SCHEDULE 14A INFORMATION STATEMENT
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by Rule
     14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                          PRE-PAID LEGAL SERVICES, INC.
                (Name of Registrant as Specified in its Charter)


                                 NOT APPLICABLE
       (Name of Person(s) Filing Proxy Statement if Other Than Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i) (4) and 0-11.

     (1)  Title  of each  class of  securities  to  which  transaction  applies:
          ______________________.

     (2)  Aggregate   number  of  securities  to  which   transaction   applies:
          ______________________.

     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange Act Rule 0-11: ___________________.

     (4)  Proposed maximum aggregate value of transaction: _________________.

     (5)  Total fee paid: ___________________.

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the  offsetting fee  was  paid
     previously. Identify the previous filing  by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid: __________________.

     (2)  Form, Schedule or Registration Statement No.: _________________.

     (3)  Filing Party: __________________________.

     (4)  Date Filed: ___________________________.




                          PRE-PAID LEGAL SERVICES, INC.
                                One Pre-Paid Way
                               Ada, Oklahoma 74820


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


TO THE HOLDERS OF SHARES OF COMMON STOCK:

     The Annual Meeting of Shareholders  of PRE-PAID LEGAL  SERVICES,  INC. (the
"Company")  will be held in the Liberty  Auditorium at the  Company's  corporate
offices located at One Pre-Paid Way in Ada,  Oklahoma,  on Friday, May 28, 2004,
at 1:00 p.m., local time, for the following purposes:

     (1)  To elect a member to the Company's Board of Directors.

     (2)  To transact such other  business as may properly be brought before the
          Annual Meeting or any adjournment thereof.

     The Annual Meeting may be recessed from time to time and, at any reconvened
meeting,  action  with  respect to the matters  specified  in this notice may be
taken without further notice to shareholders unless required by the bylaws.

     Shareholders of record of Common Stock at the close of business on April 2,
2004 are  entitled  to notice  of,  and to vote on all  matters  at,  the Annual
Meeting.  A list of all  shareholders  will be available  for  inspection at the
Annual Meeting and, during normal business hours the ten days prior thereto,  at
the offices of the Company, One Pre-Paid Way, Ada, Oklahoma.


                             BY ORDER OF THE BOARD OF DIRECTORS

                             Kathy Pinson, Secretary


Ada, Oklahoma
April 26, 2004

Please vote by telephone or by using the Internet as  instructed on the enclosed
Proxy  Card or  complete,  sign and date the  enclosed  Proxy Card and return it
promptly in the envelope enclosed for that purpose. You may nevertheless vote in
person if you do attend the meeting.


                      [This page intentionally left blank]


                                 PROXY STATEMENT
                          PRE-PAID LEGAL SERVICES, INC.
                                One Pre-Paid Way
                               Ada, Oklahoma 74820

                       2004 ANNUAL MEETING OF SHAREHOLDERS

     The following  information is furnished in connection  with the 2004 Annual
Meeting of Shareholders ("Annual Meeting") of PRE-PAID LEGAL SERVICES, INC. (the
"Company")  to be held in the  Liberty  Auditorium  at the  Company's  corporate
offices located at One Pre-Paid Way in Ada,  Oklahoma,  on Friday, May 28, 2004,
at 1:00 p.m., local time. This Proxy Statement and  accompanying  materials will
be mailed on or about April 26, 2004 to holders of record of Common  Stock as of
the record date.

     The record  date for  determining  shareholders  entitled  to notice of the
Annual  Meeting  and to vote has been  established  as the close of  business on
April 2, 2004. On that date, the Company had 16,464,982  shares of Common Stock,
par value  $.01 per  share,  outstanding  and  eligible  to vote,  exclusive  of
treasury  stock.  Holders of record of the Company's  Common Stock on the record
date will be entitled  to one vote for each share held on all  matters  properly
brought before the Annual Meeting.

     The Board of Directors of the Company is soliciting the enclosed proxy. All
costs of soliciting proxies for the Annual Meeting will be borne by the Company.
In addition to use of the mails, proxies may be solicited by telephone, telecopy
or personal  interview by directors,  officers or other regular employees of the
Company. No additional compensation will be paid to directors, officers or other
regular  employees for such services.  Copies of solicitation  materials will be
furnished to banks,  brokerage  houses,  fiduciaries  and custodians  holding in
their names  shares of Common Stock  beneficially  owned by others to forward to
such beneficial owners.  The Company will, upon request,  reimburse such persons
for their  reasonable  expenses in  forwarding  proxy  materials  to  beneficial
owners.

     Any shareholder  returning the accompanying proxy or voting by telephone or
the  Internet  may revoke  such proxy at any time prior to its  exercise  by (a)
giving written notice to the Company of such revocation, (b) voting in person at
the Annual Meeting,  (c) voting by telephone or using the Internet as instructed
below (your latest  telephone or Internet proxy is counted) or (d) executing and
delivering  to the Company a later dated proxy.  Written  revocations  and later
dated proxies should be sent to PRE-PAID LEGAL SERVICES, INC., One Pre-Paid Way,
Ada, Oklahoma 74820, Attention: Kathy Pinson, Secretary.

                              ELECTION OF DIRECTOR

     The Board of Directors of the Company currently consists of six members and
is divided  into  three  classes  equal in size,  with the term of office of one
class expiring each year. Randy Harp, whose term as a director expires as of the
Annual Meeting is not standing for re-election as part of a corporate governance
initiative required by the rules of the New York Stock Exchange ("NYSE") to have
independent,  outside directors comprise the majority of the Board. Effective at
the Annual  Meeting,  the number of  members of the Board of  Directors  will be
reduced to five. The Board of Directors has nominated and proposes that Peter K.
Grunebaum,  whose term as a director also expires as of the Annual  Meeting,  be
re-elected for a three-year term as a director.

     The election of a director  requires the affirmative vote of a plurality of
the shares of Common Stock  voting in person or by proxy at the Annual  Meeting.
All proxies  received by the Board of Directors of the Company will be voted, in
the absence of  instructions  to the contrary,  FOR the  re-election of Peter K.
Grunebaum to the Board of Directors.

     Should  Mr.  Grunebaum  be  unable to serve  for any  reason,  the Board of
Directors  may,  unless the Board by resolution  provides for a lesser number of
directors,  designate  substitute  nominees in which event all proxies  received
without instructions will be voted for the election of such substitute nominees.
However,  to the best  knowledge of the Board of  Directors of the Company,  Mr.
Grunebaum will serve if elected.

     The following is certain information about each director of the Company:



                                                                                     Existing
    Name                                     Age            Director Since        Term Expires
----------------------                       ---            --------------        ------------
                                                                              
Peter K. Grunebaum                            70                  1980                 2004
Harland C. Stonecipher                        65                  1976                 2005
Martin H. Belsky                              59                  1998                 2005
John W. Hail                                  73                  1998                 2006
Steven R. Hague                               59                  2003                 2006


Peter K. Grunebaum
     Mr.  Grunebaum,  currently an independent  investment  banker and corporate
consultant,  was the Managing Director of Fortrend International,  an investment
firm headquartered in New York, New York, a position he held from 1989 until the
end of 2003.

Harland C. Stonecipher
     Mr.  Stonecipher  has been the  Chairman of the Board of  Directors  of the
Company since its  organization  in 1976 and served as Chief  Executive  Officer
until  March  1996 and since  February  1997.  Mr.  Stonecipher  also  served as
President  of the  Company  at  various  times  through  January  1995 and since
December 2002. Mr.  Stonecipher  also serves as an executive  officer of various
subsidiaries  of the Company and as a director of Advantage  Marketing  Systems,
Inc.

Martin H. Belsky
     Mr. Belsky,  currently Dean and Professor of Law at the University of Tulsa
College of Law, teaches courses in  constitutional  law,  ethics,  international
law, and oceans policy.  Previously, Mr. Belsky was Dean and Professor of Law at
Albany Law School from 1986 to 1995.

John W. Hail
     John W. Hail is the founder of Advantage  Marketing  Systems,  Inc. ("AMS")
and has served as Chief Executive Officer and Chairman of the Board of Directors
of AMS  since its  inception  in June  1988.  AMS  sells  more  than 75  natural
nutritional  supplements,  weight management products,  and natural skincare and
cosmetics.  From July 1986 through May 1988,  Mr. Hail served as Executive  Vice
President,  Director  and Agency  Director  of the  Company  and also  served as
Chairman  of the  Board of  Directors  of TVC  Marketing,  Inc.,  which  was the
exclusive marketing agent of the Company from April 1984 through September 1985.
Mr. Hail also serves as a director of Duraswitch Industries, Inc.

Steven R. Hague
     Steven R. Hague has been a partner at One Source  Advisors  since 1999. One
Source  Advisors is a management  and  actuarial  consulting  firm that provides
services  related  to  product  development;  merger,  acquisition  and  venture
development;  bank insurance development and analysis;  operational  performance
analysis and financial reporting and forecasting. Previously Mr. Hague was Chief
Executive Officer of American  Southwest  Holding Company,  an insurance holding
company  created for merger and  acquisition  activities,  from 1998 to 1999 and
President  and CEO of Bankers  Protective  Life  Insurance  Company from 1993 to
1997. Mr. Hague serves as a director of Advantage Marketing Systems, Inc.


