The financial and technological industries came together not long ago, and a new field emerged: fintech. Derived from “financial technology,” fintech combines the best of both worlds, using technology to provide financial services, for instance, payments, investments, banking, and insurance. Although these companies play significant roles in the economy on different levels, at the same time, they also need promotion like any other business. The owners can hire a Fintech marketing agency or do the optimization themselves. In this article, we discuss efficient SEO methods and strategies suitable for the fintech sector.
Why SEO Is Important for a Fintech Company
Optimization is an integral part of the promotion of any company. For fintech firms, it also brings many benefits:
- Providing organic traffic. Organic search is an essential component of site performance and a critical factor of the user’s journey through the funnel and the user’s decision to convert or interact with the company.
- Enhance the user experience. Everyone wants their pages to rank better in organic search and for their site to be as visible as possible. But few people understand that an optimal user experience is essential in achieving the desired results.
- Increasing the level of trust. Experiences SEO specialists agree that their main purpose is to create a solid foundation for a well-designed, user-friendly website that can be found with ease. Ideally, this would be thanks to how trusted the brand is, as well as its digital resources. As a result, conversion rate optimization is clearly a necessary step.
As you can see, a fintech company does not just need an SEO strategy. It requires a specialized approach that considers the specifics of the area and all the features of a particular company. Of course, some methods and tools are universal. However, it is domain-specific methods and practices that ensure maximum success.
How a Fintech Company Can Use SEO
One of the primary tasks of each startup or project is to make itself known, increase awareness, and increase the client base. SEO helps a lot with this. However, with limited resources and budgets, this can be difficult.
Local Optimization
Try to fill in the card of your company as much as possible on various Internet maps and directories, so you can attract more traffic from local users. If your company has a profile on specialized industry sites, ensure it is as complete as possible. Add photos and videos about your activities and a Q&A section wherever possible.
All these methods will help you increase local traffic and improve the site’s position in search results since search engines respond very well to such factors. Be sure to respond to reviews about your company and provide links to the site in such reviews. These simple solutions will promote your resource and enhance the effect of other tools you use.
Attract Links
Startups are usually limited in funds for promotion. Therefore, all incoming links for your site can be divided into those you can get for free and those you can buy.
Generally, there is certain universal knowledge regarding links: if you see a site that links to most of your main competitors, you also want it to link to you. You should attempt this if you can achieve this for free or at a minimal cost.
Paid Links
If you plan to buy links, it doesn’t have to be a significant investment. Of course, the more budget you are willing to put on link building, the more effect it can give you.
Some novice SEOs fear buying links because they fear incurring search engine penalties. In practice, such consequences are possible only if randomly acquiring links simultaneously in large quantities. Let’s look at an example. If a site that grew ten links a month and was not updated with new exciting content suddenly received a couple of thousand links in one day, it would look suspicious.
Consider the Specifics of Your Company
The purpose of promotion is to attract customers who need your services. Therefore, bullying links to resources devoted to an opposite area is useless. It’s clear an SEO strategy focused on the fintech industry will face challenges but it will also bring a range of possibilities for companies. A solid range of SEO tactics will allow fintech companies to harness the digital nature of the industry, thereby reaching more customers. In short, you’d better use a marketing company for lawyers if you have a law firm and a fintech SEO agency for a financial organization.
Promising Directions for SEO Development in Fintech Companies
SEO in the fintech sector is one of the most important things. An anti-crisis SEO strategy helped many business owners not to be left without customers when the market was in a “fever”. Projects that initially focused on organic traffic even managed to increase momentum.
We recommend you pay special attention to the following factors:
- The most significant growth point for any project is working with uncovered semantics. Based on the results of collecting the semantic core or analyzing competitors, your task is to find demand for which you have not yet made landing pages. If you already have a product MVP or sample pages, creating landing pages for new demand will not be difficult. To take a good position in your subject, especially for high-frequency queries, you need to cover all the core demands.
- Work with situational traffic. By meeting situational demand, you can attract thousands and even millions of new visitors to the site.
- Raise the expertise of your content. Involve third-party experts, and post articles on the site from professionals in your field.
- Add valuable content to the page that will solve user tasks and try to reveal the intent of the request entirely. For example, a loan calculator or a comparison service can be added to a page with loan offers so that the user can calculate the most suitable recommendation.
Conclusion
Given today’s competitive landscape, a solid SEO strategy is vital for today’s financial organizations. There are several aspects that make SEO a highly effective way to boost the visibility and overall traffic of a fintech company’s website, such as content optimization, keyword research, and user intent. However, taking full advantage of it requires careful planning and execution. For this reason, fintech companies must invest in the right type of fintech SEO, especially if they want to increase their competitive advantage as well as their revenue.
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