For The Fiscal Year Ended December 31, 2004

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 


 

FORM 10-KSB

 


 

x Annual Report under Section 13 or 15(d) of the Securities Exchange Act of 1934

 

For the Fiscal Year ended December 31, 2004

 

OR

 

¨ Transition Report under Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Commission file number 000-22803

 


 

PROLONG INTERNATIONAL CORPORATION

(Exact name of Registrant as specified in its charter)

 


 

Nevada   74-2234246

(State or other jurisdiction of

incorporation or organization)

 

(I.R.S. Employer

Identification No.)

 

6 Thomas, Irvine, California 92618

(Address of principal executive offices)

 

Registrant’s telephone number, including area code: (949) 587-2700

 


 

Securities registered pursuant to Section 12(b) of the Act:

 

 

Title of Each Class


 

Name of Exchange on Which Registered


Common Stock, $0.001 par value   The American Stock Exchange

 


 

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

 

Check if there is no disclosure of delinquent filers in response to Item 405 of Regulation S-B is not contained in this form, and no disclosure will be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-KSB or any amendment to this Form 10-KSB.  x

 

The issuer’s revenues for the most recent fiscal year were $7,909,835.

 

As of April 13, 2005 the aggregate market value of the common stock held by non-affiliates of the Registrant, based upon the closing sales price of $0.16 per share of Common Stock on December 31, 2004, was approximately $5,628,400.

 

The number of outstanding shares of the Registrant’s Common Stock as of March 31, 2005 was 35,177,300.

 

Transitional Small Business Disclosure Format (Check one):    Yes  ¨    No  x

 



This Annual Report on Form 10-KSB contains forward-looking statements relating to future events or the future financial performance of the Registrant, including but not limited to statements contained in “Description of Business,” and “Management’s Discussion and Analysis or Plan of Operation” and “Factors Which May Affect Future Operating Results.” Readers are cautioned that such statements, which may be identified by words including “anticipates,” “believes,” “intends,” “estimates,” “expects,” and similar expressions, are only predictions or estimations and are subject to known and unknown risks and uncertainties. In evaluating such statements, readers should consider the various factors identified in this Annual Report on Form 10-KSB, including, but not limited to, matters set forth in “Factors Which May Affect Future Operating Results,” which could cause actual events, performance or results to differ materially from those indicated by such statements.

 

PART I

ITEM 1. Business

 

General Description of Business

 

Prolong International Corporation (the “Registrant” or “PIC”) is a Nevada corporation that was incorporated on August 24, 1981. On December 4, 1998, PIC formed Prolong International Holdings Ltd. (“PIHL”), a Cayman Islands company, as a wholly-owned subsidiary. On the same day, PIHL formed Prolong International Ltd. (“PIL”), a Cayman Islands company, as its wholly-owned operating subsidiary. PIC, through PSL, PIHL and PIL (referred to collectively in the operational context with PIC as “Prolong,” the “Company,” “we,” “us” or “our,” except for Part III, in which the Company shall refer solely to PIC), is engaged in the manufacture, sale and worldwide distribution of a line of high performance lubrication and automotive appearance products, several of which are based on a patented extreme pressure lubricant additive for use in metal lubrication, commonly referred to as anti-friction metal treatment (“AFMT”).

 

Products

 

Prolong markets a variety of products, some of which are based on AFMT. AFMT is a patented extreme-pressure lubricant formula which can be blended with many other lubricants and formulations to create a wide variety of individual lubricant products with superior extreme pressure friction fighting characteristics. AFMT can also be blended with other constituents to create additional products, which may be added to Prolong’s product line. AFMT bonds to the metal surfaces with which it comes into contact, resulting in reduced friction and heat buildup when subjected to pressure. Prolong believes that AFMT is most effective in extreme pressure applications, where metal-to-metal contact occurs in severe conditions, such as: gears (at the contact point where the teeth of the gear touch each other—for example in hypoid gears); engines (at the contact points where metal to metal pressure squeezes out the normal boundary lubrication—for example where the camshaft contacts the lifters; where the main bearings contact the crankshaft; where the rod bearings contact the rod and the bearing cap); and machinery (at the metal to metal contact points where surface or boundary lubrication breaks down metal contacts under heavy loads—for example in a steel mill where rolling steel contacts steel rollers).

 

AFMT is composed of petroleum distillates and other chemicals and contains no solid particles. Typically, performance enhancing lubrication additive formulations contain solid particles such as lead, molybdenum disulphide, PTFE resins, Teflon, fluorocarbon resins or fluorocarbon micro powder. Prolong believes that the primary disadvantage to particulate material in lubricant additives is that it tends to distribute unevenly and can result in excessive particulate build-up. Because AFMT contains no solid particles, Prolong believes that there is no risk of excessive build-up, because the lubrication “film coat” is uniform and microscopically thin.

 

AFMT exhibits both the “hydrostatic” and “boundary” principles of lubrication. Specifically, all surfaces tend to attract some substances from the environment. Such substances or films may be only a few molecules thick, and are absorbed into the surface. The strength of the absorption depends upon the electronic structure of “polarized” molecules, which tend to absorb perpendicularly to the surface. Warren Prince, Ph.D., a registered mechanical engineer and machine and product design specialist was commissioned and retained by Prolong to analyze and test its product formulation and found that AFMT operates by attaching to the metal at the microscopic level, evenly and uniformly. Prolong believes that once this chemical/electrical action takes place through absorption, only very extreme heat, grinding away of the surface area, or the introduction of material with a stronger molecular adhesion will alter the surface bonding. As a result, third party tests performed on AFMT have demonstrated that it is impervious to many elements and chemicals and its benefits continue beyond the initial application.

 

Prolong believes that the use of AFMT in lubrication products provides many advantages for its users. For example, in clinical testing by third parties, the use of AFMT resulted in reduced friction in mechanical devices. This, in turn, caused

 

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the operating temperatures of the machinery to drop due to the reduction in heat-generating friction. Prolong believes that in the long term, this combination of friction and temperature reduction leads to a longer operating life for the machinery and lower repair bills. Given the foregoing advantages demonstrated by AFMT, Prolong has identified a broad market for its lubricant products.

 

Prolong believes that the following are examples of some of the applications of AFMT-based lubricant products:

 

  Internal Combustion Engines       Automatic and Manual Transmissions
  Agricultural Equipment       Computer Numerically Controlled
  Airline Ground Equipment       Machine Tools
  Marine Equipment       Milling Equipment
  Railroad Equipment       Trucks, Buses
  Mining Equipment       Differentials, Gears
  Bearing Journals       Compressors
  Pumps and Generators       Hydraulic Systems

 

Prolong markets the following products, each of which can be utilized in multiple applications:

 

LUBRICANTS

 

Prolong Anti-Friction Metal Treatment “AFMT” - This is Prolong’s fundamental lubricating oil which is made according to a patented formula for use as an extreme pressure lubricant. It is packaged in concentrate form and is designed to be added by the customer to the lubrication oils in engines, gears, and other machinery.

 

Prolong Engine Treatment and Engine Treatment Booster - Formulated for use in the lubrication of internal combustion engines, Prolong believes that this product helps mitigate friction, heat and wear under extreme pressure conditions in engines. Prolong Engine Treatment is suitable for use in both gasoline and diesel engines.

 

Prolong Heavy Duty Oil Stabilizer - Designed to help solve lubrication problems associated with older gasoline and diesel engines, also effective for manual transmissions, differentials and gear boxes. Conditions seals, adds lubricity, seals worn cylinders and valve guides to help stop oil leaks and burning, reduce oil consumption, reduce exhaust smoke, increase compression, stabilize viscosity and extend oil life.

 

Prolong Motor Oils – Formulated with premium motor oil base and additive package, with appropriate volume of Prolong Engine Treatment containing patented AFMT Anti-Friction Meta Treatment to reduce friction and heat and help extend oil life. Comes in 5W-30, 10W-40 and 20W-50 for use in gasoline engines, and 15W-40 for use in diesel engines. Exceeds API SL and CI-4 performance requirements.

 

Prolong Transmission Treatment - Formulated for use in both automatic and manual transmissions and for other applications, such as gearboxes where metal gears are operated under high pressure, this product is designed to improve lubrication where metal meets metal.

 

Prolong Transmission Gear & Differential Treatment – Formulated for use in both automatic and manual heavy-duty transmissions and for other applications, such as heavy-duty industrial gearboxes where metal gears are operated under high pressure, this product is designed to improve lubrication where metal meets metal. Medium duty applications – 10W-50. Heavy duty applications – 85W-140.

 

Prolong High Performance Multi-Purpose EP-2 Grease - This product is formulated to provide a wide range of lubricating benefits to industrial equipment under extreme pressure, high and low temperature extremes, and potential water washout conditions. Prolong believes that this product represents a substantial improvement in lubrication performance relative to other products on the market in applications benefiting from an extreme pressure grease formulation.

 

Prolong “SPL100” Super Penetrating Lubricant - This product is formulated to lubricate, penetrate, and prevent corrosion, free sticky mechanisms, displace moisture, stop squeaks, and reduce friction and wear. This product can also serve as a light duty machining, tapping and drilling fluid.

 

Prolong “Ultra-Cut 1” Water Soluble Cutting Fluid - This product is formulated to lubricate and cool metal tools and parts during machining operations. This product can be used in Computer Numerically Controlled (“CNC”) metal turning and machining operations. Prolong believes that the use of this product will provide higher feed rates and operating speeds, finer surface finishes, and improved cutting tool life.

 

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Prolong “SPL100” Super Penetrating Lubricant – This product is formulated to lubricate, penetrate, and prevent corrosion, free sticky mechanisms, displace moisture, stop squeaks and reduce friction and wear. This product can also serve as a light duty machining, tapping and drilling fluid.

 

FUEL ADDITIVES

 

Prolong Fuel System Cleaner - This product is formulated to help optimize fuel efficiency by lubricating the “top end” of internal combustion engines and by helping clean and maintain fuel injectors and other fuel system components. This product is designed to help maintain peak engine performance and optimize overall mileage. The formula is EPA registered and is compatible with all grades of gasoline.

 

Prolong “Fast-Fuel” Octane Power Boost – This product is a specially formulated gasoline additive that is designed to help boost octane, help restore lost horsepower, help improve fuel mileage and help mitigate knocks, pings and engine hesitation.

 

Prolong “Fast-Fuel” Injector Cleaner – This product is formulated as a fuel additive designed to help remove deposits on clogged fuel injectors and intake valves, to help clean dirty fuel injectors, to help keep carburetors, combustion chambers, manifolds and ports clean, and consequently help maintain optimum engine performance and optimum mileage.

 

APPEARANCE PRODUCT

 

Prolong Waterless Wash - This product is designed to both wash and shine a vehicle in as little as 15 minutes through a simple spray and wipe technique, without using water. Special lubricating agents encapsulate and lift dirt particles to clean safely without scratching, leaving a smooth, shiny, and protected finish. The product removes bugs, tar, tree sap, road film and bird droppings.

 

Along with PSL’s current variety of lubricant products, there are other lubricant products, which Prolong believes could be successfully and beneficially formulated in the future using AFMT technology and derivatives thereof that could result in products with improved lubrication performance. Although there can be no assurances that Prolong will have the financial or other resources to develop, manufacture and market any such additional lubricant products, the following is a partial list of such additional lubricant products:

 

High Performance Synthetic Motor Oil

Motorcycle Engine & Transmission Treatment

Gun Oil & Cleaner

Heavy Duty Diesel Fuel Conditioner

Hydraulic System Treatment

Chain Oil

2-Cycle Engine Oil

Power Steering Treatment

Radiator Treatment

Compressor Treatment

Shock Absorber Lubricants

Brake Cleaner

Assembly Lube

 

Current Markets for Prolong’s Products

 

PIC’s strategy is to successfully direct Prolong’s product line to a number of different markets, each of which is currently large, representing significant future revenue potential for PIC. Although PIC is currently actively addressing both the consumer automotive and consumer household markets described below, PIC’s strategy is to adapt Prolong’s product line and address the commercial, industrial, governmental and international markets described below:

 

Industrial - The commercial and industrial market encompasses an enormous variety of major and minor manufacturers. This market includes businesses such as steel mills, automobile manufacturers, aircraft manufacturers, paper mills, electric motor manufacturers, petrochemical manufacturers, oil refineries, mining operations and electrical generating

 

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facilities, all of which require lubricants and Prolong believes would benefit from the increased performance of Prolong’s products. Even more numerous are the smaller industrial facilities, such as machine shops and other fabrication businesses throughout the world. Prolong further believes that businesses engaged in stamping, molding, die casting, boring, drilling, honing and a number of other similar operations could realize significant cost savings by using the full line of Prolong’s products. Prolong anticipates pursuing the industrial market through a network of manufacturer’s sales representatives and through established industrial distributors.

 

Commercial – Prolong has developed a product line for use in the trucking industry. A substantial portion of the distribution of goods in this country occurs via truck shipments. Consequently, trucks operated in this industry consume large quantities of oil and diesel fuel. Prolong believes that the use of its products in the long-haul trucking industry may provide an economic advantage to truck operators because of the increased operating efficiency demonstrated by engines treated with AFMT-based products. Prolong believes that this increased efficiency may directly result in a reduction in fuel costs and overall transportation costs. Further, the use of AFMT-based products may provide additional savings to this industry in the form of reduced service and repair costs over the useful life of the trucks due to AFMT’s propensity to reduce engine wear and the wear of other “treated” components.

 

Consumer Automotive - The consumer automotive market consists of automobiles, light trucks, motor homes, motorcycles, snowmobiles, jet skis, and other fuel burning vehicles. The owners of these vehicles represent a significant source of customers for Prolong’s lubricants, fuel additives, appearance products and other future additions to the Prolong product line. Recognizing this fact, this market has been the primary target of Prolong’s marketing efforts to date.

 

Consumer Household - The consumer household lubrication market is a potentially lucrative segment of the industry which could prove receptive to Prolong’s products for uses as varied as fishing reels, guns, windows, sliding doors, garage doors, sewing machines, electric hair clippers, bicycles, tricycles, scooters, skateboards, garage door openers, lawn mowers, snow blowers, drills, saws, door locks, hinges, rusted bolts, and virtually anything made of metal that must be lubricated in order to maintain performance. Prolong currently manufactures “SPL100® Super Penetrating Lubricant,” and “Prolong Multi-Purpose Precision Oil” for this market.

 

Consumer Marine – The consumer marine market includes both freshwater and salt-water boats and small ships, from outboard fishing skiffs to pleasure boats, yachts and other marine vessels. Prolong formulates products for the harsh marine environments, including “Prolong Marine Grease, Prolong Marine Engine Treatment and Prolong Marine Penetrate Spray & Fogging Oil.”

 

Future Markets for Prolong’s Products

 

Prolong believes the following to be significant opportunities for expansion of its marketing efforts into diverse niches of the lubricant market. However, Prolong may not be successful at penetrating any of these potential markets.

 

Government - The government market is not only very large, but Prolong believes it is also extremely varied. It includes cities, counties, states and all of the federal government agencies. Prolong believes that these agencies collectively purchase, operate, and maintain a significant investment in trucks, automobiles, buses, tanks, airplanes, helicopters, boats, ships, radar equipment, guns, miscellaneous equipment and tools, as well as many other mechanisms, all of which require adequate lubrication. The federal government represents potential sales by Prolong to many different agencies such as the Department of Defense, NASA, Department of Energy, Department of Transportation and other federal governmental agencies. Potential sales to state governments include users such as the National Guard, highway patrol, state police and other state agencies. Both county and city governments are potential Prolong customers for use by police, fire, water, gas, waste management and other local departments. Public transportation entities are major potential customers for Prolong’s products. Prolong believes that rapid transit districts throughout the country are facing a serious problem with noisy and polluting diesel buses. The Los Angeles Rapid Transit District, for example, has 3,300 buses and is currently under heavy public and regulatory pressure to reduce emissions. In addition to diesel buses, there are a significant number of other vehicles currently operated by county and city public transportation agencies which Prolong believes, if treated with its products, could run cleaner, quieter, last longer and would burn less fuel.

 

Agricultural Applications - The agricultural industry represents another potentially significant market for Prolong’s products. Modern agricultural machinery and equipment tend to be highly complex and are often subjected to harsh working environments. As a result of the harsh environments, the machinery and equipment operates inefficiently and results in increased fuel consumption and a decreased productive life-cycle due to increased mechanical wear. Prolong believes that the use of its products could save the agriculture industry substantial sums by reducing these industry wide losses caused by friction and contaminants.

 

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Geographic Markets

 

Prolong currently markets its products in the United States, Canada, Mexico, Puerto Rico, Central America, China, Hong Kong, Japan, Thailand, Sub-Saharan Africa, Chile, Germany, Austria, Switzerland, Turkey, Hungary and Slovakia and intends to continue developing distributor relationships in other foreign countries. Prolong’s current focus is to identify distributors that possess the expertise and industry relationships necessary to assist it in further penetrating retail sales channels in the various markets identified above, with a primary focus on the consumer automotive and industrial lubricant markets. Prolong intends to selectively grant distributorships to established companies on a country-by-country basis. Prolong intends to build on these relationships and to continue to expand sales and revenues in the international marketplace. There can be no assurance that Prolong will be able to successfully penetrate any foreign markets. Prolong has patent protection on its AFMT technology in several of the EEC member countries.

 

International sales comprised 10.3% and 14.9% of PIC’s revenues in 2003 and 2004, respectively. Prolong consummates such sales through independent distributors and, as such, has nominal assets attributable to its international sales.

 

Marketing and Distribution of the Products

 

Prolong distributes its products through both national and regional automotive aftermarket stores, traditional automotive aftermarket stores, mass merchandisers, installers, independent distributors, and directly to consumer end-users via direct response television sales and the Internet. Currently, Prolong has approximately 450 distributors in the United States. Additionally, Prolong has sixteen international distributors. Prolong currently employs a direct sales force of 5 people to service its distributors. The Company utilizes contract warehouses located in Southern California to store and ship its products.

