China’s Emerging TV Advertising Network

January 2009

Filed by China Networks International Holdings Ltd.

Pursuant to Rule 425 under the Securities Act of 1933

and Deemed Filed Pursuant to Rule 14a-12 under the
Securities Act of 1934


Subject Company:  Alyst Acquisition Corp.
SEC File No.  001-33563

 

2

            

            The information contained in this presentation is intended solely for the benefit of investors interested in the
proposed acquisition of China Networks Media Ltd. (China Networks) by Alyst Acquisition Corp. (Alyst).  
Except where otherwise indicated, the information in this presentation has been provided solely by China
Networks and Chardan Capital Markets.

             Alyst, China Networks and China Networks International Holdings (CN International), and their respective directors and executive
officers, and Chardan Capital Markets and its partners and directors
may be deemed to be participants in the solicitation of
proxies for the special meeting of Alyst stockholders to be held to approve, among other things, the proposed business
combination with China Networks.  In connection with the pending transaction, CN International will also file with the SEC a
Registration Statement on Form S-4. The stockholders of Alyst are urged to read the Registration Statement and the preliminary
proxy statement/prospectus, and the definitive proxy statement/prospectus when they are available, as well as all other relevant
documents filed or to be filed with the SEC, because they will contain important information about China Networks, Alyst, and the
proposed transaction. The final proxy statement/prospectus will be mailed to stockholders of Alyst after the Registration
Statement is declared effective by the SEC.  Stockholders will be able to obtain a copy of the definitive proxy
statement/prospectus and any other relevant filed documents at no charge from the U.S. Securities and Exchange Commission’s
website (www.sec.gov).  These documents will also be available from Alyst at no charge, once filed with the SEC, by directing a
request to 233 East 69th Street, #6J, New York, NY 10021.

            This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations or beliefs, including, but not limited to, statements
concerning the company's operations and financial performance and condition. For this purpose, statements that are not
statements of historical fact may be deemed to be forward-looking statements. The company cautions that these statements by
their nature involve risks and uncertainties, and actual results may differ materially depending on a variety of important factors
beyond the control of Alyst and China Networks.

Important Notice

 

3

Who We Are

China Networks is a fast-growing TV
advertising network in China

China Networks operates as the
exclusive advertising arm for TV
stations within its network

 

4

The Company

China Networks

  Founded in October 2007

  112 employees

  Consolidated stations as of November 2008:

I.

50% of Yellow River TV Station

II.

50% of Kunming TV Station                                                   

Audited 2007

Revenue

(100%
consolidation)

Net Income

(50%
consolidation)

Audience

Coverage

(population)

Number of
TV Channels

Programming
Hours per Day

ARPA*

Yellow River

$5.3mm

$1.7 mm

30 mm

1

20

$0.18

Kunming

$15.4mm

$4.5 mm

6.2 mm

6

130

$2.48

TOTAL

$20.7 mm

$6.2 mm

36.2 mm

7

150

NA

Source: Yellow River and Kunming Stations

* Average revenue per audience coverage

 

5

The Company

Current Network:

Kunming TV

Yellow River

ARPA: $2.48

Channels: 6 TV

Coverage: 6.2 mm

2007 Revenue: $15.4 mm*

2007 Net Income: $4.5 mm*

Near-term Potential Add-on Acquisitions:

ARPA range: $0.53 to $9.5 each

Coverage range: 2 mm – 10 mm each

Revenue range: $5 mm - $17 mm each*

Net Income range: $2 mm - $7 mm each*

ARPA: $0.18

Channels: 1 TV, 1 Radio

Coverage: 30 mm

2007 Revenue: $5.3 mm*

2007 Net Income: $1.7 mm*

* Under US GAAP, China Networks consolidates 100% of all income
statement items less 50% minority interest which reduces net income
by that amount and does not impact the revenue line.

