TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has shipped its TAAT(TM) product to three California-based distributors that serve retailers in the Los Angeles, San Diego and San Francisco areas. The company has expanded quickly since its initial launch in Ohio late last year and has identified California as an area in which it must have a presence. TAAT is working to establish strong partnerships with key distribution partners that have reach and influence in each of the state’s key regions. The state currently is working on a ban of flavored tobacco products, including menthol cigarettes, with several areas already banning or restricting the sale of such products. TAAT sees this as a unique opportunity because TAAT products don’t contain tobacco. “Launching TAAT in California is a significant milestone for us, as it is a unique market both in magnitude and in terms of the environment for tobacco category products such as ours,” said TAAT CEO Setti Coscarella in the press release. “The sheer size of California’s population cannot be underestimated; more than 10% of the entire U.S. resides in California, and if it became part of the European Union, it would be the fifth-largest member state with a population approximately equal to that of the Netherlands, Belgium and Greece combined. Additionally, individual localities within California have taken some of the most aggressive approaches to regulating tobacco and nicotine products out of anywhere in the United States. For instance, in addition to its cap on tobacco sales licenses, in 2019 the city of San Francisco put an ordinance into effect banning the sale of e-cigarettes across the city; the first ban of its kind in the country. This creates several opportunities for TAAT to gain market share among smokers aged 21+ throughout California, where we anticipate impressive initial results this quarter following the delivery of TAAT(TM) pallets fulfilling purchase orders made by distributors who service several of the state’s key markets.”
To view the full press release, visit https://ibn.fm/jMo76
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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