TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) is targeting national gas station chains in its upcoming activation campaign. The company announced that it has begun in-store activation strategies designed to increase the volume of repeat orders by engaging smokers aged 21 years and older. The company’s strategic efforts will include countertop and pump signage and displays, staff training and in-store audits, TAAT Twos small-format samples (a two-stick pack sample) and integration with chainwide programs. “We are very pleased to have landed placements of TAAT in over 2,000 stores in the United States in about one year of selling TAAT at retail, and we are excited to have the opportunity to leverage this presence by optimizing our in-store activation tactics to prompt more smokers aged 21+ to try TAAT,” said TAAT CEO Setti Coscarella in the press release. “Although this is something we plan to do in all of our existing and newly added points of sale, gas stations represent a unique opportunity for us based on the initial performance of TAAT in some of the largest chains across the country whose stores already carry the product. For motorists who are smokers aged 21+ filling up on gas wherever their travels may take them, the process of pumping gas, going into the store, and buying a pack of cigarettes is fairly routine and may appear to provide little opportunity to influence them to purchase an alternative such as TAAT instead. However, between our initial gas station advertisements in Ohio last January and the performance of TAAT in national chain gas stations across the country over the course of the year, we have come to better understand how to navigate the activation process effectively in that setting. As we develop relationships with these national gas station chains as well as the tobacco wholesalers with whom they do business, we have recognized this is a key segment of retailers for us in line with our objective to fortify our market share in the United States in 2022.”
To view the full press release, visit https://ibn.fm/qoaVi
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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