 

6


Growth Strategy

1. Improve core profitability – Organic Growth

Increase revenue ~20+% per annum through: ad sales effectiveness, network leveraged pricing, assisting the TV
stations on improving their programming acquisition strategy

Reduce costs of ad delivery through storage/transmission technologies and economies of scale, holding net
margins at 68 – 70%

2. Extend offering in network – Organic Growth

Expand full-service offering to include media planning and creative services

Leverage buying power by advising network stations on their programming acquisition

Develop new channel offerings in partnership with partners, e.g. Home Shopping

3. Expand network – M&A Growth

Acquire additional TV advertising network stakes: pipeline of >10 deals already prioritized from field of >350
potential broadcaster partners

Opportunity to build affiliate network with agency deals to sell partial ad inventory

Revenue

100%

consolidation

EBITDA

50%
consolidation

Net Income

50%
consolidation

ARPA

Audience
cov
erage

(population)

No. of
Channels

Company A

$7.5 mm

$3.0 mm

$3.0 mm

$0.53

10 mm

4

Profile of Typical Add-on Acquisition

 

7

Business Opportunity

Chinese TV industry is decentralized and highly fragmented

296 broadcasters operating over 2,983 channels, reaching 96% of the population through terrestrial
and cable
1

National and Provincial SARFT2 who own all assets currently are keen to see performance and
monetization

Huge growth in advertising spending

Advertising growth set to continue at 17.33% per annum3

China will become the 4th largest advertising economy in the world in 2010 worth $24bn4

TV advertising is largest (~40%) and fastest growing medium in the market 4

Deregulation just beginning

Industry has been highly regulated which has limited private investment and virtually precluded
foreign investment to date

Deregulation (in advertising initially) creates significant opportunities for companies that can improve
the profitability and efficiency of broadcasters

China Network’s model builds and innovates on tested JV models

1 National Statistics Bureau 2006

2 China’s media regulator: State Administration for Radio Film & Television

3 China Advertising Industry Forecast Report, 2007-2010

4 Advertising Expenditure Forecasts, ZenithOptimedia, March 2008

 

8

China Advertising Growth

China Total Annual Advertising Revenue

Highlights

China is currently the 5th largest market in the world in 2008,
projected to become the 4
th by 2010

Greatest growth rates projected in second and third-tier cities from
2005

Source:                 Advertising Expenditure Forecasts,
                                ZenithOptimedia, March 2008

Spend per Capita US$

Spend per GDP %

2007 China Annual Advertising Spending

Despite  rapid growth, Chinese advertising market is still small by
international standards relative to the size of the economy

China’s per capita advertising expenditure was $11.30 compared to
$589.60 in US in 2007

China’s advertising expenditure only represented 0.2% of GDP
compared to 1.3% in US in 2007

8,114

9,063

10,586

12,694

15,023

18,867

21,186

24,266

0

5,000

10,000

15,000

20,000

25,000

30,000

2003

2004

2005

2006

2007

2008E

2009E

2010E

(US$ million)

11.3

50.5

198.0

327.0

382.3

589.6

1.3%

1.1%

0.2%

0.5%

0.8%

1.0%

0

250

500

750

1,000

China

Brazil

South Korea

Japan

United

Kingdom

United States

0.0%

0.4%

0.8%

1.2%

1.6%

 

9

China Advertising Growth

China Annual Advertising Spending

US$ Million

Highlights

TV advertising is the fastest
growing advertising category

Despite rapid growth, the
Chinese advertising market
is still small by international
standards

TV Advertising accounts for
over 39.3% of total market
share of advertising in 2007

2nd and 3rd tier market
shows large growth potential

Target regions’ ratio of TV
and radio ad income to total
GDP is lower than the
national average

Source: ZenithOptimedia Advertising Expenditure Forecasts, March 2008

 

10

Mr. Li Shuangqing: Chairman and CEO

2007 to present, Chairman and CEO of China Networks Media Limited

2006 to 2007, Chairman of Shandong Huashi Media & Technology, a leading Electronic Program Guide provider in China  

2001 to 2006, General Manager of Huicong Advertising, a leading Chinese internet and TV advertising company

1997 to 2001, Director of Advertising Department of Qilu TV Station

1980 to 1997, management and TV production roles with Shandong and Qilu TV Stations

Graduated from Guanghua School of Management, Peking University, Executive MBA program

Mr. Michael E. Weksel: CFO

2009 to present, CFO of China Networks Media Limited

2006 to present, COO and CFO of Alyst Acquisition Corp.

