Form 6-K
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
For the month of October 2007
Commission File Number: 001-06439
SONY CORPORATION
(Translation of registrant's name into English)
1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)
The registrant files annual reports under cover of Form 20-F.
Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F,
Form 20-F X Form 40-F __
Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934,
Yes No X
If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):82-______
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
SONY CORPORATION
(Registrant)
By: /s/ Nobuyuki Oneda
(Signature)
Nobuyuki Oneda
Executive Vice President and
Chief Financial Officer
Date: October 09, 2007
List of materials
Documents attached hereto:
i) Press release announcing New PLAYSTATION(R)3 (CECHH00 Series) Comes in Two
Color Variations at a New Price
Sony Computer Entertainment Japan
FOR IMMEDIATE RELEASE
NEW PLAYSTATION(R)3 (CECHH00 SERIES) COMES IN TWO COLOR VARIATIONS
AT A NEW PRICE
New PS3 with 40GB HDD to become available at 39,980 Yen on November 11th, 2007
Along With DUALSHOCK(R)3 at 5,500 Yen
Tokyo, October 9, 2007 - Sony Computer Entertainment Japan (SCEJ), a division of
Sony Computer Entertainment Inc. (SCEI) responsible for business operations in
Japan, today announced that it would launch a new PLAYSTATION(R)3 (PS3(TM))
model in Japan on November 11th at a recommended retail price of 39,980 yen
(including tax). The new PS3 is equipped with a 40GB hard disk drive (HDD) and
comes in two color variations of "Clear Black" and newly introduced "Ceramic
White" to meet a variety of users' lifestyle and preferences. Along with the
introduction of the new model, the company also announced that effective October
17th, 20GB HDD and 60GB HDD models currently available in the market will have a
recommended retail price of 44,980 yen and 54,980 yen (including tax)
respectively.
Moreover, DUALSHOCK(R)3 Wireless Controller which was revealed at Tokyo
Game Show, will become available in the Japanese market on November 11th in two
colors of "Black" and "Ceramic White" at a recommended retail price of 5,500 yen
including tax.
While holding the state-of-the-art technologies which define PS3 as an
advanced platform to enjoy next generation interactive entertainment contents on
Blu-ray Disc as well as via broadband network at home, new PS3 comes in the
market at a highly attractive price. Reflecting both the increased efforts to
improve software development environment and the availability of a more
extensive line-up of PS3 specific titles, the new PS3 will no longer play
PlayStation(R)2 titles.
On the software front, more than 40 disc based software titles for PS3 as
well as more than 30 of downloadable new PS3 games and demos via
PLAYSTATION(R)Store in Japan have been released to date in the Japanese market
since the system's launch in November 2006 and more innovative and exciting new
titles are expected to be released toward the holiday season, which include
"Dynasty Warriors 6" (KOEI Co., Ltd.), "WORLD SOCCER Winning Eleven 2008"
(Konami Digital Entertainment Co., Ltd.), and "TIME CRISIS 4 with GUNCON3"
(NAMCO BANDAI Games Inc.) as well as key upcoming first-party titles such as
"GRAN TURISMO 5 Prologue", "Ratchet and Clank FUTURE:Tools of Destruction" and
"Heavenly Sword".
Additionally, in collaboration with Sony Pictures Entertainment(Japan)Inc.,
SCEJ will give a complimentary copy of the original Blu-ray Disc movie, "Spider-
Man(TM) 3", to 200,000 purchasers of the 20GB HDD and 60GB HDD models that are
currently available in the market from October 17th as well as new PS3 from
November 11th as part of its marketing campaign.
SCEJ will continue to further expand the PS3 platform and create a new
world of computer entertainment with innovative and exciting new titles and an
enhanced line-up of PS3 systems.
PS3 (CECHH00 Series) Product Overview
Product Name PLAYSTATION(R)3
Product Cord CECHH00(Black)
CECHH00 CW(Ceramic White)
CPU Cell Broadband Engine(TM)
GPU RSX(TM)
Audio output Dolby Digital 5.1ch, DTS 5.1ch,
LPCM 7.1ch, AAC, others *1 *2
Memory 256MB XDR Main RAM,
256MB GDDR3 VRAM
Hard disk 2.5" Serial ATA 40GB *3
Inputs/outputs *4 Hi-Speed USB (USB 2.0) 2
Networking Ethernet (10BASE-T, 100BASE-TX,
1000BASE-T) x1
IEEE 802.11 b/g
Bluetooth 2.0 (EDR)
Controller Wireless controller (Bluetooth)
AV output Resolution 1080p, 1080i, 720p, 480p, 480i
HDMI OUT connector *5 1
AV MULTI OUT connector 1
Digital out (optical) 1
connector
BD/DVD/CD drive Maximum read rate BD x2 (BD-ROM)
(read only) DVD x8 (DVD-ROM)
CD x24 (CD-ROM)
Power AC 120V, 60Hz
Power consumption Approx280W
External dimensions Approx. 325x98x274 mm
(excluding maximum projecting part) (12.8 x 3.86 x 10.79 in)
(width x height x length)
Mass Approx. 4.4kg (9.7 lb)
*1 A device compatible with Linear PCM 7.1 Ch. is required to output 7.1 Ch.
audio, supported by Dolby TrueHD or a similar format, from the HDMI OUT
connector.
*2 This system does not support output from the DTS-HD 7.1 Ch. DTS-HD 7.1 Ch.
audio is output from a 5.1 or lower channel.
*3 Hard disk capacity calculated using base 10 mathematics (1 GB = 1,000,000,000
bytes). System software versions 1.10 and higher calculate capacity using binary
mathematics (1 GB = 1,073,741,842 bytes), which will display lower capacity and
free space. A portion of hard disk capacity is reserved for system
administration, which varies depending upon system software version, and is not
available for use.
*4 Functionality of all storage media types is not guaranteed.
*5 "Deep Color" and "x.v.Color (xvYCC)" defined by HDMI ver1.3a are supported.
DUALSHOCK(R)3 Wireless Controller Product Overview (Sold separately)
Product Name DUALSHOCK(R)3 Wireless Controller
Product Code CECHZC2J(Black)
CECHZC2J CW (Ceramic White)
Specification Adopts rumble feature
Adopts six-axis sensing system
Both wireless (BluetoothR) and wired (USB) connection
Lithium-ion battery
About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufacturers, distributes and markets the PlayStation(R) game console, the
PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)
Portable) handheld entertainment system and the PLAYSTATION(R)3 (PS3(R)) system.
PlayStation has revolutionized home entertainment by introducing advanced 3D
graphic processing, and PlayStation 2 further enhances the PlayStation legacy as
the core of home networked entertainment. PSP is a new handheld entertainment
system that allows users to enjoy 3D games, with high-quality full-motion video,
and high-fidelity stereo audio. PS3 is an advanced computer system,
incorporating the state-of-the-art Cell processor with super computer like
power. SCEI, along with its subsidiary divisions Sony Computer Entertainment
America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer
Entertainment Korea Inc. develops, publishes, markets and distributes software,
and manages the third party licensing programs for these platforms in the
respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer
Entertainment Inc. is an independent business unit of the Sony Group.
###
PlayStation, PLAYSTATION, PS3 and PSP are registered trademarks of Sony Computer
Entertainment Inc.
All other trademarks are property of their respective owners.