The e-commerce retailer’s leadership evolution will strengthen the US organization, accelerate growth, and drive commercial excellence

Haypp Group, parent company of Nicokick.com and Northerner.com, leading e-commerce retailers specializing in nicotine pouches, today announced that Gabriel De Prado will assume the role of President, U.S. Market, effective January 9, 2026.

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Gabriel De Prado

De Prado, previously Chief Commercial Officer (CCO), will lead Haypp Group’s U.S. business operations. His mandate includes accelerating commercial execution, deepening regulatory engagement, and strengthening the company’s position in the fast-growing nicotine pouch market.

“Haypp Group is entering a defining chapter for the business in the U.S.,” said Gavin O’Dowd, CEO of Haypp Group. “Gabriel brings the international leadership experience, commercial discipline, and profound understanding of regulated categories needed to fuel our U.S. expansion – without compromising the standards of compliance and consumer trust that sit at the core of our business.”

A seasoned commercial executive with more than 20 years of experience, De Prado held senior roles across Latin America and Europe, driving market development, commercial scale-up, P&L management, and organizational transformation.

Prior to this appointment, De Prado spent several years at British American Tobacco (BAT), leading strategic planning, consumer insights, and commercial execution across multiple international markets. As Haypp Group’s CCO, he directed commercial operations across six countries, supported revenue exceeding €300 million, and established the company’s global insights and analytics function, embedding data-driven decision-making at the core of commercial strategy.

“As President of the U.S. Market, my priorities are clear: scale responsibly, build high-performing teams, and strengthen Haypp Group’s leadership as a responsible retailer of modern oral nicotine alternatives,” said De Prado. “With the current regulatory landscape, the U.S. is witnessing a category transformation around nicotine pouches, and I am excited to lead this next chapter with a talented organization that is committed to doing things the right way.”

About Haypp Group

Haypp Group is leading the global shift from smoking to oral nicotine products. With roots in the pioneering smoke-free alternative markets of Scandinavia, Haypp uses its regulatory expertise and e-commerce leadership to bring compelling value to over 1.1 million consumers. Operating through eleven distinct e-commerce brands, the Group is active across six countries in Europe and the USA. Haypp Group's e-commerce sites in the U.S. are: Nicokick.com and Northerner.com.

About Nicokick

Nicokick.com is the leading U.S. online retailer for nicotine pouches, offering more than 200 smoke-free, tobacco leaf-free products from well-known and emerging brands. As a responsible retailer, Nicokick upholds a strict age and identity verification process that ensures all orders are bought and shipped to verified adults, 21 and over. For more information, visit https://nicokick.com/us.

About Northerner

Founded in 1998, Northerner.com has grown to become one of the world’s largest online retailers of nicotine pouches. Its U.S. platform features 200+ modern tobacco leaf-free products from leading and emerging brands. Dedicated to responsible retailing, Northerner uses robust age and identity verification prior to allowing any transaction on site. For more information, visit www.northerner.com.

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