2000 to 2006, Principal of Industrial Acquisitions Management, LLC

1994 to 1999, Co-founder of LogistiCare, CFO and VP of LogisiCare

1992 to 1994, Managing Director of Weksel, Davies & Co. Inc

1989 to 1992, Associate at the merchant banking firm of Joseph  Littlejohn & Levy Inc.

Graduated from State University of New York, M.B.A from Columbia University

Ms. Wu Ying: COO

2008 to present, COO of China Networks Media Limited

2007-2008, CEO of Globereel.com , a leading  video-website for world travel  in China

1993-2007, Executive Director and COO of HC International, Inc, a leading cross-media business information provider in
China, listed on HK GEM in 2003 (HK8292)

Graduated from Guanghua School of Management in 2000, Peking University, Executive MBA program

CN Management Team

 

11

Mr. Zhou Chuansheng: VP Sales/Marketing

2007 to present, VP Sales/Marketing of China Networks Media Limited

2006 to 2007, General Manager of Shandong Huashi Media & Technology, a leading Electronic Program Guide provider in China

2003 to 2006, General Manager of Jinan Huamei Media Advertising

2001 to 2003, General Manager of Zhengzhou Branch of Huamei Media Advertising

Ms. Guan Yong: VP Business Development

2007 to present, VP Business Development of China Networks Media Limited

2006 to 2007, Director of Greater China Sales Department, Zhuhai Cosmedia, branch of Hongkong Cosmedia Holding Ltd., a London
AIM listed company, focusing on developing and implementing a multi-platform advertising and distribution network in mainland China
and Hong Kong

2004 to 2006, Director of Advertising Department of Economy & Life Channel in Henan TV Station

2000 to 2004, Key Account Manager, Huicong Advertising

1995 to 2000, Manager of East China region of Shandong Qilu TV Station Advertising Department

Mr. Liu Rui: Head of Media Planning

2007 to present, Head of Media Planning of China Networks Media Limited

2006  to present, Director of Strategy, at Daqi (www.daqi.com) web 2.0 site

2002 to 2006, Vice President of Huamei Meidia, subsidiary of Huicong Advertising, specializing in advertising sales and planning

1998 to 2002, Sichuan Gaoyang Advertising, media buying and data analysis for SCTV, CDTV & CQTV

1996 to 1998, Institute of Classics, Sichuan University, engaged in editing classical literature

CN Management Team

 

12

Capitalization Tables

Primary Share Basis Pre Business Combination

Fully Diluted Post Business Combination

¹ Includes as-converted preferred shareholders

² Upon cash conversion of all outstanding warrants less $24,922,100 to be paid to holders of pre-
business combination China Networks capital stock

 

13

Equity Earn-out Targets

Owners of China Networks, on an all-or-none basis each year, will be issued
shares of common stock upon achieving net income¹ in the following amounts
for each year from 2009 to 2011:
²

¹Net Income means the net income of the China Networks Surviving Corporation and its subsidiaries as determined in
accordance with U.S. generally accepted accounting principles
(“GAAP”), excluding equity-based compensation charges,
extraordinary one-time charges and charges related to the Business Combination or impairment of goodwill
.

²Owners of China Networks will also receive additional cash consideration of $3 million per annum for achieving net income
targets of $15 million and $25 million in years 2009 and 2010, respectively.

 

14

Takeaway Points
China’s First TV Advertising Network

   

            Profitable established business with significant scale

China Network’s initial acquisitions provide a historically stable profit base with a large platform of
established audiences in each market.

            Rapidly growing market

China’s advertising market was already large ($15bn) in 2007 and growing rapidly (17.33% CAGR)
and will become  the 4th largest in the world in 2010, with TV advertising consisting of 40% share.1

            Unique and advantageous structural position

By securing exclusive contracts to provide advertising in multiple territories in partnership with
SARFT, China Network enters the market with a unique and sustainable competitive advantage, and
a highly scalable business model.