 

Prolong’s major automotive retailers include Advance Auto, AutoZone, CSK Auto, Pep Boys, Canadian Tire and other regional and independent automotive retailers.

 

In the traditional automotive aftermarket arena, Prolong distributes through General Parts, Inc., CARQUEST, Genuine Parts Company, NAPA/ARC and hundreds of additional traditional automotive aftermarket locations.

 

Prolong’s mass retailers include Wal-Mart and Meijer Stores. Additionally, Prolong products are distributed through approximately 500 car dealerships and approximately 200 professional installers throughout the United States.

 

The Company sells its products online through its website at www.prolong.com. Fulfillment of direct sales to online customers is done at the Company’s headquarters. The Prolong website has e-commerce capabilities as well as general product and Company information. Prolong intends to further utilize the Internet as a means of marketing and distributing its products directly to the public, as well as communicating with its shareholders and the public in general. The products offered by Prolong have been marketed through endorsements by well-known spokespersons, event sponsorships, spot television ads, print and electronic media, trade shows, motor sports, direct response television advertisements, radio, press releases, public relations, in-store point of sale materials and promotions, sweepstakes, and through the Internet on Prolong’s website.

 

In order to support the thousands of retail establishments that carry Prolong’s products, Prolong provides and/or participates in a number of marketing programs with retailers related to promoting and advertising its products, which expenditures are commonly known as marketing fund allowances. The expenditures include, but are not limited to, in store point-of-sale materials, placement in high traffic areas, printing of fliers and brochures, in store promotions and sweepstakes, and various other marketing tools that are traditionally used to promote products at the retail level.

 

From time to time, Prolong utilizes direct response television advertising, commonly called infomercials, in order to educate the public about the benefits and features of Prolong consumer products, to promote the brand, and to sell products directly to consumer end users. To date, Prolong has premiered four separate infomercials. Results through the infomercials vary from program to program and from time slot to time slot but in general have been beneficial to Prolong due to the fact that they provide television exposure at reduced costs from traditional television spot advertising, as well as fill the market demand for mail order purchases. In general, Prolong believes that no more than 5% to 10% of its customers will buy Prolong products through infomercials and mail order delivery, but Prolong does believe that there is a wide viewing audience that is exposed to its products through the infomercials and that a portion of such audience ultimately purchases Prolong products at a retail establishment.

 

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Competition

 

The market for Prolong’s products is highly competitive and is expected to remain so in the future. The basic formula of Prolong’s lubricant products has not changed materially since its development in 1986. The formula was granted a United States patent on July 4, 1989. Rapid technological advances, frequent new product introductions and evolving industry standards, characterize the market for Prolong’s products. Some of Prolong’s principal competitors include other providers of specialized lubrication products, such as The Clorox Company (STP®) and Pennzoil-Quaker State Company (Slick 50®), both of which market engine treatments. Other competitive engine treatment brands include Duralube®, and Z-MAX. Prolong’s competitors also include the major oil brands such as Shell, Chevron, Castrol, and other companies that manufacture lubrication products, such as WD-40 Company and Lucas Oil Products, Inc. Competition for appearance products comes principally from companies such as Turtle Wax, Inc., Meguiar’s, Inc., Pennzoil-Quaker State Company and The Clorox Company. Prolong believes that major oil and consumer products companies not presently offering products that compete directly with those offered by Prolong may enter Prolong’s markets in the future.

 

Prolong believes that its current competitive edge lies with the superior lubrication performance of its products relative to that of its competitors, the operating cost reductions experienced by Prolong product users, the awareness of its brand among consumers and businesses, the value offered by the brand as perceived by consumers and businesses, and its distribution channels. In order for Prolong to draw attention to the superior performance of its products, Prolong is treating and marketing its products as a unique specialty line of high performance products as opposed to a high volume product line.

 

Production

 

The AFMT formula contained in certain of Prolong’s products and the formulas for such products themselves are comprised of petroleum-based components, which are readily available from several suppliers. Prolong does not foresee any shortages of supply in the near future. While Prolong is working actively with each of its suppliers to increase production of the components, there can be no assurance that each supplier will be able to meet its production in time to satisfy Prolong’s requirements or that alternative suppliers will be able to meet any such deficiency on an ongoing basis. If Prolong is unable to obtain sufficient quantities of the components, or if such components do not meet Prolong’s quality standards, delays or reductions in product shipments could occur which would have a material adverse effect on PIC’s business, financial condition and results of operations.

 

In addition to the potential deficiency in supply of the AFMT components, such components are also subject to significant price volatility beyond the control or influence of Prolong. Prices for the components of the quality sought by Prolong are dependent on the origin, supply and demand at the time of purchase. Prices can be affected by multiple factors in the producing countries, including weather and political and economic conditions. Additionally, petroleum products, upon which Prolong relies for its AFMT formula, are affected by and have been affected in the past, and may be affected in the future, by the actions of certain organizations and associations, such as the Organization of Petroleum Exporting Countries (“OPEC”), that have historically attempted to establish price controls on petroleum products through agreements establishing export quotas or restricting petroleum supplies worldwide. In addition, the increase in worldwide demand for oil, driven by growth in countries like China and India will continue to put upward pressure on oil prices. No assurance can be given that OPEC (or others) will not succeed in raising the price of petroleum components or that, in such event, Prolong will be able or choose to maintain its gross margins quickly by raising its prices without effecting demand. Increases in the prices for the components, whether due to the failure of its suppliers to perform, conditions affecting the component-producing countries, or otherwise, could have a material adverse effect on PIC’s results of operations.

 

The production of Prolong’s products is comprised of contract manufacturers mixing the components pursuant to the AFMT and other proprietary formulas and bottling the resulting mixtures in packaging specified by Prolong. Prolong’s current contract manufacturers have the capacity to produce its products in relatively high volumes. By utilizing existing third party manufacturing facilities, Prolong avoids the large capital expenditures associated with mixing and packaging operations, as well as costly management of human resources. At present, there are facilities located throughout the world that are capable of mixing and packaging the components into finished products. Prolong has not entered into any long term contracts with respect to the supply or production of its lubricant products, preferring to take advantage of competition among suppliers and manufacturers.

 

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Customers

 

In 2004, Prolong’s sales to automotive aftermarket retail chain stores, mass merchandisers, and independent distributors comprised approximately 82.3% of its revenues while sales to international, commercial, industrial and other customers comprised 17.7% of total revenues. In 2004, four retail customers (AutoZone (24.0%), Wal-Mart (20.1%), Pep Boys (9.4%) and CSK Auto (5.6%)) comprised approximately 59.1% of its revenues.

 

Intellectual Property

 

On November 20, 1998, PIC acquired substantially all of the assets of EPL, including EPL’s U.S. and foreign patents pertaining to the AFMT technology and related U.S. and foreign trademarks. Prior to this transaction, PIC, through PSL, held an exclusive license from EPL to use AFMT and the “Prolong” name. As a result of the transaction, PIC owns the exclusive rights to manufacture, distribute and sell products based on the patented AFMT technology in the U.S. and in certain foreign countries, and to use the “Prolong” trade name and trademarks.

 

The U.S. patent relating to the AFMT technology (U.S. Patent No. 4,844,825, hereinafter “the ‘825 patent”) expires on November 18, 2007. There are a number of foreign patents corresponding to the ‘825 patent as well. In addition, PSL has obtained a federally registered patent in the United States for a “Sponge Applicator Device” (U.S. Patent No. 6,010,268) and SPONGE APPLICATOR (U.S. Design Patent No. 414005). PSL has obtained or applied for trademark registration protection in numerous countries for various trademarks utilized in the marketing and promotion of Prolong lubricant products. Currently, PSL holds the following federally registered trademarks in the United States: PROLONG and the related design (U.S. Reg. Nos. 2,136,672 and 2,136,576), PROLONG SUPER LUBRICANTS (U.S. Reg. No. 2,136,577), NO EQUAL IN THE WORLD & DESIGN (U.S. Reg. No. 2,129,784), NO EQUAL IN THE WORLD (Word Mark) (U.S. Reg. No. 2,270,653), SPL100 (U.S. Reg. No. 2,022,220), THE ULTIMATE IN PROTECTION & PERFORMANCE (U.S. Reg. No. 2,129,785), PSL’s Oil Drop Logo (U.S. Reg. No. 2,135,230), TRIGGER SPRAY BOTTLE CONFIGURATION (U.S. Reg. No. 2,376,247), and TRIGGER SPRAY BOTTLE BLUE COLOR (U.S. Reg. No. 2,376,248).

 

Royalty Agreements

 

In 1996, Prolong entered into a service and endorsement contract with Al Unser, whereby prolong agreed to pay royalties on all net lubricant retail sales at rates that varied during each year of the agreement. The current applicable royalty rate through the balance of the term of the agreement, October 31 2004 is 0.6%. For each year during the term of the agreement, the Company pays a guaranteed minimum payment of $60,000. The maximum annual payment during the balance of the term is $125,000. During 2004, Prolong expended $60,000 under this agreement. The contract has now concluded, but payments for the deferred balance of $72,000 will be paid in 2005.

 

In connection with the notes payable described in Note 8, Item b of the consolidated financial statements included elsewhere in this Annual Report on Form 10-KSB, Prolong agrees to make quarterly royalty payments to the note holders in an aggregate amount (pro-rated to each note holder based on the original amount of the notes) equal to (A) the lesser of (i) fifteen percent (15%) of the Incremental Revenue (as defined in the securities purchase agreement related to the notes) for such quarter and (ii) one and one half percent (1.5%) of all principal and accrued interest on such notes outstanding as of the midpoint of such calendar quarter. The maximum annual expense during the balance of the agreement is $150,000. During 2004, Prolong paid $26,496 under this agreement for these royalties.

 

In July 2003, the Company received $100,000 in connection with an “Infomercial Participation Agreement” with Lubrication Solutions. The Company agreed to pay royalties equal to 1% of Gross Revenue (as defined in such agreement) from the sales generated by a new long form direct response television infomercial, which began airing, late 2004, up to an aggregate maximum payment of $250,000. During 2004, Prolong paid $475 under this agreement.

 

Employees

 

As of April 13 2005, PIC and its subsidiaries collectively employed 21 full-time employees, including 2 executive officers, and no part-time employees. None of Prolong’s employees are represented by a labor organization and PIC considers the relationships with its employees to be good.

 

Available Information

 

Prolong’s corporate information website is www.prolong.com/corporateinfo.aspx. Prolong makes available through this website under “Stock Information – EDGAR,” free of charge, its annual reports on Form 10-KSB, quarterly reports on

 

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Form 10-QSB, current reports on Form 8-K and amendments to those reports as soon as reasonably practicable after Prolong electronically files or furnishes such materials to the Securities and Exchange Commission (“SEC”). The Public may read and copy any materials that Prolong files with the SEC at the SEC’s Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.

 

ITEM 2. Description of Property

 

PSL leases approximately 29,442 square feet of office and warehouse space in a two-story building located at 6 Thomas in Irvine, California, pursuant to a five-year lease that terminates on December 31, 2006, with an option to renew for one additional five-year period. The monthly lease obligation for fiscal 2005 is $36,300, of which approximately $11,000 is being paid to PSL by sub-tenants for the use of a portion of the space. PIC considers the present facilities to be adequate for Prolong’s current operations and for those reasonably expected to be conducted during the next twelve months. PIC may sub-lease space within the premises from time to time depending upon the space needs of the Company. Further, PIC believes that any additional space, if required, will be available on commercially reasonable terms.

 

ITEM 3. Legal Proceedings

 

On April 8, 1997, a lawsuit was filed by Francis Helman et al vs. EPL Prolong Inc. and PIC et al in the Court of Common Pleas, Columbiana County, Ohio. The operative complaint alleged breach of contract, fraudulent conveyance of corporate assets, breach of fiduciary duties, breach of an alleged novation and fraud in the inducement relating to the alleged novation. On September 24, 2004 the Court approved a settlement among all the parties as a class action, and the case was ordered dismissed on October 5, 2004. Pursuant to the settlement terms, the Company issued 1,111,538 shares of its common stock and reimbursed $24,000 in litigation expenses, which amounts were then distributed to the class members and their counsel. Neither the Company, nor any of the other settling defendants made any admission of liability in connection with the litigation. The settlement was entered into to terminate any and all disputes and controversies among the parties and to avoid further litigation related expenses.

 

PIC and its subsidiaries are subject to other legal proceedings, claims, and litigation arising in the ordinary course of business. PIC’s management does not expect that the ultimate costs to resolve these matters will have a material adverse affect on PIC’s consolidated financial position, results of operations or cash flows.

 

ITEM 4. Submission of Matters to a Vote of Security Holders

 

(a) The Annual Meeting of Stockholders was held on December 8, 2004.

 

(b) Set forth below is the name of each director elected at the meeting and the number of votes cast for their election, the number of votes against their election, the number of votes abstained and the number of non-votes:

 

Name


   Class #

   Number of
Votes “For”


   Number of Votes
“Against”


   Number of Votes
“Abstain”


  

Number of

“Non-Votes”


Elton Alderman

   III    15,803,150    137,232          

William A. Carlson

   III    15,820,614    119,768          

 

Immediately following the Annual Meeting, the Board of Directors consisted of:

 

     Class

Elton Alderman

   III

William A. Carlson

   III

Thomas C. Billstein

   II

Anthony J. Azavedo

   II

Robert Lautz

   II

Carey Fitchey

   I

Richard McDermott

   I

 

Page 9


(c) Proposal Two to appoint Haskell & White LLP as the Company’s independent auditors resulted in the following number of votes for, against, abstain, withheld and non-vote:

 

Number of

Votes “For”


  

Number of

Votes “Against”


  

Number of

Votes “Abstain”


  

Number of

Votes “Withheld”


  

Number of

“Non-Votes”


15,823,114

   51,518    65,750          

 

PART II

 

ITEM 5. Market for Common Equity and Related Stockholder Matters

 

Price Range of Common Stock

 

PIC’s Common Stock is currently trading on the American Stock Exchange (“AMEX”) under the symbol “PRL.” High and low sales prices as furnished by AMEX for each quarter during 2003 and 2004 are as indicated below.

 

Quarter Ended:


   High

   Low

March 31, 2003

   $ 0.11    $ 0.07

June 30, 2003

   $ 0.25    $ 0.06

September 30, 2003

   $ 0.21    $ 0.12

December 31, 2003

   $ 0.55    $ 0.15

March 31, 2004

   $ 0.52    $ 0.20

June 30, 2004

   $ 0.37    $ 0.23

September 30, 2004

   $ 0.30    $ 0.15

December 31, 2004

   $ 0.41    $ 0.19

 

PIC has authorized 150,000,000 shares of Common Stock, having a par value of $0.001 per share. As of March 31, 2005, the number of holders of record of Common Stock was approximately 756 and the high and low sales prices as reported by AMEX for the year ended December 31, 2004, were $0.42 and $0.16, respectively. PIC has not declared any cash dividends since inception, and does not intend to do so in the foreseeable future. PIC currently intends to retain its earnings for the operation and expansion of its business. Moreover, pursuant to the securities purchase agreement entered into in November 2003, PIC is restricted from paying or authorizing any dividends without receiving the prior written consent of holders of a majority of the principal amount of secured promissory notes issued under such agreement.

 

ITEM 6. Management’s Discussion and Analysis or Plan of Operation

 

The following discussion and analysis of the Registrant’s financial condition and results of operations should be read in conjunction with the consolidated financial statements and the notes thereto included elsewhere in this Annual Report on Form 10-KSB.

 

General

 

Since its reorganization in June 1995, management of Prolong has concentrated a significant portion of its efforts and resources on the marketing and sale of Prolong’s consumer oriented products, through traditional retail distribution and through direct response television advertising in order to create awareness of the Prolong lubricant technology in the marketplace. Management believes that it has attained a significant level of brand and product identification and Prolong is now focusing its efforts to expand sales of its consumer lubrication products into commercial and industrial channels, as well as international markets.

 

The lubricant business is extremely competitive. Prolong’s business requires that it compete with larger, better financed entities, most of which have brand names which are well established in the marketplace. Although Prolong, in the opinion of management, has unique products which have superior performance characteristics relative to the well known products available in the marketplace, Prolong remains at a distinct disadvantage and will be required to expend substantial sums in order to promote brand name identity and product acceptance among its prospective customers. In order to establish brand name identity, Prolong has historically relied primarily on its direct response television programs and on its shelf presence and cooperative marketing agreements with its distributors such as Wal-Mart Stores, AutoZone, PepBoys, CSK Auto, NAPA, CARQUEST and others. Prolong is currently working to substantially broaden its distribution reach within the industrial supply, commercial fleet and government sectors. The addition of Fastenal, Inc. as a Prolong industrial supply distributor is an example of that effort. The Company believes that putting additional emphasis on industrial and commercial customers will result in broader public knowledge of its products and will increase the potential for growing sales revenue.

 

Page 10


Risk Factors and Forward Looking Statements

 

This report contains certain forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. In addition, the Company may from time to time make oral forward looking statements. The words “estimate,” “project,” “potential,” “intended,” “expect,” “anticipate,” “believe” and similar expressions or words are intended to identify forward looking statements. The forward looking statements included herein are based on current expectations, which involve a number of risks and uncertainties and assumptions regarding the Company’s business and technology. These assumptions involve judgments with respect to, among other things, future economic and competitive conditions, and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of the Company. Although the Company believes that the assumptions underlying the forward looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the results contemplated in forward looking statements will be realized and actual results may differ materially. In light of the significant uncertainties inherent in the forward looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives or plans of the Company will be achieved. The Company undertakes no obligation to publicly release the result of any revisions to these forward looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.

 

Because of the risk factors discussed in “Management’s Discussion and Analysis or Plan of Operation” and other factors that may affect the Company’s operating results, past financial performance should not be considered an indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.

