Notice of Annual Meeting of Stockholders


New Orleans, Louisiana
April 6, 2001


To the Stockholders of ENTERGY CORPORATION:

NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS


Date:     Friday, May 11, 2001
Time:     10:00 a.m. Central Daylight Time
Place:    Hilton Jackson & Conference Center
          1001 East County Line Road
          Jackson, Mississippi 39211


MATTERS TO BE VOTED ON


Election of Thirteen Directors.


/s/ Michael G. Thompson

Michael G. Thompson
Secretary




                           TABLE OF CONTENTS

  NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS                     1
  MATTERS TO BE VOTED ON                                           1
  PROXY STATEMENT                                                  4
  GENERAL INFORMATION ABOUT VOTING                                 4
  WHO CAN VOTE                                                     4
  VOTING BY PROXIES                                                4
  HOW YOU MAY REVOKE YOUR PROXY INSTRUCTIONS                       4
  QUORUM REQUIREMENT                                               4
  VOTES NECESSARY FOR ACTION TO BE TAKEN                           5
  COST OF THIS PROXY SOLICITATION                                  5
  ATTENDING THE ANNUAL MEETING                                     5
  STOCKHOLDERS WHO OWN AT LEAST FIVE PERCENT                       5
  PROPOSAL   ELECTION OF DIRECTORS                                 6
  GENERAL INFORMATION ABOUT NOMINEES                               6
  TERM OF OFFICE                                                   6
  INFORMATION ABOUT THE NOMINEES                                   6
  INFORMATION ABOUT THE BOARD AND ITS COMMITTEES                  10
     Audit Committee                                              10
     Finance Committee                                            10
     Personnel Committee                                          11
     Nuclear Committee                                            11
     Public Affairs Committee                                     11
     Executive Committee                                          11
     Director Affairs Committee                                   12
  DIRECTOR COMPENSATION                                           12
  SERVICE AWARDS FOR DIRECTORS                                    12
  RETIREMENT FOR DIRECTORS                                        12
  PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION        13
  SHARE OWNERSHIP OF DIRECTORS AND OFFICERS                       13
  SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE         13
  AUDIT COMMITTEE REPORT                                          14
  INDEPENDENT ACCOUNTANTS                                         14
  REPORT OF PERSONNEL COMMITTEE ON EXECUTIVE COMPENSATION         15
  COMPARISON OF FIVE YEAR CUMULATIVE RETURN                       17
  EXECUTIVE COMPENSATION TABLES                                   18
     Summary Compensation Table                                   18
     Option Grants to the Executive Officers in 2000              19
     Aggregated Option Exercises in 2000 and December 31,
       2000 Option Values                                         19
     Long-Term Incentive Plan Awards in 2000                      20
  RETIREMENT INCOME PLAN                                          20
     Retirement Income Plan Table                                 20
  PENSION EQUALIZATION PAYMENTS                                   21
  SUPPLEMENTAL RETIREMENT PLANS                                   21
  SYSTEM EXECUTIVE RETIREMENT PLAN                                21
     System Executive Retirement Plan Table                       22
  EXECUTIVE EMPLOYMENT CONTRACTS AND RETIREMENT AGREEMENTS        22
  EXECUTIVE RETENTION AGREEMENTS                                  22
  STOCKHOLDER PROPOSALS FOR 2002 MEETING                          25






                            PROXY STATEMENT


Your  vote is very important.  For this reason, the Board of Directors
is  requesting that you allow your Entergy Corporation Common Stock to
be  represented  at  the  Annual Meeting by J. Wayne  Leonard,  Robert
v.d.Luft and William A. Percy II, the persons named as proxies on  the
enclosed proxy card.  This proxy statement has been prepared  for  the
Board  by  our management.  The terms "we", "our", "Entergy"  and  the
"Corporation" each refer to Entergy Corporation.  This proxy statement
is being sent to our stockholders on or about April 10, 2001.


                   GENERAL INFORMATION ABOUT VOTING

WHO  CAN  VOTE.   You are entitled to vote your Common  Stock  if  our
records show that you held your shares as of March 13, 2001.   At  the
close  of  business on March 13, 2001, 220,237,541  shares  of  Common
Stock  were  outstanding and entitled to vote.  Each share  of  Common
Stock  has  one  vote.  The enclosed proxy card shows  the  number  of
shares that you are entitled to vote.

VOTING  BY  PROXIES. Of course, you may come to the meeting  and  vote
your shares in person.  If your Common Stock is held by a broker, bank
or  other nominee, you will receive instructions from them as  to  how
your shares may be voted in accordance with your instructions.  Follow
those  instructions carefully.  If you hold your shares  in  your  own
name, you may instruct the proxies as to how to vote your Common Stock
by  using  the  toll  free telephone number listed  or  accessing  the
Internet  address on the proxy card or by signing, dating and  mailing
the  proxy card in the postage paid envelope provided to you.  Proxies
granted  by these methods are valid under applicable state  law.  When
you  use  the telephone or Internet voting system, the system verifies
that   you   are  a  stockholder  through  the  use  of   a   Personal
Identification  Number  assigned to you.  The telephone  and  Internet
voting procedures allow you to instruct the proxies as to how to  vote
your  shares  and  confirm that your instructions have  been  properly
recorded.  Your Personal Identification Number and specific directions
for  using  the telephone and Internet voting system are on the  proxy
card.   Whether you send your instructions by mail, telephone  or  the
Internet,  the proxies will vote your shares in accordance with  those
instructions.   If  you sign and return a proxy  card  without  giving
specific voting instructions, your shares will be voted as recommended
by  our Board of Directors.  We are not currently aware of any matters
to  be  presented to the Annual Meeting other than those described  in
this  proxy  statement.  If any other matters  are  presented  at  the
meeting, the proxies will use their own judgment in determining how to
vote your shares.  If the meeting is adjourned, your Common Stock  may
be voted by the proxies on the new meeting date.

HOW  YOU  MAY  REVOKE YOUR PROXY INSTRUCTIONS.  To revoke  your  proxy
instructions,  you must either advise the Secretary in writing  before
your shares have been voted by the proxies at the meeting, deliver  to
us  later  proxy  instructions, or attend the meeting  and  vote  your
shares in person.

QUORUM REQUIREMENT.  The Annual Meeting cannot be held unless a quorum
equal  to  a  majority of the outstanding shares entitled to  vote  is
represented  at  the  meeting.   If  you  have  returned  valid  proxy
instructions  or  attend the meeting in person, your  shares  will  be
counted  to determine whether there is a quorum, even if you  wish  to
abstain  from voting on some or all matters introduced at the meeting.
"Broker  non-votes" also count for quorum purposes.  If you hold  your
Common Stock through a broker, bank or other nominee, it may only vote
those shares in accordance with your instructions.  However, if it has
not  received your instructions by a specified date, it  may  vote  on
matters that the New York Stock Exchange has determined to be routine.
All matters to be voted on at the Annual Meeting are considered to  be
routine.

VOTES  NECESSARY FOR ACTION TO BE TAKEN.  Thirteen directors  will  be
elected  at the meeting, meaning that the thirteen nominees  receiving
the most votes will be elected. Abstentions will have no effect on the
outcome of the election of directors.

COST  OF THIS PROXY SOLICITATION.  We will pay the cost of this  proxy
solicitation.   In addition to soliciting proxies by mail,  we  expect
that  certain  of  our  employees may solicit stockholders  for  their
proxies,  personally and by telephone.  None of these  employees  will
receive any additional or special compensation for doing so.  We  have
retained Morrow & Co. Inc. for a fee of $12,500 plus reasonable out-of-
pocket  costs and expenses, to assist in the solicitation of  proxies.
We will, upon request, reimburse brokers, banks and other nominees for
their  expenses  in  sending proxy materials to their  principals  and
obtaining their proxies.

ATTENDING THE ANNUAL MEETING.  If you are a holder of record  and  you
plan  to  attend  the Annual Meeting, please come to the  registration
desk  before  the  meeting.  If you are a beneficial owner  of  Common
Stock  held  by a bank or broker (i. e., in "street name"),  you  will
need  proof of ownership of your Common Stock as of March 13, 2001  to
be  admitted to the meeting.  A recent brokerage statement  or  letter
from a bank or broker are examples of proof of ownership.  If you want
to vote in person your shares of Common Stock held in street name, you
must obtain a proxy in your name from the registered holder.