            Strong growth prospects

In addition to expanding the core ad-sales business through operational improvements and market
development, and growing the network through acquiring stakes in additional territories, China
Network has a rich set of growth options including building an affiliate network of partner-channels
and additional content provision.

            Seasoned management team

China Network has attracted a highly-experienced team with solid experience and proven track
record in the TV and advertising industry in China and internationally, as well as established
relationships with national and local governments.

1 Advertising Expenditure Forecasts, ZenithOptimedia, March 2008

 

15

Appendix

 

16

December 31,

2007

December 31,

2006

December 31,

2005

USD

USD

USD

                                       
Assets

Current Assets: -

   Cash

  $ 116,055

$ 450,501

  $ 493,544

   Accounts Receivables, Net

  1,677,703

1,978,314

   1,788,481

   Receivables from Television Stations

  1,858,956

-

-         

   Other Receivables

      17,684

-

-

Total Current Assets

3,670,398

   2,428,815

   2,282,025

TOTAL ASSETS

$3,670,398

$2,428,815

$2,282,025

Liabilities and Invested

Equities

Current Liabilities: -

   Accounts Payables

$   -

      $ 24,257

          $ 23,691

   Accrued Expenses

         410,376

         54,147

             60,524

   Due to Television Station

-

         27,089

        1,165,403

   Customer Deposits

       2,584,941

     2,071,783

           892,332

Total Liabilities

      2,995,317

   2,177,276

       2,141,950

Total Equity

        675,081

       251,539

           140,075

TOTAL LIABILITIES AND EQUITY

   $3,670,398

  $ 2,428,815

        $2,282,025

KUNMING AND YELLOW RIVER: COMBINED BALANCE SHEETS

FOR THE YEARS ENDED DECEMBER 31, 2007, 2006 AND 2005

Audited Financials
Balance Sheet

 

17

Audited Financials
Income Statement

Year ended

December 31, 2007

Year ended

December 31, 2006

Year ended

December 31, 2005

USD

USD

USD

Revenue

  $ 20,684,055

   $ 16,350,638

$15,528,457

Sales Tax

     (1,696,906)

      ( 1,199,132)

     ( 1,122,206)

Cost of Revenue

     (4,844,541)

      ( 3,757,422)

      (1,925,034)

Gross Profit

    14,142,608

     11,394,084

    12,481,217

Other Income

            28,802

           102,261

            10,337

Sales, General and

Administrative Expenses

      ( 1,712,931)

      ( 1,607,264)

      (1 ,376,299)

Income before Taxes

      12,458,479

        9,889,081

      11 ,115,255

Income Taxes

-

-

-

Net Income

   $ 12,458,479

      $ 9,889,081

    $ 11,115,25 5

KUNMING AND YELLOW RIVER: COMBINED STATEMENT OF OPERATIONS

FOR THE YEARS ENDED DECEMBER 31, 2007, 2006 AND 2005

 

18

Dec 31st 2007


USD

Dec 31st 2006


USD

Dec 31st 2005


USD

Cash flows from operating activities:

Net income

$ 12,458,479

$ 9,889,081

$ 11,115,255

Changes in assets and liabilities:

Accounts receivables, Net

        300,611

     (189,833)

  (1,743,722)

Receivable from Television Station

  (1,858,956)

-        

-      

Other Receivables

      (17,684)

-

-

Accounts payables

       (24,257)

            566

    690,459

Accrued expenses

       356,229

        (6,377)

      59,883

Due to Television Station

       (27,089)

  (1,138,314)

    751,765

Customer Deposits

      513,158

     1,179,451

     542,571

Net cash provided by operating
activities

11,700,491

    9,734,574

11,416,211

Cash flows from financing activities:

Distribution to Television Stations

(12,458,479)

   (9,889,081)

(11,115,255)

Net cash used in financing activities

(12,458,479)

    (9,889,081)

(11,115,255)

Effect of foreign exchange rate
changes

       423,542

        111,464

         140,075

Net (decrease) / increase in cash

     (334,446)