 

Critical Accounting Policies and Estimates

 

The preparation of financial statements in accordance with accounting principles generally accepted in the United States requires the Company to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of net revenue and expenses during the reporting period. The Company regularly evaluates its estimates and assumptions related to allowances for doubtful accounts, sales returns and allowances, inventory reserves, goodwill and purchased intangible asset valuations, deferred income tax asset valuation allowances, warranty reserves, litigation and other contingencies. The Company bases its estimates and assumptions on historical experience, forecasted operating results and expected trends, and on various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. To the extent there are material differences between the Company’s estimates and the actual results, its future results of operations will be affected. The Company believes the following critical accounting policies require it to make significant judgments and estimates in the preparation of its consolidated financial statements:

 

Revenue, Receivables and Inventory

 

The Company recognizes product revenue upon concluding that all of the fundamental criteria for revenue recognition have been met. The criteria are usually met at the time of product shipment. In addition, the Company records reductions to revenue for estimated product returns and allowances such as competitive pricing programs. Should actual product returns or pricing adjustments exceed the Company’s estimates, additional reductions to revenue would result. The Company provides reserves for estimated product warranty costs at the time revenue is recognized. The Company maintains an allowance for doubtful accounts for estimated losses resulting from the inability of customers to make required payments. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances could be required. The Company writes down its inventory for estimated obsolescence. If actual market conditions are less favorable than those projected by management, additional inventory write-downs could be required.

 

Goodwill and Purchased Intangible Assets

 

The purchase method of accounting for acquisitions requires extensive use of accounting estimates and judgments to allocate the purchase price to the fair value of the net tangible and intangible assets acquired. Goodwill and intangible assets deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests. Management obtains an annual, third party valuation to assist it in the performance of annual impairment tests. This valuation utilizes forecasts, which are estimated by management based on anticipated trends. The amounts and useful lives assigned to intangible assets impact future amortization.

 

Page 11


Deferred Taxes

 

If the Company determines that it is more likely than not that it will not realize all or part of its net deferred tax assets in the future, it will record a valuation allowance against the deferred tax assets, which allowance will be charged to income tax expense in the period of such determination. Management considers the scheduled reversal of deferred tax liabilities, tax planning strategies and future taxable income in assessing the realizability of deferred tax assets. Management also considers the weight of both positive and negative evidence in determining whether a valuation allowance is needed.

 

Results of Operations

 

The following table sets forth certain financial data as a percentage of net revenues for the periods indicated:

 

    

Fiscal year Ended

December 31


 
     2003

    2004

 

Net Revenues

   100.0 %   100.0 %

Cost of goods sold

   35.4     36.9  
    

 

Gross profit

   64.6     63.1  

Selling and marketing expenses

   43.0     52.0  

General and administrative expenses

   39.1     34.7  

Impairment charge

   —       2.5  
    

 

Operating (loss)

   (17.5 )   (26.1 )

Other (expense) income

   0.5     (3.2 )
    

 

Income (loss) before provision for income taxes

   (17.0 )   (29.3 )

Provision (benefit) for income taxes

   9.4     5.4  
    

 

Net (loss)

   (26.4 )   (34.7 )
    

 

 

Comparison of the Years Ended December 31, 2004 and December 31, 2003

 

Net revenues for the year ended December 31, 2004 were approximately $7,909,800 as compared to approximately $8,350,800 for the year ended December 31, 2003, a decrease of $441,000 or 5.3%. Revenues for the year ended December 31, 2004 consisted of: retail sales of $6,516,300 and international and other sales of $1,393,500. Revenues for the year ended December 31, 2003 consisted of: retail sales of $7,027,000 and, international and other sales of $1,323,800.

 

For the year ended December 31, 2004, retail sales were 82.3% of net revenues while international and other sales comprised 17.7% of net revenues. For the year ended December 31, 2003, retail sales were 84.2% of net revenues while international and other sales comprised 15.8% of net revenues. The lower retail sales for the year ended December 31, 2004 versus the same period a year ago are attributable to a decrease in lubricant sales of approximately $530,300. The lubricant retail sales decline is attributable to a continuing soft market for specialty lubricants, competitive factors, reduced advertising exposure and general economic factors.

 

Cost of goods sold for the year ended December 31, 2004 was approximately $2,916,200 as compared to $2,958,300 for the comparable period of the prior year, a decrease of $42,100 or 1.0%. As a percentage of net revenues, cost of goods sold increased from 35.4% for the year ended December 31, 2003 to 36.9% for the year ended December 31, 2004. The increase in 2004 was mainly attributable to a shift in product mix in the retail lubricants sales, lower average sales prices and increases related to overhead warehouse costs and freight in expenses.

 

Selling expenses of $4,116,000 for the year ended December 31, 2004 compares to $3,588,500 for the year ended December 31, 2003, which represented an increase of $527,500. This 14.7% increase was primarily the result of increased expenses for advertising programs, retail commissions, marketing consulting, the introduction of an infomercial, offset by a reduction in personnel. Selling and marketing expenses as a percentage of net revenues were 52.0% for the year ended December 31, 2004 versus 43.0% for the previous year.

 

Page 12


General and administrative expenses for the year ended December 31, 2004 were approximately $2,858,600 as compared to $3,264,400 for the year ended December 31, 2003, a decrease of $405,800 or 12.4%. This decrease is primarily attributable to a decrease in legal expenses and bank charges partially offset by audit fees. As a percentage of net revenues, general and administrative expenses decreased from 39.1% in 2003 to 36.1% in 2004. This decrease was primarily as a result of the decrease in expenses and the decrease in net revenues.

 

Net interest expense of $613,000 for the year ended December 31, 2004 compared to $402,000 for the year ended December 31, 2003 represented an increase of $211,000. The increase is attributable to an increase in borrowings for the year ended December 31, 2004. Other income for the year ended December 31, 2004 was $149,000 as compared to $228,400 for the year ended December 31, 2003. This decrease was the result of the one time net gain of $92,800 from the exchange of approximately 766,000 shares of common stock held in the Company’s affiliate, Oryxe Energy International Inc., in satisfaction of $260,000 of subordinated notes payable, offset by reduced income from subletting a portion of the Company’s facilities, recorded in 2003.

 

In June 2002, the Company recorded a deferred gain on sale of building of $983,400 from the sale of the Company’s land and building comprising its corporate headquarters. Concurrently with the sale, the Company entered into a lease-back agreement for a period of 5 years. As a result of the terms contained in the lease agreement, the Company is recognizing the gain on a straight-line basis over the remaining lease term through December 31, 2006. The gain on sale was $218,532 for the period ended December 31, 2004 compared to $218,534 for the period ended December 31, 2003.

 

The provision for income taxes was $429,000 for the year ended December 31, 2004 as compared to a provision for income taxes of $790,000 for the year ended December 31, 2003. The 2004 provision results from a valuation allowance increase of $429,000 recorded against a portion of the Company’s deferred tax assets. Such allowance was recorded as management could not determine that it was more likely than not that such deferred tax assets would be realized.

 

Net loss for the year ended December 31, 2004 was approximately $(2,855,100) as compared to a net loss of approximately $(2,205,700) for the comparable period in the prior year, an increase of $(649,400). The increase is a result of the factors discussed above.

 

Comparison of the Years Ended December 31, 2003 and December 31, 2002

 

Net revenues for the year ended December 31, 2003 were approximately $8,350,800 as compared to approximately $10,138,300 for the year ended December 31, 2002, a decrease of $1,787,500 or 17.6%. Revenues for the year ended December 31, 2003 consisted of: retail sales of $7,027,000 and international and other sales of $1,323,800. Revenues for the year ended December 31, 2002 consisted of: retail sales of $8,816,300 and, international and other sales of $1,322,000.

 

For the year ended December 31, 2003, retail sales were 84.2% of net revenues while international and other sales comprised 15.8% of net revenues. For the year ended December 31, 2002, retail sales were 87.0% of net revenues while international and other sales comprised 13.0% of net revenues. The lower retail sales for the year ended December 31, 2003 versus the same period a year ago are attributable to a decrease in lubricant sales of approximately $1,789,000. The lubricant retail sales decline is attributable to a continuing soft market for specialty lubricants, competitive factors, reduced advertising exposure and general economic factors.

 

Cost of goods sold for the year ended December 31, 2003 was approximately $2,958,300 as compared to $3,532,800 for the comparable period of the prior year, a decrease of $574,500 or 16.3%. As a percentage of net revenues, cost of goods sold increased from 34.8% for the year ended December 31, 2002 to 35.4% for the year ended December 31, 2003. The increase in 2003 was mainly attributable to a shift in product mix in the retail lubricants sales, lower average selling prices and increases related to overhead warehouse costs and freight in expenses. The trend of declining gross profit margins is mainly attributable to the sale of several lubricant products with lower gross margins, the continuing decline in net revenues, and an increase in warehouse overhead costs and freight costs. Management expects that this trend will continue until the Company can increase sales, which will allow the Company to allocate certain fixed costs to a greater number of product sales.

 

Selling expenses of $3,588,500 for the year ended December 31, 2003 represented a decrease of $586,700 over the comparable period of the prior year. This 14.1% decrease was primarily the result of decreased expenses for endorsement and sponsorship promotions, advertising programs and a reduction in personnel. Selling and marketing expenses as a percentage of net revenues were 43.0% for the year ended December 31, 2003 versus 41.2% for the previous year. Even though the aggregate expenses declined during the period, the ratio of expenses as a percentage of net revenues increased due to the decline in sales during the period.

 

Page 13


General and administrative expenses for the year ended December 31, 2003 were approximately $3,264,400 as compared to $2,822,700 for the year ended December 31, 2002, an increase of $441,700 or 15.7%. This increase is primarily attributable to an increase in legal expenses, due to an increase of $445,000 in the accrued legal reserve, increases in financing costs, bank charges and rent expense, which was partially offset by decreases in consulting expenses, salaries and depreciation expense. As a percentage of net revenues, general and administrative expenses increased from 27.8% in 2002 to 39.1% in 2003. This increase was primarily as a result of the increase in expenses and the decrease in net revenues.

 

Net interest expense of $402,200 for the year ended December 31, 2003 represented an increase of $31,400 over the comparable period in 2002. The increase is attributable to a non cash charge of $144,000 for the unamortized debt discount on the subordinated secured promissory notes, which was partially offset by decreases in the interest rate relating to the credit facilities. Other income for the year ended December 31, 2003 was $130,100 as compared to $73,800 for the year ended December 31, 2002. This increase was the result of the one time net gain of $92,800 from the exchange of approximately 766,000 shares of common stock held in the Company’s affiliate, Oryxe Energy International Inc., in satisfaction of $260,000 of subordinated notes payable, offset by reduced income from subletting a portion of the Company’s facilities. Related party other income, which relates to sublease income received from Oryxe Energy, was $98,306 for the year ended December 31, 2003 as compared to $99,996 for the year ended December 31, 2002.

 

In June 2002, the Company recorded a deferred gain on sale of building of $983,400 from the sale of the Company’s land and building comprising its corporate headquarters. Concurrently with the sale, the Company entered into a lease-back agreement for a period of 5 years. As a result of the terms contained in the lease agreement, the Company is recognizing the gain on a straight-line basis over the remaining lease term through December 31, 2006. The gain on sale increased in 2003 to $218,534 as twelve months of gain amortization was recorded versus only six months during 2002.

 

There was no extraordinary item – gain from forgiveness of debt, net of income taxes for the year ended December 31, 2003 as compared to $406,000 for the year ended December 31, 2002. The prior period gain resulted from the executed settlements during the period of the Company’s “Accounts Payable Discounted Debt Restructure Program”.

 

The provision for income taxes was $790,000 for the year ended December 31, 2003 as compared to a provision for income taxes of $1,180,900 for the year ended December 31, 2002. The 2003 provision results from a valuation allowance increase of $790,000 recorded against a portion of the Company’s deferred tax assets. Such allowance was recorded as management could not determine that it was more likely than not that such deferred tax assets would be realized.

 

Net loss for the year ended December 31, 2003 was approximately $(2,206,000) as compared to a net loss of approximately $(1,254,000) for the comparable period in the prior year, an increase of $(952,000). The increase is a result of the factors discussed above.

 

Liquidity and Capital Resources

 

At December 31, 2004, the Company had a negative working capital of approximately $(770,200) as compared to a net working capital of $704,300 at December 31, 2003, representing a decrease of $1,474,500. Operating activities used $1,525,000 during 2004, primarily due to net losses of $2,855,000 offset by a decrease in accounts receivable of $354,000, resulting from lower current year net revenues, and a decrease in deferred taxes of $429,000 based on management’s current estimate of the future realizability of the Company’s net operating loss carry forwards. Further, the Company experienced a decrease in accrued expenses, mainly related to the decrease in the accrued legal reserve of $488,900, which was partially offset by an increase in prepaid expenses and an increase in accounts payable. Additionally, the Company provided $48,900 in investing activities and used $144,200 in financing activities which were primarily increases in the bank line of credit of $81,200, payments from the sale and issuance of subordinated notes payable of $737,500 offset by $506,100 of proceeds received from notes payable.

 

The Company entered into a $1,500,000 credit facility with a financial institution that, unless terminated earlier by its terms, was renewed February 26, 2005 for one year with successive one-year renewal periods thereafter. The agreement provides for advances of funds up to 75% of the gross face value of eligible trade accounts receivable based on agreed terms. Such facility is collateralized by accounts receivable, inventory, equipment and other assets. Interest is payable monthly at the financial institution’s base index (4.75% at December 31, 2004), plus 2.25%. Additionally, the Company is obligated under the agreement to pay the lender (i) a monthly purchasing fee equal to 0.25% of the total monthly average advances outstanding and (ii) an annual facility fee equal to 0.75% of the purchasing limit (which limit is currently $1,500,000). As of December 31, 2004, $656,400 was outstanding under the credit facility.

 

Page 14


At December 31, 2004, the Company had negative working capital of approximately $(770,200) and an accumulated deficit of approximately $13,375,500. During 2002 and 2003, the Company reduced personnel, discontinued certain of its endorsement and sponsorship contracts and aggressively reduced selling and general and administrative expenses. Additionally, the Company improved its credit and collections function and worked with its vendors to improve payment terms. During 2004, the Company raised additional working capital of $250,000 through a private placement offering of convertible promissory notes to accredited investors. In addition, the Company received $143,809 through the exercise of previously issued warrants and $200,000 through the issuance of secured promissory notes to Elton Alderman, the Company’s President and Chief Executive Officer. However, the Company does not believe that these funds together with existing cash balances, anticipated cash from operations and borrowings available under the Company’s credit facility will be sufficient to fund the Company’s operation beyond 2005, at which time, if it has not achieved positive cash flow from operations or been able to obtain additional debt or equity financings, the Company may need to suspend operations or explore strategic alternatives. Although the Company is actively seeking to raise additional funds through the sale of debt or equity securities, it may not be able to reach an agreement with third party investors on acceptable terms. If additional funds are raised by issuing equity securities, dilution to existing stockholders is likely to result. In addition, the Company will have to obtain the consent of St. Cloud Capital partners, L.P., as the majority holder of the secured promissory notes issued in November 2003, prior to completing an additional debt or equity financing.

 

Factors Which May Affect Future Operating Results

 

In evaluating our business, you should carefully consider the following risk factors and other information contained in this Annual Report on Form 10-KSB.

 

Some of the statements contained in this Annual Report on Form 10-KSB are forward-looking. These forward-looking statements are based on our current expectations that involve risks and uncertainties which may affect, among other things, our ability to maintain our current sales rate or may cause sales to decline. Such risks and uncertainties include, but are not limited to, the following:

 

    We may be unable to generate either through operations, debt placements or equity sales, sufficient cash to operate the business.

 

    Increased competition in the specialized lubrication or appearance product markets may cause downward pressure on our prices

 

    Competitive, technological, financial and business challenges may make it more difficult for us to continue to sell specialty lubricant and appearance products.

 

    We may be unable to retain our existing key sales, technical and management personnel.

 

    The lubricant or appearance products industries or our operations or business may face other unforeseen material adverse changes.

 

Our current expectations, which impact our budgeting, marketing, and other management decisions, are subjective in many respects and thus susceptible to interpretations and periodic revisions based on actual experience and business developments. Revisions to our current expectations may cause us to change our marketing, capital expenditures or other budgets, which may in turn affect our business, financial position, results of operations and cash flows. Although we believe that our current expectations are reasonable, we make no representation regarding their accuracy. Therefore, you should avoid placing undue reliance on the forward-looking statements contained in this Annual Report on Form 10-KSB.

 

We have incurred several years of declining sales and operating losses and may be unable to generate sufficient revenues to achieve profitability in the future.

 

We have experienced decreasing sales each year since fiscal year 1998 primarily as a result of competition and decreased advertising expenditures. Partly as a result of our decreased sales, we have incurred net losses of $1.7 million, $1.2 million, $1.3 million, $2.2 million and $2.8 million for the fiscal years 2000, 2001, 2002, 2003 and 2004, respectively. Our revenues may not increase or we may not generate sufficient revenues to achieve profitability. Even if we are able to achieve profitability in the near future, we may be unable to sustain or increase profitability on a quarterly or annual basis thereafter.

 

Page 15


We will need to raise additional funds in the future and a failure to raise additional funds when needed may require us to suspend our operations.

 

We do not expect that our current cash balances and expected cash flows from operations, combined with amounts available for borrowing under our credit facility, will be sufficient to fund our operations beyond 2005. We will need to raise additional funds to continue operating our business beyond such time. We are currently in the process of seeking additional debt or equity financing. However, we may not be able to obtain adequate funds when we need them or on acceptable terms, if at all.

 

Even if we are able to reach an agreement with investors regarding a purchase of our debt or equity securities, we will have to obtain the consent of St. Cloud Capital, L.P. pursuant to the securities purchase agreement entered into in November 2003 to consummate a financing and we may not be able to obtain St. Cloud’s consent in a timely manner.

 

In addition, the issuance of additional shares of stock could result in a substantial dilution to the ownership interests of our present stockholders. If we are unable to obtain adequate funds on terms acceptable to us when we need them, we may need to suspend our operations or explore strategic alternatives.