STOCKHOLDERS   WHO   OWN  AT  LEAST  FIVE  PERCENT.    A   stockholder
"beneficially  owns"  Common Stock by having  the  power  to  vote  or
dispose of the Common Stock, or to acquire the Common Stock within  60
days.  Stockholders who beneficially own at least five percent of  the
Common  Stock are required to file certain reports with the Securities
and  Exchange  Commission.   Based on  these  reports,  the  following
beneficial  owners have reported their ownership as  of  December  31,
2000:

Name and Address of              Amount and Nature of   Percent
Beneficial Owner                 Beneficial Ownership  of Class

Barrow, Hanley, Mewhinney &
 Strauss, Inc. ("BHM&S")          23,645,358 (1)         10.1%
One McKinney Plaza
3232 McKinney Avenue, 15th Floor
Dallas, Texas 75204-2429

FMR Corp ("FMR")                  12,650,510 (2)          5.7%
82 Devonshire Street
Boston, Massachusetts 02109

Franklin Resources, Inc. ("FRI")  16,218,749 (3)          7.4%
777 Mariners Island Blvd.
P.O. Box 7777
San Mateo, California 94403-7777

Putnam Investments, Inc.          14,387,962 (4)          6.6%
One Post Office Square
Boston, Massachusetts 02109

J.P. Morgan Chase & Co.           12,648,612 (5)          5.7%
270 Park Avenue
New York, New York 10017


(1) BHM&S  has  indicated  that it has sole voting power over  5,025,158
    shares, sole investment power over all 23,645,358 shares and  shared
    voting  power  over 18,620,200 shares.  BHM&S also  advised  Entergy
    that it is a registered investment advisor and these shares are held
    on  behalf  of  various  clients.  These shares  include  16,266,100
    shares (7.41%) held on behalf of the Vanguard Windsor Funds-Vanguard
    Windsor  II  Fund, The Vanguard Group, 455 Devon Park Drive,  Wayne,
    Pennsylvania 19087-1815.

(2) FMR may not vote or transfer this  Common  Stock.  The shares   are
    beneficially owned by two wholly owned subsidiaries of FMR  each  of
    which  may  vote and transfer the shares beneficially owned  by  it.
    Fidelity Management and Research Company beneficially owns  and  has
    shared investment power over 12,324,460 shares and Fidelity Management
    Trust Company beneficially owns and has shared investment power over
    317,550 shares.  The remaining 8,500 shares are beneficially owned and
    may  be  voted and transferred by Fidelity International Limited,  a
    Bermudan joint stock company and former majority-owned subsidiary of
    Fidelity Management and Research Company.

(3) FRI may not vote or transfer this Common Stock.  These shares are
    beneficially  owned  by one or more investment  companies  or  other
    managed   accounts,   which  are  advised  by  investment   advisory
    subsidiaries  of FRI.  Those subsidiaries, Franklin Advisors,  Inc.,
    Templeton  Global  Advisors, Limited, Franklin Templeton  Investment
    Management Limited, Templeton Investment Counsel, LLC, and  Franklin
    Advisory Services, LLC., may vote and transfer 4,382,600, 11,013,399,
    20,000, 2,700, and 800,000 shares, respectively.

(4) Putnam Investments, Inc., a wholly owned subsidiary of  Marsh  &
    McLennan  Companies,  Inc.,  wholly owns two  registered  investment
    advisers:  Putman Investment Management, LLC and The Putnam Advisory
    Company, Inc. which beneficially own and have shared investment power
    over   12,484,429   and  1,903,533  shares,  respectively.    Putnam
    Investments, Inc. has shared voting power as to 745,516 shares.

(5) J.P.  Morgan Chase & Co. has indicated that it has  sole  voting
    power  over  9,640,234 shares, sole investment power over 12,377,145
    shares, shared investing power over 198,295 shares, and shared voting
    power over 103,320 shares.


                   PROPOSAL 1  ELECTION OF DIRECTORS

                  GENERAL INFORMATION ABOUT NOMINEES

All  nominees are currently members of the Board.  Each has agreed  to
be  named  in  this proxy statement and to serve if  elected.   Except
where  authority to vote for one or more nominee(s) is  withheld,  the
proxies  will  vote all Common Stock represented by an executed  proxy
equally for the election of the nominees listed below.

TERM OF OFFICE.  Directors are elected annually to serve a term of one
year  and  until  the  next  annual meeting of  stockholders  and  the
election of their successors.

INFORMATION   ABOUT   THE   NOMINEES.   The   following   biographical
information  was  supplied by each nominee.  Unless stated  otherwise,
all   nominees  have  been  continuously  employed  in  their  present
positions for more than five years.  The age of each individual is  as
of December 31, 2000.

               MAUREEN  S.  BATEMAN          Age  57          Director
               Since 2000
               Boston, Massachusetts

               - Executive Vice President and General Counsel of State Street
                 Corporation (administrative and financial services for
                 institutional investors)
               - Vice Chairman of the Board of Trustees of Fordham University
               - Director of Boston Public Library Foundation, the Boston Bar
                 Foundation, YMCA of Boston, Catholic Schools Foundation of
                 Boston, and Morgan Memorial Goodwill Industries


               W.  FRANK  BLOUNT             Age  62          Director
               Since 1987
               Atlanta, Georgia

               - Chairman & CEO of Cypress Communications, Inc. (in-building
                 integrated communications supplier)
               - Chairman & CEO of JI Ventures, Inc. (high-tech venture capital
                 fund)
               - Former Chief Executive Officer and Director of Telstra
                 Communications Corporation (Australian- telecommunications
                 company)
               - Director of First Union National Bank of Georgia; Caterpillar,
                 Inc.; Alcatel Ltd.; Alcatel USA; Adtran, Inc.; Hanson Inc.;
                 Global Light Communications, Inc.; Sphera Optical Networks,
                 Inc.; B Digital, Inc.


               VADM.  GEORGE  W.  DAVIS      Age  67          Director
               Since 1998
               USN (Ret.)
               Columbia, South Carolina

               - Retired Director, President and Chief Operating Officer of
                 Boston Edison Company (utility company)
               - Vice Admiral (retired) U.S. Navy and former Commander Naval
                 Surface Force, Pacific
               - Director of The University of Chicago's Board of Governors for
                 Argonne National Laboratories
               - Former Chairman of the Board for the National Nuclear
                 Accrediting Board for the Institute of Nuclear Power
                 Operations


               DR.  NORMAN  C.  FRANCIS      Age  69          Director
               Since 1994
               New Orleans, Louisiana

               - President of Xavier University of Louisiana, New Orleans,
                 Louisiana
               - Director of The Equitable Life Assurance Society of the United
                 States, New York, New York; Liberty Bank & Trust, New Orleans,
                 Louisiana; and Piccadilly Cafeterias Inc., Baton Rouge,
                 Louisiana
               - Member of the Advisory Board of The Times Picayune Publishing
                 Co., New Orleans, Louisiana
               - Chairman of the Board for the Southern Education Foundation,
                 Atlanta, Georgia
               - Former Chairman of the Board of Trustees, Educational
                 Testing Service, Princeton, New Jersey
               - Chairman of the Advisory Board for the Local Initiative Support
                 Corporation, New Orleans, Louisiana


               J.  WAYNE  LEONARD            Age  50          Director
               Since 1999
               New Orleans, Louisiana

               - Chief Executive Officer of Entergy and Entergy Services, Inc.,
                 January 1999-present
               - Director of Entergy Arkansas, Inc.; Entergy Gulf States, Inc.;
                 Entergy Louisiana, Inc.; Entergy Mississippi, Inc.; Entergy New
                 Orleans, Inc.; and Entergy Services, Inc.; June 1998-1999
               - Chief Operating Officer, Entergy Arkansas, Inc.; Entergy Gulf
                 States, Inc.; Entergy Louisiana, Inc.; Entergy Mississippi,
                 Inc.; and Entergy New Orleans; Inc.; March-December, 1998
               - President, Cinergy Capital & Trading, 1998
               - President, Energy Commodities Business Unit of Cinergy, 1998
               - Group Vice President and Chief Financial Officer of Cinergy,
                 1994-1997


               ROBERT  v.d.  LUFT            Age  65          Director
               Since 1992
               Chadds Ford, Pennsylvania

               - Chairman of the Board, Entergy
               - Chairman of the Board of EKLP, L.L.C.
               - Member, Management Committee, EntergyShaw, L.L.C.
               - Acting Chief Executive Officer of Entergy, May-December 1998
               - Former Chairman of the Board of DuPont Dow Elastomers
               - Retired Senior Vice President-DuPont and President-DuPont
                 Europe (industrial products, fibers, petroleum, chemicals,
                 and specialty products businesses)
               - Retired Chairman of Dupont International
               - Member of the Board of Visitors, School of Engineering,
                 University of Pittsburgh
               - Director of Stonebridge Bank
               - Director of U.S. Chamber of Commerce


               KATHLEEN  A.  MURPHY          Age  50          Director
               Since 2000
               Boston, Massachusetts