Board Meetings and Committees

     The Board of Directors  held four meetings  during the year ended  December
31,  2003 and  acted by  unanimous  consent  six  times.  During  such  year all
directors  listed above  attended at least 75% of the meetings of the full Board
and the committees on which they served.

     The Board of Directors has  established  an Executive  Committee  currently
consisting of Messrs.  Stonecipher,  Harp and  Grunebaum and an Audit  Committee
currently  consisting  of Messrs.  Grunebaum,  Belsky and Hague.  The  Executive
Committee  may exercise all of the powers of the Board of  Directors,  except to
the extent  limited by law. The Audit  Committee  makes  recommendations  to the
Board of Directors  concerning  the  selection  of and  oversees  the  Company's
relationship  with its  independent  auditors and reviews  with the  independent
auditors the scope and results of the annual  audit.  The Audit  Committee  also
reviews financial statements and reports including proxy statements,  Forms 10-K
and Forms 10-Q, reviews all significant financial reporting issues and practices
and monitors  internal  control  policies.  The Audit Committee also establishes
procedures  for receipt,  retention and treatment of complaints  received by the
Company regarding  accounting,  internal accounting control or auditing matters,
recommends  and reviews the Company's  code of ethics and oversees the Company's
internal audit function.  The Board of Directors has determined that each of the
members of the Audit Committee meets the independence  standards of the New York
Stock Exchange of corporate governance rules and applicable SEC rules. The Audit
Committee  held ten meetings  during 2003. The Board of Directors has determined
that none of the members of the Audit Committee qualify as a "financial  expert"
as  defined  by the  rules  of the SEC,  because  none of the  members  meet the
requisite qualifications for such designation. All of the members were appointed
prior to the adoption of the SEC rules relating to financial experts.

     Additionally, the Board of Directors has established a nominating committee
and a  compensation  committee.  The  nominating  committee  consists of Messrs.
Belsky  and Hague and is  designed  to assist  the full  Board of  Directors  in
selecting individuals for service on the Board of Directors and evaluating their
performance. The compensation committee consists of Messrs. Hague and Belsky and
was  designed  to evaluate  and  recommend  the  compensation  of the  executive
officers of the Company to assure they are  compensated  effectively in a manner
consistent  with the overall  objectives of the Company and to  communicate  the
Company's  compensation  policies  and the  reasoning  behind  such  policies to
shareholders.  The Board of Directors has determined that the members of both of
these  committees meet the  independence  requirements  of corporate  governance
policies of the NYSE.  Members of these  committees  are elected by the Board of
Directors  annually for one-year terms, or until their  successors shall be duly
elected and qualified.  During 2003,  the nominating  committee met one time and
the compensation committee met one time.


Corporate Governance Guidelines and Communications with the Board

     The Company adopted Corporate Governance  Guidelines and a Code of Business
Conduct and Ethics in accordance with the rules of the NYSE in January 2004. The
Code  of  Business  Conduct  and  Ethics  is  applicable  to all  employees  and
directors, including the Company's principal executive, financial and accounting
officers.  In addition,  each of the committees of the board has a charter which
has been approved by the board. Copies of the Corporate  Governance  Guidelines,
Code of Business Conduct and Ethics and committee  charters are available at the
Company's website, www.prepaidlegal.com.  In addition, copies of these documents
are  available to any  shareholder  who requests  them from the Secretary of the
Company.  The Company  intends to disclose  amendments  to, or waivers from, its
Code of Business  Conduct and Ethics by posting to its website.  In addition,  a
copy of the Audit  Committee  charter as amended in 2003 to comply  with new SEC
and NYSE rules is attached as an appendix.

     The   Company's   Corporate   Governance   Guidelines   requires  that  the
non-management  directors meet in executive session  immediately  following each
meeting of the Board. The Guidelines provide that the Chairman of the Nominating
Committee, currently Mr. Belsky, will preside over these meetings.

     The Board has  adopted  the  independence  criteria  of the NYSE  corporate
governance  rules to determine the  independence  of its  directors.  In January
2003,  the Board  determined  that  Messrs.  Belsky,  Grunebaum  and Hague  were
independent  under  these  criteria.  As noted  earlier,  Mr.  Harp,  the  Chief
Operating Officer of the Company is not standing for re-election, and, after the
annual  meeting,  the Company will be in  compliance  with the NYSE rules that a
majority of the Board be independent.

     The  Company's  Corporate  Governance  Guidelines  provide that any person,
including any  shareholder,  desiring to communicate  with, or make any concerns
known  to the  Company,  directors  generally,  non-management  directors  or an
individual  director  only,  may do so by  submitting  them  in  writing  to the
Company's Quality Assurance  Supervisor,  One Pre-Paid Way, Ada, Oklahoma 74820,
with information to identify the person submitting the communication or concern,
including  the  name,  address,  telephone  number  and an  e-mail  address  (if
applicable),  together with  information  indicating  the  relationship  of such
person to the Company. The Company's Quality Assurance Supervisor is responsible
for maintaining a record of any such  communications  or concerns and submitting
them to the  appropriate  addressee(s)  for  potential  action or response.  The
Company will establish the  authenticity of any  communication or concern before
forwarding.  Under the  Corporate  Governance  Guidelines,  the  Company  is not
obligated to investigate or forward any anonymous  submissions  from persons who
are not employees of the Company.

     The  Company  does not have a  specific  policy  regarding  board  member's
attendance at annual meetings of shareholders,  although, as a general rule, all
directors   usually  attend  such  meeting.   At  the  2003  annual  meeting  of
shareholders, all directors attended the meeting except John Hail.

     In accordance with the rules of the NYSE,  within 30 days after the date of
the annual meeting,  the Company's Chief Executive Officer expects to certify to
the  NYSE  that he is not  aware of any  violation  by the  Company  of the NYSE
corporate  governance listing  standards.  The Company's Chief Executive Officer
and Chief Financial Officer have executed all certifications required by Section
302 of the  Sarbanes-Oxley  Act  relating  to the  disclosures  in the  periodic
reports filed with the Securities and Exchange Commission.


Compensation of Directors

     Directors who are also employees of the Company or its subsidiaries receive
no  additional  compensation  for  their  services  as  directors.  Non-employee
directors of the Company receive $500 per board and committee  meeting attended.
Under the Company's Stock Option Plan, each non-employee  director also receives
on March 1 of each year options to purchase 10,000 shares of Common Stock. These
options are immediately  exercisable as of the date of grant as to one-fourth of
the shares covered by the options and vest in additional  one-fourth  increments
on the following June 1st,  September 1st and December 1st in the year of grant,
subject to continued  service by the non-employee  director during such periods.
Options  granted to  non-employee  directors under the Stock Option Plan have an
exercise  price  equal to the closing  price of the Common  Stock on the date of
grant as reported by the New York Stock  Exchange and expire five years from the
date of grant.  Additionally,  Martin H. Belsky receives an additional  director
fee, not to exceed $6,000 annually,  for his additional services as secretary of
the Audit Committee and for other services.

     The Board of  Directors  recommends  that the  shareholders  vote "FOR" the
re-election of Peter K. Grunebaum to the Board of Directors.


Audit and Other Fees

     The firm of Grant Thornton LLP was originally  engaged in September 2001 to
serve as the Company's  independent  auditor and  subsequently  retained for the
annual  audits for the  subsequent  fiscal  years.  The  aggregate  fees billed,
including expenses, by Grant Thornton LLP for 2003 and 2002 for various services
are set forth below:



                                                          2003          2002
                                                          ----          ----
                                                              
Audit Fees.......................................     $  313,531    $  220,786
Audit Related Fees...............................     $   10,102    $   10,665
Tax Fees.........................................     $   23,712    $      850
All Other Fees........   ........................     $        -    $        -


     Fees for audit services  include fees  associated  with the annual audit of
the Company and its subsidiaries,  the review of the Company's quarterly reports
on Form 10-Q and  required  statutory  audits.  Audit-related  fees  principally
include audits in connection with the Company's employee benefit plans. Tax fees
include tax compliance,  tax advice and tax planning  related to Federal,  state
and international tax matters. Prior year numbers have been conformed to current
year presentation.

     The Audit  Committee  has  considered  whether the  provision  of non-audit
services  by  Grant  Thornton  LLP  is  compatible  with   maintaining   auditor
independence  and adopted in 2003 a policy  that  requires  pre-approval  of all
audit and  non-audit  services.  Such policy  requires the  Committee to approve
services and fees in advance and requires  documentation  regarding the specific
services  to be  performed.  All 2003  audit and  non-audit  services  fees were
approved in advance in accordance with the Committee's policies.


                             AUDIT COMMITTEE REPORT

In  accordance  with its  written  charter  adopted  by the  Board of  Directors
("Board"),  the Audit Committee of the Board ("Committee")  assists the Board in
fulfilling its  responsibility for oversight of the quality and integrity of the
accounting,  auditing and financial reporting  practices of the Company.  During
fiscal  2003,  the  Committee  met  ten  times,  and  the  Committee  chair,  as
representative  of the Committee,  discussed the interim  financial  information
contained in each quarterly  earnings  announcement with the CFO and independent
auditors prior to public release.

