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By Faith Ashmore, Benzinga
Every parent knows the importance of a nighttime routine for young children. Oftentimes, this routine will enlist the help of trusted stuffed animals and books that transport us to faraway places with cuddly characters. With over 30 million copies in print worldwide, Anna Dewdney’s Llama Llama books have captured the hearts of families. The series has been translated into eight languages and provides soothing tales of first childhood experiences and adventures to preschoolers.
In 2018, Llama Llama’s success translated to the screen when Kartoon Studios (AMEX: TOON) adapted the stories to a Netflix (NASDAQ: NFLX) Original preschool series. The show stars Jennifer Garner, who voices the lead role of Mama Llama. Seasons one and two of the series are available to stream.
Kartoon Studios is a global company specializing in creating, producing, distributing, marketing and licensing entertainment brands. With a diverse portfolio of original animated content, including popular shows such as Stan Lee's Superhero Kindergarten, Shaq's Garage, Rainbow Rangers and Llama Llama, Kartoon Studios seems to have established itself as a prominent player in the entertainment industry.
Expanding the Llama Llama franchise, Kartoon Studios has partnered with Penguin Young Readers and KOHL’s (NYSE: KSS) to launch new back-to-back nationwide retail promotions featuring books and plush products from the series. This product line will be part of the popular Kohl’s Cares program, which uses 100% of Kohl’s net profit to benefit non-profit organizations. Kartoon Studios has enlisted two new plush toy licensing partners, Spirit and YOTTOY, to its growing roster, expanding the company’s presence in the merchandise space.
Starting February 1, customers can look forward to a charming plush toy and book set. This set features the book Llama Llama Easter Egg from Penguin Young Readers, paired with a plush toy from Spirit. Available for a limited time while supplies last, this set will be priced at $9.00. On April 12, a second release will be introduced. Fans can discover the book Llama Llama Red Pajama from Penguin Young Readers, accompanied by a plush toy from YOTTOY. These items will be available for purchase separately, priced at $5.00 each, for a limited time while supplies last. Both promotions will be accessible to customers at stores nationwide and can also be found online at Kohls.com.
“We began our collaboration with Kohl’s and Penguin in 2020 with our introduction of ‘Llama Llama’ into the Kohl’s Cares initiative, and we extended the partnership in 2022 as we continue to steadily grow the brand. Launching two more promotions in 2024 offers us a tremendous opportunity to continue to honor Anna Dewdney with delivering the heartwarming stories she created, along with new quality products from our recently added licensing partners Spirit and YOTTOY,” shared Lloyd Mintz, SVP Global Consumer Products at Kartoon Studios.
Kartoon Studios reports that it has a track record of success with licensed manufacturers – Kids Preferred and Books To Bed, plush and pajama partners, respectively, continue to perform well both in-store and online. Kartoon Studios has also expanded Llama Llama’s reach with audio storytelling from Tonies. Speaking on the partnership, Margaret Anastas, VP & Publisher at Flamingo Books, an imprint of Penguin Random House, added, “We are thrilled to have ‘Llama Llama’ included in the Kohl’s Cares program twice in 2024. Their promotions do such good charitable work while giving young readers more ways to connect with their favorite character, ‘Llama Llama’.”
Kartoon Studio's ability to tap various markets highlights its commitment to being a dynamic company that is dedicated to delivering engaging and diverse entertainment experiences to audiences around the world.
Featured photo by Jernej Graj on Unsplash.
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