               - Senior Vice President and Chief Financial Officer of Connell
                 Limited Partnership (diversified manufacturing company)
               - Trustee of Emmanuel College, Boston, Massachusetts


               DR.  PAUL  W.  MURRILL        Age  66          Director
               Since 1993
               Baton Rouge, Louisiana

               - Professional Engineer
               - Former Chairman of the Board of Piccadilly Cafeterias, Inc.,
                 Baton Rouge, Louisiana
               - Former Chancellor of Louisiana State University and A&M
                 College, Baton Rouge, Louisiana
               - Retired Chairman of the Board and Chief Executive Officer of
                 Entergy Gulf States, Inc.
               - Director of ChemFirst, Inc., Jackson, Mississippi; Tidewater,
                 Inc., New Orleans, Louisiana; DTM Corporation, Austin, Texas;
                 and Howell Corporation, Houston, Texas
               - Chairman of Trustees, Burden Foundation


               JAMES  R.  NICHOLS            Age  62          Director
               Since 1986
               Boston, Massachusetts

               - Partner, Nichols & Pratt (family trustees), Attorney and
                 Chartered Financial Analyst
               - Partner, Nichols & Pratt Advisors (registered investment
                 adviser)
               - Life Trustee of the Boston Museum of Science


               WILLIAM  A.  PERCY, II        Age  61          Director
               Since 2000
               Greenville, Mississippi

               - President and Chief Executive Officer of Greenville Compress
                 Company (commercial warehouse and real estate)
               - Partner, Trail Lake Enterprises (cotton farm)
               - Chairman of Staple Cotton (regional cotton marketing co-op) and
                 Enterprise Corporation of the Delta (a non-profit economic
                 development corporation)
               - Director of ChemFirst Inc., Mississippi Chemical Corporation
                 and Farmers Grain Terminal


               DENNIS  H.  REILLEY           Age  47          Director
               Since 1999
               Danbury, Connecticut

               - Chairman, President and Chief Executive Officer of PRAXAIR,
                 Inc. (industrial gases)
               - Chairman of American Chemistry Council
               - Former Executive Vice President & Chief Operating Officer of
                 Dupont (industrial products, fibers, petroleum, chemicals, and
                 specialty business products)
               - Former Senior Vice President of DuPont
               - Former Vice President and General Manager of DuPont White
                 Pigment & Mineral Products
               - Former Vice President and General Manager of DuPont Specialty
                 Chemicals
               - Former Vice President and General Manager of DuPont Lycrar
                 /Terathaner
               - Director of Chemical Manufacturers Association


               WM.  CLIFFORD  SMITH          Age  65          Director
               Since 1983
               Houma, Louisiana

               - Chairman of the Board of T. Baker Smith & Son, Inc.
                 (consultants - civil engineering and land surveying).  During
                 2000, T. Baker Smith & Son, Inc. performed land-surveying
                 services for Entergy companies and was paid approximately
                 $427,014.  Mr. Smith's children own 100% of the voting
                 stock of T. Baker Smith & Son, Inc.
               - Member of Mississippi River Commission
               - Member of Louisiana Board of Regents (Colleges and
                 Universities)


               BISMARK  A.  STEINHAGEN       Age  66          Director
               Since 1993
               Beaumont, Texas

               - Chairman of the Board of Steinhagen Oil Company, Inc.
                 (oil and gasoline distributor), Beaumont, Texas



            INFORMATION ABOUT THE BOARD AND ITS COMMITTEES

In  2000, the Board of Directors met eleven times.  Reference  to  the
"Board"  means to the Board of Directors.  In addition to meetings  of
the  Board,  directors attended meetings of separate Board Committees.
In  2000,  all who are directors, except for Mr. McLarty, attended  at
least  75%  of the meetings of the Board and committees on which  they
serve.   Mr.  McLarty  attended 58% of  such  meetings.   Mr.  McLarty
resigned from the Board of Directors effective March 12, 2001.


COMMITTEES  OF  THE BOARD.  The Board of Directors has seven  standing
committees.

Audit Committee.    8 meetings in 2000

Present Members:    James R. Nichols (Chairman)
                    George W. Davis
                    Dennis H. Reilley
                    Maureen S. Bateman
                    Kathleen A. Murphy

Functions:      Discusses  the  audit  results  with  management   and
                independent accountants.

                Reviews  internal  controls, financial  reporting  and
                other financial matters.

                Reports to the Board and makes recommendations relevant
                to the audit.

Finance Committee.  8 meetings in 2000

Present Members:    W. Frank Blount (Chairman)
                    Robert v.d. Luft
                    Paul W. Murrill
                    James R. Nichols
                    Wm. Clifford Smith
                    Dennis H. Reilley
                    Kathleen A. Murphy

Function:      Reviews all financial, budgeting and banking policies.

               Makes  recommendations to  the  Board  concerning
               financial transactions and the sale of securities.



Personnel Committee.6 meetings in 2000

Present Members:    Norman C. Francis (Chairman)
                    Dennis H. Reilley
                    William A. Percy, II
                    George W. Davis

Functions:     Reviews major employee relations matters, employment
               practices, compensation and employee benefit plans.

               Reviews    officer   performance   and    makes
               recommendations   to   the  Board  concerning   officer
               compensation.

Nuclear Committee.  9 meetings in 2000

Present Members:    George W. Davis (Chairman)
                    Bismark A. Steinhagen
                    Robert v.d. Luft
                    Wm. Clifford Smith

Functions:     Provides non-management oversight and review of all the
               Corporation's  nuclear generating plants,  focusing  on
               safety,   operating   performance,   operating   costs,
               staffing and training.

               Consults with management concerning internal  and
               external nuclear related issues.

               Reports  to  the  Board  with  respect  to   the
               Corporation's nuclear facilities.

Public Affairs Committee.  2 meetings in 2000

Present Members:    Bismark A. Steinhagen (Chairman)
                    J. Wayne Leonard
                    William A. Percy, II

Functions:     Advises and counsels management regarding governmental,
               regulatory and public relations matters.

               Makes  recommendations  to  the  Board  regarding
               public  policy  issues  and equal  opportunity  in  all
               corporate relationships.

Executive Committee.     4 meetings during 2000

Present Members:    Robert v.d. Luft (Chairman)
                    J. Wayne Leonard
                    W. Frank Blount
                    Norman C. Francis
                    James R. Nichols

Functions:     May  exercise  Board powers with respect to  management
               and  the  business  affairs of the Corporation  between
               Board meetings.

               Reports all actions to the Board.

Director Affairs Committee.  5 meetings in 2000

Present Members:    Paul W. Murrill (Chairman)
                    Norman C. Francis
                    Wm. Clifford Smith
                    Maureen S. Bateman

Functions:     Advises   and   counsels  the  Board  on  all   matters
               concerning  Directors, including committee memberships,
               compensation and performance.

               Searches  for  and  screens  new  nominees   for
               positions on the Board.

               Considers  qualified  candidates  for   director
               nominated  by  shareholders;  provided,  however,  that
               written  notice of any shareholder nominations must  be
               received  by the Secretary of the Corporation not  less
               than  60  days  nor  more than 85  days  prior  to  the
               anniversary  date  of the immediately preceding  year's
               annual meeting.

DIRECTOR  COMPENSATION.   Directors who are Entergy  officers  do  not
receive any fee for service as a director.  Each non-employee director
receives a fee of $1,500 for attendance at Board meetings, $1,000  for
attendance  at committee meetings scheduled in conjunction with  Board
meetings,  and  $2,000  for  attendance  at  committee  meetings   not
scheduled in conjunction with a Board meeting.  Directors also receive
$1,000 for participation in any inspection trip or conference not held
in  conjunction  with  a  Board or Committee  meeting.   In  addition,
committee   chairpersons  are  paid  an  additional  $5,000  annually.
Directors receive only one-half the fees set forth above for telephone
attendance at Board or committee meetings.  All non-employee directors
receive  on a quarterly basis 150 shares of Common Stock and  one-half
the  value  of  the  150 shares in cash.  Mr. Luft  is  paid  $200,000
annually to serve as Chairman of the Board.  In January 2001, the non-
employee Directors were granted the opportunity to receive annually an
executive physical examination either from their local physician or at
the  Mayo  Clinic's Jacksonville, Florida location.   The  Corporation
will pay the cost of the physical examination, and, if at Mayo, travel
and living expenses.

SERVICE AWARDS FOR DIRECTORS.  All non-employee directors are credited
with 800 "phantom" shares of Common Stock for each year of service  on
the  Board  up  to a maximum of ten years.  The "phantom"  shares  are
credited  to  a specific account for each director that is  maintained
solely  for accounting purposes.  After separation from Board service,
these  directors receive an amount in cash equal to the value of their
accumulated "phantom" shares.  Payments are made in at least five  but
no  more than 15 annual payments.  Each "phantom" share is assigned  a
value  on  its  payment date equal to the value of a share  of  Common
Stock on that date.  Dividends are earned on each "phantom" share from
the date of original crediting.

