-------------------------------------------------------------------------------
SEC              POTENTIAL PERSONS WHO ARE TO RESPOND TO THE COLLECTION OF
1746 (11-02)     INFORMATION CONTAINED IN THIS FORM ARE NOT REQUIRED TO RESPOND
                 UNLESS THE FORM DISPLAYS A CURRENTLY VALID OMB CONTROL NUMBER.

-------------------------------------------------------------------------------

                                                     --------------------------
               UNITED STATES                           OMB APPROVAL
                                                     --------------------------
    SECURITIES AND EXCHANGE COMMISSION               OMB Number: 3235-0145
                                                     --------------------------
           WASHINGTON, D.C. 20549                    Expires: December 31, 2005
                                                     --------------------------
                                                     Estimated average burden
                                                     hours per response.....11
                                                     --------------------------



                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934


                              Ascendia Brands, Inc.
-------------------------------------------------------------------------------
                                (Name of Company)

                    Common Stock, par value $0.001 per share
-------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    15670X104
-------------------------------------------------------------------------------
                      (CUSIP Number of Class of Securities)

             Mathew Hoffman, Esq.                Eleazer Klein, Esq.
      Prentice Capital Management, LP         Schulte Roth & Zabel LLP
        623 Fifth Avenue, 32nd Floor              919 Third Avenue
            New York, NY  10022                 New York, NY  10022
              (212) 756-8040                      (212) 756-2376

-------------------------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                  June 30, 2006
-------------------------------------------------------------------------------
                          (Date of Event which Requires
                            Filing of this Schedule)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of ss.ss.240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the
following box. [ ]

NOTE: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See ss.240.13d-7 for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 2 OF 13 PAGES
-----------------------                                   ---------------------


-------------------------------------------------------------------------------
   1    NAME OF REPORTING PERSON
        I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

        Prentice Capital Management, LP
        73-1728931
-------------------------------------------------------------------------------
   2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP             (a) [ ]
                                                                     (b) [X]

-------------------------------------------------------------------------------
   3    SEC USE ONLY

-------------------------------------------------------------------------------

   4    SOURCE OF FUNDS*

        WC (See Item 3)
-------------------------------------------------------------------------------
   5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e)                                  [  ]

-------------------------------------------------------------------------------
   6    CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware
-------------------------------------------------------------------------------
                 7    SOLE VOTING POWER

                      0
  NUMBER OF      --------------------------------------------------------------
   SHARES        8    SHARED VOTING POWER
BENEFICIALLY
  OWNED BY            3,322,482
   EACH          --------------------------------------------------------------
 REPORTING       9    SOLE DISPOSITIVE POWER
PERSON WITH
                      0
               ----------------------------------------------------------------
                 10   SHARED DISPOSITIVE POWER

                      3,322,482
-------------------------------------------------------------------------------
  11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

        3,322,482
-------------------------------------------------------------------------------
  12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
        CERTAIN SHARES*                                                 [   ]

-------------------------------------------------------------------------------
  13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) (see Item 5)

        23.9%
-------------------------------------------------------------------------------
  14    TYPE OF REPORTING PERSON*

        PN
-------------------------------------------------------------------------------





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 3 OF 13 PAGES
-----------------------                                   ---------------------


-------------------------------------------------------------------------------
   1    NAME OF REPORTING PERSON
        I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

        Michael Zimmerman
-------------------------------------------------------------------------------
   2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP             (a) [ ]
                                                                     (b) [X]

-------------------------------------------------------------------------------
   3    SEC USE ONLY

-------------------------------------------------------------------------------

   4    SOURCE OF FUNDS*

        WC (See Item 3)
-------------------------------------------------------------------------------
   5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e)                                  [  ]

-------------------------------------------------------------------------------
   6    CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware
-------------------------------------------------------------------------------
                 7    SOLE VOTING POWER

                      0
  NUMBER OF      --------------------------------------------------------------
   SHARES        8    SHARED VOTING POWER
BENEFICIALLY
  OWNED BY            3,322,482
   EACH          --------------------------------------------------------------
 REPORTING       9    SOLE DISPOSITIVE POWER
PERSON WITH
                      0
                ---------------------------------------------------------------
                 10   SHARED DISPOSITIVE POWER

                      3,322,482
-------------------------------------------------------------------------------
  11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

        3,322,482
-------------------------------------------------------------------------------
  12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
        CERTAIN SHARES*                                                 [   ]

-------------------------------------------------------------------------------
  13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) (see Item 5)

        23.9%
-------------------------------------------------------------------------------
  14    TYPE OF REPORTING PERSON*

        IN
-------------------------------------------------------------------------------





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 4 OF 13 PAGES
-----------------------                                   ---------------------


     This  Schedule  13D is  being  filed by  Prentice  Capital  Management,  LP
("Prentice  Capital  Management")  and Michael  Zimmerman ("Mr.  Zimmerman" and,
together with Prentice Capital Management, the "Reporting Persons"), relating to
the Common  Stock,  par value  $0.001 per share,  of Ascendia  Brands,  Inc.,  a
Delaware  corporation (the "Company").  Unless the context  otherwise  requires,
references herein to the "Shares" are to the Common Stock of the Company.

     The Reporting Persons are making this single, joint filing because they may
be deemed to constitute a "group" within the meaning of Section  13(d)(3) of the
Act. Each of Prentice Capital Management and Mr. Zimmerman disclaims  beneficial
ownership of all of the Shares reported in this Schedule 13D.

ITEM 1.   SECURITY AND ISSUER.

     This  statement  on  Schedule  13D relates to the Common  Stock,  par value
$0.001 per share, of the Company.  The Company's  principal  executive office is
located at 2000 Lenox Drive, Suite 202, Lawrenceville, NJ 08648.

ITEM 2.   IDENTITY AND BACKGROUND.

     (a) This  statement is filed on behalf of Prentice  Capital  Management and
Mr. Zimmerman.

     (b) The  address  of the  principal  business  office of  Prentice  Capital
Management and Mr. Zimmerman is 623 Fifth Avenue, 32nd Floor, New York, New York
10022.