 

If we continue to fail to meet the listing standards for The American Stock Exchange and become de-listed, the trading price of our common stock will likely be lower and the ability of our stockholders to liquidate their shares of common stock will be negatively impacted.

 

The listing standards for The American Stock Exchange include a stockholders’ equity and market capitalization test. The American Stock Exchange also monitors the financial condition and stability of listed companies. As of December 31, 2004, we did not meet the current listing standards with respect to stockholders’ equity and profitability. As of April 13, 2005, the Company is working on a plan that has been approved by the AMEX to continue its listing. However, there can be no assurance at this time that that Company will be successful in it efforts to regain compliance with the AMEX listing standards in a timely manner. In the event that we fail to met or exceed the listing standards, our common stock may be de-listed from The American Stock Exchange. If our common stock is removed from listing on The American Stock Exchange, the liquidity of our common stock could be impaired and the trading price might be reduced. In such an event, the Company would likely make application to trade on the NASDAQ Small Cap Market, but approval of such application cannot be assured at this time and is unlikely given equity level and current market price.

 

If we are unable to attract and retain our key management personnel, we may not be able to sustain our business.

 

We depend on our key management personnel and our future success will depend in large part upon their contributions, experience and expertise. In addition, our future success will depend upon our ability to attract and retain other highly qualified management personnel. The loss of any key management personnel or our failure to attract and retain other qualified management personnel could negatively impact our ability to execute our business plan and reduce our revenues.

 

We may be subject to potential product liability claims which, if successful, could negatively affect our business.

 

The nature of our business exposes us to risk from product liability claims. We currently maintain product liability insurance with maximum coverage limits of $6,000,000 for each occurrence and an aggregate limit of $7,000,000 per year. Product liability coverage is becoming increasingly expensive and our current coverage may not adequately cover future product liability claims. Currently, we have no plans to increase our coverage. However, we reevaluate our product liability coverage from time to time to ensure its adequacy. Any losses that we may suffer from future liability claims, including the effect that any product liability litigation may have upon our reputation and marketability of our products may negatively impact our customer relationships and reduce our earnings.

 

Our industry is subject to intense competition, which may reduce the demand for our products and negatively impact our revenues.

 

Many of our competitors have significantly greater financial, technical, product development, marketing and other resources and greater market recognition than we do. Several of our competitors also have, or may develop or acquire, substantial customer bases in the automotive and other related industries. As a result, our competitors may respond quicker to new or emerging technologies and changes in customer requirements or devote more resources to the development, promotion and sale of their products. This, in turn, may reduce the demand for our products and negatively impact our revenues.

 

Page 16


Our principal competitors include other providers of specialized lubrication products, such as The Clorox Company (STP) and Pennzoil-Quaker State Corporation (Slick 50), both of which market engine treatments, and other competitive engine treatment brands, such as Duralube® and Z-Max. Our competitors also include major oil brands such as Shell, Chevron, Castrol, and other companies that manufacture lubrication products, such as WD-40 Company and Lucas Oil Products, Inc Further, we believe that major oil companies, well established consumer products and new start-up companies not presently offering products that compete directly with our products, may enter our markets in the future. With respect to our appearance products, major competitors include such companies as Turtle Wax, Inc., Meguiar’s, Inc., Mothers, Pennzoil-Quaker State Company, and The Clorox Company. Increased competition could result in any or all of the following:

 

    Price reductions;

 

    Reduced gross margins;

 

    Loss of market share; and

 

    Loss of shelf space.

 

Additionally, other dealers and distributors may appeal to the price-sensitive segment of the market by offering similar lubrication and appearance products at prices below ours. While we believe that our prices are competitive for the level of quality of our products, we rely on our brand name recognition and reputation for selling quality products supported by strong customer service.

 

Our dependence on third party suppliers may affect our ability to obtain the necessary components to manufacture our products.

 

While we continue to work actively with each supplier in order to sustain and at times increase production of our components, our suppliers may not be able to sustain or increase their production in time to satisfy our demand and we may not be able to reach acceptable terms with alternate suppliers to meet any supply deficiency. To date, we have succeeded in obtaining enough components from existing suppliers to produce our AFMT formula in order to meet our current manufacturing needs. We also believe that adequate supplies will continue to be available in the near future. However, if we fail to obtain enough components, or if such components fall below our quality standards, shipments and sales of our products may be delayed or reduced, which would adversely affect our customer relationships and negatively impact our revenues.

 

Most of our revenue comes from a limited number of products and the decrease of the selling price, or demand for, any product would significantly reduce our revenue.

 

We currently generate substantially all of our revenues from sales of our AFMT-based products and we expect this trend will continue in the foreseeable future. Because our revenues are concentrated in lubricant products, a decline in the demand for, or in the prices of, our AFMT-based products as a result of competition, technological advances or otherwise, would have a negative impact on our revenues. We recently contracted our appearance product line to offer a more limited product mix, which is a strategy we anticipate continuing for the foreseeable future.

 

Most of our shares of common stock are freely tradable and such sales may depress the market price of our common stock, which may negatively impact the investment value for our existing stockholders.

 

Sales of substantial amounts of common stock in the public market could adversely affect the prevailing market price of our common stock. In addition, the perception that substantial amounts of our common stock could be sold may negatively impact our ability to complete additional equity financings.

 

A significant portion of our revenues currently comes from a small number of customers, and any decrease in revenue from these customers could harm our results of operations.

 

A significant portion of our revenues comes from only a small number of customers. For example, during fiscal year 2004, four customers accounted for approximately 59.1% of net revenues. We expect that a significant portion of our revenues will continue to depend on sales to a small number of customers. Any downturn in the business from these customers could seriously harm our revenues and results of operations.

 

Page 17


Our average net selling prices have declined, and may continue to decline, which could negatively impact our gross margins and earnings.

 

The average net sales prices for our products have declined and may continue to decline in the future. This decline is primarily as a result of promotional offers and demand from consumers to reduce pricing. In addition, our average net sales prices decline when we negotiate large volume price discounts with certain customers. In the short term, we plan to work at lowering our manufacturing costs in order to offset the possibility of declining average sales prices. In the long term, we plan to develop new AFMT-based products and product mixes that can be manufactured at lower cost or sold at higher average sales prices. If, however, we fail to achieve such manufacturing cost reductions or diversify our product mix, our gross margins could decline. Such a decline could negatively impact our earnings.

 

Our revenues could be diminished if we are not able to expand our international sales.

 

International sales comprised 14.9% of revenues during fiscal year 2004 as compared to 10.3% of revenues for fiscal year 2003. We plan to continue our focus to expand international sales in the future. This will require significant financial resources and management attention. In order to expand sales internationally, we plan to do the following:

 

    Establish additional marketing and sales operations;

 

    Recruit additional international distributors; and

 

    Invest in international protection of our trademarks.

 

To the extent we fail to do any of the above, our growth may suffer and our revenues will be negatively impacted.

 

Our international operations subject us to additional business risks, such as compliance with foreign regulation, increased costs and currency exchange rate fluctuations, and may negatively impact our results of operations.

 

Our international operations are subject to inherent risks, including:

 

    Unexpected changes in regulatory requirements, tariffs and other trade barriers;

 

    Costs of localizing products in foreign countries;

 

    Longer accounts receivable collection cycles;

 

    Difficulties in managing foreign operations;

 

    Potential for adverse tax consequences, including restrictions on repatriating our earnings;

 

    The burdens of complying with a wide variety of foreign laws

 

    Political and economic instability; and

 

    Currency crisis in foreign countries that interrupt or terminate the ability of our international customers to settle their accounts in U.S. dollars.

 

Additionally, our worldwide sales are denominated in U.S. dollars. An increase in the value of the U.S. dollar relative to foreign currencies would make our products more expensive and, therefore, potentially less competitive in those markets. The realization of one or more of the foregoing risks relating to our international operations could negatively impact our earnings.

 

We could be subject to environmental liabilities or regulatory compliance costs, which may cause us to curtail or suspend our operations.

 

Federal, state and local regulations impose various controls on the storage, handling, discharge and disposal of substances we use in the manufacture of our products and on our facilities. We have registered our fuel conditioners with the United States Environmental Protection Agency, or the EPA. Such EPA registrations have no term but require us to notify the EPA of any changes in the chemical composition of such conditioners or other information contained in such registration. We are unaware of any additional governmental approvals required for our products. We are also unaware of any existing or probable governmental regulations which would have a material adverse effect on our business.

 

Page 18


Because we outsource our manufacturing and do not store significant quantities of our products, any direct costs incurred in complying with environmental laws have been minimal and have not materially affected our business. We have tried to minimize our economic risk from environmental violations by our manufacturers or bottlers by locating alternative sources of such services. We believe that our activities and those of our contract manufacturers conform to present governmental regulations that apply to each such entity’s operations. Additionally, we believe that our current facilities conform to present governmental regulations relating to environmental, land use, public utility utilization and fire code matters.

 

Government regulations could be changed to impose additional requirements on us which could restrict our ability to expand our operations or have an adverse effect on our business. The adoption of these types of governmental regulations or our failure to comply with the applicable environmental and land use regulations or restrictions on the discharge of hazardous substances could subject us to future liability or could cause our operations or those of our contract manufacturers to be curtailed, relocated or suspended.

 

If we fail to secure adequate intellectual property protection, it could significantly harm our financial results and ability to compete.

 

We rely on trademark, trade secret, patent and copyright laws to protect our intellectual property rights. These intellectual property rights may not be successfully asserted in the future or may be invalidated or circumvented. In addition, laws of some of the foreign countries in which our products are or may be sold do not protect our intellectual property rights to the same extent as the laws of the United States. Our failure to adequately protect our proprietary information and any successful intellectual property challenges or infringement proceedings against us could harm the value of our intellectual property rights and would negatively impact our ability to execute our business plan and may reduce our revenues.

 

Issuances of our preferred stock may discourage companies from acquiring us and may adversely affect the price of our common stock.

 

Pursuant to the terms of our articles of incorporation, our Board of Directors is authorized to issue, without stockholder approval, up to 50,000,000 shares of preferred stock with voting, conversion and other rights and preferences superior to those of our common stock. Such issuances of preferred stock could adversely affect the voting power or other rights of the holders of our common stock. Issuing preferred stock provides flexibility with possible acquisitions and other corporate purposes. However, an issuance of preferred stock could make it more difficult for a third party to acquire a majority of our voting stock and this may not be in the best interests of some of our stockholders. Pursuant to the authority contained in our articles of incorporation, in October 2002 our Board of Directors adopted a stockholder rights plan and declared a dividend of a right to purchase one one-thousandth of a share of preferred stock for each outstanding share of our common stock. The stockholder rights plan may have the effect of delaying, deferring or preventing a change in control of our business. This may discourage bids for our common stock at a premium over the market price of the common stock and may adversely affect the market price of our common stock. Other than in connection with the stockholder rights plan described above, we do not currently plan to issue any shares of our preferred stock.

 

Our common stock price is subject to significant fluctuations and volatility and our stockholders may not be able to resell shares of our common stock at or above the price they paid for them.

 

The market price of our common stock has historically been subject to significant price fluctuations. These fluctuations could continue in the future. Among the factors that could affect our stock price are:

 

    Quarterly variations in our operating results;

 

    Changes in revenues or earnings estimates or publication of research reports by analysts;

 

    Speculation in the press or investment community;

 

    Strategic actions by us or our competitors, such as new product announcements, acquisitions or restructuring;

 

    Actions by institutional stockholders;

 

Page 19


    General market conditions; and

 

    Domestic and international economic factors unrelated to our performance.

 

The stock markets in general have experienced high volatility that has often been unrelated to the operating performance of particular companies. These broad market fluctuations may adversely affect the trading price of our common stock.

 

New Accounting Pronouncements

 

In November 2004, the FASB issued SFAS No. 151, “Inventory Costs: an amendment of ARB No. 43, Chapter 4,” to clarify the accounting for abnormal amounts of idle facility expense, freight, handling costs and wasted material. SFAS No. 151 is effective for inventory costs incurred during fiscal years beginning after June 15, 2005. We do not believe the provisions of SFAS No. 151, when applied, will have a material impact on our financial position or results of operations.

 

In December 2004, the FASB issued SFAS No. 123R, “Share-Based Payment: an amendment of FASB Statements No. 123 and 95,” which requires companies to recognize in their income statement the grant-date fair value of stock options and other equity-based compensation issued to employees. SFAS No. 123R is effective for interim or annual periods beginning after December 15, 2005. Accordingly, we will adopt SFAS No. 123R in our first quarter of 2006 and do not believe such provisions, when applied, will have a material impact on our financial position or results of operations.

 

ITEM 7. Financial Statements

 

Consolidated balance sheets of PIC as of December 31, 2004, statements of operations, stockholders’ equity and cash flows for the years ended December 31, 2004 and 2003 and the report of independent registered public accounting firm thereon are referenced in ITEM 13 herein.

 

ITEM 8. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure

 

None.

 

ITEM 8A. Controls and Procedures

 

The Company maintains disclosure controls and procedures (as defined in Rule 13a-15(e) and 15(d)-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that are designed to ensure that information required to be disclosed in the Company’s reports under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

 

The Company carried out an evaluation, under the supervision and with the participation of the Company’s management, including the Company principal executive officer and principal financial officer, of the effectiveness of the Company’s “disclosure controls and procedures” as of the end of the period covered by this annual report, pursuant to Rules 12a-15(b) and 15d-15(b) under the Exchange Act. Based on that evaluation, the Company’s principal executive officer and principal financial officer have concluded that the Company’s disclosure controls and procedures, as of the end of the period covered by this annual report, were effective in timely alerting them to material information relating to the Company required to be included in the Company’s periodic SEC filings.

 

There has been no change in the Company’s internal control over financial reporting (as defined in Rules 13(a)-15(f) and 15(d) and 15(d)-15(f) under the Exchange Act) during the fourth fiscal quarter ended December 31, 2004, that has materially affected, or is reasonably likely to material affect, the Company’s internal control over financial reporting.

 

Page 20


PART III

 

ITEM 9. Directors, Executive Officers, Promoters and Control Persons; Compliance with Section 16(a) of the Exchange Act

 

Directors

 

The Company’s Board of Directors is comprised of five directors, divided into three classes. Mr. McDermott serves as a Class I director whose term expires on the date of the 2005 annual meeting of stockholders. Messrs. Billstein and Azavedo serve as Class II directors whose terms expire on the date of the 2006 annual meeting of stockholders. Messrs. Alderman and Carlson serve as Class III directors whose terms expire on the date of the 2007 annual meeting of stockholders.

 

The following table and biographical summaries set forth, with respect to each director, his or her age, position or positions in the Company, the year in which he first became a director of the Company, and his principal occupations or employment during at least the past five years.

 

Name


   Age

  

Position


   Class

Elton Alderman    66   

President, Chief Executive Officer

and Chairman of the Board

   III
Thomas C. Billstein    52   

Chief Operating Officer, Secretary

and Director

   II
William A. Carlson    56    Vice President, Sales & Director    III
Anthony J. Azavedo (1) (2)    61    Director    II
Richard L. McDermott (1) (2)    58    Director    I

(1) Member of Audit Committee.
(2) Member of Compensation Committee.

 

Elton Alderman has served as the Chairman of the Board of Directors, President and Chief Executive Officer of the Company since its reorganization in June 1995. Since December 1998, Mr. Alderman has served as a director of Prolong International Holdings Ltd. and Prolong International Ltd. From October 1993 to the present, Mr. Alderman has also served as a director, President and Chief Executive Officer of PSL, the Company’s wholly-owned operating subsidiary. Prior to joining PSL, Mr. Alderman served as the President and Chief Executive Officer of EPL Pro-Long, Inc., the former holder of the patent for the Company’s AFMT formula, from July 1988 until October 1993.

 

Thomas C. Billstein has served as a director of the Company since its reorganization in June 1995. Since December 1998, Mr. Billstein has served as a director of Prolong International Holdings Ltd. and Prolong International Ltd. Mr. Billstein has also served as the Company’s Vice President and Secretary since February 1996, and the Company’s Chief Operating Officer since April 1, 2000. From October 1993 to the present, Mr. Billstein has also served as a director of PSL, and has served as PSL’s Secretary since February 1996. Prior to joining PSL, Mr. Billstein served as an independent financial and legal consultant to EPL Pro-Long, Inc. from August 1992 until October 1993. From November 1991 to August 1992, Mr. Billstein provided independent financial and legal consulting services to various small companies located in Southern California. Prior to commencing his employment with the Company and PSL, Mr. Billstein served as an independent financial and legal consultant to those entities as well. Mr. Billstein holds a Bachelor of Science degree in Business Administration with an emphasis in Finance-Investments from California State University, Long Beach. Mr. Billstein attended Whittier College School of Law, where he was awarded the American Jurisprudence Award for Agency Law and graduated with a Juris Doctorate degree in 1978. Mr. Billstein is a member of the State Bar of California.

 

William A. Carlson has served as a director for the Company since December 2004. Since August, 2004 Mr. Carlson has served as Vice President of Sales, manages all domestic sales activities and major account relationships including the premier automotive aftermarket chain stores in the United States. He has over 25 years experience in the automotive aftermarket Mr. Carlson was formerly with General Motors and AC Delco in executive positions. Prior to joining Prolong Super Lubricants he successfully ran his own companies including Corporate Sports Marketing, started in 1992, which coordinated sponsorship programs between NASCAR and major corporations such as K-Mart and Little Caesars Pizza. In 1997 he created and continues to run The California Racing Experience which educates the non-professional in NASCAR type driving. He obtained a Bachelors Degree in Economics from Ball State and his MBA from Wharton.

 

Anthony J. Azavedo has served as a director of the Company since May 2003. Mr. Azavedo is a certified public accountant and financial advisor and has been engaged in private practice supervising accounting and tax matters for businesses and sole proprietors in Orange County for the past twenty-five years. An entrepreneur, Mr. Azavedo has built his accounting and tax practice to include several hundred clients over the past twenty-five years in Irvine. Mr. Azavedo has helped to promote the growth of his clients businesses, and has been engaged in facilitating the importation of business equipment from foreign companies into the U.S.

