f8klad031208.htm -- Converted by SEC Publisher, created by BCL Technologies Inc., for SEC Filing

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):    March 12, 2008 

Lithia Motors, Inc.
(Exact Name of Registrant as specified in its charter)

Oregon    0-21789    93 - 0572810 
(State or other jurisdiction of    (Commission File Number)    (IRS Employer Identification 
incorporation)        No.) 
 
360 E. Jackson Street
Medford, Oregon 97501
(Address of Principal Executive Office)

Registrant's telephone number including area code 541-776-6868

Not applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e -4(c))


Item 7.01     Regulation FD Disclosure.

     On March 12, 2008, Lithia Motors, Inc. issued a press release announcing that the Chairman and CEO Sidney B. DeBoer, and Jeff DeBoer, Chief Financial Officer will give a presentation at the Morgan Stanley Global Automotive Conference being held at the Crown Plaza Times Square in Manhattan, New York beginning at approximately 10:30 a.m. Eastern Time on Wednesday, March 19, 2008.

     This conference will have a slide presentation and live audio webcast, with a replay available for up to one year, accessible through either the following link, www.corporate-ir.net/ireye/conflobby.zhtml?ticker=LAD&item_id=1789167, or the Investor Relations section of Lithia's website. 

     A copy of the press release is attached as Exhibit 99.1.

Item 9.01    Financial Statements and Exhibits. 
 
    (a)    Not applicable. 
    (b)    Not applicable. 
    (c)    Exhibits. 
        99.1 Press Release 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

            LITHIA MOTORS, INC. 
            (Registrant) 
 
 
Date:    March 12, 2008    By:    /s/ Kenneth E. Roberts 
            Kenneth E. Roberts 
            Assistant Secretary