     (c) The principal  business of Prentice  Capital  Management is to serve as
investment manager to investment funds (including Prentice Capital Partners, LP,
Prentice  Capital  Partners QP, LP, Prentice Capital  Offshore,  Ltd.,  Prentice
Special  Opportunities,  LP, Prentice Special Opportunities  Offshore,  Ltd. and
Prentice Special  Opportunities Master, L.P.) and manage investments for certain
entities in managed accounts with respect to which it has voting and dispositive
authority over Shares  reported in this Schedule 13D. The principal  business of
Mr.  Zimmerman is to act as the Managing  Member of (i) Prentice  Management GP,
LLC, the general partner of Prentice Capital  Management,  (ii) Prentice Capital
GP, LLC,  the general  partner of certain  investment  funds and (iii)  Prentice
Capital GP II, LLC, the managing member of Prentice  Capital GP II, LP, which is
the general partner of certain other investment funds. As such, he may be deemed
to control  Prentice  Capital  Management and the  investment  funds and managed
accounts and  therefore may be deemed to be the  beneficial  owner of the Shares
reported in this Schedule 13D.

     (d)  Neither  of  the  Reporting   Persons  nor  any  of  Prentice  Capital
Management's executive officers or members has, during the last five years, been
convicted in a criminal  proceeding  (excluding  traffic  violations  or similar
misdemeanors).





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 5 OF 13 PAGES
-----------------------                                   ---------------------


     (e)  Neither  of  the  Reporting   Persons  nor  any  of  Prentice  Capital
Management's executive officers or members has, during the last five years, been
a party to a civil proceeding of a judicial or administrative  body of competent
jurisdiction and as a result of such proceeding was or is subject to a judgment,
decree  or final  order  enjoining  future  violations  of,  or  prohibiting  or
mandating activities subject to, federal or state securities laws or finding any
violation with respect to such laws.

     (f) Prentice  Capital  Management is a Delaware  limited  partnership.  Mr.
Zimmerman is a United States citizen.

ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

     Pursuant to the Bettinger  Agreement,  certain private investment funds and
managed accounts for which Prentice Capital Management and Mr. Zimmerman control
the investing and trading in securities  (the "Prentice  Parties") will acquire,
at the closing of the  transactions  contemplated  by the  Bettinger  Agreement,
3,322,482  Shares.  The aggregate  purchase  price for the  3,322,482  Shares is
$4,983,723.  Prentice Capital Management and Mr. Zimmerman will not directly own
any Shares.  The Prentice Parties will purchase the Shares with their investment
capital.

     Additionally,  pursuant to the Securities Purchase Agreement,  the Prentice
Parties will be issued,  at the closing of the transactions  contemplated by the
Securities  Purchase  Agreement,  Notes and Warrants that are  convertible  into
Common  Stock of the company.  The  aggregate  purchase  price for the Notes and
Warrants  is  $91,000,000.  If the  Blocker  was not in place,  the notes  would
initially be convertible  into 52,000,000  Shares and the Series A Warrant would
be exercisable  into 3,053,358  Shares.  The Prentice  Parties will purchase the
Notes and Warrants with their investment capital.

     Capitalized  terms used in this Item 3 and not previously  defined have the
meanings assigned to such terms in Item 4.

ITEM 4.   PURPOSE OF TRANSACTION

     The  Reporting  Persons are acquiring the  securities  reported  herein for
investment  in the  ordinary  course of  business.  The  Reporting  Persons  are
purchasing  the  securities  reported  herein  because of their  belief that the
Company  represents an  attractive  investment  based on the Company's  business
prospects and strategy. Consistent with their investment purposes, the Reporting
Persons may further  purchase,  hold, vote,  trade,  dispose of, engage in short
selling of or any hedging or similar  transactions with respect to the Shares or
otherwise  deal in the  Shares  at  times,  and in  such  manner,  as they  deem
advisable to benefit from changes in the market price of such Shares, changes in
the Company's operations, business strategy or prospects, or from sale or merger
of the Company and based on other factors  including,  without  limitation,  the
price  levels of the  Shares,  availability  of funds,  subsequent  developments
affecting the Company,  the Company's  business,  other  investment and business
opportunities  available to the Reporting Persons,  conditions in the securities
market,  general  economic and industry  conditions  and other  factors that the
Reporting  Persons  may deem  relevant  from time to time.  Any  acquisition  or
disposition of Shares, or short sales or other hedging  transaction with respect
to the Shares,  by the Reporting  Persons may be effected through open market or
privately negotiated transactions,  or otherwise. The Reporting Persons may take
one or more  actions  set forth under  subsections  (a) through (j) of Item 4 of
Schedule 13D. The Reporting  Persons may discuss such matters with management or
directors of the Company,  other  shareholders,  industry analysts,  existing or
potential  strategic  partners or  competitors,  and  investment  and  financing
professionals.  Such factors and discussions may materially  affect,  and result
in, the Reporting Persons'  modifying their ownership of the Shares,  exchanging
information with the Company pursuant to appropriate  confidentiality or similar
agreements or otherwise.  The Reporting Persons reserve the right to at any time
reconsider and change their plans or proposals relating to the foregoing. Except
as set forth herein, the Reporting Persons do not have any plan or proposal that
would  relate to, or result in, any of the matters  set forth under  subsections
(a) through (j) of Item 4 of Schedule 13D.





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 6 OF 13 PAGES
-----------------------                                   ---------------------


     Pursuant  to a Stock  Purchase  Agreement  dated  as of June 30, 2006  (the
"Bettinger  Agreement"),  Steven  Bettinger and Jodi Bettinger agreed to sell to
the  Prentice  Parties  3,322,482  Shares of the Company for  $4,983,723.  It is
anticipated that the closing of the  transactions  contemplated by the Bettinger
Agreement will occur (subject to customary  closing  conditions)  simultaneously
with the closing of the  transactions  contemplated  by the Securities  Purchase
Agreement.

     Pursuant to a Second  Amended and Restated  Securities  Purchase  Agreement
dated as of June 30, 2006 (the  "Securities  Purchase  Agreement"),  the Company
agreed to sell the  Prentice  Parties  convertible  notes (the  "Notes")  in the
principal  amount of $91  million.  It is  anticipated  that the  closing of the
transactions  contemplated  by the Securities  Purchase  Agreement will occur on
July 12, 2006 or shortly  thereafter  (the  "Closing").  The  obligation  of the
Prentice Parties to consummate the  transactions  contemplated by the Securities
Purchase  Agreement  is subject to the  conditions  set forth in the  Securities
Purchase  Agreement  including,  without  limitation,  execution and delivery of
additional  documentation  for the  transactions,  consent  of the  stockholders
executed by holders of a majority of the  outstanding  voting  securities of the
Company  and  the  consummation  of the  transactions  contemplated  by the  CIT
Facility (as defined in the Securities Purchase Agreement), which conditions may
be waived by the Prentice Parties.

