generations of Machine Learning Value Add
DIANE is a key enabler of Invictus Growth Partners' mission to empower excellence with resources to help its portfolio companies, eighty percent of which were previously bootstrapped, level up their direct and channel sales motions. To date, Invictus Growth Partners has released two generations of machine learning for operational value add and these models have been trained on proprietary data for over five years.
The first generation is DIANE for direct sales which helps Invictus portfolio companies identify and follow up with new potential customers. Post investment, DIANE and the Invictus Data Science Team help refine each portfolio company's ICP. Armed with this data, DIANE then augments each company's sales funnel with similar ICP opportunities and provides a workflow to ensure the sales team is exclusively focused on opportunities with the highest likelihood to convert to paying customers. The results have been compelling with a greater than 90% increase in direct sales conversion rates once the platform and workflow are implemented.
"DIANE enables our portfolio companies to get more qualified opportunities in their pipelines, and when they get more of these high quality at bats, their win rates increase," said John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners. "DIANE-scored pipeline coverage correlates strongly to meeting and beating sales targets."
DIANE also provides businesses with data-driven insights to refine pricing strategies, identify upsell and cross-sell opportunities, and maximize contract value. These insights help drive significant revenue growth.
The second generation is DIANE for channel sales, which is called the Invictus Business Development Platform. Many SaaS businesses' channel sales motions are their largest revenue contributors. Invictus Growth Partners does not invest in companies that directly compete with one another, but rather in companies that target similar mid-market and enterprise customers with non-competing, complementary software. The DIANE-powered Invictus Business Development Platform is like a strategic channel partner as it helps portfolio companies benefit from being in the Invictus ecosystem with access to warm introductions to thousands of potential enterprise customers.
"We see great collaboration among our portfolio companies through the Invictus Business Development Platform," added William Nettles, Co-Founder and Managing Partner at Invictus Growth Partners. "DIANE helps identify and facilitate these collaboration opportunities which result in warm introductions to the right buyer personas at thousands of new enterprise customers. When our portfolio companies get the right level of access from the get-go, they usually win."
In addition to these two generations of DIANE, the Invictus Data Science Team is continuously working on new generations of DIANE to provide multiple growth vectors for our portfolio companies. DIANE has enabled our portfolio companies to leverage corporate development use cases which have led to successful add-on acquisitions and to help them differentiate their products with machine learning.
A Competitive Edge for Bootstrapped Founders
DIANE is an exclusive benefit for companies that partner with Invictus Growth Partners, which are typically bootstrapped businesses that seek not only capital but also strategic and tactical resources to accelerate their growth. By combining DIANE with hands-on operational data science support, Invictus Growth Partners offers bootstrapped businesses resources necessary to scale effectively in today's AI-driven competitive landscape.
CONTACT:
Andrew Mitchell
media@cambridgeglobal.com
SOURCE: Cambridge Global
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