 

Page 21


Richard L. McDermott has served as a director since April 2001. Mr. McDermott has been the President of RLM Properties/RLM Realty since 1975 where he is engaged in consulting with real estate owners in the planning, processing, management, sale and leasing of commercial, industrial and residential real estate properties and land development. Mr. McDermott has been a consultant to the Orange County Transit Authority on real property issues. From 1995 through 1999 Mr. McDermott was the owner and President of Western Maintenance Services, Inc., which provided maintenance, and janitorial services for commercial office buildings in Southern California. Mr. McDermott is a licensed real estate broker in California. Mr. McDermott graduated from the University of Southern California with a Bachelor of Arts degree in 1969 and a Master of Business Administration degree in 1972.

 

Executive Officers

 

The following table and biographical summaries set forth, with respect to each of the Company’s executive officers, his age, position or positions with the Company, the period during which he has served as such and his principal occupations or employment during at least the past five years. The executive officers are appointed by, and serve at the pleasure of, the Board of Directors.

 

Name


   Age

  

Position


Elton Alderman    66    President and Chief Executive Officer
Thomas C. Billstein    52    Chief Operating Officer and Secretary

 

Biographical summaries regarding Messrs. Alderman and Billstein have been presented earlier.

 

Audit Committee and Audit Committee Financial Expert

 

The members of the Company’s Audit Committee are Anthony J. Azavedo, CPA and Richard McDermott, each of whom the Board of Directors has determined satisfies the independence and financial literacy standards established by the SEC and The American Stock Exchange. The Company’s Board of Directors has determined that Mr. Azavedo qualifies as an “audit committee financial expert” as that term is defined by the rules and regulations of the SEC.

 

Section 16(a) Beneficial Ownership Reporting Compliance

 

Based solely upon its review of the copies of Forms 3 and 4 and amendments thereto furnished to the Company, or written representations that no other reports were required, the Company believes that all filing requirements under Section 16(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) applicable to its directors, officers and any persons holding ten percent (10%) or more of the Company’s Common Stock were made with respect to the Company’s fiscal year ended December 31, 2004.

 

Code of Ethics

 

The Company adopted a Code of Ethics, as required by the rules and regulations of the SEC and The American Stock Exchange, which applies to the Company’s employees, including the principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions. The Company provides a copy of such Code of Ethics upon a written request made to: Prolong International Corporation, 6 Thomas, Irvine, CA 92618 Attn: Investor Relations The Company will satisfy the disclosure requirement under Item 5.05 of Form 8-K regarding an amendment to, or waiver from, a provision of its Code of Ethics by posting such information on its website, www.prolong.com.

 

Page 22


ITEM 10. Executive Compensation

 

The following table sets forth the compensation paid in each of the years ended December 31, 2004, 2003 and 2002 to the Company’s Chief Executive Officer and the Company’s other executive officers whose salary and bonus exceed $100,000 during the year ended December 31, 2004 (collectively, the “Named Executive Officers”):

 

Summary Compensation Table

 

          Annual
Compensation


   Long Term Compensation

 

Name and

Principal Position


   Year

   Salary ($)

   Bonus ($)

   Restricted Stock
Awards ($)


   Option
Grants (#)


   All Other
Compensation ($)


 

Elton Alderman

President and Chief Executive Officer

   2004
2003
2002
   182,769
166,902
184,529
   —  
—  
—  
   —  
—  
—  
   —  
—  
500,000
   —  
—  
—  
 
 
 

Thomas C. Billstein

Chief Operating Officer and Secretary

   2004
2003
2002
   139,000
133,562
147,656
   —  
—  
—  
   —  
—  
—  
   —  
—  
200,000
   1,284
—  
—  
(1)
 
 

Nicolaas M. Rosier (2)

Chief Financial Officer

   2004
2003
2002
   103,689
100,607
105,820
   —  
—  
—  
   —  
—  
—  
   —  
—  
150,000
   1,471
—  
—  
(3)
 
 

(1) Represents the corporate contribution to the 401K program
(2) Nicholas M. Rosier resigned as Chief Financial officer, effective December 29, 2004.
(3) Represents the corporate contribution to the 401K program

 

Option Grants in Last Fiscal Year

 

The Company did not grant any stock options to the Named Executive Officers during fiscal year 2004.

 

Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option Values

 

The following table sets forth certain information regarding option exercises during the fiscal year ended December 31, 2004 by each of the Named Executive Officers:

 

Name


  

Shares
Acquired on

Exercise #


   Value
Realized
($)


  

Number of

Securities Underlying
Unexercised Options

at Fiscal Year-End (#)


  

Value of Unexercised

In-The-Money Options at

Fiscal Year End ($)(1)


         Exercisable

   Un-exercisable

   Exercisable

   Un-exercisable

Elton Alderman

   —      —      310,000    250,000    32,500    32,500

Thomas C. Billstein

   —      —      145,000    100,000    10,000    10,000

(1) Value is based on the closing sales price for the Common Stock as reported on the American Stock Exchange on December 31, 2004 (the “Fair Market Value”) minus the exercise price or base price of “in-the-money” options. The Fair Market Value of the Common Stock as of December 31, 2004 was $0.24 per share.

 

Employment Agreements

 

On January 21, 2000, the Company entered into an employment agreement with Mr. Billstein for an initial term of 4 years with automatic renewal for successive four-year periods unless either party gives written notice of the non-renewal at least 180 days prior to the expiration of the then-current term. Notice of non-renewal was not given and the employment agreement was automatically renewed for an additional 4 year term. The employment agreement provides for an annual base salary of $143,000 (with minimum annual increases in the base salary of 5%), an incentive bonus determined in accordance with the Company’s incentive compensation plan, an automobile allowance of up to $1,000 per month and certain other incentives set forth therein. Upon termination of Mr. Billstein’s employment agreement by the Company for reason other than “cause,” as defined in the employment agreement, or by Mr. Billstein for “good reason,” as defined in the employment agreement, Mr. Billstein will be entitled to receive, as severance pay, an amount equal to Mr. Billstein’s current monthly salary multiplied by twenty-four months, plus the payment of certain additional benefits, such as health insurance, for a period of twelve months. Severance pay shall be made fifty percent (50%) in one lump sum with the balance payable in equal installments over a twelve-month period following termination. Mr. Billstein’s employment agreement also contains confidentiality, proprietary rights and dispute resolution provisions.

 

Page 23


ITEM 11. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

 

Security Ownership of Certain Beneficial Owners and Management

 

The following table sets forth certain information regarding the beneficial ownership of Common Stock as of March 15, 2005 by (i) each stockholder who is known by the Company to own beneficially more than five percent of the Company’s outstanding Common Stock, (ii) each director and nominee for director of the Company, (iii) each of the Named Executive Officers and (iv) all executive officers and directors of the Company as a group. The information as to each person or entity has been furnished by such person or group.

 

Name and Address of

Beneficial Owner (1)


   Shares Beneficially
Owned (2)


    Percent of
Class


 

Elton Alderman

   4,391,600 (4)   13.0 %

St. Cloud Capital Partners, LP

   3,716,473 (5)   11.5 %

Carol A. Auld

   3,304,399     10.1 %

Thomas C. Billstein

   1,744,300 (6)   5.2 %

Richard L. McDermott

   79,500 (7)     *

Anthony J. Azavedo

   10,000       *

William R. Carlson

   6,000 (8)     *
    

 

All officers and directors as a group (5 persons) (9)

   6,231,400 (10)   27.6 %

* Less than 1%.
(1) Unless otherwise indicated, the address of such beneficial owner is the Company’s principal executive offices, 6 Thomas, Irvine, California 92618.
(2) Beneficial ownership as reported in the table above has been determined in accordance with Rule 13d-3 promulgated under the Securities Exchange Act of 1934. Shares of Common Stock subject to options or warrants currently exercisable or exercisable within 60 days of March 15, 2005, are deemed outstanding for computing the percentage of the person holding such options or warrants but are not deemed outstanding for computing the percentage of any other person. Except as indicated by footnote and subject to community property laws where applicable, the persons named in the table have sole voting and investment power with respect to all shares of Common Stock shown as beneficially owned by them.
(3) Applicable percentages are based on 34,460,319 shares outstanding on March 15, 2005, plus the number of shares such stockholder can acquire within 60 days after March 15, 2005.
(4) Includes 185,000 shares of Common Stock subject to options exercisable within 60 days of March 15, 2005.
(5) Consists of shares of Common Stock subject to a warrant exercisable within 60 days of March 15, 2005. The address of St. Cloud Capital Partners, LP is 10866 Wilshire Boulevard, Suite 1450, Los Angeles, California 90024. Based on information contained in a Schedule 13-D/A filed with the Securities and Exchange Commission on March 23, 2005.
(6) Includes 145,000 shares of Common Stock subject to options exercisable within 60 days of March 15, 2005.
(7) Consists of 70,000 and 9,500 shares of Common Stock subject to options and warrants, respectively, exercisable within 60 days of March 15, 2005.
(8) Consists of 6,000 shares of Common Stock subject to options exercisable within 60 days of March 15, 2005.
(9) Includes shares held by Messrs. Alderman, Billstein, McDermott, Azavedo and Carlson.
(10) Includes 4,736,332 shares of Common Stock subject to options and warrants exercisable within 60 days of March 15, 2005.

 

Page 24


Equity Compensation Plan Information

 

The following table sets forth information regarding outstanding options, warrants and rights and shares reserved for future issuance under the Company’s existing equity compensation plans as of December 31, 2004. The Company’s stockholder approved equity compensation plan consists solely of the Amended and Restated 1997 Stock Incentive Plan. The Company does not have any non-stockholder approved equity compensation plans.

 

Plan Category


   Number of securities to be
issued upon exercise of
outstanding options,
warrants and rights (a)


   Weighted-average exercise
price of outstanding options,
warrants and rights (b)


  

Number of securities
remaining available for

future issuance under equity
compensation plans
(excluding securities
reflected in column (a)) (c)


Equity compensation plans approved by security holders

   1,699,750    $ 0.19    1,978,750

Equity compensation plans not approved by security holders

   —        —      —  

Total

   1,699,750    $ 0.19    1,978,750

 

ITEM 12. Certain Relationships and Related Transactions

 

Certain Transactions

 

See “EXECUTIVE COMPENSATION — Employment Agreements” for a description of certain arrangements and transactions with executive officers and directors.

 

Mr. Billstein, the Company’s Chief Operating Officer and Secretary, has an outstanding balance to the Company as of December 31, 2004 in the amount of $51,710, for past advances against his annual bonuses. There is no interest charged on these advances. During 2004, the largest amount of advances outstanding was $61,837. It is intended that such advances will be wholly or partially forgiven in 26 even monthly increments in exchange for personal financial guarantees given to First Capital Corporation, the company’s senior credit provider, by Mr. Billstein for the benefit of Prolong Super Lubricants, Inc. and Prolong International Corporation coincident to the senior lending arrangement.

 

In November 2003, the Company completed a private placement involving the sale of $2,500,000 in aggregate principal amount of secured promissory notes of PSL and the issuance of warrants to purchase an aggregate of 5,957,918 shares of common stock of the Company for a purchase price of $0.06 per share to certain institutional investors. St. Cloud Capital Partners, L.P. purchased approximately $2,050,000 of the notes sold in the private placement and received a warrant to purchase 4,885,492 shares of common stock of PIC. The secured promissory notes bear interest at a rate of 8% per annum until June 30, 2004 and 14% per annum thereafter and are due and payable by PSL on November 28, 2008. PSL’s repayment obligations under the notes are secured by all of the Company’s and PSL’s assets. As of December 31, 2004, St. Cloud Capital Partners, L.P. purchased 886,000 shares of common stock of PIC with 3,999,492 warrants remaining.

 

Pursuant to an investor rights agreement entered into in connection with the private placement, St. Cloud is entitled to designate two members to the Company’s Board of Directors until the later of the repayment of the notes or such time as St. Cloud ceases to hold at least 2,442,746 shares of, or warrants to purchase, common stock. St. Cloud’s designees from March 16, 2004 until March 18, 2005 were Robert W. Lautz and Cary S. Fitchey. Additionally, the holders of the notes, including St. Cloud, are entitled to receive a quarterly royalty payment in an aggregate amount (pro rated to each note holder based on the original amount of the notes) generally equal to the lesser of (i) fifteen percent (15%) of the Incremental Revenue (as defined in the securities purchase agreement pursuant to which the notes were sold) for such quarter and (ii) (a) with respect to the period from November 24, 2003 through December 31, 2003, sixty three one hundredth percent (0.63%) of all principal and accrued interest on such notes outstanding as of December 31, 2003, or (b) with respect to any calendar quarter thereafter, one and one half percent (1.5%) of all principal and accrued interest on such notes outstanding as of the midpoint of such calendar quarter. In the event the royalty payment is greater than 25% of Incremental Revenue in any given quarter, all amounts in excess of such 25% threshold will be carried over to, and payable in, subsequent calendar quarters. The maximum annual royalty payment under this agreement is $150,000.

 

Other than the related transactions disclosed above, the Company is not aware of any transactions or proposed transactions to which the Company or PSL was or is to be a party, in which any director, executive officer, nominee for election as a director, security holder or any member of the immediate family of the persons named above had or is to have a direct or indirect material interest.

 

Page 25


ITEM 13.   Exhibits
(a) The exhibits set forth below are filed as part of this Annual Report on Form 10-KSB:
        3.1   Amended and Restated Articles of Incorporation of the Registrant filed July 18, 1997, as amended by Certificate of Designation filed October 28, 2002 (incorporated by reference to the same-numbered Exhibit to the Registrant’s Amendment No. 1 to Registration Statement on Form 8-A, No. 001-14123, filed October 30, 2002).
        3.3   Bylaws of the Registrant, as amended and restated on April 27, 1998 (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form S-4 filed May 4, 1998).
        4.2   Specimen Certificate of Registrant’s Common Stock (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form S-4 filed May 4, 1998).
        4.3   Rights Agreement dated as of October 25, 2002, between the Registrant and Continental Stock Transfer & Trust Company, which includes as Exhibit A thereto a form of Certificate of Designation for the Series A Junior Participating Preferred Stock, as Exhibit B thereto the Form of Rights Certificate and as Exhibit C thereto a Summary of Terms of Stockholder Rights Plan (incorporated by reference to the same-numbered Exhibit to the Registrant’s Amendment No. 1 to Registration Statement on Form 8-A, No. 001-14123, filed October 30, 2002).
      10.1   Form of Indemnification Agreement for Executive Officers and Directors (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form 10 filed July 3, 1997).
      10.4   Agreement between PSL and Al Unser dated July 28, 1995 (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form 10 filed July 3, 1997).
      10.7   Service and Endorsement Contract between PSL and Al Unser dated April 29, 1996 (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form 10 filed July 3, 1997).
    10.12   The Registrant’s Amended and Restated 1997 Stock Incentive Plan and form of Stock Option Agreement (incorporated by reference to Exhibits 4.1 and 4.2, respectively, to the Registrant’s Registration Statement on Form S-8 filed August 14, 2002).
    10.28   Employment Agreement, dated January 21, 2000, between PSL and Thomas C. Billstein. (Incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed April 14, 2000). (2)
    10.37   Standard Industrial/Commercial Single-Tenant Lease – Net, dated December 21, 2001 among PSL, Euclid Plaza, LLC, a California limited liability company, and President Properties, a California general partnership. (Incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed on March 31, 2003).
    10.38   Purchasing Agreement, effective as of February 26, 2003, by and between PSL and First Capital Corporation, and Corporate Guaranty Agreement, dated as of January 31, 2003, by and between the Registrant and First Capital Corporation. (Incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed on March 31, 2003).
    10.39   Securities Purchase Agreement, dated November 24, 2003, by and among Prolong International Corporation, Prolong Super Lubricants, Inc., Prolong International Holdings Ltd., Prolong International Ltd. and the investors named therein. (1)
  10.39.1   Amendment to Securities Purchase Agreement, dated August 11, 2004, by and among Prolong International Corporation, Prolong Super Lubricants, Inc., Prolong International Holdings Ltd., Prolong International Ltd. And the investors named therein (incorporated by reference to the same numbered Exhibit on the Registrant’s Quarterly Report on Form 10-QSB filed November 12, 2004).

 

 

Page 26


    10.40   Form of Secured Promissory Note, dated November 24, 2003. (incorporated by reference to the same numbered Exhibit on the Registrant’s Amendment No. 1 to Annual Report on Form 10-K, filed on June 4, 2004).
    10.41   Form of Warrant to Purchase Common Stock, dated November 24, 2003 (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K, filed on April 14, 2004).
    10.42   Investors’ Rights Agreement dated November 24, 2003, by and among Prolong International Corporation and the investors named therein (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed April 14, 2004).
    10.43   Pledge and Security Agreement, dated November 24, 2003, by and among Prolong International Corporation, Prolong Super Lubricants, Inc. and St. Cloud Capital Partners, LP. (incorporated by reference to the same numbered Exhibit to the Registrant’s Amendment No. 1 to Annual Report on Form 10-K, filed on June 4, 2004).
    10.45   Subordinated Secured Promissory Note, dated November 24, 2004, in the aggregate principal amount of $100,000 (incorporated by reference to the same numbered Exhibit on the Registrant’s Current Report on Form 8-K filed December 15, 2004).
    10.46   Subordinated Secured Promissory Note, dated December 22, 2004, in the aggregate principal amount of $100,000 (incorporated by reference to the same numbered Exhibit on the Registrant’s Current Report on Form 8-K filed December 29, 2004).
      21.1   Subsidiaries of the Registrant (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed March 25, 1999).
      23.1   Consent of Haskell & White LLP, independent registered public accounting firm.
      24.1   Power of Attorney (included as part of the signature page of this Annual Report).
      31.1   Certification of the Chief Executive Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.
      31.2   Certification of the Chief Financial Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.
         32   Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

(1) Portions of this Exhibit are omitted and were filed separately with the Secretary of the Commission pursuant to the Registrant’s application requesting confidential treatment under rule 406 of the Securities Act of 1933.
(2) These exhibits are identified as management contracts or compensatory plans or arrangements of Prolong pursuant to Item 13(a) of Form 10KSB.