     The Securities  Purchase Agreement provides that the Notes will have a term
of 10 years  (subject to certain put and call rights  described  below) and will
bear interest at the rate of 9 percent per annum; provided that during the first
six  months of the  term,  the  Company  will  have the  option  to  accrue  and
capitalize  interest.  If the Company  consummates an Acquisition (as defined in
the Notes),  which Acquisition  shall be in form and substance  satisfactory to,
and  approved by, the holders of Notes  representing  at least a majority of the
aggregate principal amount of the Notes then outstanding,  the Company may elect
to defer and capitalize  interest for the balance of the term of the Notes.  Any
portion of the balance due under the Notes will be,  subject to the  limitations
imposed by the Note Blocker (as defined below),  convertible at any time, at the
option of the holders(s),  into the common stock of the Company (the "Conversion
Shares")  at a price  of $1.75  per  share  (subject  to  certain  anti-dilution
adjustments).

     THE HOLDER OF THE NOTES  SHALL NOT HAVE THE RIGHT TO CONVERT ANY PORTION OF
THE NOTES TO THE EXTENT THAT AFTER GIVING EFFECT TO SUCH CONVERSION,  THE HOLDER
(TOGETHER WITH ITS AFFILIATES) WOULD  BENEFICIALLY OWN IN EXCESS OF 9.99% OF THE
NUMBER OF SHARES OUTSTANDING  IMMEDIATELY AFTER GIVING EFFECT TO SUCH CONVERSION
(THE "NOTES  BLOCKER");  PROVIDED  THAT THE HOLDER OF THE NOTES MAY  INCREASE OR
DECREASE  SUCH  PERCENTAGE TO ANY OTHER  PERCENTAGE  UPON NOTICE TO THE COMPANY;
PROVIDED,  FURTHER,  THAT ANY SUCH  INCREASE  WILL NOT BE  EFFECTIVE  UNTIL  THE
SIXTY-FIRST (61ST) DAY AFTER SUCH NOTICE IS DELIVERED TO THE COMPANY.





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 7 OF 13 PAGES
-----------------------                                   ---------------------


     The Notes rank as senior secured debt of the Company; provided however that
certain of the liens  securing  repayment of the Notes will be  subordinated  to
certain of the liens securing repayment of the CIT Facility. The Notes will also
be subordinated to indebtedness, on terms and conditions reasonably satisfactory
to the Prentice  Parties,  incurred in  connection  with an  Acquisition,  in an
amount up to $250 million.  The Company,  the Prentice Parties and certain other
parties will enter into amended and restated  security  documents at the closing
to reflect these arrangements.

     At the  Closing,  the Company  will issue  warrants  entitling  the holders
thereof  to  purchase  shares of its common  stock  ("Warrant  Shares").  At the
Closing,  the Company will issue to the Prentice  Parties a (i) Series A Warrant
(the "Series A Warrant")  exercisable into 3,053,358 Shares at an exercise price
of $2.10 per share and (ii) a Series B Warrant (the "Series B Warrant," together
with the Series A Warrant,  the "Warrants"),  exercisable on any day on or after
the earlier of (x) the date of the consummation of an Acquisition or (y) October
31,  2006,  into up to  3,000,000  Shares.  The exact  number of Shares  and the
exercise  price of the Shares (which ranges from $1.15 to $1.95)  underlying the
Series B Warrant shall be determined in accordance  with the terms of the Series
B Warrant. The number of Shares that the Series B Warrant is exercisable into is
dependent on the principal  amount of Notes  outstanding at the time the Warrant
is initially exercisable.

     THE  HOLDER OF EITHER  WARRANT  SHALL NOT HAVE THE RIGHT TO  EXERCISE  SUCH
WARRANT,  TO THE EXTENT THAT AFTER GIVING  EFFECT TO SUCH  EXERCISE,  THE HOLDER
(TOGETHER WITH ITS AFFILIATES) WOULD  BENEFICIALLY OWN IN EXCESS OF 9.99% OF THE
SHARES  OUTSTANDING  IMMEDIATELY AFTER GIVING EFFECT TO SUCH EXERCISE;  PROVIDED
THAT THE HOLDER OF THE WARRANTS MAY INCREASE OR DECREASE SUCH  PERCENTAGE TO ANY
OTHER PERCENTAGE UPON NOTICE TO THE COMPANY;  PROVIDED,  FURTHER,  THAT ANY SUCH
INCREASE  WILL NOT BE  EFFECTIVE  UNTIL THE  SIXTY-FIRST  (61ST)  DAY AFTER SUCH
NOTICE IS DELIVERED TO THE COMPANY.

     At the Closing, the Company is required to pay Prentice Capital Management,
a closing fee of $3,667,500  and to reimburse  Prentice  Capital  Management for
certain disbursements related to the transaction.

     At the  Closing,  the  Prentice  Parties  will enter  into an  Amended  and
Restated  Registration Rights Agreement  ("Registration  Rights Agreement") with
the Company with respect to the  Conversion  Shares,  the Warrant Shares and any
Shares  currently  held  or  subsequently  acquired  by  the  Prentice  Parties,
including  the  Shares  to be  acquired  pursuant  to  the  Bettinger  Agreement
("Registrable Securities"). Under the Registration Rights Agreement, the Company
will  be  required  to  file  a  registration  statement  with  respect  to  the
Registrable  Securities not less than 60 days following the Closing,  and to use
its best efforts to have such registration statement declared effective not more
than





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 8 OF 13 PAGES
-----------------------                                   ---------------------


the earlier of 120 days following the filing  deadline or 180 days following the
Closing.  The Registration Rights Agreement contains customary penalties for the
failure to comply with such  deadlines or to maintain the  effectiveness  of the
registration statement.

     Additionally,  the  Company  and certain of its stockholders  have   agreed
to enter into a Voting  Agreement (the "Voting  Agreement")  whereby the parties
have agreed to vote (a) in favor of the Stockholder  Approval (as defined in the
Securities Purchase Agreement);  (b) against any proposal or any other corporate
action  or  agreement   that  would   result  in  a  breach  of  any   covenant,
representation  or warranty or any other  obligation or agreement of the Company
under  the  Transaction  Agreements  (as  defined  in  the  Securities  Purchase
Agreement)  or which  could  reasonably  be  expected  to  result  in any of the
conditions to the Company's  obligations  under the Transaction  Agreements,  as
applicable,  not being fulfilled;  (c) so long as the Prentice Parties or any of
their  affiliates hold any Notes as and to the extent provided in the Securities
Purchase  Agreement,  in favor of one person  designated by the Prentice Parties
and nominated by the Company (the  "Prentice  Nominee") to serve on the board of
directors of the Company; and (d) if the Prentice Parties request the Company to
take action to remove the  Prentice  Nominee as a  director,  in support of such
removal.