RETIREMENT FOR DIRECTORS.  Before Entergy Gulf States, Inc.  became  a
subsidiary of Entergy, it established a deferred compensation plan for
its  officers  and non-employee directors.  A director could  defer  a
maximum  of  100% of his salary, and an officer could defer  up  to  a
maximum  of  50% of his salary.  Both Dr. Murrill, as an officer,  and
Mr.   Steinhagen,  as  a  director,  deferred  their  salaries.    The
directors' right to receive this deferred compensation is an unsecured
obligation   of   the  Corporation,  which  accrues  simple   interest
compounded  annually at the rate set by Entergy Gulf States,  Inc.  in
1985.   In addition to payments received prior to 1997, on January  1,
2000,  Dr.  Murrill  began to receive his deferred  compensation  plus
interest  in  equal installments annually for 15 years.  Beginning  on
the  January  1  after Mr. Steinhagen turns 70, he  will  receive  his
deferred compensation plus interest in equal installments annually for
10 years.


       PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Messrs.  Francis (Chairman), Davis, Percy, and Reilley  served  during
2000  as  members of the Personnel Committee of the  Board.   None  of
these directors was, during 2000, an officer or employee of Entergy or
any of its subsidiaries.


               SHARE OWNERSHIP OF DIRECTORS AND OFFICERS

The table below shows how much Common Stock each current director, nomin
ee, and executive officer named in the "Summary Compensation Table" on
page  18  beneficially owned as of December 31, 2000, as well  as  how
much  they  and the other executive officers beneficially owned  as  a
group.  This information has been furnished by each individual.   Each
individual  has  sole  voting and investment power,  unless  otherwise
indicated.   The  amount  of  Common Stock  owned  by  all  directors,
nominees and executive officers as a group totals less than 1% of  the
outstanding Common Stock.



                                      Entergy Corporation Common Stock

                          Amount and Nature                                Amount and Nature
                            of Beneficial                                    of Beneficial
                              Ownership                                        Ownership
                           Sole       Other                              Sole Voting     Other
                          Voting    Beneficial                               and       Beneficial
                           and      Ownership                             Investment   Ownership
         Name           Investment     (a)                Name              Power         (a)
                          Power
                                                                         
Maureen S. Bateman         300          -        Kathleen A. Murphy      1,300 (b)         -
W. Frank Blount          6,834          -        Dr. Paul W. Murrill     2,704             -
VADM. George W. Davis    1,500          -        James R. Nichols        8,859             -
Dr. Norman C. Francis    2,500          -        William A. Percy, III     550             -
Frank F. Gallaher        7,640      24,166       Dennis H. Reilley         600             -
Donald C. Hintz          3,536     119,000       Wm. Clifford Smith      9,485             -
Jerry D. Jackson        22,960      11,719       Bismark A. Steinhagen   9,647             -
J. Wayne Leonard        13,065      85,000       C. John Wilder          9,017           17,500
Robert v.d. Luft        15,052      85,000
                                                 All directors,
                                                 nominees, and         137,171          367,326
                                                 executive officers


(a)  Includes stock options that are currently exercisable.
(b)  Includes 1,000 shares in which Ms. Murphy has joint ownership.


SECTION  16(A)  BENEFICIAL OWNERSHIP REPORTING COMPLIANCE.   Directors
and  certain executive officers must file reports with the  Securities
and  Exchange  Commission  indicating their ownership  of  any  equity
securities  of the Corporation at the time they became a  director  or
executive  officer.  Thereafter, reports must be filed to  update  any
changes  in ownership.  In 2000, all directors' and officers'  reports
were  correctly  filed, except that Hugh T. McDonald  and  Michael  P.
Childers,  officers of subsidiaries of the Corporation, were  late  in
filing  their Form 3s and that Joseph T. Henderson, an officer of  the
Corporation, did not initially report on his Form 3 a grant to him  of
4,000 restricted shares.  All reports have now been correctly filed.



                        AUDIT COMMITTEE REPORT

The  Entergy  Corporation  Board  of  Directors'  Audit  Committee  is
comprised of five directors who are not officers of the Company.   All
members meet the criteria for independence as defined by the New  York
Stock  Exchange.  The Board of Directors has adopted a written charter
for  the  Audit  Committee,  which was published  in  the  2000  Proxy
Statement.

The  Committee  held eight meetings during 2000.   The  meetings  were
designed to facilitate and encourage private communication between the
Committee  and  management, the internal auditors  and  the  Company's
independent public accountants, PricewaterhouseCoopers LLP.

During  these  meetings,  the  Committee reviewed  and  discussed  the
audited      financial     statements     with     management      and
PricewaterhouseCoopers.  The Audit Committee believes that  management
maintains  an effective system of internal controls which  results  in
fairly  presented  financial statements.  Based on these  discussions,
the  Audit  Committee recommended to the Board of Directors  that  the
audited financial statements be included in Entergy's Annual Report on
Form 10-K.

The  discussions with PricewaterhouseCoopers also included the matters
required  by Statement on Auditing Standards No. 61 and No.  90.   The
Audit   Committee   received   from   PricewaterhouseCoopers   written
disclosures  and the letter regarding its independence as required  by
Independence  Standards Board Standard No. 1.   This  information  was
discussed with PricewaterhouseCoopers.  The Audit Committee  also  has
considered  whether the provision of the non-audit services  described
below  by PricewaterhouseCoopers is compatible with maintaining  their
independence and has concluded that it is.

The Audit Committee of the Board of Directors of Entergy Corporation

James R. Nichols, Chairman           Kathleen A. Murphy
Maureen S. Bateman                   Dennis H. Reilley
George W. Davis



                        INDEPENDENT ACCOUNTANTS

On  the recommendation of the Audit Committee, the Executive Committee
(acting  between  board meetings) has appointed PricewaterhouseCoopers
LLP  as independent accountants for the Corporation for the year 2001.
PricewaterhouseCoopers LLP (or its predecessor Coopers & Lybrand  LLP)
has  been  the Corporation's auditors since 1994, and of Entergy  Gulf
States,  Inc.,  an operating subsidiary, since 1933.  A representative
of  PricewaterhouseCoopers LLP will be present at the meeting and will
be available to respond to questions by stockholders and will be given
an opportunity to make a statement if the representative desires to do
so.

During 2000, PricewaterhouseCoopers billed Entergy Corporation and its
subsidiaries the following fees for its services:

  Audit Fees                                       $1,437,900
  Financial Information Systems Design and
    Implementation Fees including subcontractor
     Fees of $2,020,532                            14,786,120
  All Other Fees                                    3,244,075
                                                  -----------
  Total Fees Billed in 2000                       $19,468,095
                                                  ===========


        REPORT OF PERSONNEL COMMITTEE ON EXECUTIVE COMPENSATION

The  Personnel Committee of the Entergy Corporation Board of Directors
(Committee)  reviews and makes recommendations to the Board  regarding
all  aspects of executive compensation including the adoption  of,  or
amendments  to,  the  various  compensation,  incentives  and  benefit
plans/programs  maintained  for  officers  and  other  key  management
employees of the Corporation.

The  Corporation's executive compensation programs provide competitive
rewards  designed  to  attract, retain  and  motivate  key  management
employees  who are critical to the Corporation's success.   For  2000,
the   Committee  assessed  the  competitiveness  of  its  compensation
programs  to  a peer group of similar-sized energy services  companies
(based on revenue).

For  2000,  this peer group was used for all components  of  Entergy's
compensation  including base salary and incentives  (both  annual  and
long-term).  An executive's total compensation package was targeted at
the  median  of total compensation within this peer group.   Incentive
plans provided opportunities for executives to earn compensation at  a
level above or below the median level for this peer group, based  upon
performance  targets  approved  by the  Board.   The  total  executive
compensation package consisted of the following four major components:

1.   Base Salary

Base  salary  was  set  through a comparison  with  companies  in  the
compensation peer group.  As a result of this comparison, the Board of
Directors  granted  to  Mr.  Leonard  an  increase,  during  2000,  as
reflected in the "Summary Compensation Table" on page 18.

2.   Benefits and Perquisites

Executives were eligible to participate in Entergy's pension  plan(s),
in  addition to Entergy's standard medical, dental, life insurance and
long-term disability coverage.  Executives were not provided executive
perquisites  during 2000, because all perquisites were  eliminated  in
August 1998.