In discharging its oversight  responsibility as to the audit process,  the Audit
Committee  obtained from the  independent  auditors a formal  written  statement
describing  all  relationships  between the  auditors and the Company that might
bear on the auditors' independence  consistent with Independence Standards Board
Standard No. 1, "Independence Discussions with Audit Committees," discussed with
the  auditors  any   relationships   that  may  impact  their   objectivity  and
independence  and  satisfied  itself  as  to  the  auditors'  independence.  The
Committee  also  discussed  with  management  and the  independent  auditors the
quality and adequacy of the Company's internal controls.  The Committee reviewed
with the independent auditors their audit plans, audit scope, and identification
of audit risks.

The  Committee  discussed  and  reviewed  with  the  independent   auditors  all
communications  required by generally  accepted  auditing  standards,  including
those  described  in  Statement  on  Auditing  Standards  No.  61,  as  amended,
"Communication  with Audit Committees" and, with and without management present,
discussed and reviewed the results of the independent  auditors'  examination of
the financial statements.

The Committee reviewed the audited financial statements of the Company as of and
for the fiscal year ended December 31, 2003, with management and the independent
auditors. Management has the responsibility for the preparation of the Company's
financial  statements and the independent  auditors have the  responsibility for
the examination of those statements.

Based on the  above-mentioned  review and  discussions  with  management and the
independent auditors,  the Committee recommended to the Board that the Company's
audited  financial  statements be included in its Annual Report on Form 10-K for
the fiscal year ended  December 31,  2003,  for filing with the  Securities  and
Exchange  Commission.  The  Committee  intends to approve  reappointment  of the
independent auditors for 2004.

   Peter K. Grunebaum             Martin H. Belsky            Steven R. Hague
   Committee Chairman             Committee Member            Committee Member


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

Executive Officers
     The current executive officers of the Company are named below:



                  Name                   Age            Position
     ----------------------              ---      -----------------------------------------------------------
                                      
     Harland C. Stonecipher              65       Chairman of the Board of Directors, Chief Executive Officer
                                                      and President
     Randy Harp                          48       Chief Operating Officer
     Kathleen S. Pinson                  51       Vice President of Regulatory Compliance and Secretary
     Steve Williamson                    43       Chief Financial Officer


     For description of the business background and other information concerning
Mr. Stonecipher, see "Election of Directors" above. All executive officers serve
at the discretion of the Board, subject to, in the case of Mr. Stonecipher,  the
terms of his employment agreement described below.

Randy Harp
     Mr. Harp was named Chief Financial Officer in March 1990 and served in that
capacity  until May 2000 and has served as Chief  Operating  Officer since March
1996. Mr. Harp is a Certified Public Accountant.

Kathleen S. Pinson
     Ms.  Pinson was named  Controller of the Company in May 1989 and has been a
Vice President of the Company since June 1982. Ms. Pinson served on the Board of
Directors  from April 1990 until August 2002 when she resigned from the Board of
Directors together with three other directors as part of a corporate  governance
initiative  to have outside  directors  comprise the majority of the Board.  Ms.
Pinson has been employed by the Company since 1979 and currently  serves as Vice
President of  Regulatory  Compliance  and  Secretary.  Ms. Pinson is a Certified
Public Accountant.

Steve Williamson
     Mr.  Williamson  was named  Chief  Financial  Officer of the Company in May
2000.  From April 1997 until his employment  with the Company in March 2000, Mr.
Williamson  served as the Chief  Financial  Officer of Peripheral  Enhancements,
Inc., an electronic memory assembly company. Prior to April 1997, Mr. Williamson
served as Director in Charge of Banking  Practice for Horne & Company,  a public
accounting firm. Mr. Williamson is a Certified Public Accountant.

Significant Employee - Wilburn L. Smith
     Wilburn  Smith has been  active in the  marketing  division  of the Company
since 1980. He served as a director of the Company from March,  1993 to October,
1995 and from April, 1997 to December 31, 2001, during which time he also served
as President of the Company.  Mr. Smith currently  serves as National  Marketing
Director for the Company.

Executive Compensation

     The following table sets forth the compensation paid by the Company and its
subsidiaries  for services  rendered  during the years ended  December 31, 2003,
2002 and 2001 to the chief executive officer and to each other person serving as
an executive  officer of the Company as of December 31, 2003 whose  compensation
exceeded  $100,000 during 2003.  Such  individuals are referred to herein as the
"named executive officers."



                           Summary Compensation Table

                                                                          Long Term
                                            Annual Compensation(1)      Compensation

                                                                         Securities
                                                                         Underlying          All Other
  Name and Principal Position      Year     Salary       Bonus (2)         Options        Compensation (3)
-------------------------------    ----     --------     ----------     ------------      ----------------
                                                                                  
Harland C. Stonecipher.........    2003     $157,755     $1,984,918              -            $12,490
   Chairman of the Board, Chief    2002      160,789      2,011,785        100,000             11,404
   Executive Officer and           2001      157,755      1,473,556        100,000             11,740
   President

Randy Harp.....................    2003      229,327         11,835              -              5,200
   Chief Operating Officer         2002      233,654              -         50,000              8,800
                                   2001      167,019         32,500         80,000              5,282

Kathleen S. Pinson.............    2003      139,422          6,575              -              5,200
   VP of Regulatory Compliance     2002      130,095              -          5,000              5,300
   and Secretary                   2001      110,613         12,500          5,000              5,282

Steve Williamson...............    2003      126,923          6,312              -              3,640
   Chief Financial Officer         2002      120,384          5,414          5,000              3,774
                                   2001       99,365          7,500         15,000              1,740


----------------

(1)  Annual compensation amounts include amounts deferred at the election of the
     named individuals  pursuant to a non-qualified  deferred  compensation plan
     adopted by the Company in 2002.

(2)  Bonus to Mr.  Stonecipher  consists of override  commissions  earned by Mr.
     Stonecipher  pursuant to an override commission  agreement with the Company
     of $240,000  during each of 2003,  2002 and 2001, and override  commissions
     earned by Mr. Stonecipher with respect to commissions earned by PPL Agency,
     Inc.,  a Company  affiliated  insurance  agency,  of  $57,422,  $57,932 and
     $56,576  during 2003,  2002 and 2001,  respectively.  The bonus amount also
     includes  $1,176,980  during  2001  representing  a payment of $10 for each
     marketing  associate  who  participated  in the  Company's  "Fast  Start to
     Success" training program that commenced in January 1997.  Effective August
     2002 through December 31, 2002, and in lieu of the $10 fee, Mr. Stonecipher
     began  receiving  one-half of one  percent of  collected  membership  fees.
     Effective  January 1, 2003, this  compensation  arrangement was modified to
     require  certain levels of membership  fees to be achieved.  The 2002 bonus
     amount includes $1,033,340 of Fast Start bonuses and $680,513 of membership
     fee bonuses.  The 2003 bonus amount  includes  $1,687,496 of membership fee
     bonus.  See  "Executive   Compensation  and  Other   Information-Employment
     Contracts and Termination of Employment and Change-in-Control Arrangements"
     and "Certain Relationships and Related Transactions."

     Bonuses to Messrs. Harp and Williamson and Ms. Pinson during 2003 consisted
     of bonus based upon growth in the Company's  membership  base. Bonus to Mr.
     Williamson during 2002 pertained to the completion of a transaction related
     to the sale of a subsidiary and bonuses to Messrs.  Harp and Williamson and
     Ms.  Pinson  during 2001  consisted of  performance  bonuses based upon the
     achievement by the Company of certain earnings per share goals.

(3)  All Other  Compensation  of Mr.  Stonecipher  includes  $3,130,  $4,972 and
     $5,331 for the years  2003,  2002 and 2001,  respectively,  relating to the
     time  value of  premiums  paid  pursuant  to a certain  split  dollar  life
     insurance  agreement  that provides for such premiums to be refunded to the
     Company upon Mr. Stonecipher's death, and also includes $9,360,  $6,432 and
     $6,409 for the years 2003, 2002 and 2001, respectively, representing vested
     contributions  by the Company to the Employee  Stock  Ownership  and Thrift
     Plan and Trust (the "ESOP").

     All Other  Compensation  of  Messrs.  Harp and  Williamson  and Ms.  Pinson
     consists of vested contributions by the Company to the ESOP.

     There were no grants of stock  options  during the year ended  December 31,
2003  under  the  Company's  Stock  Option  Plan to any of the  named  executive
officers.




                 Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option Values

                                                            Number of Securities                 Value of
                                                           Underlying Unexercised        Unexercised In-the-Money
                             Shares                              Options at                     Options at
                            Acquired           Value          December 31, 2003            December 31, 2003 (1)
           Name            on Exercise       Realized    Exercisable   Unexercisable    Exercisable   Unexercisable
----------------------     -----------       --------    -----------   -------------    -----------   -------------
                                                                                               
Harland C. Stonecipher           -               -         400,000              -       $1,158,000      $       -
Randy Harp                       -               -         212,000         18,000          662,040        124,560
Kathleen S. Pinson               -               -          17,500          2,500           53,100          4,800
Steve Williamson                 -               -          26,500          8,500           80,780         46,320


----------------------------

(1)  Value  of  unexercised   in-the-money  options  at  December  31,  2003  is
     calculated  based on the market  price per share of Common  Stock of $26.12
     per share on December 31, 2003 less the option exercise price.


