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A2Z Expands to Serve Demand in U.S. Retail Market with New Leadership Team

Cust2Mate USA: Welcoming Joe Szala as GM and Robert (Bob) Mallia as VP of Sales

TEL AVIV, ISRAEL / ACCESSWIRE / August 10, 2023 / A2Z Smart Technologies Corp. ("A2Z") ("Company"), (NASDAQ:AZ)(TSXV:AZ), A2Z / Cust2Mate, a global leader in retail smart shopping carts, is excited to announce the launch of Cust2Mate USA and the strategic appointments of Joe Szala as General Manager and Robert Mallia as Vice President of Sales. The expansion comes in response to the increasing demand from U.S. retailers for Cust2Mate's cutting-edge solutions.

Cust2Mate's flagship product, revolutionizes the retail experience by providing an advanced self-checkout shopping cart platform. The technology boasts a user-friendly smart algorithm, touch screen interface, RFID, capabilities and computer-vision system. It streamlines the shopping process, enabling customers to scan purchased items and make in-cart payments, thus eliminating the need for time-consuming cashier checkout lines.

The establishment of Cust2Mate USA is a strategic move to serve the thriving U.S. retail market more effectively. As General Manager, Joe Szala brings a wealth of experience in retail, grocery, and consumer packaged goods. His strong leadership and strategic direction have consistently led to revenue growth and profitable sales. Szala's insights into the retail landscape will be key in positioning Cust2Mate as the go-to solution for U.S. retailers seeking to enhance customer experience and operational efficiency.

With the appointment of Robert Mallia as Vice President of Sales, A2Z is set to leverage his two decades of experience in building and transforming sales organizations. Mallia's expertise in developing strategic initiatives and his deep understanding of the retail industry will be instrumental in driving Cust2Mate's U.S. market penetration and revenue growth.

Guy Mordoch, CEO of Cust2Mate, expressed enthusiasm about the company's expansion into the U.S. market: "We are thrilled to launch Cust2Mate USA with the addition of Joe Szala and Bob Mallia to our leadership team. Their wealth of experience and visionary thinking align perfectly with our mission to transform the retail industry. The establishment of Cust2Mate USA marks a significant step towards fulfilling our commitment to providing innovative solutions for retailers worldwide and enhancing their customer experience."

Cust2Mate USA will focus on serving retail clients, pilots, and prospects, catering to the evolving needs of the U.S. retail landscape. With Joe Szala and Robert Mallia at the helm, A2Z is poised to strengthen its position as a global leader in innovative retail technology solutions.

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About A2Z / Cust2Mate

A2Z Smart Technologies Corp. creates innovative solutions for complex challenges. A2Z's flagship product, Cust2Mate, is an advanced proven-in-use mobile self-checkout shopping cart. With its user-friendly smart algorithm, touch screen, and computer-vision system, Cust2Mate streamlines the retail shopping experience by scanning purchased products and enabling in-cart payment so that customers can simply "pick & go", and bypass long cashier checkout lines. This results in a more efficient shopping experience for customers, less unused shelf-space and manpower requirements, and advanced command and control capabilities for store managers.

A2Z Smart Technologies Corp., Thursday, August 10, 2023, Press release picture

Cautionary Statement Regarding Forward-Looking Statements

The TSX Venture Exchange Inc. has in no way passed upon the merits of the Company and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds, the results of financing efforts and the risks relating to our business -- that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see and with the Securities and Exchange Commission (see Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This press release does not constitute an offer to sell or a solicitation of an offer to sell any of the securities described herein in the United States or elsewhere.

SOURCE: A2Z Smart Technologies Corp.

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