3.   Annual Incentive Compensation

Each  executive's  annual  incentive  compensation  is  based  on  the
attainment of key strategic goals and objectives including improvement
in  earnings per share, operating cash flows, control of operation and
maintenance   costs,  customer  satisfaction  and  transition   to   a
competitive environment.  These measures have varying weights and  are
specifically tailored to each executive's responsibilities.   For  his
performance in the year 2000, Mr. Leonard received an annual incentive
award of $1,190,000.

4.   Long-Term Incentive Compensation

In  1998,  the  Board of Directors adopted a three-year,  performance-
based,  Long-Term  Incentive Plan, which spanned the  period  of  1998
through  2000.   Under this Long-Term Incentive Plan, the  Corporation
was required to achieve pre-set levels of performance measured against
a  selected  group of other companies in the area of total  return  to
shareholders and pre-set levels of return on capital over  the  three-
year  performance period.  Mr.Leonard's award under this  program  was
$2,410,413.

In  December 1999, the Board of Directors adopted a second three-year,
performance-based, Long-Term Incentive Plan, which spans the period of
2000   through  2002.   Under  this  Long-Term  Incentive  Plan,   the
Corporation  is  required  to achieve pre-set  levels  of  performance
measured  against a selected group of other companies in the  area  of
total return to shareholders.

Stock  option  grants  are considered on an  annual  cycle  (i.e.,  in
January  of  each  year)  and are based upon  each  executive's  (i.e.
grantee's)  performance, as reviewed by the  Committee.   Mr.  Leonard
received  a 330,600 stock option grant in January 2000, based  on  his
1999  performance.   The  award  was  funded  under  the  1998  Equity
Ownership Plan.

- Total Compensation

As  reported  in  the "Summary Compensation Table," during  2000,  Mr.
Leonard's  participation in each of Entergy's compensation  components
was as follows:

   - Base Salary                        14%
   - Bonus                              21%
   - Long-Term Incentive Compensation
     - Performance Shares  (LTIP)       41%
     - Stock Options*                   24%
   - All Other Compensation              0%

*  Please  note  that this number includes the 330,600  stock  options
   granted  for 2000.  A Black Scholes model price of $4.31  is  assumed
   for the stock options.

- Retention Agreement

In connection with the proposed merger with FPL Group,  the  Board  of
Directors  determined that it was in the best interest  of Entergy and
its Shareholders to retain the services of Mr. Leonard.   The Board of
Directors  therefore entered  into  a  retention agreement whereby Mr.
Leonard  was  granted  200,000  restricted  stock  units  pursuant  to
Entergy's Equity Ownership Plan.  50,000 of the restricted stock units
(without dividends)  will vest  on each of December 31, 2001, December
31, 2002, December  31, 2003  and December 31, 2004.  In addition, the
restricted  units  will  vest  upon  the  termination of Mr. Leonard's
employment  by  Entergy  without "cause" or  by Mr.  Leonard for "good
reason" (as defined in the retention agreement between Mr. Leonard and
Entergy).

- Deductibility of Executive Compensation

Section  162(m)  of the Internal Revenue Code generally  disallows  an
income  tax  deduction to public companies for individual compensation
over  one  million dollars, paid to Entergy's Chief Executive  Officer
and  to  the  four other most highly paid executives,  unless  certain
requirements  are met.  Key requirements include that 1)  compensation
over  $1 million must be performance-based and 2) incentive plans must
be approved by shareholders.

All of Entergy's incentive plans are intended to meet the requirements
of  the Internal Revenue Code for deductibility.  As a result,  we  do
not  believe that any executive officers earned compensation in excess
of  $1  million in 2000 that was not tax deductible.  Although Entergy
intends  generally to comply with requirements of Code Section  162(m)
when  consistent  with Entergy's objectives, executives  may  be  paid
compensation that is not deductible under Code Section 162(m).


Personnel Committee Members:

Dr. Norman C. Francis, Chairman
Mr. Dennis H. Reilley
Mr. William A. Percy, II
Vice Adm. George W. Davis, USN (Ret.)


COMPARISON  OF  FIVE  YEAR  CUMULATIVE RETURN.   The  following  graph
compares the performance of the Common Stock of the Corporation to the
S&P  500  Index  and the S&P Electric Utilities Index (each  of  which
includes the Corporation) for the last five years:

                              Years ended December 31,
                     1995   1996    1997   1998    1999    2000
        Entergy      $100    101     117    129     111     190
        S&P 500 (2)  $100    123     164    211     255     232
        S&P EUI (2)  $100    100     126    145     117     180

(1)  Assumes $100 invested at the closing price on December 29, 1995,
     in Entergy Common Stock, the S&P 500, and the S&P Electric Utilities
     Index, and reinvestment of all dividends.

(2)  Cumulative total returns calculated from the S&P 500  Index  and
     S&P  Electric  Utilities  Index maintained  by  Standard  &  Poor's
     Corporation.



                     EXECUTIVE COMPENSATION TABLES

                      Summary Compensation Table

                                                                               Long-Term Compensation
                                         Annual Compensation                            Awards               Payouts
                                                                              Restricted      Securities       (a)       (b) All
                                                                  Other          Stock        Underlying       LTIP       Other
 Name and Principal Position     Year     Salary      Bonus       Annual        Awards          Options      Payouts      Comp.
                                                                  Comp.
                                                                                                 
J. Wayne Leonard                 2000   $836,538    $1,190,000      $11,646          (c)       330,600 shares $2,410,413       $ 0
 Chief Executive Officer         1999    771,938       840,000        2,570          (c)       255,000                 0         0
                                 1998    412,843     1,145,416       65,787     $796,860(c)(d)       0                 0    18,125

Frank F. Gallaher                2000   $416,390      $504,642     $127,484          (c)        34,500 shares   $328,084   $13,910
 Senior Vice President,          1999    401,161       303,855       38,496          (c)        39,500                 0    13,545
 Generation, Transmission, and   1998    382,829       280,747       89,137          (c)         2,500                 0    12,396
 Energy Management

Donald C. Hintz                  2000   $570,096      $743,000     $104,399          (c)       175,000 shares $1,181,837   $26,516
 President                       1999    535,713       495,000       76,188          (c)       272,000                 0    22,156
                                 1998    423,379       310,571       28,508          (c)         2,500                 0    14,236

Jerry D. Jackson                 2000   $458,223      $554,214      $58,758          (c)        58,500 shares $1,181,575   $15,162
 Executive Vice President        1999    442,809       403,554       39,670          (c)        94,000                 0    15,497
                                 1998    408,456       348,156       59,630          (c)         2,500                 0    13,849

C. John Wilder                   2000   $468,392      $619,370     $148,540          (c)        87,700 shares   $953,006   $13,919
 Executive Vice President and    1999    445,191       406,693      119,878          (c)        52,500                 0    20,035
 Chief Financial Officer         1998    201,413       513,106        7,255      $758,560(c)(d)      0                 0     3,300


(a) Amounts  include the value of restricted shares that  vested  in
    2000 (see note (c) below) under Entergy's Equity Ownership Plan.

(b) Includes the following:

    (1)  2000 benefit accruals under the Defined Contribution Restoration
         Plan as follows:  Mr. Gallaher $8,810; Mr. Hintz $13,618; Mr. Jackson
         $10,269; and Mr. Wilder $9,393.

    (2)  2000 employer contributions to the System Savings Plan as
         follows:  Mr. Gallaher $5,100; Mr. Hintz $4,882; Mr. Jackson $4,893;
         and Mr. Wilder $4,526.

    (3)  2000 reimbursements for moving expenses as follows:  Mr. Hintz
         $8,016.

(c) Restricted  unit  (equivalent to shares of  Entergy  Corporation
    common  stock)  awards  in 2000 are reported  under  the  "Long-Term
    Incentive Plan Awards" table, and reference is made to that table for
    information on the aggregate number of restricted units awarded during
    2000 and the vesting schedule for such units.  At December 31, 2000,
    the number and value of the aggregate restricted unit holdings were as
    follows: Mr. Gallaher 11,800 units, $499,288; Mr. Hintz 28,500 units,
    $1,205,906;  Mr. Jackson 12,700 units, $537,369; Mr. Leonard  58,000
    units, $2,454,125; and Mr. Wilder 21,367 units, $904,091.  Accumulated
    dividends  are paid on restricted units when vested.  The  value  of
    restricted  unit holdings as of December 31, 2000 are determined  by
    multiplying the total number of units awarded by the closing  market
    price  of  Entergy Corporation common stock on the  New  York  Stock
    Exchange  Composite Transactions on December 31, 2000 ($42.3125  per
    share).   The value of stock for which restrictions were  lifted  in
    2000, and the applicable portion of accumulated cash dividends,  are
    reported in the LTIP payouts column in the above table.

