Acquiring new clients and generating leads is a vital aspect of any business. While customer referrals are always a great way to create more business, there are many other strategies that businesses can incorporate that will lead to more leads. Here are five powerful techniques that can generate more leads and double sales.
Invest in Facebook Ads
Facebook has become an influential player when it comes to advertising. The reason why Facebook has become so popular is that it allows businesses to reach their target audience easily. It doesn't matter what is being sold, when using Facebook ads in the marketing strategy; the business is sure to generate a large number of leads.
Upgrade to LinkedIn Premium
Upgrading to LinkedIn Premium provides access to LinkedIn's Sales Navigator tool, which can be used to narrow down a search to fit the ideal customer. The results can be saved and send significant leads InMail messages to introduce yourself.
Start a Referral Campaign
Viral referral programs continue to prove to be able to substantially increase a company's leads with minimal effort. One such successful campaign helped Harry’s, a company that sells shaving products, gather more than 100,000 new emails in a matter of a single week.
Create YouTube Videos
YouTube has taken over the video marketing space and continues to be an excellent way for businesses to generate leads. The best way to start a YouTube marketing campaign is by creating an educational video that features a products or services. Once the video is created, it needs to be promoted in as many places as possible, including on Facebook, Instagram, with the help of an email list and more.
Start a Podcast
The number of people who listen to podcasts increased by more than 6 million people, which is why adding a podcast to a marketing strategy is an excellent way to generate more leads. Podcasts can be consumed on-the-go, which gives a business the ability to tell its brand story anytime and anywhere. Make sure to choose podcast topics that people care about by researching keywords and checking out the other podcasts in the industry.
A successful business will always need customers. Applying these powerful lead generating techniques, ensures that businesses still have prospects to sell to.
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