        (43,043)

           44 1,031

Cash, beginning of period

       450,501

        493,544

           52,513

Cash, end of period

    $ 116,055

     $  450,501

      $ 493,544

Audited Financials
Statement of Cash Flows

KUNMING AND YELLOW RIVER: COMBINED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED DECEMBER 31, 2007, 2006 AND 2005

 

19

Kunming TV Station

Founded March 1985

Coverage: 6.2 million population in 5 areas, 8 counties and Kunming itself

Kunming City TV – General Channel ranked in the Top 3 audience rating stations in Kunming city in 2006

6 TV channels:

Terrestrial and Cable: General Channel, Movies Channel

Cable Only: Entertainment Channel, Living Channel, Economic Channel and News Channel

More than 130 hours/day of programming including drama, documentary, news, and entertainment of which 7 hours/day
produced in-house

KMTV studio facilities include office space of more than 33,000 square meters, including one large broadcast studio of
1,000 square meters and 9 mid- and small-sized studios

Advertisers include:

Proctor & Gamble

Samsung

McDonald’s Corp.

KFC

Audi

Chery Automotive

Company Details

Kunming

 

20

Top 10 TV Channels by Average Rating in Kunming (4+, whole day, 2006)

Ranking

Channel

Rating(%

Share(%

1

CCTV General Channel

2.2

14.9

2

Yunnan TV City Channel(TV2)

1.8

12.2

3

Kunming TV General Channel

1.5

9.8

4

Kunming TV Movies Channel

0.8

5.6

5

CCTV-6

0.8

5.1

6

Yunnan TV Movies Channel(TV5)

0.8

5.0

7

CCTV-5

0.6

4.1

8

CCTV-3

0.6

4.0

9

CCTV-8

0.6

4.0

10

Yunnan TV Satellite Channel(TV1)

0.4

2.8

Data Source: CSM Media Research 2007, China TV Rating Yearbook 2007

Kunming TV Station

Company Details

Kunming Station Ratings

 

21

China Yellow River TV Station

Founded in July 1991, and has been broadcasting both domestically and internationally for 16
years

1 Domestic TV channel: Yellow River Minsheng Channel

Coverage: Shanxi Province, 30 million population

Broadcasting Time: 20 hours per day, including 2.5 hours self-produced programs, 17.5 hours
purchased programs

1 Radio Station: Art & Entertainment Radio

Coverage: Shanxi Province, 20 million population

2 International Channels: (not for profit)

SCOLA Channel: Satellite TV, 24 hour broadcasting 3 channels

International Channel: cooperation with ECHO Star, Chinese language and culture learning channel,
50,000 subscribers

Advertisers include:

China Mobile

HPGC

Arche

Company Detail

Yellow River

 

22

Chinese 4 level TV System

Source: Chinese Media University Publishing
House, Report on the development of Chinese City
TV station, 2007; Skillnet MI,  2008

 

23

TV Station Revenue Structure

In USD bn

Ad Revenue

CATV Subscription
Fee

Other Operating
Revenue*

Total Operating
Revenue

Central Level

1.63 (21.8%)

0.43

0.09

2.15

Provincial Level

3.56 (47.6%)

0.65

1.74

5.95

City Level

1.77 (23.7%)

0.49

1.02

3.28

Country Level

0.52 (6.95%)

0.97

0.36

1.85

Total

7.48

2.54

3.2

13.22

*Other operating revenue:
such as events sponsoring

Source: SARFT statistic 2007, Skillnet MI, 2008

 

24

Contact

Alyst Acquisition Corp.

Chardan Capital Markets, LLC

Address:             233  East 69 th Street

                           #6J

                           New York, NY 10021

Contact Person: Michael E. Weksel

Tel:                     1 646 290 6104

Fax:                    1 212 918 1598

E-mail:               mweksel@alyst.net

Address:             17 State Street - Suite 1600

                           New York, NY 10004

Contact Person: George Kaufman

Tel:                     1 646 465 9015

Fax:                    1 646 465 9039

E-mail:               gkaufman@chardancapitalmarkets.com