(d) In  addition  to the restricted units granted under  the  Equity
    Ownership Plan, in 1998 Mr. Leonard and Mr. Wilder were granted 30,000
    and  26,000  additional restricted units, respectively.   Restricted
    units awarded will vest in equal increments, annually, over a three-
    year  period,  beginning  in 1999, based on continued  service  with
    Entergy.   The value that Mr. Leonard and Mr. Wilder may realize  is
    dependent  upon  both the number of units that vest and  the  future
    market price of Entergy common stock.  Accumulated dividends are not
    paid  on Mr. Leonard's 30,000 units and 21,000 units of Mr. Wilder's
    restricted units when vested.  Accumulated dividends will be paid on
    5,000 units of Mr. Wilder's restricted units when vested.



            Option Grants to the Executive Officers in 2000

                                       Individual Grants                   Potential Realizable
                                  % of Total                                      Value
                   Number of        Options                                  at Assumed Annual
                   Securities     Granted to     Exercise                     Rates of Stock
                   Underlying     Employees       Price                     Price Appreciation
                    Options          in            (per     Expiration      for Option Term(b)
       Name        Granted (a)      2000          share)       Date          5%          10%
                                                                    
 J. Wayne Leonard   330,600           4.6%         $23.00      1/27/10    $4,781,989  $12,118,499
 Frank F. Gallaher   34,500           0.5%          23.00      1/27/10       499,028    1,264,635
 Donald C. Hintz    175,000           2.4%          23.00      1/27/10     2,531,301    6,414,813
 Jerry D. Jackson    58,500           0.8%          23.00      1/27/10       846,178    2,144,380
 C. John Wilder      87,700           1.2%          23.00      1/27/10     1,268,543    3,214,738


(a)  Options were granted on January 27, 2000, pursuant to the  Equity
     Ownership Plan.  All options granted on this date have an exercise
     price equal to the closing price of Entergy common stock on the New
     York Stock Exchange Composite Transactions on January 27, 2000.  These
     options will vest in equal increments, annually, over a three-year
     period beginning in 2001.

 (b) Calculation   based  on  the  market  price  of  the   underlying
     securities  assuming the market price increases over  a  ten-year
     option  period  and  assuming  annual  compounding.   The  column
     presents   estimates  of  potential  values   based   on   simple
     mathematical assumptions.  The actual value, if any, an executive
     officer  may  realize is dependent upon the market price  on  the
     date of option exercise.

Aggregated Option Exercises in 2000 and December 31, 2000 Option Values




                                                      Number of Securities         Value of Unexercised
                                                Underlying Unexercised Options      In-the-Money Options
                 Shares Acquired       Value        as of December 31, 2000     as of December 31, 2000(b)
        Name        on Exercise     Realized (a)  Exercisable   Unexercisable  Exercisable   Unexercisable
                                                                             
 J. Wayne Leonard          -         $       -        85,000       500,600      $1,051,875     $ 8,488,463
 Frank F. Gallaher    34,000           566,563        24,166        60,834         309,054         992,165
 Donald C. Hintz           -                 -       119,000       383,000       1,676,688       5,873,688
 Jerry D. Jackson     71,525           960,091        11,719       121,167          68,780       1,905,285
 C. John Wilder            -                 -        17,500       122,700         216,563       2,126,831



(a)  Based on the difference between the closing price of Common Stock
     on the New York Stock Exchange Composite Transactions on the exercise
     date and the option exercise price.

(b)  Based on the difference between the closing price of Common Stock
     on the New York Stock Exchange Composite Transactions on December 31,
     2000, and the option exercise price.

                Long-Term Incentive Plan Awards in 2000

      The  following  Table summarizes the awards of restricted  units
(equivalent  to  shares of Entergy Corporation common  stock)  granted
under  the  Equity  Ownership  Plan in 2000  to  the  Named  Executive
Officers.


                                                            Estimated Future Payouts Under
                                                          Non-Stock Price-Based Plans (a) (b)
                   Number of   Performance Period Until
      Name           Units       Maturation or Payout     Threshold   Target     Maximum
                                                                 
J. Wayne Leonard   48,000           1/1/00-12/31/02        16,000    32,000     48,000
Frank F. Gallaher  11,800           1/1/00-12/31/02         4,000     7,917     11,800
Donald C. Hintz    28,500           1/1/00-12/31/02         9,500    19,000     28,500
Jerry D. Jackson   12,700           1/1/00-12/31/02         4,300     8,500     12,700
C. John Wilder     12,700           1/1/00-12/31/02         4,300     8,500     12,700


(a)  Restricted  units  awarded  will  vest  at the end of  a  three-year
     period, subject to the attainment of approved performance goals  for
     Entergy.  Restrictions are lifted based upon the achievement of  the
     cumulative  result of these goals for the performance  period.   The
     value any Named Executive Officer may realize is dependent upon both
     the number of units that vest and the future market price of Entergy
     Corporation common stock.

(b)  The  threshold,  target,  and  maximum  levels   correspond  to  the
     achievement of 50%, 100%, and 150%, respectively, of Equity Ownership
     Plan  goals.   Achievement of a threshold, target, or maximum  level
     would  result in the award of the number of units indicated  in  the
     respective  column.   Achievement of a  level  between  these  three
     specified  levels  would result in the award of a  number  of  units
     calculated by means of interpolation.

RETIREMENT  INCOME PLAN.  The Corporation has a defined  benefit  plan
for  employees,  including executive officers,  that  provides  for  a
retirement  benefit calculated by multiplying the number of  years  of
employment by 1.5% which is then multiplied by the final average  pay.
A  single  employee receives a lifetime annuity and a married employee
receives  a  reduced  benefit  with a 50%  surviving  spouse  annuity.
Retirement  benefits  are  not subject to  any  deduction  for  social
security or other offset amounts.  The credited years of service under
the plan, as of December 31, 2000, were for Mr. Gallaher (31), for Mr.
Jackson  (21),  and  for Mr. Leonard (2).  Because they  entered  into
supplemental  retirement  agreements, the credited  years  of  service
under this plan were for Mr.  Hintz (29) and for Mr. Wilder (17).

The following table shows the annual retirement benefits that would be
paid  at  normal  retirement (age 65 or later)  and  includes  covered
compensation for the executive officers included in the salary  column
of the summary compensation table on page 18.

                   Retirement Income Plan Table (1)
     Annual
    Covered                               Years of Service
  Compensation      15           20          25          30           35

    $100,000     $ 22,500     $ 30,000    $ 37,500   $ 45,000     $ 52,500
    200,000        45,000       60,000      75,000     90,000      105,000
    300,000        67,500       90,000     112,500    135,000      157,500
    400,000        90,000      120,000     150,000    180,000      210,000
    500,000       112,500      150,000     187,500    225,000      262,500
    650,000       146,250      195,000     243,750    292,500      341,250
    950,000       213,750      285,000     356,250    427,500      498,750

(1) Benefits are shown for various rates of final average pay, which
    is the highest salary earned in any consecutive 60 months during the
    last 120 months of employment.

PENSION  EQUALIZATION PAYMENTS.  Supplemental retirement benefits  are
provided  to  all  executive  officers and  other  participants  whose
benefits  are limited under the qualified plans by applicable  federal
tax  laws and regulations equal to the difference between the benefits
that  would  have been payable under the qualified plans but  for  the
applicable  limitations and the benefits that  are  indicated  in  the
above referenced pension table.

SUPPLEMENTAL  RETIREMENT  PLANS.  Two  other  supplemental  plans  are
offered to executive officers.  Executives may participate in  one  or
the  other  of  these  supplemental plans at  the  invitation  of  the
Corporation.   These plans provide that a participant  may  receive  a
monthly  payment for 120 months.  The amount of monthly payment  shall
not   exceed  2.5%  or  3.33%,  depending  upon  the  plan,   of   the
participant's  average  basic annual pay (as defined  in  the  plans).
Current  estimates indicate that the annual payments to any  executive
officer  under  either  of these two plans  would  be  less  than  the
payments  to  that officer under the System Executive Retirement  Plan
discussed below.