Employment Contracts and Termination of Employment and Change-in-Control
  Arrangements

     The Company has an employment agreement with Mr. Stonecipher that commenced
in January  1993 and was  scheduled  to expire on June 30,  2003 but it has been
automatically  extended to June 30, 2004 and will be automatically  extended for
successive  one-year periods unless either party elects to terminate at least 30
days prior to the expiration date. Under the terms of the employment  agreement,
Mr.  Stonecipher  is to  receive  compensation  as  determined  by the  Board of
Directors but not less than $157,755 per year. In addition to his annual salary,
Mr. Stonecipher also is entitled to receive a supplemental retirement benefit in
the amount of $26,000 per year  payable on the first day of the month  following
his termination of employment and annually  thereafter  until the earlier of his
death or the date upon which ten such payments have been made.  Mr.  Stonecipher
must meet  certain  minimal  conditions  subsequent  to the  termination  of his
employment  in order to receive such  payments.  The  Company's  obligation  for
supplemental retirement benefits pursuant to the employment agreement is subject
to the continuation of a certain split dollar life insurance  agreement  between
the Company and Shirley A. Stonecipher, Mr. Stonecipher's wife, described below.
If the Company  terminates the  employment  agreement for any reason (other than
Mr. Stonecipher's death) or Mr. Stonecipher terminates the agreement for certain
specified events including a change of control of the Company (as defined in the
agreement),  the Company is required to pay Mr.  Stonecipher  a lump sum payment
equal to the present value (using a 3% discount  rate) of the  remaining  salary
and retirement benefits throughout the term of the agreement.

     Pursuant to a separate agreement with the Company,  Mr. Stonecipher is also
entitled to an override commission, payable monthly, in an amount equal to $.025
per active membership as compensation for his efforts in assisting in the growth
and  development  of new production  for the Company and its  subsidiaries.  The
agreement  provides that the amount of the commissions  shall in no event exceed
$20,000 per month. The payment of such commissions to Mr. Stonecipher  continues
during his  lifetime  and after his death to his  designated  beneficiaries  and
their successors.  The agreement requires that Mr. Stonecipher devote reasonable
efforts to the generation of new membership  sales for the Company.  The amounts
paid to Mr.  Stonecipher  under this  agreement  during  the  fiscal  year ended
December  31, 2003 are  reflected  in the summary  compensation  table set forth
above. Mr.  Stonecipher has deferred payments under this agreement of $30,199 at
December 31, 2003.  Mr.  Stonecipher  also receives a portion of the  annualized
commission  revenue of PPL Agency,  Inc., which is owned by Mr. Stonecipher as a
nominee for the Company. See "Certain  Relationships and Related  Transactions."
Such  amounts  paid  to Mr.  Stonecipher  are  also  reflected  in  the  summary
compensation table set forth above.

     Commencing  in January  1997,  the Company  implemented  its "Fast Start to
Success" program pursuant to which electing marketing associates may participate
in Company-sponsored sales training programs, including use of a video and other
training aides  developed by the Company.  The cost to each marketing  associate
for  participation  in  the  program  is  typically  $249,  except  for  special
promotions the Company  implements  from time to time. At the time, the Board of
Directors  approved  a  payment  to Mr.  Stonecipher  of $10 for each  marketing
associate who  participated  in the program until August 2002 at which time this
form of compensation ceased and was replaced by one-half of one percent (.5%) of
Membership  premiums  collected.  Such  amounts  paid  to  Mr.  Stonecipher  are
reflected in the summary compensation table set forth above. Mr. Stonecipher has
deferred  payments  under this  agreement  of $258,249  during 2002 and $656,703
during 2003.

     In July 1984, the Company  entered into a life insurance  arrangement  with
Shirley A. Stonecipher,  Mr.  Stonecipher's  wife, whereby the Company agreed to
pay  premiums on a life  insurance  policy  covering Mr.  Stonecipher.  The face
amount  of the  policy  is  $600,000  and  Mrs.  Stonecipher  is the  owner  and
beneficiary. Mrs. Stonecipher has an agreement with the Company whereby upon Mr.
Stonecipher's  death,  the proceeds of the policy will be paid to the Company in
an amount  sufficient to reimburse  premiums paid to date by the Company and any
supplemental  retirement payments made pursuant to his employment contract. This
agreement is secured by a collateral assignment of the policy proceeds.

     In November 2002, the Company adopted a deferred  compensation  plan, which
permits  executive  officers and key  employees to defer receipt of a portion of
their  compensation.  Deferred  amounts accrue  hypothetical  returns based upon
investment  options  selected by the  participant.  Deferred amounts are paid in
cash  based on the value of the  investment  option  and are  generally  payable
following  termination of employment in a lump sum or in installments as elected
by the  participant,  but the plan  permits on demand  distributions,  which are
subject to a 10% penalty,  and provides for  financial  hardship  distributions,
distributions in the event of total disability or death and distributions upon a
change in control.  The plan also  provides for a death  benefit of $500,000 for
each  participant.  Although  the plan is unfunded and  represents  an unsecured
liability of the Company to the participants, during 2003, the Company purchased
company-owned  variable life insurance policies to insure the lives of the group
of participants  and to finance its  obligations  under the plan. As of December
31, 2003, the Company had deferred compensation liability of $949,462,  $40,173,
$14,879  and  $14,284  for  Mr.  Stonecipher,  Mr.  Harp,  Ms.  Pinson  and  Mr.
Williamson,  respectively, included in its total deferred compensation liability
of $1.4  million.  At  December  31,  2003,  the cash  value  of the  underlying
company-owned insurance policies was $1.3 million.


Board of Director Interlocks and Insider Participation in Executive Compensation
  Decisions

     Until November 2003, the Board of Directors of the Company was  responsible
for  establishing  compensation  of  Harland  C.  Stonecipher,  Chairman,  Chief
Executive Officer and President of the Company.  The Board of Directors formed a
compensation  committee  during  2002  as  described  above  and  the  committee
recommended  that  Mr.  Stonecipher  accept  one-half  of one  percent  (.5%) of
Membership premiums collected in lieu of the $10 payment for each associate that
participated in the Fast Start to Success training  program.  Mr.  Stonecipher's
cash compensation for 2003 was determined  pursuant to his employment  agreement
and other  arrangements  with the Company  approved by the Board of Directors in
January  2003,  as  amended  by  the  Compensation  Committee's   recommendation
described above. Effective in November 2003, pursuant to the governance rules of
the NYSE,  the  Compensation  Committee  became  responsible  for  approving Mr.
Stonecipher's annual compensation arrangements.

Report On Executive Compensation

     As previously indicated, until November 2003, the Board of Directors of the
Company (the "Board") was responsible for  establishing  compensation of Harland
C. Stonecipher,  the Chairman,  Chief Executive Officer and President. The Board
formed a  compensation  committee  during 2002. The  compensation  committee was
designed to evaluate and recommend the compensation of the executive officers of
the Company to assure they are  compensated  effectively in a manner  consistent
with the overall  objectives  of the Company and to  communicate  the  Company's
compensation  policies and the reasoning  behind such policies to  shareholders.
The compensation  committee met one time during 2003 and recommended a change in
the compensation  structure of Mr. Stonecipher but did not recommend any changes
to the compensation of any other executive officer.

     The  base  salary  of Mr.  Stonecipher  for  2003  was as  provided  in his
employment  agreement with the Company entered into in 1993. The principal terms
of his  employment  agreement are described  elsewhere  herein.  See  "Executive
Compensation  and Other  Information - Employment  Contracts and  Termination of
Employment and Change-in-Control Arrangements." The level of base salary for Mr.
Stonecipher in the employment agreement was determined through negotiations with
Mr.  Stonecipher at the time the employment  agreement was entered into, and the
base  salaries  of the other  executive  officers  of the  Company for 2003 were
determined  by Mr.  Stonecipher  based  upon his  assessment  of the  respective
executive  officer's  performance  and potential  contribution  to the Company's
financial and operational objectives.

     Pursuant  to a  separate  agreement,  Mr.  Stonecipher  receives  a monthly
override  commission  of  $.025  per  active  membership,   subject  to  certain
limitations,  and a portion of the annualized  commission revenue of PPL Agency,
Inc.,  which is owned by Mr.  Stonecipher  as a nominee of the  Company.  During
2003,  Mr.  Stonecipher  earned  $297,422  pursuant  to  these  commission-based
incentive compensation arrangements.  These arrangements foster the goals of the
Company's  compensation  policy by  linking a  significant  portion of the chief
executive  officer's  annual  compensation to the level of revenues derived from
active  memberships,  thereby creating strong financial  incentives to the chief
executive  officer for the continued  growth of the Company's  membership  base.
During 2003,  although new membership  sales decreased 6% to 671,857 compared to
773,767 during 2002, the Company's  active  memberships in force increased 3% to
1,418,997 at December 31, 2003  compared to  1,382,306  memberships  in force at
December 31, 2002. Over the last five years,  the compounded  growth rate of the
Company's  active  membership  base has  exceeded  18% per year and earnings per
share have grown from $.55 per share to $2.27 per share for 2003.