     The  foregoing  descriptions  of the  Securities  Purchase  Agreement,  the
Bettinger  Agreement,   the  Notes,  the  Warrants,  the  Amended  and  Restated
Registration  Rights  Agreement  and the Voting  Agreement  do not purport to be
complete and are qualified in their  entirety by the terms of each such document
which are incorporated  herein by reference in response to this Item 4 and which
have been filed as exhibits to the Company's  Current  Report on Form 8-K, filed
with the Securities and Exchange Commission on July 30, 2006.

ITEM 5.   INTEREST IN SECURITIES OF THE COMPANY.

     (a) Prentice Capital  Management may be deemed to beneficially  own, in the
aggregate,  3,322,482 Shares,  representing approximately 23.9% of the Company's
outstanding  Shares (based on 13,913,056  Shares  outstanding as provided by the
Company).  Mr.  Zimmerman may be deemed to  beneficially  own, in the aggregate,
3,322,482 Shares representing  approximately 23.9% of the Company's  outstanding
Common Stock.

     (b) Prentice  Capital  Management and Michael  Zimmerman have shared voting
power with respect to 3,322,482 Shares.

     (c) Except as  described  herein,  during the last sixty days there were no
transactions in the Common Stock effected by the Reporting Persons.





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO. 15670X104                                         PAGE 9 OF 13 PAGES
-----------------------                                   ---------------------


     (d) The limited  partners or shareholders of the private  investment  funds
and the entities for which Prentice Capital Management and Mr. Zimmerman manages
investments in managed accounts have the right to participate  indirectly in the
receipt  of  dividends  from,  or  proceeds  from  the sale of,  the  Shares  in
accordance with their respective ownership interests in their respective funds.

      (e) Not applicable.

ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
          TO SECURITIES OF THE COMPANY.

     As  described  in Item 4 above,  the  Prentice  Parties  agreed to purchase
Shares  pursuant to a Stock Purchase  Agreement  with Steven  Bettinger and Jodi
Bettinger dated as of June 30, 2006.

     As described in Item 4 above, the Prentice Parties agreed to purchase Notes
and  Warrants  pursuant to a Second  Amended and  Restated  Securities  Purchase
Agreement with the Company dated as of June 30, 2006 and to enter into a related
Registration Rights Agreement.

     Pursuant to Rule 13d-1(k) promulgated under the Exchange Act, the Reporting
Persons have entered into an agreement  with respect to the joint filing of this
statement,  and any amendment or amendments hereto,  which is attached hereto as
Exhibit A.

     Except as otherwise set forth herein, the Reporting Persons do not have any
contract,  arrangement,  understanding  or  relationship  with any  person  with
respect to securities of the Company.

ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS.

Exhibit A - The Joint Filing  Agreement  dated June 30, 2006,  signed by each of
the Reporting  Persons in order to confirm that this statement is being filed on
behalf of each of the Reporting Persons.

Exhibit B - The Bettinger Securities Agreement dated as of June 30, 2006, by and
among Steven Bettinger, Jodi Bettinger and Prencen, LLC.

Exhibit  C - The  Securities  Purchase  Agreement  dated as of June 30,  2006 is
incorporated by reference to the Company's Current Report on Form 8-K filed with
the Securities and Exchange Commission on July 7, 2006.

     Exhibit D - Form of Note is  incorporated  by  reference  to the  Company's
Current Report on Form 8-K filed with the Securities and Exchange  Commission on
July 7, 2006.





                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO. 15670X104                                         PAGE 10 OF 13 PAGES
-----------------------                                   ---------------------


Exhibit E - Form of  Warrant  is  incorporated  by  reference  to the  Company's
Current Report on Form 8-K filed with the Securities and Exchange  Commission on
July 7, 2006.

Exhibit F - Form of Registration  Rights  Agreement is incorporated by reference
to the  Company's  Current  Report on Form 8-K  filed  with the  Securities  and
Exchange Commission on July 7, 2006.

Exhibit  G - Form of  Voting  Agreement  is  incorporated  by  reference  to the
Company's  Current  Report on Form 8-K filed with the  Securities  and  Exchange
Commission on July 7, 2006.






                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                        PAGE 11 OF 13 PAGES
-----------------------                                   ---------------------

                                   SIGNATURES

     After reasonable inquiry and to the best of his knowledge and belief,  each
of the undersigned certifies that the information set forth in this statement is
true, complete and correct.

Dated: July 10, 2006

PRENTICE CAPITAL MANAGEMENT, LP




By: /s/ Michael Weiss
    -----------------------
    Name:  Michael Weiss
    Title: Chief Financial Officer

MICHAEL ZIMMERMAN



 /s/ Michael Zimmerman
-------------------------
 Michael Zimmerman







                                  SCHEDULE 13D

-----------------------                                   ---------------------
CUSIP NO.  15670X104                                       PAGE 12 OF 13 PAGES
-----------------------                                   ---------------------


                                    EXHIBIT A

                             JOINT FILING AGREEMENT

This will confirm the agreement by and among the  undersigned  that the schedule
13D filed  with the  Securities  and  Exchange  Commission  on or about the date
hereof with respect to the beneficial ownership by the undersigned of the Common
Stock,  par value  $0.001  per  share,  of  Ascendia  Brands,  Inc.,  a Delaware
corporation, is being filed, and all amendments thereto will be filed, on behalf
of each of the persons and entities named below,  in accordance  with Rule 13d-1
under the  Securities  Exchange Act of 1934, as amended.  This  Agreement may be
executed in two or more counterparts, each of which shall be deemed an original,
but all of which together shall constitute one and the same instrument.

Dated as of July 10, 2006

PRENTICE CAPITAL MANAGEMENT, LP




By: /s/ Michael Weiss
    -----------------------
    Name:  Michael Weiss
    Title: Chief Financial Officer


MICHAEL ZIMMERMAN


 /s/ Michael Zimmerman
-------------------------
 Michael Zimmerman





                                    EXHIBIT B

                               BETTINGER AGREEMENT

                                                                  EXECUTION COPY


          STOCK PURCHASE  AGREEMENT dated as of June 30, 2006 (this "AGREEMENT")
between STEVEN BETTINGER and JODI BETTINGER (collectively,  the "SELLERS"),  and
PRENCEN, LLC, a Delaware limited liability company (the "PURCHASER").

