On February 15, 2011, Bazi International, Inc. (the "Company") issued a press release announcing that it has engaged Advantage Sales & Marketing ("ASM") to assist the Company with the expansion of the BAZI brand in the convenience store channel across the country. ASM is North America's premier sales and marketing agency, with revenue approaching $1.0 billion and representing more than 1,200 clients. ASM calls on over 500 chains and 260 wholesalers with a focused convenience store team. The relationship replaces an engagement with TNT Marketing/CROSSMARK, announced on January 20, 2011, that was subsequently terminated due to a conflict with a competing product in CROSSMARK's brand portfolio.
In addition, on February 17, 2010, the Company issued a press release announcing that it had entered into an agreement with 7-Eleven, Inc. to introduce BAZI to 7-Eleven's convenience stores. 7-Eleven, Inc. operates, franchises and licenses more than 7,100 stores in the U.S. and Canada. BAZI will be sold in participating stores as part of 7-Eleven's spring and summer program.
See Exhibit Index.
Bazi International, Inc. |
By: | /s/ John Pougnet |
Name: John Pougnet | |
Title: Chief Financial Officer |
Exhibit No.
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Description
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EX-99.1
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ASM Release
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EX-99.2
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7-Eleven Release
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