     During 1997, the Company  implemented its "Fast Start to Success"  program.
The "Fast  Start to  Success"  program  is a  Company-sponsored  field  training
program for the Company's  marketing  associates that utilizes audio,  video and
other  training  aides  developed by the Company and is designed to increase new
memberships sold and new sales associates recruited per participating associate.
Participating associates are required to pay the Company a one-time training fee
to offset the Company's  direct and indirect  costs  incurred in developing  and
maintaining the program.  Mr. Stonecipher received a payment from the Company of
$10 for each marketing associate who participated in the "Fast Start to Success"
program through July 2002 and such payments totaled  $1,033,340 during 2002. Mr.
Stonecipher  was  instrumental in the conception and development of the program,
which the Board  believes  has  enhanced  the  Company's  marketing  efforts and
contributed to the growth of the membership  base.  Beginning in August 2002 and
in lieu of the $10 for  each  Fast  Start  participant,  Mr.  Stonecipher  began
receiving one-half of one percent (.5%) of Membership premiums  collected.  This
change in Mr.  Stonecipher's  compensation was designed to more closely link his
compensation  with  realized  membership   revenues.   Another  change  in  this
arrangement was made for 2003 as described above to tie the  compensation  based
on percentage of premiums to the  achievement  of specified  thresholds of total
membership premiums in 2003 compared to membership premiums in 2002.

     The Company  maintains a Stock Option Plan (the  "Plan")  pursuant to which
the Board may grant options to purchase  Common Stock to directors and employees
of the Company,  including the executive officers. The exercise price of options
granted  under the Plan may not be less than the fair market  value per share of
Common Stock on the date of grant.  In authorizing  option awards under the Plan
to  executive  officers,  the Board  considers  various  factors  including  the
recommendation of the Chairman,  the relative  responsibilities of the optionee,
the  Board's  subjective  evaluation  of the  optionee's  performance,  and  the
optionee's  relative  equity  interest  in the  Company in the form of stock and
options.  The  Board  did not grant any  options  during  2003 to the  Company's
executive officers.

     In 2002, the Company adopted a deferred compensation plan for its executive
officers as described under  "Executive  Contracts and Termination of Employment
and  Change-in-Control  Arrangements."  This plan is intended to supplement  the
Company's  existing  tax-qualified  retirement plans to provide the participants
with improved long-term retirement security.

     Section  162(m) of the Internal  Revenue Code provides that the Company may
be limited in  deducting  annual  compensation  in excess of $1 million  paid to
certain executive officers.  The Board of Directors has considered the effect of
Section 162(m) on the Company's  compensation program. The deferred compensation
plan was adopted in 2002 in part to be responsive to the  limitations of Section
162,  to permit  the  deferral  of  compensation  that  would not  otherwise  be
deductible  under  Section 162. In certain  circumstances  it may be in the best
interests of the Company and its  shareholders  to retain the flexibility to pay
compensation that may not be deductible under Section 162.

     The  preceding  report is presented  by each of the current  members of the
Board of Directors.

    Martin H. Belsky       Peter K. Grunebaum       Steven R. Hague
      John W. Hail             Randy Harp       Harland C. Stonecipher



Shareholder Return Performance Graph

     The following graph compares the cumulative  total  shareholder  returns of
the  Company's  Common Stock during the five years ended  December 31, 2003 with
the cumulative total shareholder returns of the Russell 2000 Index and the Media
General Personal Services  industry index. The comparison  assumes an investment
of $100 on January 1, 1999 in each of the Company's  Common  Stock,  the Russell
2000 Index and Media  General's  Personal  Services  industry index and that any
dividends were reinvested.



                Comparison of Cumulative Total Return of Company,
                      Russell 2000 Index and Industry Index

                              {GRAPH APPEARS HERE}

                                      1998           1999           2000          2001           2002          2003
                                      ----           ----           ----          ----           ----          ----
                                                                                            
PRE-PAID LEGAL SERVICES                100          72.73         77.27          66.36         79.39          79.15
MG GROUP INDEX                         100          45.49         42.41          69.15         66.98          83.96
RUSSELL 2000 INDEX                     100         119.59        114.43          115.6         90.65         131.78




                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

     The  following  table  sets  forth  certain   information   concerning  the
beneficial  ownership  of shares of Common  Stock of the  Company by each person
(other  than  directors  and  executive  officers of the  Company)  known by the
Company to be the  beneficial  owner of more than five percent of the issued and
outstanding Common Stock. The information is based on Schedules 13D or 13G filed
by the applicable  beneficial owner with the Securities and Exchange  Commission
or other information provided to the Company by the beneficial owner.



                 Security Ownership of Certain Beneficial Owners
                                                                           Beneficial Ownership
                                                                        --------------------------
                                                                          Number         Percent
                                                                            of             of
               Name and Address of Beneficial Owner                       Shares          Class
               ------------------------------------                     -----------    -----------
                                                                                      
    Thomas W. Smith
    323 Railroad Avenue
    Greenwich, CT  06830.........................................       4,038,951 (1)       24.53

    Thomas N. Tryforos
    323 Railroad Avenue
    Greenwich, CT  06830.........................................       2,852,388  (1)      17.32

    Scott Vassalluzzo
    323 Railroad Avenue
    Greenwich, CT  06830.........................................       2,800,700  (1)      17.01


---------------------
(1)  Included in the shares of Common Stock indicated as  beneficially  owned by
     Thomas W.  Smith  ("Smith"),  Thomas  N.  Tryforos  ("Tryforos")  and Scott
     Vassalluzzo  ("Vassalluzzo")  are  2,780,600  shares as to which  they have
     shared voting and shared dispositive power. In addition, Smith beneficially
     owns  1,258,351  shares of Common  Stock as to which he has sole voting and
     dispositive power, Tryforos beneficially owns 71,788 shares of Common Stock
     as to  which he has sole  voting  and  dispositive  power  and  Vassalluzzo
     beneficially  owns  20,100  shares of Common  Stock as to which he has sole
     voting and dispositive power. Of the shares indicated as beneficially owned
     by Smith,  Tryforos and  Vassalluzzo,  3,138,951,  2,791,988  and 2,791,600
     shares in the  aggregate,  respectively,  are  beneficially  owned in their
     capacities as investment managers for certain managed accounts.

     Under the provisions of the Oklahoma  General  Corporation  Act relating to
     acquisitions of shares exceeding 20% of the outstanding voting shares of an
     Oklahoma public company,  6,150 shares  beneficially owned by Mr. Smith may
     not be voted until and unless the disinterested shareholders of the Company
     approve  voting rights for these shares.  Mr. Smith has not requested  that
     such issue be submitted to a vote of the  shareholders as required by these
     provisions, and, accordingly, these 6,150 shares will not be eligible to be
     voted at the annual  meeting.  Although Mr.  Smith's  percentage  ownership
     exceeds 20% by more than this number of shares,  his  increase in ownership
     occurred by reason of the Company's share repurchase program which does not
     result in a loss of voting rights.

     The  following  table  sets  forth  certain   information   concerning  the
beneficial  ownership  of shares of Common  Stock of the  Company as of April 2,
2004 by (a) each  director or nominee for director of the  Company,  (b) each of
the named executive  officers,  and (c) all of the directors,  nominee and named
executive  officers of the Company as a group.



           Security Ownership of Directorsand Named Executive Officers

                                                                               Beneficial Ownership (1)
                                                                             ------------------------------
                                                                                Number of        Percent of
               Name of Director or Named Executive Officer                       Shares             Class
               -------------------------------------------                   ---------------     ----------
                                                                                               
Harland C. Stonecipher
    One Pre-Paid Way, Ada, Oklahoma 74820..............................      1,567,042   (2)         9.28
Randy Harp.............................................................        261,877   (3)         1.57
Kathleen S. Pinson.....................................................         84,824   (4)          *
Steve Williamson.......................................................         32,519   (5)          *
Peter K. Grunebaum.....................................................         34,000   (6)          *
John W. Hail...........................................................         45,579   (7)          *
Martin H. Belsky.......................................................         30,900   (8)          *
Steven R. Hague........................................................         12,500   (9)          *
All directors and executive officers as a group (8 persons)............                  (10)       11.97


--------------------

* Less than 1%.

(1)  Unless  otherwise  indicated  in the  footnotes to the table and subject to
     community property laws where applicable, each of the shareholders named in
     this table has sole voting and investment  power with respect to the shares
     indicated as  beneficially  owned.  The  percentage  of ownership  for each
     person  is  calculated  in  accordance  with  rules of the  Securities  and
     Exchange  Commission without regard to shares of Common Stock issuable upon
     exercise of outstanding  stock options,  except that any shares a person is
     deemed to own by having a right to  acquire  by  exercise  of an option are
     considered  outstanding  solely for purposes of  calculating  such person's
     percentage ownership.

(2)  Included in the shares of Common Stock indicated as  beneficially  owned by
     Mr.  Stonecipher are (i) 1,117,085  shares as to which he has shared voting
     and shared  dispositive  power with his wife;  (ii) 30,000 shares  issuable
     upon  exercise of  outstanding  options held by his wife earned  during the
     time she was a member of the Board of Directors;  (iii) 19,957 shares owned
     under the ESOP as to which  Mr.  Stonecipher  has sole  voting  power,  but
     shared  dispositive  power;  and,  (iv)  400,000  shares  issuable  to  Mr.
     Stonecipher upon exercise of outstanding options.

