Cricket Fever Has Just Begun!
NEW YORK, NY / ACCESSWIRE / June 14, 2024 / SOLM8, the pioneering cricket shoe brand in the United States, is excited to celebrate the historic India vs. Pakistan cricket match held at the 34,000-seater Nassau County International Cricket Stadium in New York. This landmark event marks the first time an international cricket match of this magnitude has taken place on U.S. soil, underscoring the growing popularity of cricket in America.
The South Asian diaspora in the U.S. responded with overwhelming enthusiasm, resulting in a sold-out event. Ticket prices soared to as high as $7,500, with demand exceeding stadium capacity by a staggering 200 times. This remarkable interest underscores the sport's burgeoning appeal in the United States.
"Cricket on the sacred grounds of football and baseball is a true game-changer," said Bhupinder Singh (BSK), Founder, SOLM8. "With ad slots fetching nearly $5,000 per second, the economic impact of this event is immense. The ICC invested hundreds of millions to convert a park into a cricket stadium in just three months, with pitches grown in Florida and transported to New York."
Hosting the T20 World Cup has significantly boosted cricket's profile in the U.S. According to recent statistics, cricket viewership in the U.S. grew by an impressive 40% in 2023-2024, with cricket equipment sales increasing by 25%. SOLM8 has been at the forefront of this growth, having launched just two years ago with a single shoe style and quickly becoming a bestseller in the U.S.
In 2024, SOLM8 expanded its product line to include 6-7 new shoe styles and extended its market reach to six new countries: Canada, Hong Kong, UAE, Qatar, Pakistan, Sweden, and Norway. Notably, most of these are not traditional Commonwealth cricket-playing countries like the UK, Australia, and India, highlighting the universal appeal of cricket driven by passionate fans from the Indian subcontinent.
"The success of SOLM8 reflects the broader trend of cricket's rising popularity in non-traditional markets," added Jasmine (Co-Founder, SOLM8) "We are thrilled to be part of this cricket renaissance in the U.S. Our sales have skyrocketed, and we are proud to be the go-to crickleisure brand."
The surge in cricket's popularity is not only great for fans but also a boon for the U.S. economy. The influx of international matches and tournaments generates significant revenue through ticket sales, advertising, and tourism. Local businesses thrive as fans flock to the stadiums, filling hotels, restaurants, and shops. Moreover, the cricket boom provides young American players with a new, highly lucrative professional sports avenue, expanding career opportunities in sports beyond the traditional baseball, basketball, and football.
In 2024, SOLM8 has seen unprecedented growth, mirroring cricket's surge in popularity. The brand's sales in the U.S. alone have skyrocketed, solidifying its position as the premier crickleisure brand. The India vs. Pakistan match at Nassau County International Cricket Stadium isn't just a landmark event; it's a sign of things to come.
SOLM8 is committed to continuing its innovative approach to cricket footwear, ensuring players at all levels experience the best in support, stability, and comfort. As cricket fever takes hold in the U.S., SOLM8 is poised to lead the charge.
For more information about SOLM8 and its latest products, visit https://solm8.online or contact via email on hello@solm8.online
ABOUT SOLM8
SOLM8 was born out of passion, resilience, and an unyielding love for the game of cricket. Founded by Jasmine and Bhupinder Kharbanda, a dynamic husband-and-wife team with over two decades of expertise in cricket-specific footwear, SOLM8 represents a dream realized through perseverance and innovation.
Our journey began in China, where we built the world's largest cricket shoe production company. Despite losing our previous company to business fraud in 2019, we emerged stronger and more determined. With our combined strengths-Bhupinder's knack for identifying vacant niches and crafting innovative solutions, and Jasmine's flair for brand development and relationship building-we launched SOLM8 in the United States.
Our vision is to be the go-to crick-leisure brand globally, blending fun aesthetics with top-tier performance. As cricket transforms into a fast-paced, entertainment-focused sport, we understand the importance of gear that not only performs but also resonates with the vibrant spirit of the game. Our shoes are designed for both seasoned professionals and weekend warriors, ensuring everyone can create memorable experiences on the field.
At SOLM8, we believe in the power of sport to unite communities and inspire greatness. Our story is one of resilience, conviction, and hard work, and we are committed to supporting every player's journey, from local clubs to international arenas. As cricket continues to capture hearts in new regions, SOLM8 stands ready to lead the charge, providing players everywhere with the best in cricket footwear.
Join us as we redefine the cricket experience, one pair of shoes at a time.
Media Details
Company Name: Jazba Sports
Contact Person: Jasmine Sethi Kharbanda
Email: info@jazbasports.com
Website: https://solm8.online
SOURCE: SOLOBIT
View the original press release on accesswire.com
