Toronto, Canada - February 17, 2026 - Martal Group today announced the release of a new set of B2B omnichannel outreach guides designed to help revenue teams navigate growing execution complexity as buyer expectations continue to evolve in 2026.

After more than 16 years of delivering omnichannel outreach programs for B2B companies worldwide, Martal has observed a clear shift. Teams are no longer struggling to add channels, but to coordinate them in ways that feel relevant, timely, and consistent to modern buyers.

The newly published resources focus on the operational reality of omnichannel execution. Rather than treating omnichannel as a marketing buzzword, the guides examine how sales and marketing teams align messaging, timing, and data across touchpoints without overwhelming prospects or fragmenting the buyer experience.

The content explores why many omnichannel programs fail to perform, even when teams invest in multiple platforms and tools. Common issues include disconnected systems, inconsistent messaging, unclear ownership between teams, and confusion between omnichannel and multichannel strategies.

Topics covered include:

• How B2B omnichannel strategy works in 2026, and why coordination matters more than channel count

• The differences between omnichannel and multichannel approaches, and when each applies

• Common challenges that prevent omnichannel programs from scaling effectively

• What to look for when evaluating omnichannel marketing companies

• Key omnichannel statistics that highlight buyer behavior shifts and engagement trends

Together, the guides reflect a broader market realization. Buyers expect continuity across every interaction, while revenue teams must execute with discipline across sales development, marketing, and follow-up.

“Omnichannel outreach only works when every touchpoint reinforces the same conversation,” said Vito Vishnepolsky, CEO of Martal Group. “After 16 years of running these programs, we see the same pattern again and again. The problem isn’t access to channels, it’s execution. These resources are built to help teams fix that.”

The omnichannel guides are now available to B2B leaders evaluating how to improve engagement consistency, reduce buyer fatigue, and support longer, more complex sales cycles.

Featured Resources Include:

• B2B Omnichannel Strategy Guide for 2026: https://martal.ca/b2b-omnichannel-strategy-lb/

• Omnichannel Marketing Companies: What to Look For: https://martal.ca/omnichannel-marketing-companies-lb/

• Challenges of Omnichannel Marketing in B2B: https://martal.ca/challenges-of-omnichannel-marketing-lb/

• Omnichannel vs. Multichannel: Key Differences Explained: https://martal.ca/omnichannel-vs-multichannel-lb/

• Omnichannel Marketing Statistics and Trends: https://martal.ca/omnichannel-statistics-lb/

About Martal Group

Martal Group is a North American B2B sales agency helping companies worldwide scale through AI-powered lead generation and sales outsourcing. With onshore teams across the United States, Canada, the European Union, and Latin America, Martal combines human expertise with its proprietary agentic AI SDR platform to deliver qualified opportunities in more than 50 industries.

Media Contact
Company Name: Martal Group
Contact Person: Vito Vishnepolsky
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Phone: 1-888-557-7769
Address:2275 Upper Middle Rd E Unit 101
City: Oakville
State: Ontario
Country: Canada
Website: https://martal.ca/