(3)  Includes  17,827  shares owned under the ESOP as to which Mr. Harp has sole
     voting power,  but shared  dispositive  power,  and 218,000 shares issuable
     upon exercise of outstanding options.

(4)  Includes 19,657 shares owned under the ESOP as to which Ms. Pinson has sole
     voting power, but shared dispositive power, and 20,000 shares issuable upon
     the exercise of  outstanding  options.  Also,  includes  3,560 shares owned
     under the ESOP by Ms. Pinson's husband, also an employee of the Company, as
     to which he has sole voting power, but shared dispositive power. Ms. Pinson
     disclaims beneficial ownership of shares that are owned by her husband.

(5)  Includes  1,129 shares owned under the ESOP as to which Mr.  Williamson has
     sole voting  power,  but shared  dispositive  power,  372 shares held in an
     individual  retirement  account and 31,000 shares issuable upon exercise of
     outstanding options.

(6)  Includes 34,000 shares issuable upon exercise of outstanding options.

(7)  Includes  500 shares  owned by a  corporation  that Mr. Hail  controls  and
     45,000 shares issuable upon exercise of outstanding options.

(8)  Includes 30,500 shares issuable upon exercise of outstanding options.

(9)  Includes 12,500 shares issuable upon exercise of outstanding options

(10) Includes  821,000 shares issuable upon exercise of outstanding  options and
     62,130  shares  owned under the ESOP as to which the  respective  executive
     officers  and  directors  have sole voting  power,  but shared  dispositive
     power.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The Company's Chairman, Harland C. Stonecipher, is the owner of PPL Agency,
Inc.  ("Agency").  The Company has agreed to  indemnify  and hold  harmless  the
Chairman for any personal  losses  incurred as a result of his ownership of this
corporation and any income earned by Agency accrues to the Company.  The Company
provides  management  and  administrative  services  for  Agency,  for  which it
receives specified management fees and expense reimbursements.

     Agency's  financial  position and results of operations are included in the
Company's  financial  statements on a combined basis. Agency earned commissions,
net of amounts paid  directly to its agents by the  underwriter,  during 2003 of
$119,000  through its sales of insurance  products of an  unaffiliated  company.
Agency had net income of $20,000  for the year  ended  December  31,  2003 after
incurring  commissions  earned by the Chairman of $57,000 and annual  management
fees paid to the Company of $36,000 for 2003.

     Mr.  Stonecipher  and his wife,  Shirley A.  Stonecipher,  own  Stonecipher
Aviation LLC ("SA") and Mr. and Mrs. Stonecipher together with Wilburn L. Smith,
National Marketing  Director,  own S & S Aviation LLC ("S&SA").  The Company has
agreed to reimburse SA and S&SA for certain expenses pertaining to trips made by
Company  personnel for Company business  purposes using aircraft owned by SA and
S&SA.  Such  reimbursement  represents the pro rata portion of direct  operating
expenses,  such as fuel,  maintenance,  pilot fees and landing fees, incurred in
connection  with such aircraft based on the relative number of flights taken for
Company  business  purposes  versus  the  number  of other  flights  during  the
applicable   period.  No  reimbursement  is  made  for   depreciation,   capital
expenditures or improvements relating to such aircraft. During 2003, the Company
paid   $307,000  to  SA  and  $592,000  to  S&SA  as   reimbursement   for  such
transportation expenses.

     John  W.  Hail,  a  director  of the  Company,  served  as  Executive  Vice
President,  Director  and Agency  Director of the Company from July 1986 through
May 1988 and also served as Chairman of the Board of Directors of TVC Marketing,
Inc.,  which was the  exclusive  marketing  agent of the Company from April 1984
through September 1985.  Pursuant to agreements between Mr. Hail and the Company
entered into during the period in which Mr. Hail was an executive officer of the
Company,  Mr.  Hail  receives  override  commissions  from  renewals  of certain
Memberships  initially sold by the Company during such period.  During 2003 such
override  commissions on renewals totaled $81,000.  Mr. Hail also owns interests
ranging  from 12% to 100% in  corporations  not  currently  affiliated  with the
Company,  including TVC Marketing, Inc., but which were engaged in the marketing
of the Company's legal service  Memberships  and which earn renewal  commissions
from Memberships  previously sold. These entities earned renewal  commissions of
$552,000  during 2003 of which  $300,000 was passed  through as  commissions  to
their sales agents.

     The Company's new office building  contains two apartments,  one for use by
Company  visitors and one for use by the Company's  Chairman and Chief Executive
Officer,  Harland C. Stonecipher and his wife, for his convenience as well as to
entertain  visitors  using the visitor  apartment.  The full Board of Directors,
with Mr.  Stonecipher  abstaining,  has approved the arrangements for the use of
this  apartment  which require Mr.  Stonecipher  to pay rent to the Company at a
rate of $1,000 per month,  which exceeds the estimated  fair market rental value
based on an outside appraisal.


                COMPLIANCE WITH SECTION 16 REPORTING REQUIREMENTS

     Section 16(a) of the Securities Exchange Act of 1934 requires directors and
executive officers of the Company and persons who beneficially own more than 10%
of the  Company's  Common  Stock to file  reports of  ownership  and  changes in
ownership  of the  Company's  Common  Stock  with the  Securities  and  Exchange
Commission. The Company is required to disclose delinquent filings of reports by
such persons  during  2003.  Based on a review of the copies of such reports and
amendments thereto received by the Company, or written  representations  that no
filings were required,  the Company  believes that during 2003 all Section 16(a)
filing  requirements  applicable  to its executive  officers,  directors and 10%
shareholders were met except as described below.

     A Form 4 for January  2004 for Mr.  Grunebaum,  a director of the  Company,
relating to two transactions was  inadvertently  filed three days late due to an
administrative error by Mr. Grunebaum.  Additionally, a Form 4 for newly elected
Board  member  Steven R. Hague  pertaining  to his initial  stock  option  grant
approved by  shareholders  on May 29,  2003 was not filed until  August 15, 2003
while Mr. Hague was waiting on receipt of his EDGAR access  number issued by the
Securities and Exchange Commission.

                                     VOTING

     Directors will be elected by a plurality of the votes of the shares present
in person or  represented  by proxy at the  Annual  Meeting.  All other  matters
properly  brought before the Annual Meeting will be decided by a majority of the
votes cast on the matter, unless otherwise required by law

     Shares  represented by proxies which are marked  "withhold  authority" with
respect to the  election of any one or more  nominees  for election as directors
will be counted for the purpose of determining the number of shares  represented
by proxy at the meeting.  Because  directors  are elected by a plurality  rather
than a majority of the shares  present in person or  represented by proxy at the
Annual Meeting,  proxies marked "withhold  authority" with respect to any one or
more nominee will not affect the outcome of the  nominee's  election  unless the
nominee  receives no affirmative  votes or unless other candidates are nominated
for election as directors.

     Shares represented by limited proxies will be treated as represented at the
meeting only as to such matter or matters for which  authority is granted in the
limited  proxy.  Shares  represented  by proxies  returned by brokers  where the
brokers'  discretionary  authority  is limited by stock  exchange  rules will be
treated as  represented  at the Annual Meeting only as to such matter or matters
voted on in the proxies.


                         INDEPENDENT PUBLIC ACCOUNTANTS

     Grant Thornton LLP served as the Company's independent  accountants for the
year ended December 31, 2003. Representatives of Grant Thornton LLP are expected
to be present at the Annual Meeting, with the opportunity to make a statement if
they desire to do so, and will be available to respond to appropriate questions.



                          ANNUAL REPORT TO SHAREHOLDERS

     The Company's Annual Report to Shareholders for the year ended December 31,
2003, including audited financial statements,  accompanies this Proxy Statement.
The Annual Report is not  incorporated by reference into this Proxy Statement or
deemed to be a part of the materials for the solicitation of proxies.


                   AVAILABILITY OF ANNUAL REPORT ON FORM 10-K

     A copy of the  Company's  Annual  Report  on Form  10-K for the year  ended
December 31, 2003 filed with the Securities and Exchange Commission is available
without charge to any  shareholder of the Company who requests a copy in writing
from the Company, Attn.: Janice Stinson,  Investor Relations,  One Pre-Paid Way,
Ada, Oklahoma 74820.