          WHEREAS,  the Sellers own shares of Common Stock, $0.001 par value per
share (the "COMMON  STOCK"),  of Ascendia Brands,  Inc. (f/k/a Cenuco,  Inc.), a
Delaware corporation (the "COMPANY").

          WHEREAS,  the Purchaser  seeks to purchase  from the Sellers,  and the
Sellers seeks to sell to the Purchaser,  Three Million, Three Hundred and Twenty
Two Thousand,  Four Hundred and Eighty Two (3,322,482) shares of Common Stock as
currently  owned as set forth on SCHEDULE I hereto (the  "PURCHASED  SHARES") in
accordance with the terms of this Agreement.

          NOW,  THEREFORE,  in consideration of the premises and mutual benefits
representations,  warranties,  conditions,  covenants and  agreements  contained
herein, the parties hereto hereby agree as set forth below.

                                   ARTICLE I
                    PURCHASE AND SALE OF THE PURCHASED SHARES

1.1  PURCHASE AND SALE OF PURCHASED SHARES.

          Upon the terms and subject to the conditions set forth herein,  on the
date following the  satisfaction or waiver of all of the conditions set forth in
Article  IV  of  this  Agreement  and  simultaneous  with  the  closing  of  the
transactions  contemplated by that certain Securities Purchase Agreement,  dated
as of the date hereof,  by and among the Company,  the  Purchaser  and the other
buyers  signatory  thereto (or such other date as is  mutually  agreed to by the
Sellers and the Purchaser) (the "CLOSING  DATE"),  the Sellers shall sell to the
Purchaser,  and the Purchaser  shall  purchase  from the Sellers,  the Purchased
Shares (the "CLOSING").

1.2  PURCHASE PRICE.

          Upon the terms and subject to the conditions of this Agreement, at the
Closing,  the  Purchaser  shall pay to the Sellers an aggregate  amount equal to
Four Million,  Nine Hundred and Eighty Three Thousand,  Seven Hundred and Twenty
Three Dollars ($4,983,723) (the "PURCHASE PRICE"), which represents the purchase
by the Purchaser of the Purchased  Shares at a purchase price of $1.50 per share
from the Sellers.

1.3  THE CLOSING.

          The Closing contemplated hereby shall take place at 10:00 a.m., EST on
the  Closing  Date.  All actions  taken at the  Closing  shall be deemed to have
occurred simultaneously.

                                   ARTICLE II
                  REPRESENTATIONS AND WARRANTIES OF THE SELLER

          Each Seller  represents  and warrants to the  Purchaser as of the date
hereof as set forth below.





2.1  LEGAL CAPACITY

          Such  Seller has the legal  capacity  and right to  execute,  deliver,
enter into, consummate and perform this Agreement.

2.2  TITLE TO PURCHASED SHARES.

          Such Seller is either (a) the sole record and  beneficial  owner,  (b)
the joint  record and  beneficial  owner with the other  Seller or (c) the joint
record and beneficial  owner with a child of the Sellers of the Purchased Shares
to be sold by it pursuant to this  Agreement  and owns such shares free from all
taxes, liens, claims, encumbrances and charges. There are no outstanding rights,
options,  subscriptions or other agreements or commitments obligating the Seller
to sell or  transfer  the  Purchased  Shares  and the  Purchased  Shares are not
subject to any lock-up or other  restriction on their transfer or on the ability
of the Purchaser to sell or transfer the Purchased Shares.  The Purchased Shares
are free of any  transfer  restrictions  or legends.  The  Purchased  Shares are
restricted securities being transferred by the Seller pursuant to Rule 144(k) of
the Securities Act of 1933, as amended (the "SECURITIES ACT").

2.3  AUTHORITY

          Such  Seller has the  requisite  power and  authority  to execute  and
deliver this Agreement and to carry out and perform all of its obligations under
the terms of this Agreement,  including,  without limitation, the full power and
authority to sell and transfer such Purchased Shares held jointly by such Seller
and any  child of such  Seller.  This  Agreement  has  been  duly  executed  and
delivered by such Seller,  and this Agreement  constitutes the valid and legally
binding obligation of such Seller enforceable  against such Seller in accordance
with  its  terms,  except  as such  enforceability  may be  limited  by  general
principles of equity or to applicable  bankruptcy,  insolvency,  reorganization,
moratorium,  liquidation  and other  similar  laws  relating  to,  or  affecting
generally, the enforcement of applicable creditors' rights and remedies.

2.4  ACCREDITED INVESTOR STATUS; AFFILIATE STATUS.

          Such  Seller is an  "accredited  investor"  as that term is defined in
Rule 501(a) of  Regulation  D under the  Securities  Act.  Such Seller is not an
affiliate  of the Company and has not been an  affiliate  of the Company for the
three month period immediately preceding the Closing Date.

2.5  NONCONTRAVENTION.

          The  execution,  delivery  and  performance  by  such  Seller  of this
Agreement and the consummation by such Seller of the  transactions  contemplated
hereby will not (a) conflict  with,  or  constitute a default (or an event which
with notice or lapse of time or both would become a default)  under,  or give to
others any rights of termination,  amendment,  acceleration or cancellation  of,
any agreement,  indenture or instrument to which such Seller is a party,  or (b)
result in a violation of any law, rule,  regulation,  order,  judgment or decree
(including federal and state securities laws) applicable to such Seller,  except
for such conflicts, defaults, rights or violations which would not, individually
or in the aggregate, reasonably be expected to have a material adverse effect on
the ability of such Seller to perform its obligations hereunder.

                                      -2-




2.6  CONSENTS.

          Except  for the  approvals  required  to be  obtained  by  Closing  in
accordance with Article IV, no consent, approval, permit, order, notification or
authorization  of, or any exemption  from  registration,  declaration  or filing
with, any person  (governmental  or private) is required in connection  with the
execution,  delivery  and  performance  by such Seller of this  Agreement or the
consummation by such Seller of the transactions contemplated hereby.

2.7  SELLER STATUS.

          Such Seller (a) is a sophisticated  person with respect to the sale of
the Purchased Shares; (b) has adequate  information  concerning the business and
financial  condition of the Company to make an informed  decision  regarding the
sale of the Purchased  Shares;  and (c) has  independently  and without reliance
upon the  Purchaser,  and based on such  information  as such  Seller has deemed
appropriate,  made its own analysis  and decision to enter into this  Agreement,
except that such Seller has relied upon the Purchaser's express representations,
warranties and covenants in this Agreement.  Such Seller  acknowledges  that the
Purchaser has not given such Seller any investment advice, credit information or
opinion on whether the sale of the Purchased Shares is prudent.

