In the world of parenting, innovation can make a significant difference in the daily lives of parents and their children. Lindsey Shores, the founder of Baby a GoGo, has taken on the challenge of creating essential, modernized baby products to ease the stress of parenthood. In this blog post, we explore Lindsey’s journey from a fashion stylist to a baby product innovator, her groundbreaking product Dipe N’ Wipe, and her advice for aspiring entrepreneurs.
The Birth of Baby a GoGo: From Fashion to Functionality
Lindsey Shores’ journey into baby product innovation is as unique as it is inspiring. With a background as a personal fashion stylist for over 15 years, including roles as a red-carpet stylist and television consultant, Lindsey’s pivot to baby products was unexpected. Her transition began with the creation of her own women’s fashion line pre-COVID, which gave her hands-on experience in factories and product development. This newfound passion led her to address a problem she experienced as a mother of three young children.
Identifying a Need
As a mother to three children aged eight, six, and almost four, Lindsey faced the daily challenges of parenthood. She recognized the outdated nature of many baby products and saw an opportunity to modernize them, making parenting less stressful and more efficient. This insight laid the foundation for Baby a GoGo.
Dipe N’ Wipe: The First Innovation
The first product Lindsey developed under Baby a GoGo was the Dipe N’ Wipe, an innovative on-the-go diaper kit that fits into a pocket. The kit includes one diaper and five wipes, all vacuum-sealed to be as compact as possible. This solution addresses the common inconvenience of carrying bulky diaper bags and the frustration of running out of essential items at critical moments.
Designing for Convenience
Lindsey’s experience in fashion design and her hands-on approach were instrumental in developing the Dipe N’ Wipe. She worked closely with a trusted factory partner in China, whom she had previously collaborated with on her fashion line. Their strong communication and understanding allowed Lindsey to ensure the product was sustainable, appealing, and practical.
Navigating Manufacturing and Trust: Overcoming Challenges
Working with overseas manufacturers can be daunting, but Lindsey approached it with determination. She initially contacted numerous factories, negotiating minimum order quantities and establishing trust through thorough communication. Lindsey’s willingness to engage directly, including a trip to China to work hands-on with the factory, played a crucial role in her success.
Building Strong Partnerships
Lindsey’s relationship with her factory partner exemplifies the importance of building trust and clear communication. Utilizing tools like WhatsApp for regular updates and video demonstrations, they were able to overcome the challenges of distance and time differences. This partnership was essential in bringing the Dipe N’ Wipe to market.
Testing and Feedback: Iterative Development
Before launching the Dipe N’ Wipe, Lindsey conducted extensive testing and surveys. She sent prototypes to high-profile influencers and gathered feedback on various aspects, including the design, packaging, and functionality. This process led to numerous revisions, refining the product to meet the needs of parents effectively.
Lindsey’s openness to critical feedback and her commitment to improvement have been key to Baby a GoGo’s development. By continuously refining the Dipe N’ Wipe based on user input, she ensured that the final product was both practical and appealing.
Direct-to-Consumer and Retail Expansion
Baby a GoGo’s products are available through their website, and Lindsey is actively expanding into retail. The Dipe N’ Wipe is set to be featured in major travel agency stores, grocery stores on the East Coast, and various pharmacies and convenience stores. Lindsey’s proactive approach, including direct outreach and in-person visits, has been instrumental in securing these retail partnerships.
Future Growth and Collaboration
Looking ahead, Lindsey is open to exploring funding opportunities and expanding Baby a GoGo’s reach. She encourages customers to visit thebabyagogo.com, test the products, and provide feedback. Lindsey is also enthusiastic about potential collaborations with other baby or postpartum companies, aiming to continue innovating and making parenthood easier.
Through Baby a GoGo, Lindsey is transforming the parenting experience with products like the Dipe N’ Wipe, making life easier for parents everywhere. Her journey from fashion to baby products, her commitment to quality and sustainability, and her proactive approach to business development offer valuable insights for aspiring entrepreneurs.
For more information about Baby a GoGo or to connect with Lindsey Shores, visit thebabyagogo.com. Follow Lindsey’s journey and stay updated on new products and collaborations. To listen to her full journey on Women in Motion, use this link: https://businessradiox.com/podcast/women-in-motion/baby-a-gogo/
About Women’s Business Enterprise Council-West (WBEC-West)
WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.
