UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 1)*
THE STANDARD REGISTER COMPANY
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(Name of Issuer)
COMMON STOCK
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(Title of Class of Securities)
853887107
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(CUSIP Number)
November 2, 2011
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(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
13G is filed:
[ ] Rule 13d-1(b)
[X] Rule 13d-1(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be
deemedto be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
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CUSIP No. 853887107
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1 NAME OF REPORTING PERSON:
I.R.S. Identification Nos. of above persons (entities only):
J. Carlo Cannell
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [ ]
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
USA
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NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON
5 SOLE VOTING POWER: 1,202,373*
6 SHARED VOTING POWER: 0*
7 SOLE DISPOSITIVE POWER: 1,202,373*
8 SHARED DISPOSITIVE POWER: 0*
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,202,373*
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[ ]
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
4.9%*
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12 TYPE OF REPORTING PERSON
IN
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* As of November 2, 2011 (the "Reporting Date"), Anegada Master Fund Limited
("Anegada"), The Cuttyhunk Master Portfolio ("Cuttyhunk") and Tonga Partners
L.P. ("Tonga" and collectively with Anegada and Cuttyhunk, the "Funds") owned
in the aggregate 1,202,373 shares of common stock, $1.00 par value per share
(the "Shares"), of THE STANDARD REGISTER COMPANY (the "Company"). Cannell
Capital LLC acts as the investment adviser to Anegada, the investment
sub-advisor to Cuttyhunk and is the general partner of and investment adviser
to Tonga. Mr. J.Carlo Cannell is the sole managing member of Cannell Capital
LLC. As a result, Mr. Cannell possesses the sole power to vote and to direct
the disposition of the securities held by the Funds. Thus, as of the Reporting
Date, for the purposes of Reg. Section 240.13d-3, Mr.Cannell is deemed to
beneficially own 1,202,373 Shares, or approximately 4.9% of the Shares deemed
issued and outstanding as of the Reporting Date.
Item 1(a). Name of Issuer:
THE STANDARD REGISTER COMPANY
Item 1(b). Address of Issuer's Principal Executive Offices:
600 Albany Street
Dayton, Ohio 45417
Item 2(a). Name of Person Filing:
J. Carlo Cannell
Item 2(b). Address of Principal Business Office or if none, Residence:
P.O. Box 3459
Jackson, WY 83001
Item 2(c). Citizenship:
United States
Item 2(d). Title of Class of Securities:
Common
Item 2(e). CUSIP Number:
853887107
Item 3. Not Applicable.
Item 4. Ownership:
(a) Amount Beneficially Owned: 1,202,373
(b) Percent of Class: 4.9%
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote: 1,202,373
(ii) shared power to vote or to direct the vote: 0*
(iii) sole power to dispose or to direct the disposition of:
1,202,373
(iv) shared power to dispose or to direct the disposition of: 0*
Item 5. Ownership of Five Percent or Less of a Class:
If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of
more than five percent of the class securities, check the following |X|
Item 6. Ownership of More than Five Percent on Behalf of Another Person:
Not Applicable.
* As of November 2, 2011 (the "Reporting Date"), Anegada Master Fund Limited
("Anegada"), The Cuttyhunk Master Portfolio ("Cuttyhunk") and Tonga Partners
L.P. ("Tonga" and collectively with Anegada and Cuttyhunk, the "Funds") owned
in the aggregate 1,202,373 shares of common stock, $1.00 par value per share
(the "Shares"), of THE STANDARD REGISTER COMPANY (the "Company"). Cannell
Capital LLC acts as the investment adviser to Anegada, the investment
sub-advisor to Cuttyhunk and is the general partner of and investment adviser
to Tonga. Mr. J.Carlo Cannell is the sole managing member of Cannell Capital
LLC. As a result, Mr. Cannell possesses the sole power to vote and to direct
the disposition of the securities held by the Funds. Thus, as of the Reporting
Date, for the purposes of Reg. Section 240.13d-3, Mr.Cannell is deemed to
beneficially own 1,202,373 Shares, or approximately 4.9% of the Shares deemed
issued and outstanding as of the Reporting Date.
Item 7. Identification and Classification of Subsidiary Which Acquired the
Securities:
Not Applicable.
Item 8. Identification and Classification of Members of the Group:
Not Applicable.
Item 9. Notice of Dissolution of Group:
Not Applicable.
* As of November 2, 2011 (the "Reporting Date"), Anegada Master Fund Limited
("Anegada"), The Cuttyhunk Master Portfolio ("Cuttyhunk") and Tonga Partners
L.P. ("Tonga" and collectively with Anegada and Cuttyhunk, the "Funds") owned
in the aggregate 1,202,373 shares of common stock, $1.00 par value per share
(the "Shares"), of THE STANDARD REGISTER COMPANY (the "Company"). Cannell
Capital LLC acts as the investment adviser to Anegada, the investment
sub-advisor to Cuttyhunk and is the general partner of and investment adviser
to Tonga. Mr. J.Carlo Cannell is the sole managing member of Cannell Capital
LLC. As a result, Mr. Cannell possesses the sole power to vote and to direct
the disposition of the securities held by the Funds. Thus, as of the Reporting
Date, for the purposes of Reg. Section 240.13d-3, Mr.Cannell is deemed to
beneficially own 1,202,373 Shares, or approximately 4.9% of the Shares deemed
issued and outstanding as of the Reporting Date.
Item 10. Certification:
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
December 15, 2011
J. CARLO CANNELL
/s/ J. Carlo Cannell
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J. Carlo Cannell