2.8  ABSENCE OF LITIGATION.

          There is no action, suit, claim, proceeding,  inquiry or investigation
before or by any  court,  public  board,  government  agency or self  regulatory
organization  or body pending or, to the  knowledge  of such Seller,  threatened
against or  affecting  such Seller that could  reasonably  be expected to have a
material adverse affect on the ability of such Seller to perform its obligations
hereunder.

2.9  NO BROKERS.

          Such  Seller has taken no action  that would give rise to any claim by
any person for brokerage commissions, finder's fees or similar payments relating
to this Agreement or the transactions contemplated hereby.

2.10 OUTSTANDING AMOUNTS.

          Such  Seller has paid any and all amounts and charges due and owing to
the Company with respect to the Purchased Shares and there are no unpaid amounts
or charges claimed to be due to the Company from such Seller with respect to the
Purchased Shares.

2.11 EXCLUDED INFORMATION

          Such Seller  acknowledges  that (i) the Purchaser  currently may have,
and later may come into possession of,  information  with respect to the Company
that is not known to such  Seller and that may be material to a decision to sell
the Purchased  Shares for the Purchase  Price ("SELLER  EXCLUDED  INFORMATION"),
(ii) such Seller has determined to sell the Purchased Shares notwithstanding its
lack  of  knowledge  of the  Seller  Excluded  Information,  if any,  and  (iii)
Purchaser  shall have no liability to such  Seller,  and such Seller  waives and
releases  any  claims  that it might have  against  Purchaser  pursuant  to this
Agreement,  whether under applicable

                                      -3-



securities laws or otherwise,  with respect to the  nondisclosure  of the Seller
Excluded  Information,  if any, in  connection  with such  Seller's  sale of the
Purchased  Shares  for the  Purchase  Price in  accordance  herewith;  provided,
however,  that the Seller Excluded  Information,  if any, shall not and does not
affect the truth or accuracy of the  representations  or warranties of Purchaser
in this Agreement.

                                  ARTICLE III
                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

          The  Purchaser  represents  and warrants to the Sellers as of the date
hereof as set forth below.

3.1  ORGANIZATION AND EXISTENCE.

          The Purchaser is an entity duly  organized and validly  existing under
the laws of the jurisdiction of its formation.

3.2  NO PUBLIC SALE OR DISTRIBUTION.

          The Purchaser is acquiring the Purchased Shares in the ordinary course
of business  for its own account and not with a view  towards,  or for resale in
connection  with, the public sale or  distribution  thereof,  except pursuant to
sales  registered or exempted under the  Securities  Act, and the Purchaser does
not have a present  arrangement  to effect  any  distribution  of the  Purchased
Shares to or through any person or entity; PROVIDED, HOWEVER, that by making the
representations  herein,  the  Purchaser  does  not  agree  to  hold  any of the
Purchased  Shares for any minimum or other  specific term and reserves the right
to dispose of the Purchased Shares at any time in accordance with or pursuant to
a registration statement or an exemption under the Securities Act.

3.3  ACCREDITED INVESTOR STATUS.

          The Purchaser is an  "accredited  investor" as that term is defined in
Rule 501(a) of Regulation D under the Securities Act.

3.4  AUTHORITY.

          The  Purchaser  has all  requisite  power and  authority  to  execute,
deliver and perform its  obligations  under this  Agreement.  This Agreement has
been  duly and  validly  authorized,  executed  and  delivered  on behalf of the
Purchaser and shall  constitute the legal,  valid and binding  obligation of the
Purchaser  enforceable  against it in accordance with its terms,  except as such
enforceability  may be limited by general  principles of equity or to applicable
bankruptcy,  insolvency,  reorganization,   moratorium,  liquidation  and  other
similar laws relating to, or affecting generally,  the enforcement of applicable
creditors' rights and remedies.

3.5  NONCONTRAVENTION.

          The  execution,  delivery  and  performance  by the  Purchaser of this
Agreement and the consummation by the Purchaser of the transactions contemplated
hereby will not (a) result in

                                      -4-



a violation of the organizational documents of the Purchaser, (b) conflict with,
or  constitute a default (or an event which with notice or lapse of time or both
would  become a default)  under,  or give to others  any rights of  termination,
amendment,   acceleration  or  cancellation  of,  any  agreement,  indenture  or
instrument  to which the  Purchaser is a party,  or (c) result in a violation of
any law, rule,  regulation,  order,  judgment or decree  (including  federal and
state  securities  laws)  applicable  to the  Purchaser,  except  in the case of
clauses (b) and (c) above,  for such conflicts,  defaults,  rights or violations
which would not,  individually  or in the  aggregate,  reasonably be expected to
have a material  adverse  effect on the ability of the  Purchaser to perform its
obligations hereunder.

3.6  PURCHASER STATUS.

          The Purchaser (a) is a  sophisticated  person with respect to the sale
of the Purchased Shares;  (b) has adequate  information  concerning the business
and financial  condition of the Company to make an informed  decision  regarding
the purchase of the  Purchased  Shares;  and (c) has  independently  and without
reliance upon the Sellers,  and based on such  information  as the Purchaser has
deemed  appropriate,  made its own  analysis  and  decision  to enter  into this
Agreement,  except  that the  Purchaser  has relied  upon the  Sellers'  express
representations,  warranties  and  covenants in this  Agreement.  The  Purchaser
acknowledges  that the  Sellers  have not given  the  Purchaser  any  investment
advice,  credit  information or opinion on whether the purchase of the Purchased
Shares is prudent.

3.7  ABSENCE OF LITIGATION.

          There is no action, suit, claim, proceeding,  inquiry or investigation
before or by any  court,  public  board,  government  agency or  self-regulatory
organization  or body pending or, to the knowledge of the Purchaser,  threatened
against or affecting the Purchaser  that could  reasonably be expected to have a
material  adverse  affect  on  the  ability  of the  Purchaser  to  perform  its
obligations hereunder.

3.8  NO BROKERS.

          The Purchaser has taken no action that would give rise to any claim by
any person for brokerage commissions, finder's fees or similar payments relating
to this Agreement or the transactions contemplated hereby.

