Hoplark Re-Imagines Craft Brewing With The Launch Of The Industry's First Zero Calorie Non-Alcoholic Craft Brew

Hoplark 0.0 Citra Is What Craft Beer Drinkers Drink When They Aren't Drinking

BOULDER, Colo. - March 8, 2022 - PRLog -- Hoplark, the trailblazing brewer of hop-forward non-alcoholic craft beverages, is proud to announce the launch of Hoplark 0.0, the beer industry's first non-alcoholic craft brew with zero calories, zero alcohol, zero sugar, zero carbs, zero gluten, and zero added flavors of any kind. Hoplark 0.0 Citra, the first product in the new line, is available now – bringing double-dry hopped flavor to craft beer lovers amidst a new era of drinking.

Hoplark has a deep passion for bringing audacious new craft flavor experiences to the market, using only the highest-quality, real ingredients. Since its inception in 2018, Hoplark has established itself as a provider of the uncommon libation to craft brew lovers through HopTea, a line of delicious sparkling tea, and Hoplark Water, an absurdly unique line of refreshing craft-brewed sparkling waters. In 2021, Hoplark was named one of BevNet's Rising Stars.

Hoplark 0.0 represents a reimagined craft brew with "wow"-evoking, mind-blowing flavor. Starting with Citra Hops, each brew in the Hoplark 0.0 line will be crafted with no alcohol, no or low calories, no or low sugar, and no gluten. Thanks to Hoplark's revolutionary proprietary process, each non-alcoholic brew made results in a delicious, flavor-forward, and healthy craft brew.

"We know how much people love beer but want more options when it comes to drinking, or not drinking," says Dean Eberhardt, co-founder and CEO of Hoplark. "Whether you're wanting to avoid the next day's side effects or are focusing on your health, Hoplark 0.0 is for everyone. Half of Americans now say they'd like to drink less alcohol. I'm proud to give consumers another choice with Hoplark 0.0 which offers the flavorful hoppy taste of a craft beer, but without the alcohol, calories, or sugar. Now with the launch of Hoplark 0.0, the world's best non-alcoholic beer isn't a beer."

Hoplark's new Hoplark 0.0 line is available for purchase on HoplarkZero.com, BevMo, Natural Grocers, Sprouts, all Fry's Food Stores and King Soopers locations, and at various retailers in Colorado, Southern California, Arizona, New Mexico, and New York.

Those attending Natural Products Expo West will have the first chance to see what Hoplark has up its sleeve next and are invited to sample HopTea and Hoplark Water at Booth #5340 in Hall E. Hoplark will be at Expo West from March 8 to March 12 at the Anaheim Convention Center in Anaheim, CA.

To stay up to date on all things Hoplark, follow the brand on Instagram and visit https://hoplark.com/.

About Hoplark:
Hoplark is the maker of innovative, non-alcoholic beverages craft brewed with simple, clean ingredients. Hoplark has a deep passion for bringing new flavor experiences to the market without compromise and pushing the boundaries of what craft-brewed taste can be. Born and brewed in Boulder, CO, and launched at a local farmer's market, the core lineup consists of delicious sparkling HopTeas, Hoplark Sparkling Water, and limited edition hopped beverages that push the bounds on truly unique flavor experiences through real ingredients. Hoplark's products are non-alcoholic, non-GMO, vegan, gluten-free, and Whole30 approved.

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