SUBJECT COMPANY:
COMPANY DATA:
COMPANY CONFORMED NAME: AMERICAN GREETINGS CORPORATION
CENTRAL INDEX KEY: 0000005133
STANDARD INDUSTRIAL CLASSIFICATION: GREETING CARDS [2771]
IRS NUMBER: 34-0065325
STATE OF INCORPORATION: OH
FISCAL YEAR END: 0229
FILING VALUES:
FORM TYPE: SC 13G
SEC ACT: 1934 Act
SEC FILE NUMBER: 000-26634
FILM NUMBER:
BUSINESS ADDRESS:
STREET 1: ONE AMERICAN ROAD
STREET 2:
CITY: CLEVELAND
STATE: OH
ZIP: 44144
BUSINESS PHONE: 2162527300
MAIL ADDRESS:
STREET 1: ONE AMERICAN ROAD
STREET 2:
CITY: CLEVELAND
STATE: OH
ZIP: 44144
FORMER COMPANY:
FORMER CONFORMED NAME:
DATE OF NAME CHANGE:
FORMER COMPANY:
FORMER CONFORMED NAME:
DATE OF NAME CHANGE:
FILED BY:
COMPANY DATA:
COMPANY CONFORMED NAME: LSV ASSET MANAGEMENT
CENTRAL INDEX KEY: 0001050470
IRS NUMBER: 23-2772200
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: SC 13G
BUSINESS ADDRESS:
STREET 1: 1 N. WACKER DRIVE
STREET 2: SUITE 4000
CITY: CHICAGO
STATE: IL
ZIP: 60606
BUSINESS PHONE: 3124602443
MAIL ADDRESS:
STREET 1: 1 N. WACKER DRIVE
STREET 2: SUITE 4000
CITY: CHICAGO
STATE: IL
ZIP: 60606
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
TO RULES 13d-1(b), (c) AND (d) AND AMENDMENTS THERETO FILED
PURSUANT TO RULE 13d-2(b)
(AMENDMENT NO. ___)*
AMERICAN GREETINGS CORPORATION
(Name of Issuer)
Class A Common Stock, no par value per share
(Title of Class of Securities)
026375105
(CUSIP Number)
December 31, 2009
(Date of Event which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[X] Rule 13d-1(b)
[] Rule 13d-1(c)
[ ] Rule 13d-1(d)
1. NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
LSV Asset Management
23-2772200
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
(a) [ ]
(b) []
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
State of Delaware
5. SOLE VOTING POWER
2,421,816
NUMBER OF
SHARES 6. SHARED VOTING POWER
BENEFICIALLY 0
OWNED BY
EACH 7. SOLE DISPOSITIVE POWER
REPORTING 2,421,816
PERSON
WITH 8. SHARED DISPOSITIVE POWER
0
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,421,816
10. CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See
Instructions) [ ]
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.73%
12. TYPE OF REPORTING PERSON (See Instructions)
IA
ITEM 1(A). NAME OF ISSUER.
AMERICAN GREETINGS CORPORATION
ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES.
ONE AMERICAN ROAD
CLEVELAND, OH 44144
ITEM 2(A). NAMES OF PERSON FILING.
LSV ASSET MANAGEMENT
ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE.
1 N. WACKER DRIVE, SUITE 4000
CHICAGO, IL 60606
ITEM 2(C). CITIZENSHIP.
State of Delaware
ITEM 2(D). TITLE OF CLASS OF SECURITIES.
COMMON STOCK, CLASS A
ITEM 2(E). CUSIP NUMBER.
026375105
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULE 13D-1(b), OR 13d-2(b) OR
(c), CHECK WHETHER THE PERSON FILING IS A:
(a) [ ] Broker or dealer registered under Section 15 of the Exchange Act.
(b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act.
(c) [ ] Insurance company as defined in Section 3(a)(19) of the Exchange
Act.
(d) [] Investment company registered under Section 8 of the Investment
Company Act.
(e) [X ] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
(f) [ ] An employee benefit plan or endowment fund in accordance with Rule
13d-1(b)(1)(ii)(F);
(g) [ ] A parent holding company or control person in accordance with Rule
13d-1(b)(1)(ii)(G);
(h) [ ] A savings association as defined in Section 3(b) of the Federal
Deposit Insurance Act;
(i) [ ] A church plan that is excluded from the definition of an investment
company under Section 3(c)(14) of the Investment Company Act;
(j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
ITEM 4. OWNERSHIP.
(a) Amount beneficially owned: 2,421,816 shares
(b) Percent of class: 6.73%
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct
the vote: 2,421,816
(ii) Shared power to vote or to direct
the vote: 0
(iii) Sole power to dispose or to direct
the disposition of: 2,421,816
(iv) Shared power to dispose or to direct
the disposition of: 0
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
If this statement is being filed to report the fact that as
of the date hereof the reporting person has ceased to be the
beneficial owner of more than five percent of the class of
securities, check the following [ ].
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER
PERSON.
N/A
IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING
ITEM 7. COMPANY OR CONTROL PERSON.
N/A
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
N/A
ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
N/A
ITEM 10. CERTIFICATIONS.
By signing below I certify that, to the best of my knowledge and belief, the
securities referred to above were acquired and are held in the ordinary course
of business and were not acquired and are not held for the purpose of or with
the effect of changing or influencing the control of the issuer of the
securities and were not acquired and are not held in connection with or as a
participant in any transaction having that purpose or effect.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Date: February 10, 2010
LSV ASSET MANAGEMENT
By: Tremaine Atkinson
Title:Chief Operating Officer