3.9  EXCLUDED INFORMATION

          The Purchaser  acknowledges  that (i) the Sellers  currently may have,
and later may come into possession of Purchaser Excluded Information that is not
known to the  Purchaser  and that may be material to a decision to purchase  the
Purchased Shares for the Purchase Price ("PURCHASER EXCLUDED INFORMATION"), (ii)
Purchaser has determined to purchase the Purchased  Shares  notwithstanding  its
lack of  knowledge  of the  Purchaser  Excluded  Information,  if any, and (iii)
Sellers shall have no liability to Purchaser,  and Purchaser waives and releases
any claims  that it might  have  against  Sellers  pursuant  to this  Agreement,
whether  under  applicable  securities  laws or  otherwise,  with respect to the
nondisclosure of the Purchaser Excluded Information,  if any, in connection with
the  Purchaser's  purchase of the  Purchased  Shares for the  Purchase  Price in
accordance herewith; provided, however, that the Purchaser Excluded Information,
if  any,

                                      -5-



shall not and does not affect the truth or  accuracy of the  representations  or
warranties of the Sellers in this Agreement.

                                   ARTICLE IV
                              CONDITIONS TO CLOSING

4.1  CONDITIONS TO THE SELLERS' OBLIGATION TO SELL.

          The obligation of the Sellers  hereunder to sell the Purchased  Shares
to the  Purchaser  on the  Closing  Date is subject to the  satisfaction,  on or
before the Closing  Date, of each of the following  conditions,  PROVIDED,  that
these  conditions  are for the  Sellers'  sole  benefit and may be waived by the
Sellers at any time in its sole discretion by providing the Purchaser with prior
written notice thereof:

          (a) The  Purchaser  shall have  delivered  to the Sellers the Purchase
Price by wire  transfer  of  immediately  available  funds  pursuant to the wire
instructions provided by the Sellers.

          (b) The  representations and warranties of the Purchaser shall be true
and  correct  in all  material  respects  as of the date when made and as of the
Closing  Date as  though  made at that  time  (except  for  representations  and
warranties  that  speak as of a specific  date),  and the  Purchaser  shall have
performed,  satisfied and complied in all material  respects with the covenants,
agreements and conditions required by this Agreement to be performed,  satisfied
or complied with by the Purchaser at or prior to the Closing Date.

4.2  CONDITIONS TO THE PURCHASER'S OBLIGATION TO PURCHASE.

          The  obligation of the  Purchaser  hereunder to purchase the Purchased
Shares on the  Closing  Date is  subject to the  satisfaction,  on or before the
Closing  Date,  of  each  of the  following  conditions,  PROVIDED,  that  these
conditions  are for the  Purchaser's  sole  benefit  and  may be  waived  by the
Purchaser at any time in its sole discretion by providing the Sellers with prior
written notice thereof:

          (a) The  Sellers  shall  have  delivered  to the  Transfer  Agent  the
certificate  representing  the Purchased  Shares (i) duly manually  endorsed for
transfer on the back of such  certificate  or on a stock power to be attached to
such,  in each case duly  executed in the name that  appears on the face of such
certificate,  (ii)  including  a  Medallion  Guarantee  stamp  placed  below the
signature  on the  back  of such  certificate  or  below  the  signature  on any
accompanying  stock power and (iii)  authorizing  the transfer of the  Purchased
Shares to the Purchaser or, if requested by the Purchaser, to such affiliates of
the Purchaser and in such amounts as the Purchaser shall designate in writing to
the Sellers on or prior to the Closing Date (the "DESIGNEES").

          (b) The  representations  and  warranties of the Sellers shall be true
and  correct  in all  material  respects  as of the date when made and as of the
Closing  Date as  though  made at that  time  (except  for  representations  and
warranties  that  speak as of a  specific  date),  and the  Sellers  shall  have
performed,  satisfied and complied in all material  respects with the covenants,
agreements and conditions required by this Agreement to be performed,  satisfied
or complied with by the Sellers at or prior to the Closing Date.

                                      -6-



          (c) The Sellers  shall have obtained all  governmental,  regulatory or
third  party  consents  and  approvals,  if any,  necessary  for the sale of the
Purchased Shares.

          (d) The  Transfer  Agent  shall have  agreed to credit  the  Purchased
Shares to the Purchaser (or its Designee's,  as applicable) balance account with
DTC through its Deposit Withdrawal Agent Commission system.

                                   ARTICLE V
                            MISCELLANEOUS PROVISIONS

5.1  SECURITIES FILINGS

          The Sellers  shall make any filings with the  Securities  and Exchange
Commission  required to be filed by the Sellers  pursuant to the  Securities and
Exchange Act of 1934, as amended (the  "EXCHANGE  ACT") with respect sale of the
Purchased Shares  contemplated  hereby within the time periods required for such
filings under the Exchange Act.

5.2  GOVERNING LAW; JURISDICTION; JURY TRIAL.

          All questions concerning the construction,  validity,  enforcement and
interpretation  of this Agreement  shall be governed by the internal laws of the
State of New York, without giving effect to any choice of law or conflict of law
provision or rule (whether of the State of New York or any other  jurisdictions)
that would cause the application of the laws of any jurisdictions other than the
State of New York.  Each  party  hereby  irrevocably  submits  to the  exclusive
jurisdiction  of the state and federal  courts  sitting in The City of New York,
Borough  of  Manhattan  for the  adjudication  of any  dispute  hereunder  or in
connection  herewith or with any  transaction  contemplated  hereby or discussed
herein,  and hereby  irrevocably  waives,  and agrees not to assert in any suit,
action  or  proceeding,  any  claim  that it is not  personally  subject  to the
jurisdiction of any such court,  that such suit, action or proceeding is brought
in an inconvenient forum or that the venue of such suit, action or proceeding is
improper.  Each party hereby  irrevocably waives personal service of process and
consents  to process  being  served in any such suit,  action or  proceeding  by
mailing a copy thereof to such party at the address for such notices to it under
this Agreement and agrees that such service shall constitute good and sufficient
service of process and notice thereof.  Nothing contained herein shall be deemed
to limit in any way any right to serve  process in any manner  permitted by law.
EACH PARTY HEREBY  IRREVOCABLY  WAIVES ANY RIGHT IT MAY HAVE,  AND AGREES NOT TO
REQUEST,  A JURY  TRIAL FOR THE  ADJUDICATION  OF ANY  DISPUTE  HEREUNDER  OR IN
CONNECTION WITH OR ARISING OUT OF THIS AGREEMENT OR ANY TRANSACTION CONTEMPLATED
HEREBY.

                                      -7-



5.3  HEADINGS.

          The headings of this  Agreement are for  convenience  of reference and
shall not form part of, or affect the interpretation of, this Agreement.

