September 19, 2025 - Hangzhou, China & Leinfelden-Echterdingen, Germany - smart, the premium intelligent electric automotive brand, kicked off its presence at IAA Mobility 2025 in Munich with a lively Monday morning press conference. The event at the company’s IAA Summit booth marked an important milestone with the confirmation of the upcoming smart #2, generating interest among industry experts and media alike. Attendees also experienced the world premiere of the exclusive smart #3 Keith Haring “Celebrating the Streets” art car, which showcases smart’s innovative design philosophy and inspirational co-creation. Throughout the day, numerous conversations took place at the exhibition stand focusing on the current and upcoming product portfolio, as well as on the continued evolution of the smart brand in Europe and globally. At IAA, smart is presenting its entire all-electric vehicle portfolio for the first time together at a major European automotive show. The successful launch of the smart #5 in most European markets was a key topic of discussion, underscoring smart‘s growing momentum in the premium electric mobility segment.
smart kicked off its presence at IAA Mobility 2025 in Munich
Confirmation of the smart #2 as a new model to come
At the “smart Mobility Talk” on Monday morning, smart Europe CEO Dirk Adelmann confirmed in front of the press conference attendees that the smart #2 will become a new addition to the product portfolio of smart. He was joined by Dr. Tilo Schweers, Vice President Research & Development at smart Europe, and Kai Sieber, Mercedes-Benz Design, Head of smart Design, who shared details about the final development stage of the new all-electric city car. With the reinvention of this very compact two-seater, the company is responding to the wishes of its community and brand enthusiasts. With the support and trustful partnership of its shareholders and investors, smart is currently working on the decisive design and engineering development stages. The goal is to present the series-production model of the smart #2 in Europe as early as fall 2026.
World premiere of the smart #3 Keith Haring “Celebrating the Streets” art car at IAA Mobility
World premiere of the smart #3 Keith Haring “Celebrating the Streets” art car
One highlight of smart’s press conference at IAA Mobility was the world premiere of the specially designed smart #3 Keith Haring “Celebrating the Streets” art car. The new model has a strong connection to urban culture and represents a creative continuation of the brand’s Keith Haring art car co-creation first introduced during Auto Shanghai in April 2025. Following the presentation, the smart #3 Keith Haring Edition – featuring subtle accents inspired by this one-off art car – will be displayed from Tuesday at the IAA Open Space smart booth.
smart #3 Keith Haring “Celebrating the Streets” art car
Mr. Kai Sieber, Mercedes-Benz Design, Head of smart Design: “The smart #3 Keith Haring ‘Celebrating the Streets’ art car is a statement for urban art and creativity – a magnificent combination of Keith Haring’s iconic style and the modern smart #3 with its flowing lines. This joint creation is a tribute to urban culture and a call to view city life as a creative playground.”
smart #5 – the technological flagship
The smart #5 sets the standard for modern technology and innovation among electric vehicles even beyond its segment: the mid-size family SUV convinces with its battery performance and very fast charging – from 10 to 80% SoC in under 18 minutes with up to 400 kW under optimal conditions. The smart #5 also offers highest levels of safety, a design that recently won the Red Dot Design Award, extensive connectivity and infotainment functions, and an intelligently arranged passenger compartment.
The smart #5 sets the standard for modern technology and innovation
Versatile model range for every lifestyle
From the compact smart #1 to the lifestyle-oriented smart #3, and the progressive smart #5, smart offers a portfolio of electric vehicles tailored to the diverse needs and lifestyles of its customers. With a product strategy that combines innovative technology and premium design, smart develops electric vehicles that not only deliver top performance but also resonate with urban communities and lifestyle-conscious drivers.
smart EV portfolio at the IAA Open Space booth
Contact
Jack Bailey
jack.bailey@smart.com
About smart
Since the birth of the brand in the 1990s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In late 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group officially established smart global joint venture.
From 2019 to 2024, after the comprehensive renewal of its brand, products, and business model, smart successfully achieved the strategic objectives set for its initial five-year phase. Adhering steadfastly to the "China-Europe, Dual Home" global development strategy, smart has transformed into a leading premium intelligent electric automotive brand. It now boasts an expanding product matrix and a global footprint spanning around 40 countries and regions. In 2025, smart aims to boost its global business operations.
About Keith Haring:
Keith Haring was one of the most renowned young artists, filmmakers, and performers whose work responded to urban street culture of the 1980s. Not only was Haring able to reach a large and diverse audience with his iconic subway drawings, but, eventually, the subway became, as Haring said, a "laboratory" for working out his ideas. As early as in 1980, Haring began exhibiting in galleries and museums around the world, but continued to participate in public projects, including literacy campaigns and anti-AIDS initiatives. Before his death, Keith Haring established a foundation in his name to maintain and enhance his legacy of giving to children’s and AIDS organizations. Throughout his career, Haring produced murals, sculptures and paintings to benefit hospitals, underprivileged children’s groups and various community health organizations. The Foundation is also committed to sustaining and expanding public awareness of Keith Haring.
About Artestar
The Keith Haring project was undertaken in collaboration with Artestar, a global licensing agency and creative consultancy representing world-renowned visual artists, estates, and foundations. Artestar conceptualizes and develops some of the world’s most iconic brand partnerships across an array of categories and geographic regions, all while preserving and elevating each artist’s unique legacy. Through strategic planning and thoughtful curation, Artestar powers creative collaborations to make art accessible to everyone. Learn more at artestar.com
Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
Email: Send Email
Country: China
Website: media.smart.com