 

Page 27


ITEM 14. Principal Accountant Fees and Services

 

The following table sets forth the aggregate fees billed to the Company by Haskell & White LLP, the Company’s independent registered public accounting firm, for the fiscal years ended December 31, 2003 and December 31, 2004:

 

     December 31, 2003

   December 31, 2004

Audit Fees (1)

   $ 84,380    $ 110,000

Audit-Related Fees

     —        —  

Tax Fees (2)

     12,150      14,255

All Other Fees

     —        —  
    

  

Total

   $ 96,530    $ 124,255
    

  


(1) Includes fees for the professional services rendered for the audit of our annual financial statements and for review of the financial statements included in quarterly reports on Form 10-QSB, and services in connection with regulatory filings.
(2) Includes fees for the preparation and filing of our annual corporate tax returns.

 

The Company’s Audit Committee approves, in advance, all non-audit services performed by Haskell & White LLP. Such approval is on a project by project basis.

 

Page 28


SIGNATURES

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

    PROLONG INTERNATIONAL CORPORATION
April 15, 2005   By:  

/s/ ELTON ALDERMAN


       

Elton Alderman,

President, Chief Executive Officer and

Chairman of the Board

 

Page 29


POWER OF ATTORNEY

 

We, the undersigned directors and officers of Prolong International Corporation, do hereby constitute and appoint Elton Alderman and Anthony R. Turnbull, or either of them, with full power of substitution and re-substitution, our true and lawful attorneys and agents, to do any and all acts and things in our name and behalf in our capacities as directors and officers and to execute any and all instruments for us and in our names in the capacities indicated below, which said attorneys and agents, or either of them, or their substitutes, may deem necessary or advisable to enable said corporation to comply with the Securities Exchange Act of 1934, as amended, and any rules, regulations and requirements of the Securities and Exchange Commission in connection with this Annual Report on Form 10-KSB, including specifically, but without limitation, power and authority to sign for us or any of us in our names and in the capacities indicated below, any and all amendments; and we do hereby ratify and confirm all that the said attorneys and agents, or either of them, shall do or cause to be done by virtue hereof.

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Annual Report on Form 10-KSB has been signed below by the following persons in the capacities and on the dates indicated.

 

Signature


  

Title


 

Date


/s/ ELTON ALDERMAN


Elton Alderman

  

President, Chief Executive Officer and

Chairman of the Board

(Principal Executive Officer)

  April 15, 2005

/s/ THOMAS C. BILLSTEIN


Thomas C. Billstein

  

Vice President, Chief Operating

Officer, Secretary and Director

  April 15, 2005

/s/ ANTHONY R. TURNBULL


Anthony R. Turnbull

  

Controller

(Principal Financial and Accounting Officer)

  April 15, 2005

/s/ WILLIAM A. CARLSON


William A. Carlson

   Director   April 15, 2005

/s/ RICHARD L. MCDERMOTT


Richard L. McDermott

   Director   April 15, 2005

/s/ ANTHONY J. AZAVEDO


Anthony J. Azavedo

   Director   April 15, 2005

 

Page 30


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

To the Board of Directors and Stockholders of

Prolong International Corporation:

 

We have audited the accompanying consolidated balance sheet of Prolong International Corporation and subsidiaries (the Company) as of December 31, 2004, and the related consolidated statements of operations, stockholders’ equity and cash flows for each of the two years in the period ended December 31, 2004. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Prolong International Corporation and subsidiaries as of December 31, 2004, and the results of their operations and their cash flows for each of the two years in the period ended December 31, 2004, in conformity with accounting principles generally accepted in the United States of America.

 

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the consolidated financial statements, the Company has suffered recurring losses from operations and has a working capital deficiency that raise substantial doubt about its ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

HASKELL & WHITE LLP

 

Irvine, California

April 13, 2005

 

Page 31


CONSOLIDATED BALANCE SHEET

AS OF DECEMBER 31, 2004

 

     2004

 

ASSETS

        

CURRENT ASSETS:

        

Cash and cash equivalents

   $ 80,338  

Accounts receivable, net of allowance of doubtful accounts of $21,221

     910,034  

Notes receivable, current portion (Note 3)

     36,000  

Inventories, net

     604,988  

Prepaid expenses, net

     500,056  

Advances to employees, current portion

     58,210  

Net deferred tax assets

     158,384  
    


Total current assets

     2,348,010  

Property and equipment, net (Note 5)

     139,094  

Note receivable, non-current (Note 3)

     277,037  

Patents, net

     280,487  

Trademarks and intangible assets

     2,800,000  

Goodwill

     2,523,302  

Net deferred tax assets, non-current

     157,279  

Investment in affiliate

     247,524  

Other assets

     71,601  
    


TOTAL ASSETS

   $ 8,844,334  
    


LIABILITIES AND STOCKHOLDERS’ EQUITY

        

CURRENT LIABILITIES:

        

Accounts payable

   $ 1,187,471  

Accrued expenses

     549,722  

Line of credit (Note 9)

     656,400  

Notes payable, current (Note 8)

     506,092  

Deferred gain, current (Note 10)

     218,534  
    


Total current liabilities

     3,118,219  

Deferred gain, non- current (Note 10)

     218,534  

Notes payable, non-current (Note 8)

     1,892,535  
    


Total liabilities

     5,229,288  

COMMITMENTS AND CONTINGENCIES (Note 15)

        

STOCKHOLDERS’ EQUITY:

        

Preferred stock, $0.001 par value; 50,000,000 shares authorized; no shares issued or outstanding

     —    

Common stock, $0.001 par value; 150,000,000 shares authorized; 33,520,405 shares issued and outstanding

     33,521  

Additional paid-in capital

     16,957,034  

Accumulated deficit

     (13,375,509 )
    


Total stockholders’ equity

     3,615,046  
    


TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

   $ 8,844,334  
    


 

See notes to consolidated financial statements

 

Page 32


CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE YEARS ENDED DECEMBER 31, 2004 and 2003

 

     2004

    2003

 

NET REVENUES

   $ 7,909,835     $ 8,350,757  

COST OF GOODS SOLD

     2,916,195       2,958,309  
    


 


GROSS PROFIT

     4,993,640       5,392,448  
    


 


OPERATING EXPENSES:

                

Selling and marketing expenses

     4,115,951       3,588,480  

General and administrative expenses

     2,858,555       3,264,395  

Impairment charge

     200,000       —    
    


 


Total operating expenses

     7,174,506       6,852,875  
    


 


OPERATING LOSS

     (2,180,866 )     (1,460,427 )
    


 


OTHER INCOME (EXPENSE), net:

                

Interest expense

     (633,019 )     (416,476 )

Interest income

     20,256       14,264  

Related party – other income

     135,527       98,306  

Other income

     13,503       130,064  

Gain on sale of building

     218,532       218,534  
    


 


Total other (expense) income, net

     (245,201 )     44,692  
    


 


(LOSS) BEFORE PROVISION FOR INCOME TAXES

     (2,426,067 )     (1,415,735 )

PROVISION FOR INCOME TAXES

     429,000       790,000  
    


 


NET (LOSS)

   $ (2,855,067 )   $ (2,205,735 )
    


 


NET (LOSS) PER SHARE

                

Basic and Diluted:

   $ (0.09 )   $ (0.07 )
    


 


WEIGHTED AVERAGE COMMON SHARES:

                

Basic:

     30,241,359       29,789,598  
    


 


Diluted:

     30,241,359       29,789,598  
    


 


 

Page 33


CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

FOR THE YEARS ENDED DECEMBER 31, 2004 and 2003

 

     Common Stock

   Additional
Paid-in capital


  

(Accumulated

deficit)


   

Total

stockholders’

equity


 
     Shares

   Amount

       

BALANCES, December 31, 2002 (as restated, see Note 3)

   29,789,598      29,789      15,387,562      (8,314,707 )     7,102,644  

Compensation costs related to options

   —        —        48,453      —         48,453  

Issuance of warrants as financing costs (Note 9)

   —        —        103,879      —         103,879  

Issuance of warrants to notes payable holders (Note 9)

   —        —        805,666      —         805,666  

Issuance of warrants to notes payable holders (Note 15)

   —        —        —        (2,205,735 )     (2,205,735 )
    
  

  

  


 


BALANCES, December 31, 2003

   29,789,598    $ 29,789    $ 16,408,851    $ (10,520,442 )   $ 5,918,198  
    
  

  

  


 


Issuance of common stock upon exercise of options and warrants

   2,619,267      2,620      152,316      —         154,936  

Issuance of shares in affiliate as compensation

   —        —        95,700      —         95,700  

Re-pricing of warrant

   —        —        12,278      —         12,278  

Legal Settlement (Note 15)

   1,111,540      1,112      287,889      —         289,001  

Net loss

   —        —        —        (2,855,067 )     (2,855,067 )
    
  

  

  


 


BALANCES, December 31, 2004

   33,520,405    $ 33,521    $ 16,975,034    $ (13,375,509 )   $ 3,615,046  
    
  

  

  


 


 

See notes to consolidated financial statements

 

Page 34


CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED DECEMBER 31, 2004 AND 2003

 

     2004

    2003

 

CASH FLOWS FROM OPERATING ACTIVITIES:

                

Net (loss)

   $ (2,855,067 )   $ (2,205,735 )

Adjustments to reconcile net (loss) to net cash (used in) operating activities:

                

Gain from sale of building

     (218,532 )     (218,534 )

Sublease income from affiliate

     (98,202 )     (58,331 )

Depreciation and amortization

     181,140       183,679  

Recovery for doubtful accounts

     (245,000 )     (85,140 )

Deferred taxes

     429,000       800,466  

Reserve for inventory obsolescence

     38,046       (30,160 )

Gain from conversion of notes payable sub-debt

     —         (92,833 )

Intangible asset impairment

     200,000       —    

Amortization of debt discount

     219,171       143,766  

Non-cash legal settlement

     287,889       —    

Compensation related to warrants and options

     12,278       48,453  

Non-cash employee advances

     46,213       —    

Compensation costs related to options

     112,500       —    

Gain from transfer of stock in affiliate

     (8,280 )     (92,833 )

Write-off in connection with AR conversion

     —         80,000  

Changes in assets and liabilities:

                

Accounts receivable

     354,018       261,065  

Note receivable

     23,900       10,500  

Inventories

     60,278       (61,743 )

Prepaid expenses

     122,650       (167,190 )

Other assets

     —         40,448  

Accounts payable

     360,996       (154,913 )

Accrued expenses

     (488,909 )     637,873  
    


 


Net cash (used in) by operating activities

     (1,465,411 )     (868,329 )
    


 


CASH FLOWS FROM INVESTING ACTIVITIES:

                

Purchases of property and equipment

     (12,295 )     (15,291 )

Proceeds from sales of investment in affiliate

     15,000        
    


 


Net cash provided by (used in) investing activities

     2,705       (15,291 )
    


 


CASH FLOWS FROM FINANCING ACTIVITIES:

                

Proceeds from notes payable sub-debt

     450,000       2,760,000  

Payments on notes payable sub-debt

     (681,394 )     (311,309 )

Net payments on line of credit from bank

     (81,164 )     (126,028 )

Proceeds from issuance of common stock

     154,936       —    
    


 


Net cash provided by financing activities

     (157,622 )     2,322,663  
    


 


NET (DECREASE) IN CASH AND CASH EQUIVALENTS

     (1,620,328 )     1,439,043  

CASH AND CASH EQUIVALENTS, beginning of year

     1,700,666       261,623  
    


 


CASH AND CASH EQUIVALENTS, end of year

   $ 80,338     $ 1,700,666  
    


 


SUPPLEMENTAL CASH FLOW DISCLOSURES:

                

Income taxes paid

   $ 1,600     $ 1,600  
    


 


Interest paid

   $ 401,570     $ 272,711  
    


 


 

Page 35


SUPPLEMENTAL NONCASH INVESTING AND FINANCING ACTIVITIES:

 

During 2004 the Company completed the following transactions:

 

    Recorded a decrease of $218,532 to deferred gain related to the gain on sale of building.

 

    Recorded compensation costs of $112,500, offset with a recorded increase to additional cash paid in capital, in connection with the issuance of shares of our investment in affiliate.

 

    On August 11, 2004 the Company amended the securities purchase agreement entered into November 24, 2003 with certain institutional investors (See Note 8b and 8c), whereby the Company agreed to remit, on a pro rata basis to the holders of secured promissory notes issued thereunder, fifty percent of the proceeds in excess of the Company’s cost basis which are received by the Company from sales of its holdings of common stock and warrants of Oryxe, immediately upon such sale. Additionally, the Company agreed to remit to the holders of the secured promissory notes fifty percent of the proceeds from the sale of license of the Company’s license and development rights with Oryxe for certain Oryxe technology. If the Company manufactures, distributes or sells any product that incorporate technology or other rights covered by an Oryxe License (“Covered Products”), St. Cloud Capital Partners LP and affiliates shall be entitled to 3% of net revenues derived from such Covered Products for a period of four years from the date that distribution of such Covered Products commences (it being understood that such net revenues shall not be included Incremental Revenue for purposes of Section 6.1 in the original securities purchase agreement).

 

    On November 16, 2004 there was a re-pricing of 1,250,000 investor warrants from $0.09 to $0.07 in exchange for the warrant holder exercising the warrants for cash. The Company recognized additional interest expense of $12,278 with respect to this repricing.

 

During 2003 the Company completed the following transactions:

 

    Provided an affiliate with office space, and recorded increases in related party other income and investment in affiliate of $58,331.

 

    The Company also converted $427,437 of accounts receivable to a $347,437 note receivable and recorded a related charge of $80,000.

 

    The holders of $260,000 of notes payable converted their notes, $8,000 of accrued interest thereon, and warrants to purchase 167,063 shares of the Company’s common stock at $0.20 per share into 767,000 shares of Oryxe Energy International common stock with a net book value of $112,000 and warrants to purchase 400,000 shares of the Company’s common stock at $0.09 per share with an estimated fair value of $63,000. In connection with this transaction, the Company recognized a gain upon conversion of the notes of $92,833.

 

    Recorded $48,453 to additional paid-in capital for compensation costs related to stock options and warrants.

 

    Recorded $972,836 to additional paid-in capital for issuance of warrants in connection with notes payable sub-debt.

 

    Recorded a decrease of $218,534 to deferred gain related to the gain on sale of building.

 

Page 36


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

FOR THE YEARS ENDED DECEMBER 31, 2004 AND 2003

 

1. BUSINESS

 

Prolong International Corporation (PIC) is a Nevada corporation originally organized on August 24, 1981. In September 1995, PIC acquired 100% of the outstanding stock of Prolong Super Lubricants, Inc. (PSL), a Nevada corporation. In 1998, Prolong International Holdings Ltd. was formed as a wholly-owned subsidiary of PIC. At the same time, Prolong International Ltd., was formed as a wholly-owned subsidiary of Prolong International Holdings Ltd. PIC, through its direct and indirect subsidiaries, is engaged in the manufacture, sale and worldwide distribution of a patented complete line of high-performance and high-quality lubricants and appearance products.

 

Management’s Plans Regarding Financial Results and Liquidity - At December 31, 2004, the Company had working capital of approximately $(770,200) and an accumulated deficit of approximately $13,375,500. The Company initiated vigorous expense-reduction strategies during the years 2002, 2003 and 2004. During 2002, 2003 and 2004, the Company reduced personnel, discontinued certain endorsement and sponsorship contracts and aggressively reduced selling and general and administrative expenses. Additionally, the Company improved its credit and collections function and worked with its vendors to improve payment terms. The Company initiated an “Accounts Payable Discounted Debt Restructure Program”, which was successfully executed and the program reduced the accounts payable balance by approximately $1,300,000 and recognized debt forgiveness income of $677,000 (before taxes), during the year ended December 31, 2002. The Company also recorded a one-time deferred gain aggregating $983,400 that will be recognized ratably through December 31, 2006 pursuant to the terms of the existing facility lease agreement, on the sale of its corporate headquarters during the year ended December 31, 2002. During 2002, the Company raised additional working capital of $1,125,000 through private placements of subordinated secured promissory notes to accredited investors. During 2003, the Company raised additional working capital of $260,000 through a private placement offering of convertible promissory notes and common stock purchase warrants to accredited investors (see Note 8) and $2,500,000 through the sale and issue of subordinated secured promissory notes and common stock purchase warrants to institutional investors (See Note 8). During 2004, the Company raised additional working capital of $250,000 through a private placement offering of convertible promissory notes to accredited investors. In addition, the Company received $143,809 through the exercise of previously issued warrants and $200,000 through the issuance of secured promissory notes to Elton Alderman, the Company’s President and Chief Executive Officer. However, the Company does not believe that these funds together with existing cash balances, anticipated cash from operations and borrowings available under the Company’s credit facility will be sufficient to fund the Company’s operation beyond 2005, at which time, if it has not achieve positive cash flow from operations or been able to obtain additional debt or equity financings, the Company may need to suspend operations or explore strategic alternatives. Although the Company is actively seeking to raise additional funds through the sale of debt or equity securities, it may not be able to reach an agreement with third party investors on acceptable terms. If additional funds are raised by issuing equity securities, dilution to existing stockholders is likely to result. In addition, the Company will have to obtain the consent of St. Cloud Capital partners, L.P., as the majority holder of the secured promissory notes issued in November 2003, prior to completing an additional debt or equity financing. If these measures are not adequate, the Company will pursue additional expense reductions during 2005. If additional funds are raised by issuing equity securities, dilution to existing stockholders is likely to result. Management believes that a portion of the shares of common stock in Oryxe Energy International, Inc. owned by the Company could be sold to provide additional working capital (see Note 14). Management believes that the aforementioned plans, if successfully executed, will provide adequate financial resources to sustain the Company’s operations and enable the Company to continue as a going concern. (See general comments to risk factors and liquidity sections.)

