Los Angeles, Ca - Dec 14, 2022 - Derm Dude™, the unapologetic men’s grooming brand that has become a viral sensation, announces its sponsorship of the most recognizable face (and beard) in the entire world of professional slap fighting. Known to millions of slap fighting fans worldwide as ‘Da Crazy Hawaiian,’ at nearly 400 pounds, Layne Kaili’ilauokekoa Viernes is known for his crushing 1-slap knockouts along with his eye-popping thick, full mega beard growth that reaches to his chest.
Da Crazy Hawaiian has a professional slap fight record of 9 wins and one highly controversial loss. He will be featured in a variety of Derm Dude™ multi-channel social media videos promoting his favorite Derm Dude beard oil, ball care, and tattoo aftercare products, along with his authentic passion and connection to the Derm Dude brand. Derm Dude will also have a booth at this year's 2023 Arnold (Schwarzenegger's) Classic Slap Fight Championship, where the Da Crazy Hawaiian will compete and also take photos and sign autographs for fans at the Derm Dude booth.
"Dozens of beard growth and men’s grooming brands have asked me to work with them, and I've always said no," says Viernes, aka 'Da Crazy Hawaiian.' "That's because I tried so many beard oil and beard grooming products out there, and none were special or worked well for me. The first time I tried Derm Dude, I instantly told my fiancé, 'Derm Dude is different. This is the team I want to be a part of.' Then she (fiancé) touched and smelled my beard and said, "YES, YES, I AGREE!".
"Derm Dude™ and our friend Da Crazy Hawaiian make the perfect team," says Derm Dude 'Chief Dude Officer' Drew Plotkin. "Everything about him is genuine. This dude comes with zero fluff, which speaks to the heart and soul of the Derm Dude brand. When we first talked about working together, he shared how skeptical he was about most beard products and men’s grooming brands in general. I started sending him our range of Derm Dude beard oils and our sack wash and ball care products to try, and every day he would text or call me so excited to share his detailed feedback. And we have over 35 different SKUs! So this really is a relationship rooted in his core love for our men’s grooming products and who we are as the Derm Dude community and brand.
Da Crazy Hawaiian adds, “Everyone always asks me what I use for my beard. Now for the first time, I can honestly and proudly tell people the only beard products I use are Derm Dude. Plus, my tattoos are brighter and look newer with Derm Dude’s tattoo aftercare balm, and for real, I am crazy about their ball care line. Slap fighting takes balls. You have to stand still while some dude winds up and cracks you across the face. The Derm Dude balls products keep my sack cool, dry, and always smelling fresh!”
Plotkin adds, "Teaming up with Da Crazy Hawaiian is the most natural way for us to remind everyone that Derm Dude™ is a brand that starts and ends with REAL. Formulas with REAL science. Products with REAL results. Made by and for genuine dudes that are as REAL as they come.
About Derm Dude™
Derm Dude™ is a viral disruptor in the men’s grooming industry. With a strong focus on all thing’s balls, beard and tattoo, Derm Dude is committed to developing products with power-packed performance ingredients that deliver on their promise every time. Derm Dude’s hard-to-miss, in-your-face marketing and communication style is informative, irreverent, and unapologetic.
Media Contact
Company Name: Derm Dude (TM)
Contact Person: Drew Plotkin
Email: Send Email
Country: United States
Website: http://DermDude.com
