The acquisition unites two leading resident experience platforms to deliver a holistic solution that elevates the resident journey and drives leasing success for landlords nationwide

Opiniion, a leading resident satisfaction software, today announced that it has acquired Rentgrata, a pioneering peer-to-peer resident engagement tool. Rentgrata connects prospective renters with current residents, bringing trust and transparency into the leasing process. This strategic acquisition integrates two innovative proptech solutions to create an industry leading, end-to-end platform designed to enhance the entire resident journey, from pre-lease to lease renewal to move out.

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Since its founding in 2017, Opiniion has helped property management teams streamline the process of collecting and analyzing resident feedback and generating authentic online reviews, both of which are crucial to enhancing the resident experience. What began as a reputation management solution has since grown into a comprehensive resident satisfaction platform.

Today, Opiniion is executing on a broader vision: expanding from a single-product solution into a full-service platform and becoming the industry’s first, preeminent resident operations hub. Through the acquisition of Rentgrata, Opiniion’s enhanced platform will bring together a full suite of resident-centric tools designed to support every stage of the resident journey. Together, Opiniion and Rentgrata now support over 2,000,000 units across 9,000+ communities nationwide, establishing it as a leading resident experience and operations hub.

This move follows recent product expansions including SocialPro, ListingsPro, and enhanced survey capabilities, extending Opiniion’s value beyond feedback collection to encompass broader resident engagement, marketing visibility, and operational insights. The acquisition of Rentgrata further accelerates Opiniion’s platform evolution by adding authentic, prospect-level engagement and resident rewards to the resident experience.

“This acquisition is a major step forward in redefining how properties attract, engage, and retain residents,” said Devin Shurtleff, CEO of Opiniion. “By bringing Rentgrata into the Opiniion ecosystem, we’re creating one solution that addresses two critical stages in the resident journey: the initial prospect experience and the long-term resident relationship. It’s a powerful convergence that reinforces our commitment to becoming the industry’s first all-in-one resident operations platform.”

“Joining Opiniion was a natural fit,” said Ben Margolit, CEO and Co-Founder of Rentgrata. “We’ve always believed in the power of authentic resident voices to shape leasing outcomes. With Opiniion, we can now extend that impact well beyond the lease signing, giving property teams smarter solutions to engage and retain residents.”

“Opiniion and Rentgrata share a commitment to creating meaningful, measurable impact for property operators and renters alike,” said Stephanie Schneider, Partner at Five Elms Capital, which led the investment. “We’re excited to support the acquisition and believe it further solidifies Opiniion as a leader in resident experience technology.”

The acquisition was backed by Five Elms Capital, Opiniion’s Series A investor. RET Ventures, an early investor focused on real estate technology innovation, also remains committed to the company’s continued growth and impact.

About Opiniion

Opiniion is a leading resident satisfaction platform in multifamily, student, and senior housing, helping property managers collect real-time feedback, generate online reviews, and improve resident experiences. Now expanding into a full resident operations hub, Opiniion empowers teams to manage the full resident journey with tools that impact every stage of the resident journey.

About Rentgrata

Rentgrata is a peer-to-peer engagement platform that connects prospective renters with real residents of apartment communities. By fostering authentic, one-on-one conversations, Rentgrata gives prospects real insight into what it’s like to live at a property, while helping property teams build trust and drive qualified leads.

About Five Elms Capital

Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.

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