

Selecor Technologies, a division of Good Earth Minerals, LLC ("GEM"), a leader in sustainable mineral solutions, is pleased to announce the appointment of Veridian Chemicals, LLC, a trusted distributor of specialty chemical products, as sales agent for the Industrial segment. This partnership will further strengthen GEM’s ability to bring innovative mineral-based solutions to key industrial customers across North America.
Under this agreement, Veridian Chemicals will leverage its deep market expertise, established customer relationships, and technical capabilities to expand the reach of Selecor’s product portfolio. The collaboration is designed to meet the growing demand for environmentally responsible and performance-driven mineral products within the industrial sector.
"We are excited to partner with Veridian Chemicals as our sales agent for targeted industrial markets with our Performance Products," said Terry O’Neal, President and COO of Good Earth Minerals. "Their strong presence in the industry, combined with a proven track record of delivering value to customers, makes them an ideal partner to help accelerate our growth and deliver sustainable solutions," added Terry O'Neal.
"Selecor Technologies represents the type of innovative and sustainable partner we seek to align with," said Paul Hoffman, Co-Founder at Veridian Chemicals. "We look forward to introducing Selecor’s products to our industrial customers and driving adoption of solutions that support both performance and sustainability. Selecor’s Performance Products including SeleGEM®, GEMBrite®, FireCAL®, and DuraGEM®, are ideal for our clients," emphasized Paul Hoffman.
This partnership underscores Selecor’s commitment to expanding its presence in the industrial sector while continuing to champion innovation and sustainability in the global minerals industry.
About Selecor Technologies, LLC
Selecor® Technologies is advancing the next generation of performance materials to provide solutions that meet the demands of modern industry while reducing harm to people and planet. As the industrial innovation arm of Good Earth Minerals, LLC, we transform earth-derived engineered minerals into safer, smarter alternatives to fossil-based and hazardous inputs. From infrastructure to packaging, our proprietary mineral products deliver uncompromising performance and pave the way for a circular, sustainable future. https://selecortechnologies.com/
About Good Earth Minerals, LLC - Mineral Solutions For A Sustainable Future.
Good Earth Minerals, LLC is a U.S.-based company dedicated to providing innovative mineral solutions that advance sustainability, performance, and efficiency across multiple industries. GEM’s product portfolio is focused on delivering environmentally responsible solutions for a better future. https://goodearthminerals.com/
About Veridian Chemicals, LLC
Veridian Chemicals redefines specialty chemical distribution with a lean, execution-driven model built on quality, cost-efficiency, and technical rigor. Supplying critical industries like elastomers, coatings, adhesives, automotive, semiconductors, construction, and energy, Veridian leverages deep expertise across the global chemical value chain. The company cuts through supply chain complexity to deliver practical solutions with transparent sourcing and reliable results. https://veridianchemicals.com/
For more information regarding Veridian Chemical, contact: info@veridianchemicals.com
Media Contact:
Good Earth Minerals
Tom Paulson
Chief Financial Officer
Email: tpaulson@goodearthminerals.com
Phone: (303) 804-0100
Media Contact
Company Name: Good Earth Minerals, LLC
Contact Person: Tom Paulson, Chief Financial Officer
Email: Send Email
Phone: (510) 543-5601
Address:600 17th Street Suite 2800S
City: Denver
State: Colorado 80202
Country: United States
Website: https://goodearthminerals.com/
