e144

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 144
NOTICE OF PROPOSED SALE OF SECURITIES
PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
ATTENTION:   Transmit for filing 3 copies of this form concurrently with either placing an order with a broker to execute sale or executing a sale directly with a market maker.
     
 
 
  
 
 
 
 
  
 
SEC USE ONLY
  
 
DOCUMENT SEQUENCE NO.



  
 
CUSIP NUMBER



  
 
                                                                           
 
1 (a) NAME OF ISSUER (Please type or print)
     (b) IRS IDENT. NO.   (c) S.E.C. FILE NO.   WORK LOCATION  
 


TD AMERITRADE Holding Corporation
     82-0543156   0-49992        
 
1 (d) ADDRESS OF ISSUER
    STREET     CITY     STATE     ZIP CODE     (e) TELEPHONE NO.  
 
 
    4211 South 102nd Street     Omaha     NE   68127     AREA CODE

      402		     NUMBER

331-7856		  
 
2 (a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD

     (b) RELATIONSHIP
TO ISSUER 		    (c) ADDRESS                STREET     CITY     STATE     ZIP CODE  
 
Joseph H. Moglia
     Director                4211 South 102nd Street Omaha, NE 68127
 
INSTRUCTION: The person filing this notice should contact the issuer to obtain the I.R.S. Identification Number and the S.E.C. File Number.
                                                   
 
  3 (a)     (b)     SEC USE ONLY     (c)     (d)     (e)     (f)     (g)  
 
Title of the		           Broker-Dealer     Number of Shares     Aggregate     Number of Shares     Approximate     Name of Each  
  Class of     Name and Address of Each Broker Through Whom the     File Number     or Other Units     Market     or Other Units     Date of Sale     Securities  
  Securities     Securities are to be Offered or Each Market Maker           To Be Sold     Value     Outstanding     (See Instr. 3(f))     Exchange  
  To Be Sold     who is Acquiring the Securities           (See Instr. 3(c))     (See Instr. 3(d))     (See Instr. 3(e))     (MO. DAY YR.)     (See Instr. 3(g))  
 
Common Stock
    Merrill Lynch, Pierce, Fenner & Smith Incorporated
250 Vesey Street, 6th Floor
New York, NY 10080

             1,580,000 (1)     $29,798,800     589,529,942     March 10,
2010		     Nasdaq, NSX,
ARCA		  
 
INSTRUCTIONS:
         
1.
  (a)   Name of issuer
 
  (b)   Issuer’s I.R.S. Identification Number
 
  (c)   Issuer’s S.E.C. file number, if any
 
  (d)   Issuer’s address, including zip code
 
  (e)   Issuer’s telephone number, including area code
 
       
2.
  (a)   Name of person for whose account the securities are to be sold
 
  (b)   Such person’s relationship to the Issuer (e.g., officer, director, 10% stockholder, or member of immediate family of any of the foregoing)
 
  (c)   Such person’s address, including zip code
 
       
         
3.
  (a)   Title of the class of securities to be sold
 
  (b)   Name and address of each broker through whom the securities are intended to be sold
 
  (c)   Number of shares or other units to be sold (if debt securities, give the aggregate face amount)
 
  (d)   Aggregate market value of the securities to be sold as of a specified date within 10 days prior to the filing of this notice
 
  (e)   Number of shares or other units of the class outstanding, or if debt securities the face amount thereof outstanding, as shown by the most recent report or statement published by the Issuer
 
  (f)   Approximate date on which the securities are to be sold
 
  (g)   Name of each securities exchange, if any, on which the securities are intended to be sold


SEC 1147 (04-07)

 

 

TABLE I — SECURITIES TO BE SOLD
Furnish the following information with respect to the acquisition of the securities to be sold
and with respect to the payment of all or any part of the purchase price or other consideration therefor:
                                                         
 
  Title of     Date you           Name of Person from Whom Acquired     Amount of     Date of        
  the Class     Acquired     Name of Acquisition Transaction     (If gift, also give date donor acquired)     Securities Acquired     Payment     Nature of Payment  
 
Common Stock
      (2 )     Exercise of stock options pursuant to Datek Online Holdings Corp. 2001 Stock Incentive Plan     TD AMERITRADE Holding Corporation       1,580,000         (2 )       (2 )  
 
 
                                                      
 
     
INSTRUCTIONS:
  If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.
 
TABLE II — SECURITIES SOLD DURING THE PAST 3 MONTHS
     Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.
                                         
 
                        Amount of        
  Name and Address of Seller     Title of Securities Sold     Date of Sale     Securities Sold   Gross Proceeds  
 
Joe Moglia
4211 South 102nd Street
Omaha, NE      68127
    Common Stock       (3 )       454,000       $ 8,295,454    
                                   
 
REMARKS:
(1) Sales to be effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2009. As indicated below, the representation below regarding the seller’s knowledge of material information speaks as of the date of the adoption of the trading plan.
(2)  Cashless exercise, with aggregate exercise price of the options netted from the proceeds received from the sale of the common stock at the time of the sale.
 
(3)  Sales effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2009.
     
INSTRUCTIONS:   ATTENTION:
See the definition of “person” in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
  The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing this form and indicating the date that the plan was adopted or the instructions given, that person makes such representation as of the plan adoption or instruction date.
 
    
March 9, 2009
 
/s/ Joseph H. Moglia
 
 
 
DATE OF NOTICE
  (SIGNATURE)
 
    
December 4, 2009
 
    
DATE OF PLAN ADOPTION OR GIVING OF INSTRUCTION,
IF RELYING ON RULE 10B5-1
  The notice shall be signed by the person for whose account the securities are to be sold. At least one copy of the notice shall be manually signed. Any copies not manually signed shall bear typed or printed signatures.

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)
SEC 1147 (04-07)