SYSTEM  EXECUTIVE RETIREMENT PLAN (SERP).  This executive plan  is  an
unfunded defined benefit plan for senior executives, that includes all
of  the  executive  officers  named in the Summary Compensation  Table
(except for Mr. Leonard). Executive officers can choose, at retirement,
between the  retirement benefits paid under provisions of this plan or
those payable under the supplemental retirement plans discussed above.
The  plan  was  amended  in  1998  to  provide that covered pay is the
average of  the  highest  three  years  annual  base pay and incentive
compensation earned by the executive  during the ten years immediately
preceding his  retirement.  Benefits  are  calculated  by  multiplying
the covered pay times  the maximum pay replacement ratios of 55%, 60%,
or 65% (dependent  on  job rating  at retirement) that are attained at
30 years of credited service.  The ratios are reduced for each year of
employment below  30 years.  The amended plan provides that the single
employee receives  a lifetime  annuity and a married employee receives
the reduced  benefit  with  a  50%  surviving  spouse  annuity.  These
retirement  payments  are  guaranteed for ten years, but are offset by
any  and  all  defined benefit  plan payments from the Corporation and
from  prior  employers.   These  payments  are  not  subject to social
security offsets.

Receipt  of  benefits under any of the supplemental  retirement  plans
described  above is contingent upon several factors.  The  participant
must agree not to take any employment after retirement with any entity
that is in competition with or similar in nature to the Corporation or
any affiliated company.  Benefits are forfeitable for various reasons,
including  a  violation  of  an  agreement  with  the  Corporation  or
resignation  or termination of employment for any reason  without  the
Corporation's permission.

The  credited years of service for the Named Executive Officers  under
this  plan  are  as follows:  Mr. Gallaher (31), Mr. Hintz  (29),  Mr.
Jackson (27), and Mr. Wilder (17).

The following table shows the annual retirement benefits that would be
paid at normal retirement (age 65 or later).

              System Executive Retirement Plan Table (1)
      Annual
      Covered                             Years of Service
        Pay                     15       20       25        30+
                10

     $200,000      $60,000      $ 90,000  $ 100,000    $ 110,000   $ 120,000
      300,000       90,000       135,000    150,000      165,000     180,000
      400,000      120,000       180,000    200,000      220,000     240,000
      500,000      150,000       225,000    250,000      275,000     300,000
      600,000      180,000       270,000    300,000      330,000     360,000
      700,000      210,000       315,000    350,000      385,000     420,000
    1,000,000      300,000       450,000    500,000      550,000     600,000


(1)  Covered  pay includes the average of the three highest years  of
     annual base pay and incentive awards earned by the executive during
     the ten years immediately preceding retirement.  Benefits shown are
     based on a replacement ratio of 50% based on the years of service and
     covered pay shown.  The benefits for 10, 15, and 20 or more years of
     service at 45% and 55% replacement levels would decrease (in the case
     of 45%) or increase (in the case of 55%) by the following percentages:
     3.0%, 4.5%, and 5.0%, respectively.


EXECUTIVE  EMPLOYMENT  CONTRACTS  AND  RETIREMENT  AGREEMENTS.    Upon
completion  of  a  transaction resulting  in  a  change-in-control  of
Entergy (a "Merger"), benefits already accrued under Entergy's  System
Executive   Retirement   Plan,  Post-Retirement   Plan,   Supplemental
Retirement Plan and Pension Equalization Plan will become fully vested
if  the  participant  is involuntarily terminated without  "cause"  or
terminates employment for "good reason" (as such terms are defined  in
such plans).

EXECUTIVE RETENTION AGREEMENTS

Retention  Agreement with Mr. Leonard - The retention  agreement  with
Mr.  Leonard  provides that upon a termination of employment  while  a
Merger is pending (a) by Entergy without "cause" or by Mr. Leonard for
"good reason", as such terms are defined in the agreement, other  than
a termination of employment described in the next paragraph, or (b) by
reason of his death or disability:

  -  Entergy will pay to him a lump sum cash severance payment equal
     to three times (in limited circumstances, five times) the sum of Mr.
     Leonard's base salary and target annual incentive award;

  -  Entergy will pay to him a pro rata annual incentive award, based
     on an assumed maximum annual achievement of applicable performance
     goals;

  -  his  supplemental retirement benefit will fully vest, will  be
     determined as if he had remained employed with Entergy until  the
     attainment of age 55, and will commence upon his attainment of age 55;

  -  he will be entitled to immediate payment of performance awards,
     based upon an assumed target achievement (in limited circumstances,
     maximum annual achievement) of applicable performance goals;

  -  all of his stock options will become fully vested and will remain
     outstanding for their full ten-year term; and

  -  Entergy will pay to him a "gross-up" payment in respect of any
     excise taxes he might incur.

If  Mr.  Leonard's employment is terminated by Entergy for "cause"  at
any  time,  or  by  Mr.  Leonard without  "good  reason"  and  without
Entergy's  permission prior to his attainment of age 55,  Mr.  Leonard
will  forfeit  his supplemental retirement benefit.  If Mr.  Leonard's
employment  is  terminated by Mr. Leonard without "good  reason"  with
Entergy's  permission prior to his attainment of age 55,  Mr.  Leonard
will be entitled to a supplemental retirement benefit, reduced by 6.5%
for each year that the termination date precedes his attainment of age
55,  payable commencing upon Mr. Leonard's attainment of age  62.   If
Mr.  Leonard's  employment is terminated by Mr. Leonard without  "good
reason"  following  his  attainment of age 55,  Mr.  Leonard  will  be
entitled to his full supplemental retirement benefit.

Additionally,  the  Board of Directors has approved  a  grant  to  Mr.
Leonard of 200,000 restricted stock units pursuant to Entergy's Equity
Ownership  Plan.    50,000  of  the restricted  stock  units  (without
dividends) will vest on each of December 31, 2001, December 31,  2002,
December  31, 2003 and December 31, 2004.  In addition, the restricted
stock units will vest upon the termination of Mr. Leonard's employment
by  Entergy  without "cause" or by Mr. Leonard for "good  reason"  (as
defined in the retention agreement between Mr. Leonard and Entergy).

Retention  Agreement with Mr. Gallaher - The retention agreement  with
Mr.  Gallaher  provides that upon termination of  employment  while  a
Merger  is pending and for two years after completion of a Merger  (a)
by  Mr.  Gallaher for "good reason" or by Entergy without "cause",  as
such  terms  are  defined in the agreement or (b)  by  reason  of  Mr.
Gallaher's death or disability:

  -  Entergy will pay to him a lump sum cash severance payment equal
     to four times the sum of his base salary and maximum annual incentive
     award;

  -  Entergy will pay to him a pro rata annual incentive award, based
     on an assumed maximum achievement of applicable performance goals;

  -  he will be entitled to immediate payment of performance awards,
     based upon an assumed maximum achievement of applicable performance
     goals;

  -  all of his stock options will become fully vested and will remain
     outstanding for their full ten-year term;

  -  he may elect to receive either a lump sum supplemental retirement
     benefit equal to $3.8 million or the benefit he would have earned
     under  the terms of the SERP applicable to individuals who became
     participants on or after March 25, 1998; and

  -  Entergy will pay to him a "gross-up" payment in respect of any
     excise taxes he might incur.

Retention agreement with Mr. Hintz - The retention agreement with  Mr.
Hintz  provides  that  Mr.  Hintz will be paid  an  initial  retention
payment of approximately $2.8 million on the date on which a Merger is
completed  and  an additional retention payment of approximately  $2.3
million on the second anniversary of the completion of a Merger if  he
remains  employed on each of those dates. The agreement also  provides
that upon termination of employment while a Merger is pending and  for
two  years after completion (a) by Mr. Hintz for "good reason"  or  by
Entergy without "cause", as such terms are defined in the agreement or
(b) by reason of Mr. Hintz's death or disability:

  -  Entergy will pay to him a lump sum cash severance payment equal
     to $2.8 million if such termination occurs prior to completion of a
     Merger or equal to $2.3 million if such termination occurs following
     completion of a Merger;

  -  Entergy will pay to him a pro rata annual incentive award, based
     on an assumed maximum achievement of applicable performance goals, if
     such termination occurs following completion of a Merger;

  -  he will be entitled to immediate payment of performance awards
     based upon an assumed target achievement of applicable performance
     goals, if such termination occurs prior to completion of a Merger, or
     based upon an assumed maximum achievement of applicable performance
     goals, if such termination occurs following completion of a Merger;

  -  all of his stock options will become fully vested and will remain
     outstanding for their full ten-year term;

  -  he will be entitled to receive a supplemental retirement benefit
     that, when combined with Mr. Hintz's SERP benefit, equals the benefit
     he  would  have earned under the terms of the SERP as  in  effect
     immediately prior to March 25, 1998; and

  -  Entergy will pay to him a "gross-up" payment in respect of any
     excise taxes he might incur.

