Lifelong, the high-end personal care brand known for marrying luxury with sustainability, has announced the creation of the world’s first 24-karat gold-plated deodorant. Originally custom-made for a distinguished client in the Middle East, this groundbreaking product exemplifies the brand’s commitment to delivering exquisite, sustainable personal care solutions.
The brand Lifelong, was founded by Adam Webb in 2019, Lifelong was born from a simple yet transformative idea: why settle for disposable, single-use deodorants when one can have one that lasts a lifetime, looks and feels exceptional, and is kind to the planet? This thought sparked the creation of Lifelong, a brand that redefines personal care with products designed to endure, both in functionality and environmental impact.
A New Standard in Luxury Personal Care
The 24-karat gold-plated deodorant, now available for purchase at €599, is a testament to Lifelong’s philosophy of sustainable luxury. This exclusive product features an applicator designed to last a lifetime, offering a permanent solution to the disposable nature of traditional deodorants. For those who seek a more accessible option, Lifelong also offers a standard applicator priced at €99.
Lifelong’s deodorant is not only about the exterior appeal but also about what’s inside. The refills, priced at just €3.50 per month on subscription (21 euros every six months), are 100% plastic-free and have only plant-based, natural ingredients that are good for everyone and the planet. The deodorant is a powder formula that customers simply mix with water at home, ensuring that each application is as fresh as it is environmentally friendly.
Commitment to the Planet
Lifelong’s mission goes beyond personal care; it’s about making a lasting impact on the environment. For every sale, the company removes 1kg of plastic from the ocean through their partnership with Seven Clean Seas. To date, Lifelong has successfully removed over 8,500kg of plastic, demonstrating that luxury and sustainability can indeed go hand in hand.
A Journey of Growth and Innovation
The products journey began with a successful Kickstarter campaign in 2023, where Lifelong raised over €350,000, proving that consumers are eager for well-designed, high-end personal care products. “Our success on Kickstarter confirmed that people are looking for more from their personal care items – they want products that last, that look and feel great, and that don’t harm the planet,” said Adam Webb, Lifelong’s founder.
About Lifelong
Lifelong is a luxury personal care brand that combines elegance with environmental consciousness. With a focus on sustainability, the brand offers products that are designed to last a lifetime, with refillable, plastic-free solutions. Lifelong’s mission is to revolutionize the personal care industry by providing high-quality, sustainable alternatives that don’t compromise on luxury or effectiveness.
Media Contact
Company Name: Lifelong Deo
Contact Person: Adam Webb
Email: Send Email
Phone: 0034 613 382 620
Country: Spain
Website: https://www.lifelongdeo.com/
