Filed Pursuant To Rule 433
Registration No. 333-209926
December 7, 2016
SPDR® Gold Shares ETF Capital Markets PerspectiveGLD SPDR Gold Shares (GLD®) was the ?rst US-listed gold bullion-backed exchange traded fund (ETF). Other products have launched since GLDs 2004 debut, but GLD is the clear choice for institutional investors1 who understand that when choosing a gold ETF, there are many factors to consider. LiquidityOne factor to consider for institutional investors is the market size, because trading volume is a key determinant of cost. GLD is the most traded gold ETF in the US, with a 12-month average daily notional trading volume 14 times higher than its closest competitor. 12-Month Average Daily Notional Trading VolumeGLD $1,271,877,552 IAU $92,676,941 Source: Bloomberg Finance, L.P., State Street Global Advisors (SSGA), as of 11/30/2016.The trading volume table above includes GLD and its biggest US-listed competitor in terms of assets under management, the iShares Gold Trust (IAU). Inception dates: GLD: 11/18/2004, IAU: 1/21/2005.Higher liquidity tightens bid-ask spreads, lowering trading costs for investors, whether they are buying, selling or rebalancing. Also, each share of GLD amounts to about 10 times more gold exposure than shares of IAU, GLDs biggest competitor by assets.2 That means that for any given transaction, total per-share trading costs associated with the same amount of gold exposure are about 10 times less using GLD than using IAU. Thats why the bid-ask spread on GLD, measured in basis points, is lower than IAUs in the following table.Bid/Ask Spread ComparisonGLD IAUShare Price $111.75 $11.29 Bid/Ask Spread ($) 0.01 0.01Bid/Ask Spread (bps) 0.97 8.88Source: Bloomberg Finance, L.P., SSGA, as of 11/30/2016.Share price is as of 11/30/2016. Bid/Ask Spread data is for the month of November 2016.The table above shows GLD and its biggest US-listed competitor, the iShares Gold Trust (IAU). Inception dates: GLD: 11/18/2004, IAU: 1/21/2005. Trading ComparisonGLDs higher share price is also a factor in its advantage for large investors. Compare a hypothetical $1 million dollar investment in GLD versus IAU. The same $1 million investment buys 8,949 shares of GLD, compared to 88,574 shares of IAU. Because investors need to buy roughly 10 times as many shares of IAU as GLD shares for similar gold exposure, costs related to bid-ask spreads and commissions are 10 times as much on IAU than on GLD, when those fees are paid on a per-share basis.Gold Exposure ComparisonGLD IAUInvestment $1,000,000 $1,000,000 Share Price $111.75 $11.29 Bid/Ask Spread $0.01 $0.01 Trading Cost $97.18 $888.33Shares Purchased 8,949 88,574Source: Bloomberg Finance, L.P., SSGA, as of 11/30/2016.Options LiquidityTrading GLD options is less expensive for the same reasons as trading GLD shares. GLDs options market is more than 3,300 times larger than its closest competitor, IAU, as the table below shows. The higher volume means tighter spreads and lower trading costs using GLD options versus using IAU options. Also, the trading costs related to options is subject to the same per-share realities as trading GLD shares. For the same-sized transaction, the total bid-ask spread costs trading GLD options will be about one-tenth as much as using IAU options. Notional Options Open InterestGLD $47,442,981,975 IAU $14,194,917Source: Bloomberg Finance, L.P., SSGA, as of 11/30/2016.STARE STREET GLOBAL ADVISORS.SPDR WORLD GOLD COUNCIL
SPDR® Gold Shares ETF Capital Markets PerspectiveSecurities Lending RevenueSecurities lending can potentially offset costs for institutional investors because of the revenues it can generate. The average amount on loan of GLD shares from September 2015 through September 2016 was $547 million, compared to $77 million for IAU. It is key to note that the gold backing GLDs shares is never traded, leased or loaned.Securities Lending Revenue ComparisonGLD IAUAverage Total Balance ($m) $547.47 $77.41 Average Utilization Rate (%) 28.78 26.38Average Security Lending Fee (bps) 17.11 29.21Source: Markit, SSGA, as of 09/30/2016.ssga.com | spdrs.comFor investment professional use only. Not for public use.Important Risk InformationETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETFs net asset value. Brokerage commissions and ETF expenses will reduce returns.While the shares of ETFs are tradable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress.There can be no assurance that a liquid market will be maintained for ETF shares. Commodities and commodity-index linked securities may be affected by changes in overall market movements, changes in interest rates, and other factors such as weather, disease, embargoes, or political and regulatory developments, as well as trading activity of speculators and arbitrageurs in the underlying commodities. The funds presented herein have different investment