Retention  Agreement with Mr. Jackson - The retention  agreement  with
Mr.  Jackson provides that upon termination of employment (a)  by  him
for  "good  reason" or by Entergy without "cause", as such  terms  are
defined in the agreement, or by reason of his death or disability,  in
each  case  while  a Merger is pending but prior to  completion  of  a
Merger, or (b) for any reason following completion of a Merger:

  -  Entergy will pay to him a lump sum cash severance payment equal
     to four times the sum of his base salary and maximum annual incentive
     award;

  -  Entergy will pay to him a pro rata annual incentive award, based
     on an assumed maximum achievement of applicable performance goals;

  -  Entergy will pay to him a "gross-up" payment in respect of any
     excise taxes he might incur;

  -  he will be entitled to immediate payment of performance awards,
     based upon an assumed maximum achievement of applicable performance
     goals;

  -  he may elect to receive either a lump sum supplemental retirement
     benefit equal to (a) $4.3 million or (b) the benefit that he would
     have earned under the terms of the SERP applicable to individuals who
     became participants on or after March 25, 1998; and

  -  all of his stock options will become fully vested and will remain
     outstanding for their full ten-year term.

Retention Agreement with Mr. Wilder - The retention agreement with Mr.
Wilder  provides that upon termination of employment (a) by Mr. Wilder
for  "good  reason" or by Entergy without "cause", as such  terms  are
defined in the agreement, in each case while a Merger is pending,  (b)
by  reason  of  Mr.  Wilder's death or disability while  a  Merger  is
pending and for two years after completion of a Merger, or (c) for any
reason following completion of a Merger:

  -  Entergy will pay to him a lump sum cash severance payment equal
     to four times (in limited circumstances, three times) the sum of the
     his base salary and maximum annual incentive award;

  -  Entergy will pay to him a pro rata annual incentive award, based
     on an assumed maximum achievement of applicable performance goals;

  -  except  in  the case of a termination by reason  of  death  or
     disability, he will continue to be employed as a Special  Project
     Coordinator at an annual base salary of $200,000, and will continue to
     participate in all of Entergy's benefit plans, until the earliest of
     (a) his attainment of age 55 (at which time he will be deemed eligible
     to retire under Entergy's plans then in effect), (b) his employment
     with a company listed in the Fortune Global 500 Index or (c)  his
     employment with any company that has a conflict of interest policy
     that would prohibit his continued employment with Entergy;

  -  Entergy will credit him with 15 additional years of service under
     Entergy's supplemental retirement plan and he may elect to receive
     either (a) approximately $1.9 million in a cash lump sum in  full
     settlement of all nonqualified retirement benefits or (b) the benefit
     that he would have earned under the terms of the SERP applicable to
     individuals who became participants on or after March 25, 1998 (which
     amount he may elect to receive upon completion of a Merger);

  -  he will be entitled to immediate payment of performance awards,
     based upon an assumed maximum achievement of applicable performance
     goals;

  -  all of his stock options will become fully vested and will remain
     outstanding for their full ten-year term; and

  -  Entergy will pay to him a "gross-up" payment in respect of any
     excise taxes he might incur.

If  Mr.  Wilder terminates his employment for any reason prior to  the
completion  of  a  Merger, Entergy will pay to him  a  lump  sum  cash
severance payment equal to three times the sum of the his base  salary
and  target annual incentive award and a "gross-up" payment in respect
of any excise taxes he might incur.



                STOCKHOLDER PROPOSALS FOR 2002 MEETING

For  a stockholder proposal to be included in the proxy statement  for
our  next annual meeting, including a proposal for the election  of  a
director,  the  proposal must be received by the  Corporation  at  its
principal  offices no later than December 11, 2001.  Also,  under  our
Bylaws,  stockholders  must  give advance notice  of  nominations  for
director  or other business to be addressed at the meeting  not  later
than  the  close  of business on March 12, 2002 and not  earlier  than
February 15, 2002.



By order of the Board of Directors,

/s/ Robert v.d. Luft

Robert v.d. Luft
Chairman of the Board.
Dated:  April 6, 2001




                               ENTERGY CORPORATION

                Proxy Solicited by the Board of Directors for the
                  Annual Meeting of Stockholders--May 11, 2001

I  hereby  appoint J. Wayne Leonard, Robert v.d. Luft and William A.  Percy,  II
jointly  and  severally,  as  Proxies,  each  with  the  power  to  appoint  his
substitute, and hereby authorize them to represent and to vote, as designated on
the  reverse  side,  all shares of Common Stock of Entergy Corporation  held  of
record by me on March 13, 2001, at the Annual Meeting of Stockholders to be held
at  the Hilton Jackson & Conference Center, 1001 East County Line Road, Jackson,
Mississippi, on Friday, May 11, 2001, at 10:00 a.m., Central Daylight Time,  and
any adjournment or adjournments thereof, with all powers that I would possess if
personally present.

In their discretion, the Proxies are authorized to vote upon such other business
as  may  properly  come before the meeting, and any adjournment or  adjournments
thereof.

Receipt  of the notice of meeting, the proxy statement and the Annual Report  of
Entergy Corporation for 2000 is acknowledged.

       (Continued, and to be marked, dated and signed, on the other side)


                              FOLD AND DETACH HERE

           You can now access your Entergy Corporation account online.

Access your Entergy Corporation stockholder account online via Investor
ServiceDirect (ISD).

Mellon Investor Services LLC, agent for Entergy Corporation, now makes it easy
and convenient to get current information on your shareholder account.  After a
simple and secure process of establishing a Personal Identifification Number
(PIN), you are ready to log in and access your account to:

- View account status                - View payment history for dividends
- View certificate history           - Make address changes
- View book-entry information        - Obtain a duplicate 1099 tax form
                                     - Establish/change your PIN

              Visit us on the web at http://www.mellon-investor.com
                 And follow the instruction shown on this page.

Step 1:  FIRST TIME USERS     Step 2:  Log in for      Step 3:  Account Status
    - Establish a PIN           Account Access                  Screen
You  must first establish
a Personal Identification  You  are now ready to log  You   are  now  ready   to
Number  (PIN)  online  by  in.    to   access   your  access     your    account
following  the directions  account   please    enter  information.    Click   on
provided  in  the   upper  your:                      the appropriate button  to
right portion of the  web                             view      or      initiate
screen  as  follow.   You  -  SSN                     transactions.
will   also   need   your  -  PIN
Social   Security  Number  -  Then  click on  the     -  Certificate History
(SSN)    available     to     Submit button           -  Book-Entry
establish a PIN.                                         Information
                           If you have more than one  -  Issue Certificate
Investor ServiceDirect is  account, you will now  be  -  Payment Histroy
currently  only available  asked   to   select   the  -  Address Change
for  domestic  individual  appropriate account.       -  Duplicate 1099
and joint accounts.
SSN
PIN
-  Then  click on  the
   Establish Pin button
Please    be   sure    to
remember  your  PIN,   or
maintain  it in a  secure
place      for     future
reference.

              For Technical Assistance Call 1-877-978-7778 between
                      9 am-7 pm Monday-Friday Eastern Time



THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED.  THE
BOARD OF DIRECTORS RECOMMENDS A VOTE ALL NOMINEES.

                                          FOR   WITHHOLD  FOR ALL
                                                          EXCEPT
Election of Directors                    _____    _____    _____



1.   M. S. Bateman      6.  R. v.d. Luft     11.  D. H. Reilley
2.   W. F. Blount       7.  K. S. Murphy     12.  W. C. Smith
3.   G. W. Davis        8.  P. W. Murrill    13.  B. A. Steinhagen
4.   N. C. Francis      9.  J. R. Nichols
5.   J. W. Leonard     10.  W. A. Percy, II


_____________________________________
Except Nominee(s) written above


Signature______________  Signature______________  Date______________

If  acting as Attorney, Executor, Trustee or in other representative
capacity, please sign name and title.

                              FOLD AND DETACH HERE

                      Vote by Internet or Telephone or Mail
                          24 Hours a Day, 7 Days a Week

     Your telephone or Internet vote authorizes the named proxies to
     vote your shares in the same manner as if you marked, signed and
                            returned your proxy card.

         Internet                       Telephone                    Mail
 http://www.proxyvoting.co            1-800-840-1208
           m/ETR
                                 Use    any    touch-tone         Mark, sign
  Use  the  Internet   to        telephone  to vote  your          and date
  vote  your proxy.  Have   OR   proxy.  Have your  proxy   OR    your proxy
  your proxy card in hand        card  in  hand when  you          card and
  when you access the web        call.    You   will   be        return it in
  site.    You  will   be        prompted  to enter  your        the enclosed
  prompted to enter  your        control  number, located        postage-paid
  control number, located        in  the  box below,  and         envelope.
  in  the  box below,  to        then     follow      the
  create  and  submit  an        directions given.
  electronic ballot.


               If you vote your proxy by Internet or by telephone,
                  you do NOT need to mail back your proxy card.

You can view the Annual Report and Proxy Statement on the
Internet at http://investor.entergy.com/investor/financial/index.shtm