TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to recapitulate the milestones the Company reached in the calendar year of 2021, its first full year of operations after launching TAAT™ at retail for the first time in December 2020 in Ohio.
TAAT™ was launched throughout the United States and online through e-commerce during the Company's first full calendar year of operations in 2021, in addition to acquiring shop placements in the United Kingdom's Greater London. It’s more refined formulation of base material has enhanced both the user experience and various aspects of the manufacturing process on a bigger scale.
As of January 2022, all three TAAT™ varieties are sold in well over 1,500 U.S. stores through a nationwide network of wholesalers in various categories, in addition to several stores in Greater London in the United Kingdom. The Company has also significantly scaled its manufacturing capacity, in anticipation of new market launches to take place globally in 2022.
Noteworthy events for TAAT™ in each of 2021’s calendar months are summarized below (Complete disclosures of material events can be found on the Company’s SEDAR profile)
January 2021: TAAT™ Menthol is the first variety to sell out and be reordered.
February 2021: First mainstream media coverage of TAAT™ in a February 3, 2021 Forbes article profiling the Company. TAAT™ launches its e-commerce portal, making the product nationwide.
March 2021: For the TryTAAT landing page, there is a new campaign which received a massive response. TAAT™ moves from the OTCQB® Venture Market to the OTCQX® Best Market in the United States. It stays on the CSE Composite index and its CSE25™ subset of the largest companies in the Composite by market capitalization.
April 2021: First purchase order placed by an international wholesaler for approximately CAD $149,000, for distribution in the United Kingdom and Ireland. TAAT™ completes its first large-scale consumer research study.
May 2021: Following the signing of leases for new facilities in Las Vegas, Nevada, TAAT™ begins making plans to move production to the new location, which is better suited to large-scale manufacturing.
June 2021: TAAT™ sponsors the entourage of world champion boxer Floyd Mayweather in his June 6, 2021 fight, whose TAAT™ logo headwear appeared on pay-per-view and television broadcasts globally before, during, and after the match. TAAT™ remains on the CSE Composite and CSE25™ indices following quarterly rebalancing.
July 2021: Complementing its existing presence in the north-central region of the United States, TAAT™ officially launches in Illinois. TAAT™ exhibits at its first business-to-business (“B2B”) trade show, where it is named “Best New Product” at the event.
August 2021: Contacts made at trade shows in July 2021 yield 68 closed initial purchase orders, reported in the first week of August 2021. Significant progress was made in Georgia and Michigan. Over CAD $1.6 million in purchase orders announced for international markets including Australia, as well as an additional order for the United Kingdom and Ireland.
September 2021: In the United States, TAAT™ has surpassed the 1,000-store mark.
October 2021: Follow-on private placement in TAAT™ for CAD $10 million is made by a group of venture investors led by Ms. Debbie Chang (co-founder of Horizons Ventures) in her personal capacity. TAAT™ adds 19 U.S. wholesalers in a 60-day period.
November 2021: Record domestic single-month performance with multiple pallets of TAAT™ sold each week.
December 2021: Through a national convenience distributor, TAAT™ is placed in 350 additional stores in the state of Virginia. TAAT™ remains on the CSE Composite and CSE25™ indices following quarterly rebalancing.
TAAT™ Chief Executive Officer Setti Coscarella commented, “On behalf of the TAAT™ team, I express my utmost gratitude to everybody who contributed to our success over the past year.”
For further information visit: taatglobal.com, or contact:
TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatglobal.com
DISCLAIMER: This article is purely for informational purposes and is not a recommendation in any way to buy or sell stocks.
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Website: taatglobal.com