5.4  SEVERABILITY.

          If any provision of this Agreement  shall be invalid or  unenforceable
in any jurisdiction,  such invalidity or  unenforceability  shall not affect the
validity  or   enforceability  of  the  remainder  of  this  Agreement  in  that
jurisdiction  or the  validity  or  enforceability  of  any  provision  of  this
Agreement in any other jurisdiction.

5.5  ENTIRE AGREEMENT; AMENDMENTS.

          This Agreement  supersedes all other prior oral or written  agreements
between the Purchaser and the Sellers,  their  affiliates  and persons acting on
their behalf with respect to the matters  discussed  herein,  and this Agreement
and the instruments  referenced  herein contain the entire  understanding of the
parties with respect to the matters  covered  herein and therein and,  except as
specifically set forth herein or therein,  neither the Sellers nor the Purchaser
makes any representation, warranty, covenant or undertaking with respect to such
matters.  No  provision  of  this  Agreement  may be  amended  other  than by an
instrument  in writing  signed by the Sellers and the  Purchaser.  No  provision
hereof may be waived other than by an instrument in writing  signed by the party
against whom enforcement is sought.

5.6  NOTICES.

          Any notices,  consents,  waivers or other  communications  required or
permitted to be given under the terms of this  Agreement  must be in writing and
will be  deemed  to have  been  delivered:  (a)  upon  receipt,  when  delivered
personally;  (b) upon receipt, when sent by facsimile (provided  confirmation of
transmission is mechanically or electronically generated and kept on file by the
sending party);  or (c) one business day after deposit with an overnight courier
service,  in each case properly  addressed to the party to receive the same. The
addresses and facsimile numbers for such communications shall be:

                  If to the Sellers:

                           9620 Bridgebrook Drive
                           Boca Raton, FL 33496
                           Attention:  Steven Bettinger
                           Telephone: (561) 843-0575
                           Facsimile: (561) 892-5707

                           with a copy to (for information purposes only):

                           Akerman Senterfitt
                           Las Olas Centre II, Suite 1600
                           350 East Las Olas Boulevard
                           Ft. Lauderdale, Florida 33301-28711

                                      -8-



                           Attention: David C. Ristaino, Esq.
                           Telephone:  (954) 468-2460
                           Facsimile:  (954) 463-2224

                  If to the Purchaser:

                           Prencen, LLC
                           c/o Prentice Capital Management, LP
                           623 Fifth Avenue
                           32nd Floor
                           New York, NY 10022
                           Attention: Michael Weiss
                                      Mathew Hoffman
                           Telephone: (212) 756-8045
                           Facsimile: (212) 756-1480


                           with a copy to (for information purposes only):

                           Schulte Roth & Zabel LLP
                           919 Third Avenue
                           New York, New York 10022
                           Attention:  Eleazer Klein, Esq.
                           Telephone:  (212) 756-2000
                           Facsimile:  (212) 593-5955

          Written  confirmation  of receipt (A) given by the  recipient  of such
notice,   consent,   waiver  or  other   communication,   (B)   mechanically  or
electronically  generated by the Sellers' facsimile machine containing the time,
date,  recipient  facsimile  number  and an  image  of the  first  page  of such
transmission or (C) provided by an overnight courier service shall be rebuttable
evidence of personal service,  receipt by facsimile or receipt from an overnight
courier service in accordance with clause (a) or (c) above, respectively.

5.7  SUCCESSORS AND ASSIGNS.

          This  Agreement  shall be binding upon and inure to the benefit of the
parties and their respective successors and assigns. Neither the Sellers nor the
Purchaser  shall  assign this  Agreement  or any of their  respective  rights or
obligations hereunder without the prior written consent of the other party.

5.8  NO THIRD PARTY BENEFICIARIES.

          This  Agreement is intended for the benefit of the parties  hereto and
their respective  permitted  successors and assigns,  and is not for the benefit
of, nor may any provision hereof be enforced by, any other person.

                                      -9-


5.9  SURVIVAL.

          Unless this  Agreement is terminated by mutual  consent of the Sellers
and the  Purchaser,  the  representations  and warranties of the Sellers and the
Purchaser  contained  in Articles II and III shall  survive the Closing Date and
the delivery of the Purchased  Shares through the date that is three years after
the Closing Date provided that the  representations in Section 2.2 shall survive
through the applicable statute of limitations.

5.10 FURTHER ASSURANCES.

          Each party  shall use its  commercially  reasonable  efforts to do and
perform,  or cause to be done and  performed,  all such further acts and things,
and  shall  execute  and  deliver  all  such  other  agreements,   certificates,
instruments and documents, as any other party may reasonably request in order to
carry out the intent and  accomplish  the  purposes  of this  Agreement  and the
consummation of the transactions contemplated hereby.

5.11 NO STRICT CONSTRUCTION.

          The language used in this  Agreement will be deemed to be the language
chosen by the parties to express  their  mutual  intent,  and no rules of strict
construction will be applied against any party.

             [The remainder of the page is intentionally left blank]



















                                      -10-



          IN WITNESS  WHEREOF,  the  parties  hereto  have  executed  this Stock
Purchase Agreement as of the date first written above.



                                   SELLERS




                                     /s/ Steven Bettinger
                                   -----------------------------------------
                                   STEVEN BETTINGER

                                     /s/ Jodi Bettinger
                                   -----------------------------------------
                                   JODI BETTINGER


                                   BUYER


                                   PRENCEN, LLC

                                   By:  Prentice Capital Management, LP,
                                        as Manager


                                   By:  /s/ Mathew B. Hoffman
                                      --------------------------------------
                                      Name:  Mathew B. Hoffman
                                      Title: General Counsel





                                   Schedule I

                                Purchased Shares


 CERTIFICATE                                                AMOUNT OF
  NUMBER         NAME ON CERTIFICATE                     COMMON STOCK
------------     -------------------                     ------------
CI 0060          Steven Bettinger                             100,000
CI 0448          Steven Bettinger                             470,000
CI 0110          Steven Bettinger & Andi Bettinger**          20,000
CI 0447          Steven Bettinger & Andi Bettinger**          28,296
CI 0321          Steven & Jodi Bettinger                      712,857
CI 0515          Steven Bettinger                             100,000
CI 0517          Steven Bettinger                             1,500,625
                 Steven Bettinger                             **
                 Steven Bettinger                             **
                                               TOTAL          2,931,778



*  Andi Bettinger is the daughter of Steven Bettinger and Jodi Bettinger
** Certificates for an aggregate of 390,704 shares of Common Stock