objectives, costs and expenses. Each fund is managed by a different investment firm, and the performance of each fund will necessarily depend on the ability of their respective managers to select portfolio investments. These differences, among others, may result in significant disparity in the funds portfolio assets and performance. For further information on the funds, please review their respective prospectuses.Securities lending programs and the subsequent reinvestment of the posted collateral are subject to a number of risks, including the risk that the value of the investments held in the collateral may decline in value and may at any point be worth less than the original cost of that investment.Investing in commodities entail significant risk and is not appropriate for all investors.Important Information Relating to SPDR Gold Shares Trust:The SPDR Gold Trust (GLD®) has filed a registration statement (including a prospectus) with the Securities and Exchange Commission (SEC) for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents GLD has filed with the SEC for more complete information about GLD and this offering. You may get these documents for free by visiting EDGAR on theSEC website at sec.gov or by visiting spdrgoldshares.com. Alternatively, the Trust will arrange to send you the prospectus if you request it by calling 866.320.4053. 1 GLD captured 97% of net new assets among the 20 largest holders of gold ETFs in 2015. Source: SSGA.2 At GLDs inception, each GLD share represented about 1/10 of an ounce of gold. But accumulated expenses related to GLDs expense ratio has caused this relationship to shift over time. As of 6/30/2016, each GLD share equaled about 1/9.548 of an ounce of gold. After IAUs 10-for-1 share split, payable June 23, 2010, one IAU share represented about 1/100 of an ounce of gold. This relationship, too, has shifted over time due to accumulated expenses related to IAUs expense ratio. As of 6/30/2016, each IAU share equaled about 1/96.39 of an ounce of gold.GLD is not an investment company registered under the Investment Company Act of 1940 (the 1940 Act) and is not subject to regulation under the Commodity Exchange Act of 1936 (the CEA). As a result, shareholders of the Trust do not have the protections associated with ownership of shares in an investment company registered under the 1940 Act or the protections afforded by the CEA.GLD shares trade like stocks, are subject to investment risk and will fluctuate in market value. The value of GLD shares relates directly to the value of the gold held by GLD (less its expenses), and fluctuations in the price of gold could materially and adversely affect an investment in the shares. The price received upon the sale of the shares, which trade at market price, may be more or less than the value of the gold represented by them. GLD does not generate any income, and as GLD regularly sells gold to pay for its ongoing expenses, the amount of gold represented by each Share will decline over time. Investing involves risk, and you could lose money on an investment in GLD. Please see the GLD prospectus for a detailed discussion of the risks of investing in GLD shares. If this is distributed electronically, the GLD prospectus is available by clicking here. The World Gold Council name and logo are a registered trademark and used with the permission of the World Gold Council pursuant to a license agreement. The World Gold Council is not responsible for the content of, and is not liable for the use of or reliance on, this material.Standard & Poors®, S&P® and SPDR® are registered trademarks of Standard & Poors Financial Services LLC (S&P); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC (Dow Jones); and these trademarks have been licensed for use by S&P Dow Jones Indices LLC (SPDJI) and sublicensed for certain purposes by State Street Corporation. State Street Corporations financial products are not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates and third party licensors and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability in relation thereto, including for any errors, omissions, or interruptions of any index.For more information: State Street Global Markets, LLC, One Lincoln Street, Boston, MA, 0211. T: 866 320 4053. spdrgoldshares.com.Not FDIC Insured No Bank Guarantee May Lose ValueState Street Global Advisors© 2016 State Street Corporation. All Rights Reserved.ID8247-IBG-22150 1216 Exp. Date: 12/31/2017
SPDR® GOLD TRUST has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the Trust and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the Trust or any Authorized Participant will arrange to send you the prospectus if you request it by calling toll free at 1-866-320-4053 or contacting State Street Global Markets, LLC, One Lincoln Street, Attn: SPDR® Gold Shares, 30th Floor, Boston, MA 02111.