What started as a tiki bar idea turned into an award-winning showstopper.

At SOT 2025, a premier event for the life sciences and clinical research community, Exponents Insta USA Inc. partnered with Altasciences to create a booth that would stand apart on a crowded, highly technical show floor. Rather than leaning on screens or complex technology, the brand envisioned a tropical escape that felt welcoming, memorable, and human.

Team Exponents brought that vision to life, earning a Bronze Award for Best Design on a Budget (250K and under) at the Experience Design Awards 2025.

From Concept to Show Floor

The 20x20 exhibit transformed the space into a relaxed beach shack environment. Faux-wood textures and surf culture elements sparked curiosity and drew attendees in.

A multi-zone layout supported natural movement and conversation. Engagement stemmed from the environment itself, rather than from heavy technology.

Every detail served a purpose. Surfboard props, sunset-inspired graphics, and warm materials effectively reinforced the theme, transforming the booth into a destination rather than a typical trade show exhibit.

An Award-Winning Collaboration

The Bronze win closes the year on a strong note for Altasciences and Team Exponents. It proves that clear direction, smart design decisions, and disciplined execution can drive impact without exceeding budget.

When a trade show booth feels like a tropical getaway, something special has been built.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251216669561/en/