                    PROPOSALS OF SHAREHOLDERS AND NOMINATIONS

     The Board of  Directors  will  consider  properly  presented  proposals  of
shareholders  intended  to be  presented  for  action at the  Annual  Meeting of
Shareholders. Such proposals must comply with the applicable requirements of the
Securities and Exchange Commission and the Company's bylaws. Under the Company's
bylaws, a notice of intent of a shareholder to bring any matter before a meeting
shall be made in writing and  received by the  Secretary of the Company not more
than 150 days and not less than 90 days in advance of the annual  meeting or, in
the event of a special meeting of shareholders, such notice shall be received by
the  Secretary  of the  Company  not later than the close of the  fifteenth  day
following   the  day  on  which  notice  of  the  meeting  is  first  mailed  to
shareholders.  Every such notice by a shareholder  shall set forth: (a) the name
and  address  of the  shareholder  who  intends  to bring up any  matter;  (b) a
representation  that the  shareholder  is a registered  holder of the  Company's
voting stock and intends to appear in person or by proxy at the meeting to bring
up the matter  specified in the notice;  (c) with respect to notice of an intent
to make a nomination,  a description of all understandings among the shareholder
and each nominee and any other person  (naming such person or persons)  pursuant
to which the nomination or  nominations  are to be made by the  shareholder  and
such other  information  regarding each nominee  proposed by the  shareholder as
would have been required to be included in a proxy  statement  filed pursuant to
the proxy rules of the Securities and Exchange  Commission had each nominee been
nominated  by the Board of  Directors  of the  Company;  and (d) with respect to
notice of an intent to bring up any other matter,  a description  of the matter,
and any material interest of the shareholder in the matter.  Notice of intent to
make a nomination shall be accompanied by the written consent of each nominee to
serve as a director of the Company, if elected. All shareholder proposals should
be sent to the  Secretary  of the Company at One  Pre-Paid  Way,  Ada,  Oklahoma
74820.

     A  shareholder   proposal  submitted  pursuant  to  Rule  14a-8  under  the
Securities  Exchange  Act of 1934 and  intended to be included in the  Company's
proxy  statement  relating to the 2005 Annual  Meeting must be received no later
than January 28, 2005.  To be  considered  for  presentation  at the 2005 Annual
Meeting,  although  not  included in the Proxy  Statement  for such  meeting,  a
proposal  must be  received  within the time  period set forth in the  Company's
bylaws as  described  above.  In addition,  the proxy  solicited by the Board of
Directors  for the 2005 Annual  Meeting will confer  discretionary  authority to
vote on any such  shareholder  proposal  presented  at the 2005  Annual  Meeting
unless the Company is provided with notice of such proposal no later than ninety
days prior to the date of the 2005 annual meeting.

     The  nominating  committee  has a charter  which is posted on the Company's
website at  www.prepaidlegal.com.  The  nominating  committee  has not adopted a
separate policy relating to nomination of directors by shareholders  because the
procedure for nomination is governed by the Company's  bylaws  described  above.
The  criteria  for  nomination  of  directors  are set  forth in the  nominating
committee   charter  and  the  charter   does  not  address   specific   minimum
qualifications  or skills that a nominee or board member must have.  The process
used by the nominating committee for identifying and evaluating nominees for the
Company's board consists of reviewing  qualifications of candidates suggested by
management,  other board members or shareholders,  including personal interviews
of the  candidate.  The specific  requirements  for nominees  from  shareholders
provided by the Company's  bylaws  described  above are required to be followed.
The  Company  has  not  previously  received  nominees  from  shareholders  and,
accordingly,  is unable to  determine  whether  the process  for  evaluation  of
shareholder nominees differs from the process for evaluation of other nominees.


                                  OTHER MATTERS

     The Board of Directors of the Company does not know of any other matters to
be  presented  for action at the Annual  Meeting  other than those listed in the
Notice of Meeting and referred to herein.  If any other  matters  properly  come
before the Annual Meeting or any  adjournment  thereof,  it is intended that the
proxy  solicited  hereby be voted as to any such matter in  accordance  with the
recommendations of the Board of Directors of the Company.


          APPENDIX TO PROXY STATEMENT OF PRE-PAID LEGAL SERVICES, INC.
                             AUDIT COMMITTEE CHARTER

                          PRE-PAID LEGAL SERVICES, INC.

                             AUDIT COMMITTEE CHARTER
                 (As approved by the Board on November 7, 2003)

Purpose

The Audit  Committee is appointed by the Board to assist the Board in monitoring
(1)  the  integrity  of  the  financial  statements  of  the  Company,  (2)  the
independent  auditor's  qualifications and independence,  (3) the performance of
the Company's  internal audit  function and  independent  auditors,  and (4) the
compliance by the Company with legal and regulatory requirements.

The Audit  Committee  shall  prepare  the  report  required  by the rules of the
Securities  and Exchange  Commission  (the  "Commission")  to be included in the
Company's annual proxy statement.

Committee Membership

The Audit Committee shall consist of no fewer than three members. The members of
the Audit Committee shall meet the independence  and experience  requirements of
the New York Stock Exchange, Section 10A(m)(3) of the Securities Exchange Act of
1934 (the "Exchange Act") and the rules and  regulations of the Commission.  The
Board shall use its best efforts to assure that at least one member of the Audit
Committee  shall be an "audit  committee  financial  expert"  as  defined by the
Commission.  Audit Committee members shall not simultaneously serve on the audit
committees  of more than two other  public  companies.  The members of the Audit
Committee  shall be  appointed  by the Board.  Audit  Committee  members  may be
replaced by the Board.

Meetings

The Audit Committee shall meet as often as it determines, but no less frequently
than quarterly. The Audit Committee shall meet periodically with management, the
internal auditors and the independent  auditor in separate  executive  sessions.
The Audit  Committee  may  request any officer or employee of the Company or the
Company's  outside  counsel  or  independent  auditor to attend a meeting of the
Committee or to meet with any members of, or consultants to, the Committee.

Committee Authority and Responsibilities

The Audit  Committee  shall have the sole  authority  to appoint or replace  the
independent  auditor.  The Audit Committee shall be directly responsible for the
compensation  and oversight of the work of the  independent  auditor  (including
resolution of  disagreements  between  management  and the  independent  auditor
regarding financial  reporting) for the purpose of preparing or issuing an audit
report or related work.  The  independent  auditor shall report  directly to the
Audit Committee.

The Audit  Committee  shall  preapprove  all  auditing  services  and  permitted
non-audit  services  (including  the fees and terms thereof) to be performed for
the Company by its independent auditor, subject to the de minimis exceptions for
non-audit services described in Section 10(A)(i)(1)(B) of the Exchange Act which
are approved by the Audit  Committee  prior to the completion of the audit.  The
Audit Committee may form and delegate  authority to subcommittees  consisting of
one  or  more  members  when  appropriate,  including  the  authority  to  grant
preapprovals of audit an permitted non-audit  services,  provided that decisions
of such subcommittee to grant  preapprovals shall be presented to the full Audit
Committee at its next scheduled meeting.

The Audit Committee  shall have the authority,  to the extent it deems necessary
or  appropriate,  to retain outside  legal,  accounting or other  advisors.  The
Company  shall  provide for  appropriate  funding,  as  determined  by the Audit
Committee, for payment of compensation to the independent auditor for payment of
compensation to the outside legal,  accounting or other advisors employed by the
Audit Committee.

The Audit Committee shall make regular reports to the Board. The Audit Committee
shall review and reassess  the adequacy of this Charter  annually and  recommend
any  proposed  changes  to the Board for  approval.  The Audit  Committee  shall
annually review the Audit Committee's own performance.

The Audit Committee shall:

Financial Statement and Disclosure Matters

1.   Review and discuss with management and the  independent  auditor the annual
     audited financial  statements,  including  disclosures made in management's
     discussion  and  analysis,  and  recommend to the Board whether the audited
     financial statements should be included in the Company's Form 10-K.

2.   Review  and  discuss  with  management  and  the  independent  auditor  the
     Company's quarterly  financial  statements,  including  disclosures made in
     managements discussion and analysis,  prior to the filing of its Form 10-Q,
     including the results of the independent  auditor's review of the quarterly
     financial statements.

3.   Discuss with management and the independent auditor  significant  financial
     reporting  issues and judgments made in connection  with the preparation of
     the Company's  financial  statements,  including any significant changes in
     the Company's selection or application of accounting principles,  any major
     issues  as to the  adequacy  of the  Company's  internal  controls  and any
     special steps adopted in light of material control deficiencies.

4.   Review and discuss at least  annually  prior to filing of the audit  report
     with the Commission, reports from the independent auditors on:

     (a)  All critical accounting policies and practices to be used.

     (b)  All alternative  treatments of financial  information within generally
          accepted   accounting   principles   that  have  been  discussed  with
          management,  ramifications of the use of such alternative  disclosures
          and  treatments,  and  the  treatment  preferred  by  the  independent
          auditor.

     (c)  Other material written  communications between the independent auditor
          and  management,   such  as  any  management  letter  or  schedule  of
          unadjusted differences.

5.   Discuss with management the Company's  earnings press  releases,  including
     the use of "pro  forma"  or  "adjusted"  non-GAAP  information,  as well as
     financial information and earnings guidance provided to analysts and rating
     agencies.  Such discussion may be done generally  (consisting of discussing
     the types of information to be disclosed and the types of  presentations to
     be made).

6.   Discuss  with  management  and  the  independent   auditor  the  effect  of
     regulatory  and  accounting   initiative  as  well  as  off-balance   sheet
     structures on the Company's financial statements.

7.   Discuss with  management the Company's  major  financial risk exposures and
     the steps  management  has taken to monitor  and  control  such  exposures,
     including the Company's risk assessment and risk management policies.

