As filed with the Securities and Exchange Commission on July 16, 2001 Registration No. 333-76079 SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ------------------ POST EFFECTIVE AMENDMENT NO. 3 TO FORM S-8 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 ------------------ BLUEFLY, INC. (Exact name of registrant as specified in its charter) DELAWARE 13-3612110 (State or other jurisdiction (I.R.S. Employer of incorporation or Identification No.) organization) 42 WEST 39TH STREET 10018 NEW YORK, NEW YORK (Zip Code) (Address of Principal Executive Offices) ------------------ BLUEFLY, INC. 1997 STOCK OPTION PLAN (Full title of the plan) ------------------ E. KENNETH SEIFF RICHARD A. GOLDBERG, ESQ. PRESIDENT AND CHIEF EXECUTIVE OFFICER SWIDLER BERLIN SHEREFF FRIEDMAN, LLP BLUEFLY, INC. 405 LEXINGTON AVENUE 42 WEST 39TH STREET NEW YORK, NEW YORK 10174 NEW YORK, NEW YORK 10018 (212) 973-0111 (212) 944-8000 (Name, address and telephone number, including area code, of agents for service) CALCULATION OF REGISTRATION FEE ------------------------------------------------------------------------------------------------------------------ PROPOSED MAXIMUM PROPOSED MAXIMUM AMOUNT OF TITLE OF SECURITIES AMOUNT OFFERING PRICE AGGREGATE OFFERING REGISTRATION TO BE REGISTERED TO BE REGISTERED PER SHARE PRICE FEE ------------------------------------------------------------------------------------------------------------------ Common Stock, par value $.01 per share N/A N/A N/A N/A ------------------------------------------------------------------------------------------------------------------ EXPLANATORY NOTES This Amendment No.3 to Registration Statement on Form S-8 is being filed to amend the Registration Statement on Form S-8 (as amended to date, the "Registration Statement") (File No. 333-76079) filed with the Securities and Exchange Commission on April 12, 1999, by filing as an exhibit thereto the consent of the Registrant's independent auditors to the filing with the Registrant's Annual Report on Form 10-K for the year ended December 31, 2000 of the independent auditor's report on the Registrant's financial statements for the year ended December 31, 2000. The contents of the Registration Statement are incorporated herein by reference. PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT Item 8. Exhibits. --------- Item 8 of the Registration Statement is hereby amended and restated in its entirety as follows: The following exhibits are filed as part of this Registration Statement: Exhibit Number. Description. --------------- ------------ 4.1* Bluefly, Inc. 1997 Stock Option Plan, as amended to date (incorporated by reference to Exhibit 10.2 to the Registrant's Annual Report on Form 10-KSB for the fiscal year ended December 31, 1999 (File No. 333-22895)). 5.1* Opinion of Swidler Berlin Shereff Friedman, LLP. 23.1* Consent of Pricewaterhouse Coopers LLP 23.2* Consent of Swidler Berlin Shereff Friedman, LLP (contained in Exhibit 5.1). 23.3 Consent of Pricewaterhouse Coopers, LLP *Previously filed 1 SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Amendment No. 3 to Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York on this 16th day of July, 2001. BLUEFLY, INC. By: /s/ E. Kenneth Seiff --------------------------------- E. Kenneth Seiff President, Chief Executive Officer and Director 2 EXHIBIT INDEX Exhibit Number Description -------------- ----------- 4.1* Bluefly, Inc. 1997 Stock Option Plan, as amended to date (incorporated by reference to Exhibit 10.2 to the Registrant's Annual Report on Form 10-KSB for the fiscal year ended December 31, 1999 (File No. 333-22895)). 5.1* Opinion of Swidler Berlin Shereff Friedman, LLP. 23.1* Consent of Pricewaterhouse Coopers LLP. 23.2* Consent of Swidler Berlin Shereff Friedman, LLP (contained in Exhibit 5.1). 23.3 Consent of Pricewaterhouse Coopers LLP. *Previously filed. 3