March 24 to 26, 2025, the 23rd World Tea Expo, a globally anticipated event in the tea industry, grandly opened at the Las Vegas Convention Center in the United States. Cheng Tea, China's benchmark brand in the premium tea sector, made its North American debut at the expo under the core philosophy of "Discovering the Essence of Tea, Savoring the Supreme Quality", showcasing its exclusive "Niche Collector-Grade Tea Collection Matrix" to an awe-struck international audience.
Cheng Tea, stood out on the global stage with its meticulously curated teas from China's core growing regions and natural, healthy organic teas certified by both the EU's ECOCERT and U.S. USDA standards. During the expo, the brand's two flagship series—the "Yunshan Collection Organic Premium Teas" and the "Wuyi Rock Tea · Limited Edition Core Mountain Fields", drew immersive tastings and acclaim from global tea enthusiasts and industry experts, garnering widespread media coverage. Centered on the theme "Five Dimensions of Tea, Revealing the Supreme", Cheng Tea captivated visitors with a layered sensory journey of "purity, aroma, sweetness, richness, and lingering charm," redefining luxury in Chinese tea culture and establishing itself as a shining emblem of China's tea heritage.
Video Link: https://www.youtube.com/embed/pOYLDuO2ZNQ
Cheng Tea's Organic and Wuyi Rock Teas: Redefining "Pure Luxury" in Chinese Tea
The brand's two star products became the expo's focal points. The "Yunshan Collection Organic Tea Series", crafted with traditional techniques to preserve tea's natural essence, set a new benchmark in healthy beverages with its dual EU-U.S. certifications and full-chain quality control ensuring "zero pesticide residues and zero additives from garden to cup".
Meanwhile, the globally debuted limited-edition "Niulan Pit Rougui ("Beef" Rock Tea) from the "Wuyi Rock Tea · Limited Edition Core Mountain Fields" series stole the spotlight. Sourced from Wuyi Mountain's top-tier Niulan Pit terroir, this rare tea redefined premium standards with its scarcity and unique mineral complexity. Its evolving "three-layered aroma profile" (cinnamon, floral-fruity, and creamy notes) made it a must-try among connoisseurs. Hailed as the expo's "cult-favorite single-origin tea," this "pinnacle of rock tea" sparked a sensation for its unparalleled depth and craftsmanship.
Cheng Tea's "Niulan Pit Rougui" Rock Tea Stuns at Expo: Scarcity, Purity & Cultural Luxury Redefine Chinese Tea Standards.
Cheng Tea representatives revealed, "Authentic 'Beef' Rock Tea (Niulan Pit Rougui) yields less than 50kg annually, with pure-origin rarity rivaling Grand Cru wines. Priced at 30,000-60,000 RMB per 500g, its authenticity remains obscured by counterfeit-dominated markets. For nine years, Cheng Tea has cultivated exclusive access to core mountain terroirs, guaranteeing 100% origin purity and intangible cultural heritage craftsmanship - allowing the world to taste Chinese tea's luxurious essence."
At the expo, Cheng Tea's rock tea captivated audiences through its "Five Dimensions of Tea Experience" (Purity, Aroma, Sweetness, Richness, Lingering Charm). From amber-clear liquor to persistent aftertaste, this layered sensory journey drew fervent engagement from connoisseurs and buyers.
"Tea Meets Heritage: A 600-Year-Old Cultural Invitation from the East"
Cheng Tea's participation transcended commerce, unfolding as a cultural dialogue. In collaboration with Beijing's Moshiko Historic Block, the brand unveiled a novel "tea-and-tourism symbiosis" concept, bridging 600 years of heritage. By blending tea, teaware, and historic ambiance, Cheng Tea conveyed the soul of Chinese tea culture—inviting the world to glimpse the elegance and philosophy of Eastern civilization through a single cup. This initiative not only globalized the district's cultural legacy but also extended a "cultural invitation" from Chinese premium tea, attracting fervent engagement from global buyers, tea aficionados, and media.
Beyond product excellence, Cheng Tea redefined cultural storytelling. Its organic series embodies a "Seed-to-Sip" philosophy– EU-standard zero pesticide cultivation meets heritage techniques augmented by modern technology. As founder Bowen Shao stated, "True organic tea is a collaborative masterpiece of the land, craftsmanship, and time."
"Cheng Tea: Bridging Cultures Through Tea"
By aligning its niche luxury teas with North America's demand for purity and sophistication, Cheng Tea elevated Chinese tea from a "commodity export" to a "premium cultural export." As founder Shao, Bowen noted, "We share not just tea, but an Eastern philosophy where "authenticity is the ultimate luxury".
North America's booming demand for premium organic teas (projected 18% CAGR through 2028) validates Cheng Tea's global strategy. Industry analysts note: "By fusing terroir transparency with ‘Authenticity as Luxury' aesthetics, Cheng Tea bridges Chinese ecological wisdom with global consumers' craving for cultural depth – elevating tea from commodity to cultural artifact."
Moving forward, the brand will continue to champion Chinese tea culture globally, transforming tea into a bridge between Eastern and Western civilizations and cementing "luxury tea" as a synonym for Eastern aesthetics.
Media Contact
Company Name: Cheng Tea
Contact Person: Larry Yu
Email: Send Email
City: Las Vegas
Country: United States
Website: www.chengteausa.com
