How International Wholesalers Purchase Strollers: A Comprehensive Guide
I. Market Analysis
The stroller market has shown a trend of sustained growth in recent years. With the growth of the global population and the increasing demand for children's products among families, the stroller market is also expanding. In 2023, the global stroller market reached US$26.82 billion and is expected to reach US$39.78 billion by 2032, with a compound annual growth rate of 4.48%. In terms of market characteristics, features such as adjustable handlebars, reclining seats, adjustable footrests, canopies, cribs, car seat compatibility, and storage baskets are favored by consumers. In addition, with the expansion of e-commerce, the importance of online distribution channels is also increasing.
2. Procurement Process
(I) Determine Demand
Market Research
Understand the consumer needs of the target market, including preferences for the functions, design, and price of strollers. For example, in the European and American markets, consumers may pay more attention to the comfort and safety of strollers, while in some emerging markets, price may be a more important consideration.
Pay attention to industry trends, such as the development of emerging products such as smart strollers and sustainable strollers.
Product Positioning
Determine the type of stroller to be purchased based on market demand, such as high-view strollers, lightweight strollers, twin strollers, etc.
Clearly define the target customer groups of the product, such as newborns, toddlers, and multi-child families.
(II) Find suppliers
Online platforms
Use B2B platforms such as eWorldTrade to find stroller manufacturers and suppliers from all over the world. These platforms provide detailed supplier information, including product catalogs, prices, supply capabilities, etc.
Participate in online exhibitions, such as the online part of the Global Sources Baby Products Show, to communicate and negotiate with suppliers around the world.
Offline exhibitions
Attend international baby and child product exhibitions, such as the Hong Kong Baby and Child Products Show (BCP), which is a trade procurement event that showcases baby toys, supplies, strollers, safety seats and other products. At the exhibition, wholesalers can personally view the products, communicate face-to-face with suppliers, and understand the quality and functions of the products.
Attend domestic exhibitions, such as the Shanghai CBME International Maternity and Baby Products Show, which covers the entire industry chain of maternity and baby products, strollers, car seats and furniture.
(III) Evaluate suppliers
Product quality
Check the supplier's product certification, such as CE certification, China 3C certification, etc., to ensure that the product meets safety standards.
Require suppliers to provide product samples for quality testing and evaluation.
Production capacity
Understand the supplier's production scale and supply capacity to ensure that it can meet the needs of wholesalers.
Investigate the supplier's production equipment and processes, and evaluate its production efficiency and product quality stability.
Price and delivery time
Compare prices from different suppliers, but pay attention to the balance between price and quality.
Confirm whether the supplier's delivery time meets the wholesaler's sales plan and market demand.
(IV) Negotiation and contract signing
Price negotiation
Negotiate with suppliers on price and strive for the most favorable price. You can consider bulk purchases, long-term cooperation and other methods to reduce prices.
Contract terms
Clarify the terms in the contract, including product quality standards, delivery time, payment methods, after-sales service, etc.
Ensure the legality and enforceability of the contract to protect the rights and interests of wholesalers.
(V) Procurement and logistics
Place an order
Place a purchase order with the supplier based on the negotiation results and contract terms.
Logistics Arrangement
Choose appropriate logistics methods, such as sea and air transport, to ensure that the products can be transported to the destination in a timely and safe manner.
Track the progress of logistics and deal with possible problems in a timely manner.
(VI) Quality Inspection and After-Sales Service
Quality Inspection
After the product arrives, conduct quality inspection to ensure that the product meets the quality standards agreed in the contract.
If quality problems are found, communicate with the supplier in a timely manner and request a solution.
After-Sales Service
Ensure that the supplier can provide good after-sales service, such as product repair, return and exchange, etc.
Establish a customer feedback mechanism to promptly understand the customer's experience and opinions on the product in order to improve the procurement strategy.
3. Product Features
Safety
Material Safety
Children's strollers should use non-toxic and harmless materials, such as metal frames and polyester fibers that meet safety standards.Avoid using materials containing harmful substances, such as lead and cadmium.
Structural Safety
The structure of the stroller should be stable and able to withstand a certain weight and impact.Equipped with safety devices such as seat belts and brakes to ensure the safety of children during use.
Comfort
Seat design
The seat should be spacious, comfortable, and provide good support and protection.
The seat angle can be adjusted to meet the needs of children of different ages.
Shock absorption performance
A good shock absorption system can reduce the impact of road bumps on children and provide a more comfortable riding experience.
Functionality
Multi-functional design
Some strollers have multiple functions, such as foldable, detachable, convertible, etc., which can meet the use needs of different scenarios.
Equipped with storage baskets, awnings, rain covers and other accessories to increase the practicality of the product.
Portability
Lightweight design
Lightweight strollers are easy to carry and store, suitable for families who travel frequently.
It can be folded with one button, which is convenient to put in the trunk of a car or take on an airplane.
Durability
Material quality
Use high-quality materials, such as aluminum alloy, Oxford cloth, etc. to ensure the durability of the stroller.
Maintain and maintain the stroller regularly to extend its service life.
4 Summary
When purchasing strollers, international wholesalers need to conduct a full market analysis, clarify the needs, find suitable suppliers, and conduct strict evaluation of suppliers. Through reasonable negotiations and contract signing, ensure the quality and price advantages of the purchased products. At the same time, pay attention to the safety, comfort, functionality and portability of the products to meet the needs of consumers. During the procurement process, establish a good logistics and after-sales service system to improve customer satisfaction. Through these steps, international wholesalers can successfully purchase high-quality strollers, open up the international market, and achieve commercial success.
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