 

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation - The accompanying consolidated financial statements, prepared in accordance with accounting principles generally accepted in the United States of America, include the accounts of PIC and its wholly-owned subsidiaries, PSL, Prolong International Holdings Ltd. and its wholly-owned subsidiary, Prolong International Ltd. (collectively, the Company or Prolong). All inter-company accounts and transactions have been eliminated in consolidation.

 

Cash and Cash Equivalents - Cash and cash equivalents consist of all highly-liquid, short-term investments with an original maturity of three months or less.

 

Page 37


Accounts Receivable - The Company reviews a potential customer’s credit history before extending credit and generally does not require collateral. The Company establishes an allowance for doubtful accounts based on factors surrounding the credit risk of specific customers, historical trends and other information.

 

Inventories - Inventories are valued at the lower of cost (determined on the first-in, first-out basis) or market. The Company has a contract with an outside company to supply the Company’s primary lubricant product, anti-friction metal treatment (AFMT), which is used in many of the Company’s lubricant products. Currently, the Company utilizes only one manufacturer to produce the AFMT product, which is then bottled and packaged by other contract vendors. Although there are facilities located throughout the world that are capable of producing this particular patented product, a change in suppliers could cause a delay in production of this product and a possible loss of sales, which would adversely affect the Company’s operating results.

 

Capitalized Infomercial Production Costs - The Company capitalizes certain incremental direct costs and payroll-related costs associated with its infomercial production. Capitalized amounts related thereto are expensed over the lesser of six months or the estimated economic life beginning at the time of the first public showing of the infomercial. The Company expensed $276,450 and $87,020 for production costs in 2004 and 2003, respectively.

 

Prepaid Television Time - The Company capitalizes the cost of purchasing a time slot for the airing of infomercials. Upon the airing of the infomercial, the related cost is expensed. During 2004 and 2003, the total amounts expensed for television time were $163,850, and $993, respectively.

 

Property and Equipment - Property and equipment are stated at cost, less accumulated depreciation and amortization. Depreciation and amortization are computed using the straight-line method over the estimated useful lives of the assets, which are as follows:

 

Automotive equipment

   5 years

Computer equipment

   3 years

Exhibit equipment

   3 years

Furniture and fixtures

   7 years

Machinery equipment

   7 years

Molds and dies

   3 years

Office equipment

   5 years

 

When assets are retired or otherwise disposed of, the cost and the related accumulated depreciation are removed from the accounts and any resulting gain or loss is recognized in operations for the period. Renewals and betterments, which extend the life of an existing asset, are capitalized, while normal repairs and maintenance costs are expensed as incurred.

 

Trademarks and Intangible Assets and Goodwill - Trademarks and intangible assets are comprised of the trade secrets, trademarks, service marks and other such indefinite life intangible assets acquired from EPL Pro-Long, Inc. (Note 6). These assets along with goodwill are not amortized and are tested annually for impairment.

 

Patents - Patents are comprised of the patents acquired from EPL Pro-Long, Inc, (Note 6) that are being amortized over a period of fifteen years.

 

Other Assets - Other assets are comprised primarily of, deposits, and long-term employee advances.

 

Long-Lived Assets - The Company accounts for the impairment and disposition of long-lived assets in accordance with Statements of Financial Accounting Standards (SFAS) No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets. In accordance with SFAS No. 144, long-lived assets to be held are reviewed whenever events or changes in circumstances indicate that their carrying value may not be recoverable. The Company reviews the carrying value of long-lived assets to determine whether or not impairment to such value has occurred. Based on the Company’s analysis at December 31, 2004, there was no impairment of long-lived assets.

 

Fair Value of Financial Instruments - SFAS No. 107, Disclosures about Fair Value of Financial Instruments, requires management to disclose the estimated fair value of certain assets and liabilities defined by SFAS No. 107 as financial instruments. Financial instruments are generally defined by SFAS No. 107 as cash and cash equivalents, evidence of ownership interest in equity, or a contractual obligation that both conveys to one entity a right to receive cash or other financial instruments from another entity and imposes on the other entity the obligation to deliver cash or other

 

Page 38


financial instruments to the first entity. At December 31, 2004 and 2003, management believes that the carrying amounts of cash and cash equivalents, accounts receivable, accounts payable, other current liabilities, and notes payable approximate fair value because of the short maturity of these financial instruments. At December 31, 2004, management estimates that fair value of its investment in Oryxe Energy International, Inc. was approximately $645,000.

 

Accounting For Income Taxes - The Company follows SFAS No. 109, Accounting for Income Taxes, which requires the recognition of deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax liabilities and assets are determined based on the differences between the financial statements and the tax bases of assets and liabilities using enacted rates in effect for the year in which the differences are expected to reverse. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.

 

Revenue Recognition - Revenue is recognized when products are shipped based on “FOB shipping point” terms, which is when legal title transfers to the customer. Reserves for sales allowances and customer returns are established based upon historical experience and management estimates of future returns. The Company generally does not accept returned goods, but the Company will review sales returns on a case-by-case basis. When returned goods are accepted by the Company, the goods must be in original packaging and be in full case quantities. The Company does not guarantee the resale of its products by its customers, nor warranty such to any of its independent dealers. Additionally, a 15% restocking fee is applied to all returned goods.

 

Marketing Allowances - The Company records marketing allowances as selling and marketing expenses in the accompanying statements of operations in accordance with EITF 01-9. Marketing allowances include allowances given to customers to obtain favorable display positions, mention in promotional advertising conducted by retailers, as well as other advertising and promotional activities that are specifically identifiable and whose costs are reasonably estimable. The Company records marketing allowances in the period the related expenses are incurred. For the years ended December 31, 2004 and 2003, the Company incurred approximately $1,290,000 and $1,057,000 of marketing allowances, respectively.

 

Impairment Charge - The Company determined to perform an interim impairment test as of June 30, 2004 with respect to its trademarks and goodwill as evens and changes in circumstances may have occurred that may indicate that such assets might be impaired. Based on the Company’s analysis of the valuation reports the Company recorded a $200,000 impairment charge.

 

Comprehensive Income - The Company has adopted SFAS No. 130, Reporting Comprehensive Income. This statement establishes standards for the reporting of comprehensive income and its components. Comprehensive income, as defined, includes all changes in equity (net assets) during a period from non-owner sources. For each of the years ended December 31, 2004, and 2003, there was no difference between net income (loss) and comprehensive income (loss).

 

Net Income (Loss) Per Share - Basic earnings per share is based upon the weighted average number of common shares outstanding. Diluted earnings per share amounts are based upon the weighted average number of common and common-equivalent shares for each period presented. Common-equivalent shares include stock options assuming conversion under the treasury stock method. For the years ended December 31, 2004 and 2003, no options or warrants were included as common stock equivalents, as their effect would be antidilutive.

 

Use of Estimates - The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Stock-Based Compensation - SFAS No. 123, Accounting for Stock-Based Compensation, requires the determination and disclosure of compensation costs implicit in stock option grants or other stock rights. The Company has adopted certain required provisions of this standard for non-employee transactions. Under the employee transaction provisions, companies are encouraged, but not required, to adopt the fair value of accounting for employee stock-based transactions. Companies are also permitted to continue to account for such transactions under Accounting Principles Board (APB) Opinion No. 25, Accounting for Stock Issued to Employees.

 

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In December 2004, the FASB issued SFAS No. 123R, “Share-Based Payment: an amendment of FASB Statements No. 123 and 95,” which requires companies to recognize in their income statement the grant-date fair value of stock options and other equity-based compensation issued to employees. SFAS No. 123R is effective for interim or annual periods beginning after December 15, 2005. Accordingly, the Company will adopt SFAS No. 123R in it’s first quarter of 2006 and do not believe such provisions, when applied, will have a material impact on the Company’s financial position or results of operations.

 

At December 31, 2004, the Company has one stock-based employee compensation plan, which is described more fully in Note 12. The Company accounts for this plan using the recognition and measurement principles of APB Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations. Non-employee stock-based compensation is recorded at fair value in accordance with SFAS No. 123, and in accordance with the performance criteria of Emerging Issues Task Force (“EITF”) 96-18. The following table illustrates the effect on net income if the Company had applied the fair value recognition provisions of SFAS No. 123 to stock-based employee compensation.

 

     2004

    2003

 

Net (loss), as reported

   $ (2,855,067 )   $ (2,205,735 )

Total stock-based employee compensation determined under fair value based method, net of related tax effects

     (70,000 )     (70,881 )
    


 


Net (loss), pro forma

   $ (2,925,067 )   $ (2,276,616 )
    


 


(Loss) per share:

                

Basic – as reported

   $ (0.09 )   $ (0.07 )

Basic – pro forma

   $ (0.09 )   $ (0.08 )

Diluted – as reported

   $ (0.09 )   $ (0.07 )

Diluted – pro forma

   $ (0.09 )   $ (0.08 )

 

Freight Costs and Reimbursements of Freight Costs - In accordance with Emerging Issues Task Force No. 00-10, Accounting for Shipping and Handling Fees and Costs, reimbursements of freight charges are recorded in sales in the accompanying consolidated statements of operations. For the years ended December 31, 2004 and 2003, freight-out costs amounting to $394,600, and $416,248, respectively, have been recorded in selling and marketing expenses in the accompanying consolidated statements of operations.

 

Business Combinations - Effective the beginning of the first quarter of 2002, the Company completed the adoption of SFAS No. 141, Business Combinations, and SFAS No. 142, Goodwill and Other Intangible Assets. SFAS No. 141 requires all business combinations initiated after June 30, 2001 to be accounted for using the purchase method of accounting. As required by SFAS No. 142, the Company discontinued amortizing the remaining balance of goodwill as of the beginning of fiscal 2002. All remaining and future acquired goodwill, and intangible assets with indefinite useful lives, will be subject to impairment tests annually or earlier if indicators of potential impairment exist, using a fair-value-based approach. All other intangible assets will continue to be amortized over their estimated useful lives and assessed for impairment under SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets. The Company has completed an impairment analysis as of the beginning of 2005 and 2004 and determined that there was no impairment of its goodwill and intangible assets.

 

3. NOTE RECEIVABLE

 

Note receivable at December 31, 2004 consists of the following:

 

     2004

Current portion

   $ 36,000

Long term portion

     277,037
    

     $ 313,037
    

 

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On September 30, 2003, the Company converted $427,437 of accounts receivable to a $347,437 note receivable and recorded a related charge of $80,000. The note is subject to an interest rate of 5% on the principal balance which will be repaid in various monthly installments until April 1, 2006 when the principal balance remaining with any unpaid accrued interest is due in full.

 

4. INVENTORIES

 

Inventories at December 31, 2004 consists of the following:

 

     2004

 

Raw materials

   $ 361,171  

Finished goods

     322,141  

Obsolescence reserve

     (78,324 )
    


     $ 604,988  
    


 

5. PROPERTY AND EQUIPMENT

 

Property and equipment at December 31, 2004 consists of the following:

 

     2004

 

Computer equipment

   $ 309,074  

Office equipment

     57,101  

Furniture and fixtures

     585,168  

Automotive equipment

     35,925  

Exhibit equipment

     130,482  

Machinery and equipment

     19,817  

Molds and dies

     233,117  
    


       1,370,684  

Less accumulated depreciation

     (1,231,590 )
    


     $ 139,094  
    


 

6. ACQUISITION OF EPL PRO-LONG, INC.

 

Prior to February 5, 1998, the Company was subject to a license agreement with EPL Pro-Long, Inc., which required the Company to pay royalties of 3.5% of sales (as defined) of the Company’s products that utilized certain proprietary technology, trademarks and copyrights. The agreement also called for an initial one-time license fee of $106,190.

 

On February 5, 1998, the Company entered into a definitive agreement to purchase the assets of EPL Pro-Long, Inc. (EPL), which includes the patents for lubrication technology previously under license to the Company, in exchange for 2,981,035 shares of the Company’s common stock and the assumption of certain liabilities. The total purchase price ascribed to the transaction was $7,604,886 (see Note 15). Following regulatory and EPL shareholder approval, the transaction closed on November 20, 1998. This business combination was accounted for as a purchase.

 

The $7,604,886 purchase price was assigned to the net assets acquired based on the fair values of such assets and liabilities at the date of closing. The excess of cost and liabilities assumed over assets acquired, which includes the patents, trademarks, secret marks and other such assets, was recorded as goodwill.

 

On December 28, 2001, in settlement of litigation, the Company issued 1,350,695 shares of common stock valued at $94,548 and the Company forgave amounts owed to it of $440,157 as additional consideration for the business assets of EPL Pro-Long, Inc.

 

Page 41


7. ACCRUED EXPENSES

 

Accrued expenses consist of the following at December 31:

 

     2004

Accrued royalties

   $ 137,422

Accrued legal expenses

     25,000

Payroll and payroll taxes

     105,058

Accrued commissions

     47,277

Marketing fund reserve

     181,907

Other

     53,061
    

     $ 549,722
    

 

8. NOTES PAYABLE

 

Notes payable consist of the following at December 31, 2004:

 

a)      Various subordinated secured promissory notes payable to accredited investors in 2002 bearing interest at 15% per annum to be repaid under various terms in monthly principal and interest through June 30, 2005.

   $ 79,732  

b)      Four subordinated secured promissory notes payable to accredited investors in 2003 to be repaid as follows:

     2,500,000  

1)      Monthly interest only payments at 8% per annum for the period November 24, 2003 through June 30, 2004.

2)      Monthly interest only payments at 14% per annum for the period July 1, 2004 through November 30, 2004.

3)      Monthly principal and interest payments of $46,850 at 14% per annum for the period December 1, 2004 through October 31, 2008.

4)      All unpaid principal and interest to be paid in a lump sum payment on November 24, 2008. The securities purchase agreement contains certain defined EBITDA ratio’s and tangible net worth financial covenants, which becomes effective starting with the period ending March 31, 2004.

        

c)      Bridge loan from accredited investors, November 2004

     250,000  

d)      Bridge loan from officer, November & December 2004

     200,000  
    


       3,029,732  

Less Current Maturities

     (506,092 )
    


       2,523,640  

Less unamortized debt discount relating to the relative estimated fair value of warrants issued

     (631,105 )
    


Notes payable, Non-current

   $ 1,892,535  
    


 

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The following are annual minimal principal payments due under notes payable:

 

Year ending December 31,

      

2005

     506,092

2006

     266,271

2007

     306,037

2008

     1,951,332
    

     $ 3,029,732
    

 

In connection with the Company’s issuance of the subordinated secured promissory notes payable in 2002 described in (a) above, the Company issued warrants to purchase an aggregate of 2,250,000 shares of common stock to related note holders and warrants to purchase an aggregate of 247,000 shares of common stock as broker commissions. Each warrant allows the holder to purchase one share of the Company’s common stock at $0.09 per share for a period of five years. In accordance with APB No. 14, the Company has presented the relative estimated fair value of the warrants issued to note holders of $209,000 as a debt discount and such amount is being amortized over the expected terms of the promissory notes. Warrants issued as commissions have been presented as prepaid expenses at their estimated fair value of $28,000, based on the Black-Scholes valuation model, amortized over the expected terms of the related promissory notes.

 

In connection with the Company’s issuance of the secured promissory notes payable in 2003 described in (b) above, the Company issued warrants to purchase an aggregate of 5,957,918 shares of common stock to related note holders and warrants to purchase an aggregate of 595,791 shares of common stock as broker commissions. Each warrant issued to the note holders allows the note holder to purchase one share of the Company’s common stock at $0.06 per share for a period of ten years and the broker commission warrants entitle the holder to purchase shares of the Company’s common stock at $0.24 per share for a period of ten years. In accordance with APB No. 14, the Company has presented the relative estimated fair value of the warrants issued to note holders of $805,666 as a debt discount and such amount is being amortized over the expected terms of the promissory notes. Warrants issued as commissions have been presented in the accompanying balance sheet as prepaid expenses at their estimated fair value of $103,879, based on the Black-Scholes valuation model, amortized over the expected terms of the related promissory notes.

 

9. LINE OF CREDIT

 

Effective February 26, 2003, the Company entered into a $1,500,000 credit facility with a financial institution that, unless terminated earlier by its terms, has an initial term through February 26, 2005 with automatic renewals for successive one-year periods thereafter. The credit facility provides for advances of funds up to 75% of the gross face value of eligible trade accounts receivable based on agreed terms. Such facility is collateralized by accounts receivable, inventory, equipment and other assets. Interest is payable monthly at the financial institution’s base index, which was 4.75% at December 31, 2004, plus 2.25%. Additionally, the Company is obligated to pay the lender (i) a monthly purchasing fee equal to 0.25% of the total monthly average advances outstanding and (ii) an annual facility fee equal to 0.75% of the purchasing limit (which limit is currently $1,500,000). As of December 31, 2004, $656,400 was outstanding under the credit facility.

 

10. GAIN ON SALE OF LAND AND BUILDING

 

On December 31, 2001, Prolong Super Lubricants, Inc. (PSL) sold its 6 Thomas, Irvine, CA headquarters land and building to an investment group for $3,675,000. The buyers made a cash down payment of approximately $1,138,667, took “subject to” the existing 1st trust deed in favor of Bank of America, FSB in the amount of $1,609,057, took “subject to” the 2nd trust deed in favor of CDC Small Business Finance in the amount of $675,276, and legally assumed the 3rd trust deed loan in favor of ABQ Dolphin LP in the amount of approximately $252,000. From the cash down payment received by PSL, $423,000 was applied as a principal payment on the ABQ Dolphin LP 3rd trust deed loan. On June 28, 2002, the buyer secured a new loan by a first deed of trust, paying off the three existing loans of record and the Company’s contractual obligations under these loans were completely satisfied.