8.   Discuss with the independent  auditor the matters  required to be discussed
     by  Statement on Auditing  Standards  No. 61 relating to the conduct of the
     audit,  including any  difficulties  encountered in the course of the audit
     work,  any  restrictions  on the scope of activities or access to requested
     information, and any significant disagreements with management.

9.   Review disclosures made to the Audit Committee by the Company's CEO and CFO
     during  their  certification  process for the Form 10-K and Form 10-Q about
     any  significant  deficiencies  in the  design  or  operation  of  internal
     controls or material weaknesses therein and any fraud involving  management
     or other  employees who have a significant  role in the Company's  internal
     controls.

Oversight of the Company's Relationship with the Independent Auditor

10.  Review and evaluate the lead partner of the independent auditor team.

11.  Obtain and review a report from the  independent  auditor at least annually
     regarding   (a)  the   independent   auditor's   internal   quality-control
     procedures,  (b) any  material  issues  raised by the most recent  internal
     quality-control  review,  or peer review, of the firm, or by any inquiry or
     investigation  by  governmental  or  professional  authorities  within  the
     preceding five years respecting one or more independent  audits carried out
     by the firm, (c) any steps taken to deal with any such issues,  and (d) all
     relationships  between the independent  auditor and the Company as required
     by   Independence   Standards   Board   Standard   No.  1.   Evaluate   the
     qualifications,  performance and  independence of the independent  auditor,
     including  considering  whether the auditor's quality controls are adequate
     and the  provision  of  permitted  non-audit  services is  compatible  with
     maintaining the auditor's independence, taking into account the opinions of
     management and internal  auditors.  The Audit  Committee  shall present its
     conclusions with respect to the independent auditor to the Board.

12.  Ensure the  rotation of the audit  partners  as  required by law.  Consider
     whether,  in  order  to  assure  continuing  auditor  independence,  it  is
     appropriate to adopt a policy of rotating the independent  auditing firm on
     a regular basis.

13.  Set the Board  policies  for the  Company's  hiring of  employees or former
     employees of the  independent  auditor who  participated in any capacity in
     the audit of the Company.

14.  Meet  with the  independent  auditor  prior to the  audit  to  discuss  the
     planning and staffing of the audit.

15.  Obtain from the  independent  auditor  assurances  that  Section 10B of the
     Exchange Act has not been implicated.

Oversight of the Company's Internal Audit Function

16.  Review  the  appointment  of and  replacement  of one or  more  individuals
     responsible for the internal audit function.

17.  Review the  significant  reports to  management  prepared  by the  internal
     auditing department and management's responses.

18.  Discuss with the  independent  auditor and  management  the internal  audit
     department  responsibilities,  budget  and  staffing  and  any  recommended
     changes in the planned scope of the internal audit.

Compliance Oversight Responsibilities

19.  Establish procedures for the receipt, retention and treatment of complaints
     received by the Company regarding accounting,  internal accounting controls
     or  auditing  matters,  and  the  confidential,   anonymous  submission  by
     employees  of  concerns  regarding  questionable   accounting  or  auditing
     matters.

20.  Discuss with management and the independent auditor any correspondence with
     regulators or governmental  agencies and any published  reports which raise
     material issues regarding the Company's financial  statements or accounting
     policies.

21.  Discuss  with the  Company's  legal  counsel  any  matters  that may have a
     material  impact on the financial  statements  or the Company's  compliance
     policies.

22.  Review and approve all related party transactions.

23.  Recommend and periodically review the Company's Code of Ethics.

Limitation of Audit Committee's Role

While the Audit Committee has the  responsibilities and powers set forth in this
Charter,  it is not the duty of the Audit Committee to plan or conduct audits or
to  determine  that the  Company's  financial  statements  and  disclosures  are
complete and accurate and are in accordance with generally  accepted  accounting
principles and applicable rules and regulations.  These are the responsibilities
of management and the independent auditor.



                             YOUR VOTE IS IMPORTANT!
You can vote one of three ways:
     1. Vote by Telephone.
     2. Vote by Internet.
     3. Vote by Mail.
                                VOTE BY TELEPHONE
Your Telephone vote is quick, easy and immediate. Just follow these easy steps:
     1. Read the accompanying Proxy Statement.
     2. Using a Touch-Tone Telephone, call Toll Free 1-800-758-6973  and  follow
        the instructions.
     3. When  instructed,  enter  the  Control  Number,  which is printed on the
        bottom of the back-side of your proxy card.
     4. Follow the simple recorded instructions.
Please note that all votes cast by Telephone must be made prior to 5:00 p.m.
Central Time, May 26, 2004.

Your telephone vote authorizes the named proxies to vote your shares to the same
extent as if you marked, signed, dated, and returned the proxy card.

       If you vote by telephone, please do not return your proxy by mail.

                                VOTE BY INTERNET
Your Internet vote is quick, convenient and  your vote is immediately submitted.
Just follow these easy steps:
     1. Read the accompanying Proxy Statement.
     2. Visit our Internet  voting  site  at  http://www.eproxyvote.com/ppd  and
        follow the instructions on the screen.

Please note that all votes cast by Internet must be submitted prior to 5:00 p.m.
Central Time, May 26, 2004.

Your Internet vote authorizes the named proxies to vote your shares to the same
extent as if you marked, signed, dated and returned the proxy card.

     If you vote by Internet, please do not return your proxy card by mail.

                                  VOTE BY MAIL
To vote by mail, read the accompanying  Proxy Statement then complete,  sign and
date the  proxy  card  below.  Detach  the card and  return  it in the  envelope
provided herein.

  IF YOU ARE NOT VOTING BY TELEPHONE OR INTERNET, DETACH PROXY CARD AND RETURN.


                                      PROXY

                          PRE-PAID LEGAL SERVICES, INC.
               Proxy Solicited on Behalf of the Board of Directors
      Annual Meeting of the Shareholders to be held on Friday, May 28, 2004

     The undersigned  shareholder of Pre-Paid Legal Services,  Inc., an Oklahoma
corporation (the "Company"), hereby acknowledges receipt of the Notice of Annual
Meeting of  Shareholders  and Proxy  Statement,  each dated April 16, 2004,  and
hereby appoints Randy Harp and Kathleen S. Pinson, or either of them, as proxies
and attorneys-in-fact, with full power to each of substitution, on behalf and in
the name of the  undersigned,  to represent the  undersigned  at the 2004 Annual
Meeting of Shareholders of the Company,  to be held in the Liberty Auditorium at
the Company's corporate offices located at One Pre-Paid Way in Ada, Oklahoma, on
Friday, May 28, 2004, at 1:00 p.m., local time, and at any adjournment  thereof,
and to vote all  shares of Common  Stock of the  Company  which the  undersigned
would be entitled to vote if then and there personally  present,  on the matters
set forth below.

(1) Election of directors:
        ____     FOR Peter K. Grunebaum
        ____     WITHHOLD AUTHORITY to vote for Peter K. Grunebaum

(2) In their discretion, upon such matters as may  properly  come  before  the
    meeting or any adjournment or adjournments thereof.
   PLEASE SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE.



THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY  DIRECTION IS INDICATED,
WILL BE VOTED  "FOR" THE  NOMINEE  LISTED IN ITEM 1. IF ANY  OTHER  MATTERS  ARE
BROUGHT BEFORE THE MEETING OR IF THE NOMINEE FOR ELECTION AS A DIRECTOR NAMED IN
THE PROXY  STATEMENT  FOR  ELECTION AS A DIRECTOR IS UNABLE TO SERVE OR FOR GOOD
CAUSE  WILL  NOT  SERVE,  THE  PROXY  WILL  BE  VOTED  IN  ACCORDANCE  WITH  THE
RECOMMENDATIONS OF THE BOARD ON SUCH MATTERS OR FOR SUCH SUBSTITUTE  NOMINEES AS
THE BOARD MAY RECOMMEND.

               DATED:                                                    , 2004
                     ----------------------------------------------------

               ----------------------------------------------------------------
               Printed Name(s) of Shareholder(s)

               Signature(s)
                           -----------------------------------------------------


                           -----------------------------------------------------

               (Please sign exactly as name appears on the proxy card. If shares
               are held  jointly,  only one  holder is  required  to sign.  When
               signing  as  attorney,   executor,   administrator,   trustee  or
               guardian,  please  give  full  title as such.  If a  corporation,
               please  sign  in  full  corporate  name  by  President  or  other
               authorized officer.  If a partnership,  limited liability company
               or other  entity,  please  sign in the name of the  entity  by an
               authorized person.)





          APPENDIX TO PROXY STATEMENT OF PRE-PAID LEGAL SERVICES, INC.
               CONTAINING SUPPLEMENTAL INFORMATION REQUIRED TO BE
               PROVIDED TO THE SECURITIES AND EXCHANGE COMMISSION

     The following is information  required to be provided to the Securities and
Exchange  Commission  in  connection  with the  Definitive  Proxy  Materials  of
Pre-Paid Legal Services, Inc. (the "Company") in connection with the 2004 Annual
Meeting of Shareholders of the Company.  This  information is not deemed to be a
part of the  Proxy  Statement  and  will  not be  provided  to  shareholders  in
connection with the Proxy Statement.

1.   The Company  anticipates that the definitive Proxy Materials will be mailed
     to the shareholders on or about April 26, 2004.