 

In connection with this sale, the Company recorded a deferred gain of $983,400. Because of the Company’s concurrent lease-back of these facilities (as described below), accounting rules require the Company to defer and recognize the gains over the term of the related lease agreements in equal monthly amounts. However, the Company did not recognize any gain on this sale through June 28, 2002, because of its legal and contractual obligations under related

 

Page 43


mortgage debts. Upon the satisfaction of these mortgage debts on June 28, 2002, the Company began to recognize the gain over the remainder of the lease term through December 31, 2006. As a result, the Company recognized gains aggregating $218,532 and $218,534, in the years ended December 31, 2004 and 2003, respectively. As of December 31, 2004 and 2003, the Company has deferred gains of $437,068 and $655,600, respectively.

 

At the closing, the Company entered into a lease of the building with the buyer for a period of sixty months on the lower floor and eighteen months on the upper floor, and continued its business operations in the building. During April 2002, PSL amended the lease to provide for a 60-month tenancy of the entire building, with options to renew for one additional five-year period.

 

The lease for the entire building encompasses approximately 29,660 square feet of office and warehouse space at a base rent as scheduled below, plus payment of actual operating expenses (NNN) related thereto:

 

Jan 1, 2005 to Dec 31, 2005:

   $36,300 per month    $435,600 annually.

Jan 1, 2006 to Dec 31, 2006:

   $38,000 per month    $456,000 annually.

 

The Company subleased a portion of the office space to several tenants for approximately $11,000 a month. The Company is continuing to look to sublease additional space of the building during 2005.

 

11. STOCKHOLDERS’ EQUITY

 

During 2004, in settlement of litigation, the Company issued 1,111,540 shares of common stock for the Frances Helman case (Note 15).

 

12. STOCK OPTIONS

 

Effective June 4, 1997, the Company adopted the Prolong International Corporation 1997 Stock Incentive Plan (the Plan). Under the Plan, the Company may grant nonqualified or incentive stock options for the benefit of qualified employees, officers, directors, consultants and other service providers. On June 26, 2002, the Company’s stockholders approved an increase of 1,500,000 shares of common stock issuable under the Plan, bringing the total number of authorized shares to 4,000,000. The term of the option is fixed by the administrator of the Plan, but no option may be exercisable more than 10 years after the date of grant.

 

Stock option activity is as follows:

 

     Shares
under
option


    Weighted
average
exercise price
per share


OUTSTANDING, December 31, 2002

   2,066,500     $ 0.19

Granted

   —         —  

Canceled

   (206,000 )   $ 0.18

Exercised

   —         —  
    

 

OUTSTANDING, December 31, 2003

   1,860,500     $ 0.19

Granted

   36,000       0.26

Canceled

   (85,500 )     0.22

Exercised

   (111,250 )     0.10
    

 

OUTSTANDING, December 31, 2004

   1,699,750     $ 0.20
    

 

 

Outstanding options vest over periods ranging from one to five years. During 2004 and 2003, the Company issued stock options aggregating 0 and 172,500, respectively, to outside consultants. During 2004 and 2003, the Company recorded approximately $35,453 and $6,100 in compensation costs related to the partial vesting of options granted to outside consultants with vesting periods during 2004 and 2003 respectively.

 

Page 44


As of December 31, 2004 and 2003, options to purchase 1,120,375 and 852,375 respectively, shares of common stock were exercisable.

 

The fair value of options granted was estimated on the measurement date using the Black-Scholes option-pricing model with the following weighted average assumptions: no dividend yield, expected volatility range of 96.0% to 109.0%, risk-free interest rate of 5.0%, and an expected life of 10 years.

 

13.    INCOME TAXES

 

The provision for income taxes consists of the following for the years ended December 31, 2004, and 2003:

 

     2004

   2003

Current:

             

Federal

   $ —      $ —  

State

     1,600      1,600
    

  

       1,600      1,600

Deferred:

             

Federal

     210,000      390,878

State

     217,400      397,522
    

  

       427,400      788,400
    

  

       $429,000    $ 790,000
    

  

 

The provision for income taxes differs from the amount that would result from applying the federal statutory rate, as follows for the years ended December 31, 2004, and 2003:

     2004

    2003

 

Federal statutory income tax rate

   $ (823,918 )   $ (385,168 )

State income taxes, net of federal benefit

     433,985       271,383  

Non-deductible goodwill

     24,878       24,878  

Increase in valuation allowance

     799,422       958,715  

Other

     (5,367 )     (79,808 )
    


 


       $429,000     $ 790,000  
    


 


 

Temporary differences which give rise to deferred tax assets and liabilities are as follows at December 31, 2004 and 2004:

 

     2004

    2003

 

Deferred tax liabilities:

                

State taxes

   $ —       $ (52,104 )

Deferred tax assets:

                

Accrued vacation

     22,389       31,567  

Allowance for doubtful accounts

     124,747       105,549  

Inventory reserve

     31,200       17,256  

Accrued expenses

     99,395       168,441  

Fixed assets and intangibles

     69,701       9,493  

Net operating loss

     3,815,721       3,355,963  

Other

     (5,733 )     150,833  
    


 


Gross deferred tax asset

     4,157,420       3,786,998  

Valuation allowance

     (3,841,757 )     (3,042,335 )
    


 


Net deferred tax assets

   $ 315,663     $ 744,663  
    


 


 

Page 45


During the year ended December 31, 2004, the Company recorded a provision for income taxes aggregating $429,000 to increase the valuation allowance against a portion of its net deferred tax assets. Management assesses the realizability of deferred tax assets by considering whether it is more likely than not that some or all of the deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, tax planning strategies, including the possible sale of appreciated assets, and future taxable income in making this assessment. However, there can be no assurance that the Company will meet its expectations of future income. As a result, the amount of deferred tax assets considered realizable could be reduced in the near and long term if estimates of future taxable income are reduced. Such an occurrence could materially adversely affect the Company’s results of operations and financial conditions. The Company will continue to evaluate the realizability of the deferred tax assets quarterly by assessing the need for and the amount of a valuation allowance.

 

As of December 31, 2004, the Company has federal net operating loss carry forwards of approximately $9,655,800, which expire in 2018 through 2024 to offset future taxable income; and the Company has state net operating loss carry forwards of approximately $9,131,000 which expire in 2006 and 2010 through 2014 to offset future taxable income.

 

14. INVESTMENT IN AFFILIATE

 

On March 31, 2001, the Company entered into an Organization Agreement with Prolong Environmental Energy Corporation (PEEC), a California Corporation, whereby the Company agreed to contribute up to $150,000 to PEEC as required to meet the operating working capital obligations for PEEC. In exchange PIC was issued common stock in PEEC, as well as warrants to purchase additional shares of common stock. In December 2001, PEEC was merged into Oryxe Energy International, Inc., a Delaware corporation (“Oryxe”). The Company provided Oryxe with administrative and facilities support services. The value of the sublease and administrative support was assessed at $8,333 per month (or $100,000 annually) based on negotiations between the Company and Oryxe and our mutual understanding of then existing market rates for similar office space and support services. As Oryxe is a development stage enterprise, the Company agreed to reinvest the monies it was due under this arrangement by rendering such payment back to Oryxe as consideration for the exercise price of related warrants. This arrangement results in the Company acquiring additional shares of Oryxe common stock pursuant to the terms of its warrant agreement at $0.171 per share, or 48,731 shares per month.

 

Throughout the sublease period of April 1, 2001 through July 1, 2003, the company acquired 1,364,468 shares of common stock, with a cost basis of $233,324, in Oryxe through exercising portions of the warrant that is described above. In exchange for the Company’s investment, and the services provided (total investment of $383,324), the Company has acquired approximately 10% of the issued and outstanding stock of Oryxe.

 

The Company periodically assesses the carrying value of its Oryxe investment for impairment based primarily on regular discussions held between the Company and Oryxe. During such discussions, the Company inquires about any significant negative or positive milestones and developments involving Oryxe’s technology, progress made with respect to Oryxe’s business plan, Oryxe’s financial position, cash burn rates and cash requirements, and contemplated or completed financing transactions. As of December 31, 2004, management has not identified any impairment issues related to its investment in Oryxe.

 

During the quarter ended June 30, 2003, the Company issued convertible promissory notes, which were automatically convertible into new convertible promissory notes, which on September 30, 2003, were cancelled in exchange for the transfer of 766,875 shares of Oryxe Common Stock. In connection with this transaction, the Company issued warrants to purchase 400,000 shares of common stock at $0.09 per share having an estimated fair value aggregating $63,291. During 2004, the Company disposed of 210,000 shares of Oryxe, which reduced the Company’s investment in Oryxe to $247,524, which represents approximately less than 5% interest in Oryxe as of December 31, 2004.

 

15. COMMITMENTS AND CONTINGENCIES

 

Leases - The Company leases certain office equipment under operating leases over lease terms ranging from one to four years. Lease expense was $61,421 and $58,135 for the years ended December 31, 2004 and 2003, respectively. See Note 10 for description of lease terms for the Company’s operating facility.

 

Royalties - In 1996, the Company entered into a service and endorsement contract with Al Unser-whereby the Company agreed to pay royalties on all net lubricant retail sales at rates that varied during each year of the agreement. The current

 

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applicable royalty rate though the balance of the term of the agreement, October 31, 2004, is 0.6%. For each year during the term of the agreement, the Company pays a guaranteed minimum payment of $75,000. The maximum annual payment during the balance of the term is $125,000. For the years ended December 31, 2004 and 2003, the company expenses approximately $62,500 and $80,525, respectively under this arrangement. This contract now has concluded, but payments for the deferred balance of $72,000 will be paid in 2005.

 

In connection with the notes payable described in Note 8, Item b, Prolong agrees to make quarterly royalty payments to the note holders in an aggregate amount (pro rated to each note holder based on the original amount of the notes) equal to (A) the lesser of (i) fifteen percent (15%) of the Incremental Revenue for such quarter and (ii) (a) with respect to the period from November 24, 2003 through December 31, 2003, sixty three one hundredth percent (0.63%) of all principal and accrued interest on such notes outstanding as of December 31, 2003, or (b) with respect to any calendar quarter thereafter, one and one half percent (1.5%) of all principal and accrued interest on such notes outstanding as of the midpoint of such calendar quarter. The maximum annual expense during the balance of the agreement is $150,000. During 2004 and 2003, Prolong expended $50,000 and $15,750 respectively under this agreement which is included in sales and marketing expenses.

 

The Company received $100,000 in connection with an “Infomercial Participation Agreement” with Lubrication Solutions. Under this agreement, the Company agreed to pay royalties equal to 1% of Gross Revenue (as defined in such agreement) from the sales generated by the new long form direct response television infomercial, up to an aggregate maximum payment of $250,000. During 2004, Prolong paid $475 under this agreement.

 

Endorsement and Sponsorship Agreements - The Company has entered into endorsement and sponsorship agreements with various automotive and racing personalities for product marketing and promotion purposes. The Company is committed to aggregate future payments under these agreements of approximately $50,000, which was paid in 2004. Endorsement and sponsorship expenses charged to operations related to these agreements were approximately $62,500 and $24,863 for the years ended December 31, 2004 and 2003, respectively.

 

Employment Contracts - In January 2000, the Company entered into employment agreements with two officers of the Company for a period of 4 years. The terms of the contracts include base salary, stock options, various performance incentives, and severance payments ranging from 2 to 3 years of base salary in the event of early termination. One of the agreements was renewed in January, 2004 and other expired January 2005.

 

Litigation - On April 8, 1997, a lawsuit was filed by Francis Helman et al vs. EPL Prolong Inc. and PIC et al in the Court of Common Pleas, Columbiana County, Ohio. The operative complaint alleged breach of contract, fraudulent conveyance of corporate assets, breach of fiduciary duties, breach of an alleged novation and fraud in the inducement relating to the alleged novation. On September 24, 2004 the Court approved a settlement among all the parties as a class action, and the case was ordered dismissed on October 5, 2004. Pursuant to the settlement terms, the Company issued 1,111,540 shares of its common stock and reimbursed $24,000 in litigation expenses, which amounts were then distributed to the class members and their counsel. Neither the Company, nor any of the other settling defendants made any admission of liability in connection with the litigation. The settlement was entered into to terminate any and all disputes and controversies among the parties and to avoid further litigation related expenses.

 

PIC and its subsidiaries are subject to other legal proceedings, claims, and litigation arising in the ordinary course of business. PIC’s management does not expect that the ultimate costs to resolve these matters will have a material adverse affect on PIC’s consolidated financial position, results of operations or cash flows.

 

16. SEGMENT REPORTING AND CUSTOMER INFORMATION

 

The Company engages in business activities in only one operating segment which entails the development, manufacture and sale of lubricant and appearance products. While the Company offers a wide range of products for sale, many are manufactured at common production facilities. In addition, the Company’s products are marketed through a common sales organization and are sold to a similar customer base.

 

During 2004, four customers accounted for approximately 24.0%, 20.1%, 9.4% and 5.6% respectively, of net revenues. As of December 31, 2004, four customers each accounted for over 10.0%, and in aggregate accounted for 59.1% of the balance of accounts receivable.

 

During 2004, international sales comprised 14.9% of revenues which was derived from sales to various international distributors. As of December 31, 2004, the Company has no assets located in foreign countries.

 

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PROLONG INTERNATIONAL CORPORATION

 

FORM 10-KSB

 

Exhibit Index

 

 

3.1    Amended and Restated Articles of Incorporation of the Registrant filed July 18, 1997, as amended by Certificate of Designation filed October 28, 2002 (incorporated by reference to the same-numbered Exhibit to the Registrant’s Amendment No. 1 to Registration Statement on Form 8-A, No. 001-14123, filed October 30, 2002.
3.3    Bylaws of the Registrant, as amended and restated on April 27, 1998 (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form S-4 filed May 4, 1998).
4.2    Specimen Certificate of Registrant’s Common Stock (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form S-4 filed May 4, 1998).
4.3    Rights Agreement, dated as of October 25, 2002, between the Registrant and Continental Stock Transfer & Trust Company, which includes as Exhibit A thereto a form of Certificate of Designation for the Series A Junior Participating Preferred Stock, Exhibit B thereto the Form of Rights Certificate and as Exhibit C thereto a Summary of Terms of Stockholder Rights Plan (incorporated by reference to the same-numbered Exhibit to the Registrant’s Amendment No. 1 to Registration Statement on Form 8-A, No. 001-14123, filed October 30, 2002.
10.1    Form of Indemnification Agreement for Executive Officers and Directors (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form 10 filed July 3, 1997).
10.4    Agreement between PSL and Al Unser dated July 28, 1995 (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form 10 filed July 3, 1997).
10.7    Service and Endorsement Contract between PSL and Al Unser dated April 29, 1996 (incorporated by reference to the same numbered Exhibit to the Registrant’s Registration Statement on Form 10 filed July 3, 1997).
10.12    The Registrant’s Amended and Restated 1997 Stock Incentive Plan and form of Stock Option Agreement (incorporated by reference to Exhibits 4.1 and 4.2, respectively to the Registrant’s Registration Statement on Form S-8 filed August 14, 2002).
10.28    Employment Agreement, dated January 21, 2000, between PSL and Thomas C. Billstein. (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed April 14, 2000). (2)
10.37    Standard Industrial/Commercial Single-Tenant Lease – Net, dated December 21, 2001, by and between PSL, Euclid Plaza, LLC, a California limited liability company, and President Properties, a California general partnership (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed March 31, 2003).
10.38    Purchasing Agreement, effective as of February 26, 2003, by and between PSL and First Capital Corporation, and Corporate Guaranty Agreement, dated as of January 31, 2003, by and between the Registrant and First Capital Corporation. (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed March 31, 2003).
10.39    Securities Purchase Agreement, dated November 24, 2003, by and among Prolong International Corporation, Prolong Super Lubricants, Inc., Prolong International Holdings Ltd., Prolong International Ltd. and the investors named therein (incorporated by reference to the same numbered Exhibit on the Registrant’s Quarterly Report on Form 10-QSB filed November 12, 2004).
10.40    Form of Secured Promissory Note, dated November 24, 2003 (incorporated by reference to the same numbered Exhibit on Amendment No. 1 to the Registrant’s Annual Report on Form 10-K filed June 4, 2004).
10.41    Form of Warrant to Purchase Common Stock, dated November 24, 2003 (incorporated by reference to the same number Exhibit on the Registrant’s Annual Report on Form 10-K filed April 14, 2004).
10.42    Investors’ Rights Agreement, dated November 24, 2003, by and among Prolong International Corporation and the investors named therein. (incorporated by reference to the same number Exhibit on the Registrant’s Annual Report on Form 10-K filed April 14, 2004).

 

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10.43    Pledge and Security Agreement, dated November 24, 2003, by and among Prolong International Corporation, Prolong Super Lubricants, Inc. and St. Cloud Capital Partners, LP. (incorporated by reference to the same numbered Exhibit on Amendment No. 1 to the Registrant’s Annual Report on Form 10-K filed June 4, 2004). (1)
10.45    Subordinated Secured Promissory Note, dated November 24, 2004, in the aggregate principal amount of $100,000 (incorporated by reference to the same numbered Exhibit on the Registrant’s Current Report on Form 8-K filed December 15, 2004).
10.46    Subordinated Secured Promissory Note, dated December 22, 2004, in the aggregate principal amount of $100,000 (incorporated by reference to the same numbered Exhibit on the Registrant’s Current Report on Form 8-K filed December 29, 2004).
21.1    Subsidiaries of the Registrant (incorporated by reference to the same numbered Exhibit to the Registrant’s Annual Report on Form 10-K filed March 25, 1999).
23.1    Consent of Independent Registered Public Accounting Firm.
31.1    Certification of the Chief Executive Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.
31.2    Certification of the Chief Financial Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.
32    Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

(1) Portions of this Exhibit are omitted and were filed separately with the Secretary of the Commission pursuant to the Registrant’s application requesting confidential treatment under rule 406 of the Securities Act of 1933.
(2) These exhibits are identified as management contracts or compensatory plans or arrangements of Prolong pursuant to Item 13(a) of Form 10-KSB.

 

 

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